31/03/06

Hybrid or Diesel: Sushi or Snails?


Toyota acknowledges that there are many alternative routes to achieving the ultimate eco-car and it has led the field in pursuing most of them: more efficient petrol engines, cleaner diesels, hybrid systems and fuel cells - all have their own technical and environmental benefits.

Other manufacturers shun this broad-based approach, choosing instead to force customers into an either/or decision between diesel and hybrid power, using confusing messages to weight the argument in their favour.

Consider - because Renault asks us to - the Mégane diesel. Renault claims it is a worthy match for the Toyota Prius, but cheaper. As the Mégane is a smaller car, that should be the case, but let's look at the facts.

Price and Specification

The entry-level Prius T3 is fitted as standard with automatic transmission, VSC+ advanced stability control system, electric climate control air conditioning, alarm, six-speaker audio system with CD player and electric door mirrors. Its price on-the-road is £17,760.

Specify the nearest equivalent Mégane, the 1.9 dCi 130 Expression, with automatic transmission and it will cost you £16,450, but that is without stability control or climate control. At this point, yes, the Renault is cheaper, albeit not so well specified.

Dimensions

Both the Prius and the Mégane are five-seat, five-door hatchbacks, but the Prius has the longer wheelbase (2,700mm vs 2,625mm), which means more leg room for those on board. There's more room in the boot, too, with 408 litres in the Prius compared to 330 in the Mégane with the rear seats in place.

Performance and Economy

The Prius is faster from nought to 62mph (10.9 seconds) than both the Mégane dCi 86 (12.7 seconds) and the dCi 106 (11.1 seconds). Official fuel consumption on the combined cycle is 65.7mpg for Prius and 62.8mpg for the Mégane dCi 86.

The Toyota's advantage is even more marked in urban driving, where pollution and fuel economy are a bigger issue. Around town, official consumption for the Prius is 56.5mpg, compared to 51.4mpg for the Renault, but the Toyota is the master of slow-moving traffic, being able to run on electric motor power alone, with zero emissions and maximum fuel efficiency.

Road Tax and Congestion Charging

Producing 120g/km, the Mégane squeezes into Band B for Vehicle Excise Duty, the same band as the Prius, which emits 104g/km of carbon dioxide. This doesn't take into account the fact the Toyota gives out none of the particulate emissions produced by diesel engines like the dCi 86.

Prius qualifies for a £10 discount, so only costs the owner £30 for a year's road tax, compared to £40 for the Mégane. And if you run the cars in central London, the Prius can save you up to £2,000 a year, as it is exempt from the congestion charge.

Still struggling to see why Renault thinks hybrid vehicles are expensive? Maybe a look at servicing costs might strengthen its argument.

Servicing Costs

Contrary to this week's press release from Renault UK, the hybrid system in the Prius does not require special maintenance. The first scheduled service for a Toyota Prius at a London dealer costs £110 and the second service £180.

A quote from a Renault London dealer for the Mégane dCi 86 works out between £220 and £250 for the first service and between £420 and £450 for the second.

The (Inescapable) Conclusion

The Prius is roomier, quicker, more fuel efficient, cleaner, costs less to service and will probably work out cheaper to own over a three-year period when all the savings and residual values are taken into account.

But Toyota is not saying hybrid is better than diesel, it is just another option. With more than half a million hybrid power vehicles sold worldwide and more new models in the pipeline, it's a choice more and more motorists are making.

Perhaps the final word should be for diesels, or at least for Toyota diesels. The Toyota D-CAT system, available now on the Verso and RAV4, and from July on the Avensis, not only meets Euro IV standards in terms of nitrogen oxides and particulates emissions, it also conforms to the proposed Euro V standard, even though those levels are not due to be enforced until 2010.

The bottom line: if you want a clean car, choose a diesel or a hybrid. Toyota offers the best of both.

30/03/06

Noisy Neighbours Move in on Ramsay St


Aussie TV soap Neighbours got a high speed visitor this week when top Grand Prix driver, Ralf Schumacher, parked his Toyota F1 racer on the world famous Ramsay Street.

