The Project

The 5.25-acre site was originally purchased in back in March 2000 as an investment with a long-term view towards creating a tailor made, modern and state of the art motor park facility at the gateway to the expanding Wiltshire county town of Trowbridge.

The design brief was to create an aesthetically pleasing visual landmark whilst incorporating the latest technologies, facilities and practicalities required for a group of dealerships. It was also important to create a modern and relaxed environment where customers can experience the extensive choice of product ranges and services offered by the Vauxhall, Toyota, Nissan and Renault brands.

Another important aspect of the site was to design enough “space” and “room” into the overall site plan – an important factor for vehicle display and customer parking areas. The dealerships were also to be positioned in a way that was complimentary to one another and placed in context by a visually pleasing landscape scheme.

A specific project commitment was also given in terms of encompassing energy efficient and environmentally friendly features into the overall concept of the development. This important theme has a natural synergy with many of the vehicles that will be offered from the site, where the Vauxhall, Toyota, Renault and Nissan brands are constantly developing improvements to the economy and recyclability of conventional cars, and exploring new technologies such as dual fuel and other alternatives to petrol and diesel engines.

In summary, the development had to be representative of the motor industry in this new century and mirror the giant steps forward made by vehicle manufacturers in terms of customer care, technology, safety, stylings and the environment.