Ralf and his Toyota team mates were in Melbourne preparing for the Australian Grand Prix on Sunday and caught up with the cast on set in the city's suburbs.

Rumours that Ralf has been offered a cameo role next year were denied by the production staff, but it is no secret that Ralf is used to all the drama of the F1 circus.

23/03/06

Toyota Opens European Production Training Centre in Derbyshire


Toyota has opened its new pan-European Global Production Centre (E-GPC) to provide production and maintenance skills training to the employees of Toyota's European manufacturing operations.
The E-GPC - the European branch of Toyota's Global Production Centre in Japan - is located within the grounds of Toyota's vehicle manufacturing plant in Burnaston, Derbyshire (Toyota Motor Manufacturing UK) - in a purpose-built 8,000m2 training facility. Representing an investment of £11.3 million, the E-GPC employs 18 people including 16 trainers who are responsible for training up to 1,000 Toyota employees each year.

"Our objective is that we create a work environment where Toyota's team members are contributing and learning - because their contributions and their development spur the innovation that makes Toyota a strong company," said Sir Alan Jones, Executive Vice-President, Manufacturing Group, Toyota Motor Europe. "And while this training centre will benefit our European team members, ultimately it is our customers who are the true winners," he added.

The E-GPC delivers a range of courses designed to enhance and develop key vehicle production skills and equipment maintenance knowledge to support the Toyota Production System with its emphasis on superior quality. Trainees use specially developed work stations, simulated production environments and the latest maintenance technology to refine their skills.

The courses will also contribute to improved safety - with a focus on enhanced ergonomics - and greater efficiency, as workers' skills can be further honed to perform tasks within specific timeframes. The result is improved skills and even better quality "built in" to the production process.

Toyota established its Global Production Centre (GPC) in Toyota City, Japan, in July 2003 to train employees from Japan and its 52 manufacturing sites in 26 countries and locations worldwide (excluding Japan). The objective of the GPC was to create a more uniform training system that could rapidly train mid-level managers. With the steady expansion of Toyota's manufacturing operations across the globe, the creation of regional training centres is essential to help further disseminate knowledge and best practices to all Toyota team members.

In February 2006, Toyota's U.S. operations opened the North American branch of the GPC - the North American Production Support Center (NAPSC) - in Kentucky. The Asia-Pacific branch of the GPC will open shortly in Thailand.

The E-GPC is a natural extension of the GPC concept to one of the world's most important automobile markets. Toyota's European manufacturing operations currently comprise eight plants in six different countries (U.K., France, Poland, Turkey, Portugal and the Czech Republic).

Toyota achieved its ninth consecutive record year of sales in Europe in 2005, with 964,208 vehicles delivered - a five per cent rise over the previous year. Toyota also produced 638,000 cars, 588,000 engines and almost 337,000 transmissions at its plants in the U.K., France, Turkey, Poland and the Czech Republic.

For 2006, Toyota has set a sales target of exceeding 1 million units for the Toyota brand in Europe, while Lexus brand sales are expected to reach 45,000 units. Operating at record capacity, Toyota expects to produce 806,000 cars, 860,000 engines and 575,000 transmissions at its eight plants in 2006.

08/03/06

Platinum Toyota Appoints Business Sales Consultant

Renrod Ltd (owner of the Platinum group of dealerships) is delighted to announce the appointment of Chris Holmes to the new role of Business Sales Consultant for Platinum Toyota.

Initially based at the Renrod Group's Platinum Toyota branch in Warminster, Chris was promoted from his position as Sales Executive in January and is now based at the Platinum Motor Park in Trowbridge - the business centre for Platinum's Trowbridge and Bath Toyota dealerships.

Chris, who comes from Warminster and is aged 43, will be responsible for dealing with local businesses in terms of their Toyota requirements, providing a tailor made service for their specific needs. His role will be multi-faceted and will encompass providing advice regarding any Toyota vehicles and services offered by the group. This will involve liaising with other companies with a view to supplying cars, commercial vehicles, finance packages and aftercare services to suit their individual needs and requirements.

Chris said, "I am very much enjoying the opportunity to work with other companies in order to provide vehicles and services to suit their aspirations. Toyota has a large range of vehicles and add-on services and as Platinum has two Toyota dealerships - one in Bath and the business centre in Trowbridge, I am looking forward to working with a range of clients across the region."

Chris continued, "I really enjoy meeting people and rapport building and strongly believe that you should treat people like you expect to be treated yourself, and put yourself in their shoes. I am very much looking forward to this forthcoming challenge, taking forward my experience and enjoyment of this side of the motor trade."

Chris has been in the motor trade for 26 years, in which he has always served as a Sales Executive. As a result he has considerable skills and experience, which the company is pleased to recognize. Chris has spent his career working for local motor dealers and joined Renrod Ltd in 2001 as a Sales Executive for Platinum Toyota before being promoted to Senior Sales Executive in 2004. He was promoted to his new role of Business Sales Consultant for Platinum Toyota in January of this year.

Ron Smith, Sales Manager for Platinum Toyota, "Chris is the ideal person for the job based on his experience in the motor industry both on the retail and commercial side. Toyota is extremely dependable and reliable and is excellent value for money - just like Chris! We are delighted to have appointed him to this new position."

If you would like to speak to Chris about your business's needs, you can contact Chris on (01225) 759550 or you can email Chris.holmes@platinum.toyota.co.uk

27/02/06

Toyota Unveils its New Sporting Heroes at Geneva Show debut for Yaris, Aygo and RAV4 concepts

Key Points

" Toyota presents three new sports-themed show cars at Geneva
" Yaris T Sport concept with new 1.8-litre engine
" Aygo for Sports open-top two-seater
" RAV4 Sports with performance-tuned D-4D 180 engine


Sports-themed concepts of three of the newest models in the Toyota range are making their world debut under the spotlights at the Geneva Motor Show this week. The wraps are coming off special versions of Aygo, Yaris and the RAV4 to reveal eye-popping styling, performance tweaks and a bold approach to putting the fun back into driving.

Aygo for Sports and the RAV4 Sports, based on the production T180 model, are both displayed as one-off show cars, demonstrating the inspired design and engineering talent at work within Toyota.

The Yaris T Sport, although a concept prepared for the Geneva show, paves the way for a sporting version of the all-new model that will be launched in 2007.

Yaris T Sport Concept

" Concept leading the way for production Yaris sports model in 2007
" New 1.8-litre petrol engine
" Extensive sports body styling features
" 17-inch alloy wheels

The Yaris T Sport is a design exercise that points towards a production sporting Yaris that is scheduled to arrive in showrooms during 2007, powered by a new 1.8-litre petrol engine.

The key reference point for Toyota's development team was to create a refined sports hatch, compact in size with fun-to-drive qualities to appeal to younger buyers, but also with high equipment levels and comfort appropriate for both day-to-day driving and longer trips.

The sports styling is bold, with a black mesh grille at the front that adds emphasis to the deep bumper with integrated fog lights. There is a redesigned bumper at the rear, too, plus deep side skirts and a tail spoiler.

The T Sport is fitted with 17-inch wheels for sharper ride and handling, while new-look tail lights, a chromed exhaust pipe and a T Sport badge on the front grille add the finishing sports touches. The concept car is finished in a dedicated body colour, Storm Grey.

Aygo for Sports

" Open-top Aygo for Sports designed for fun and freedom
" Two-seater with twin arched rails, but no roof
" Radical use of interior trim materials, including teak and Neoprene
" 17-inch wheels and LED light clusters

Aygo has brought a welcome breath of fresh air to the city car market. Now the wild Aygo for Sports concept version, created specially for Geneva, shows how those on board can enjoy a blast of healthy ozone and blaze a trail to the beach.

Off comes the roof and out come the rear seats to create an open-top machine that's focused on fun. In place of the roof, Aygo for Sports has a pair of elegant but strong side hoops that curve over the car like a twin tribute to the new Wembley Arch. Massive 17-inch rims shod with 205/45 R17 tyres and LED light clusters add to the look-at-me styling, together with a special bright Ocean Blue paint finish.

Inside, the sculpted seats are finished in light blue Neoprene with beige leather inserts, with matching Neoprene detailing on the steering wheel. And to emphasise this Aygo's beach party credentials, the floor is covered in teak in the best tradition of classic speedboats.

RAV4 Sports

" High-performance sports conversion
" Based on flagship RAV4 T180 with D-4D 180 engine tuned to deliver 201bhp (204 DIN hp) and 450Nm of torque
" Aerodynamic body kit
" Lowered suspension and larger brakes

There is no mistaking the intention of the RAV4 Sports concept, with a beefed-up exterior that includes new bumpers, grille and integrated front fog lights. At the front there is large intake set in above the front protection plate, with a matching plate at the back housing the neatly faired-in exhaust.

To the side there are deep side skirts for enhanced aerodynamic performance and the 21-inch alloy wheels fill the wheel arches to the limit, fitted with 255/35 R21 tyres front and rear.

The 175bhp (177 DIN hp) 2.2-litre D-4D 180 common rail diesel engine, which in standard form is already the most powerful engine in its class, is specially tuned for the RAV4 Sports to deliver 201bhp (204 DIN hp) and 450 Nm of torque.

To meet the demands of the uprated engine, air cooling capacity is increased with a larger front grille and additional air intakes in the bonnet. Braking performance is also greater, with perforated discs with six-piston callipers at the front and four-piston callipers at the rear. The suspension is stiffer and lower compared to the regular T180, with reinforced shock absorbers to ensure the Sports can take the rough as well as the smooth.

Dark tinted glass ensures privacy for those on board, while the Liquid Metal exterior colour has been created exclusively for the model.

15/02/06

New Paint-
Priming Agent Reduces Substances of Environmental Concern

Toyota has jointly developed with Nihon Parkerizing Co., Ltd (Parkerizing) the world's first* pre-paint vehicle surface treatment agent that results in significant reductions in both landfill waste and harmful by-product metals, while allowing proper corrosion resistance.

Before vehicle bodies are painted, they are first primed to prevent corrosion and ensure paint adhesion. Conventionally, manufacturers use a surface treatment agent containing zinc phosphate, which generates an iron phosphate sludge that is disposed of in landfills. Zinc phosphate also contains phosphorus, nickel and manganese, which are eventually rinsed off and end up in plant wastewater - resulting in the need for on-site purification.

Sludge disposal and wastewater purification from the use of zinc phosphate treatment agents is a common and major unavoidable problem for automakers. With the goal of reducing substances of environmental concern in all its activities, Toyota has been working with Parkerizing since 2000 to develop a better surface treatment agent.

Conventionally, using zinc phosphate agents has been the only way to achieve a smooth and even coat on materials such as steel, zinc plating and aluminum, which are often used in vehicle body panels. Until now, use of alternative treatment agents has always resulted in insufficient corrosion resistance.

Based on a revolutionary technology that does not use zinc phosphate, the new treatment agent developed by Toyota and Parkerizing uses zirconium compounds and special organic substances, which generate less sludge and are less harmful to the environment. During development, the new agent was tested on dozens of raw materials achieving the same level of corrosion resistance as traditional zinc phosphate agents.

In addition to corrosion resistance, the new surface treatment agent also possesses the same levels of performance or higher in terms of paint adhesion, durability and finish, and it has the potential to become the standard surface treatment agent in the near future, replacing those using zinc phosphate.

In early January 2006, Toyota introduced this new surface treatment agent into a body-component painting line at its Takaoka Plant in Japan. Introduction at other Toyota plants around the world will be considered and announced separately.

*According to a Toyota survey, as of December 2005

14/02/06

His Royal Highness the Duke of York to Publicly Launch Toyota's £500,000 Charity Fundraising Challenge during Visit to Burnaston Plant

His Royal Highness The Duke of York will publicly launch Toyota's £500,000 fundraising challenge for the National Society for the Prevention of Cruelty to Children (NSPCC) during a visit to the Burnaston Plant, Derbyshire on Thursday 16 February.

The Duke of York, Patron of the NSPCC's FULL STOP Campaign, is visiting the plant in his capacity as UK Special Representative for International Trade and Investment to see at first hand the latest developments following a £50 million capacity-expanding investment programme.

Toyota has pledged to raise £500,000 for the NSPCC by the end of 2006. The money raised by employee and company fundraising activity throughout the year will be used to support NSPCC projects in Derbyshire and North Wales where Toyota's UK plants are based.

During his visit The Duke of York will meet representatives of the employees 'Member Fundraising Committee' and reveal the fundraising challenge 'totaliser' in front of a gathered audience from across the company.

The Duke, who will be accompanied on the visit by The Lord Lieutenant of Derbyshire John Bather, will then tour weld and assembly facilities where he will meet employees and see the state-of-the-art production technology installed to boost annual production capacity to 285,000 Avensis and Corolla models per year.

In this role as UK Special Representative for International Trade and Investment, The Duke undertakes a wide range of official activities, including encouraging British companies to become involved in international trade, selling British goods and services overseas, and the attraction and retention of inward investment to protect British jobs.

In 2005 Toyota was awarded its second Queen's Award for Enterprise in the category of International Trade. The award recognises the company's outstanding contribution to British exports between 2002 and 2004. During those fiscal years, the company almost doubled its overseas export value to around £2 billion by adding new markets, such as Japan, and increasing sales in developing markets such as Eastern Europe and Russia.

09/02/06

The New Rav4: Excellence All Round


The Toyota RAV4 was the inspiration for a new market segment for compact SUVs when it was launched in 1994 and has since proved an enduring success, with in excess of 1.8 million sales worldwide. More than 655,000 of these have been in Europe, where RAV4 has consistently been the best-selling 4x4 passenger vehicle.

The all-new, third generation model sets new benchmarks in its segment with premium levels of driving performance, quality, comfort and equipment.

New diesel engines that are cleaner, more powerful and more fuel efficient; new suspension for improved ride and handling; more advanced safety systems for occupant and pedestrian protection; a new, more versatile interior design; and fresh exterior styling combine to reinforce the RAV4's reputation for all-round excellence.

Designs on Success

" All-new RAV4, third generation of the world's most successful compact SUV
" Rugged and modern five-door body
" Longer and wider than previous model, but easier to manoeuvre
" Significant increase in interior space, including 47 per cent more luggage room
" Toyota Easy Flat folding rear seat system

The RAV4 has been totally redesigned and is longer and wider than before, providing more cabin space for passengers and a 47 per cent larger load area.

The interior is more flexible, too, with the adoption of Toyota's Easy Flat system, which allows the rear seats (split 60:40) to be folded flat into the vehicle floor. A single lever action is all that's needed to do the job - headrests and the seat cushions can be left in place. Handy storage spaces have been created throughout the vehicle, including a generously-sized underfloor compartment in the boot.

New Era Engines

" Three engines - revised 2.0-litre VVT-i petrol and new-to-the-range 2.2-litre D-4D 140 and 180 diesels
" 175bhp (177 DIN hp) 2.2-litre D-4D 180 engine exclusive to flagship T180 model

Two of Toyota's new generation 2.2-litre D-4D common rail diesel engines are offered in the RAV4 for the first time.

The D-4D 180, with 175bhp (177 DIN hp) and nought to 62mph acceleration in 9.3 seconds, is the most powerful engine in its class, yet will return 40.4mpg in combined cycle driving. Notably fuel economy and emissions levels are better than for the previous generation RAV4's 2.0-litre D-4D engine.

The D-4D 180 is available exclusively in the new RAV4 flagship model, the T180. The volume diesel power unit is the D-4D 140, delivering 134bhp (136 DIN hp), nought to 62mph in 10.5 seconds and 42.8mpg (combined).

Both engines have lightweight all-aluminium construction and benefit from engineering advances to achieve new low levels of noise and vibration. Low compression ratios and, in the D-4D 180, the use of piezoelectric fuel injectors, contribute to the excellent economy and low exhaust emissions. Toyota D-CAT (Diesel - Clean Advanced Technology) applied to the D-4D 180, including the unique DPNR four-way catalyst system, gives the engine world-leading combined nitrogen oxides (NOx) and particulate matter (PM) emissions.

The new RAV4 is also available with an improved 2.0-litre VVT-i petrol engine, revised to give 150bhp (152 DIN hp), nought to 62mph in 10.6 seconds (12 seconds automatic) and 32.8mpg in combined cycle driving (31.4 automatic).

Diesel models are equipped with Toyota's latest six-speed manual gearbox, a compact and lightweight unit designed for smooth and precise gear shifts. Petrol models offer the choice of five-speed manual or four-speed automatic transmissions.

Advances in Safety

" Ultra-tough in-house crash testing
" Nine airbags, including first-in-class driver's knee airbag, standard on all models

The new RAV4 has been designed from the outset to achieve the highest, five-star ranking for occupant protection in Euro NCAP testing. More than that, it has also been subjected to Toyota's more stringent in-house simulations, which analyse crash performance at higher speeds.

The RAV4 has a new, impact-absorbing chassis, designed to minimise the degree of deformation in the event of an accident, by absorbing impact forces and channelling them away from the cabin.

The design also takes into account the risk to pedestrians, with energy absorbing elements and crumple zones around the front end of the vehicle, repositioning of the radiator and bonnet catch, and detail changes to the headlight brackets and wiper units.

Inside the vehicle, nine airbags are provided as standard, including a first-in-class driver's knee airbag, and a dual warning system with light and buzzer ensures both driver and front passenger buckle-up. The front seats feature the latest Whiplash Injury Lessening (WIL) design for improved support in a rear impact.

Handling the Rough and the Smooth

" Active Torque Control 4WD system automatically transfers torque between front and rear wheels for optimum performance in all conditions
" First-in-segment Integrated Active Drive System (XT4 grade and higher)
" Hill-start Assist Control (HAC) standard on XT4 grade and higher, plus Downhill Assist Control (DAC) on models with automatic transmission

One of the key elements in the ground-breaking appeal of the original RAV4 was its excellent on-road performance, with handling more like a sporting hatchback than a conventional 4x4. Through the years this quality has been continually refined and in the new generation RAV4 reaches a new level with the introduction of Active Torque Control four-wheel drive.

This system continuously monitors and controls the transfer of torque between the front and rear wheels to achieve the optimum grip and handling. The ratio can range from full front-wheel drive to a 55:45 front-to-rear balance. Instead of a centre differential, the system uses a network of electronic sensors monitoring performance data, including steering angle, vehicle speed, engine torque and throttle angle.

The RAV4 is also the first vehicle in its segment to offer Integrated Active Drive. This combines and coordinates the Active Torque Control 4WD, the Vehicle Stability Control Plus (VSC+) and Electric Power Steering (EPS) to help bring the vehicle under control if the onset of a skid or slide is detected. This provides much smoother and more effective intervention to help the driver keep control than in vehicles where the functions operate independently of each other.

Further aids newly available for safe progress include Hill-start Assist Control (HAC) and, on models with automatic transmission, Downhill Assist Control (DAC), which automatically applies braking pressure on steep descents without the wheels locking.

The RAV4 benefits from new suspension designs with MacPherson struts at the front and double wishbones at the rear. The new rear system features diagonally-mounted shock absorbers beneath the boot floor, causing less intrusion in the load space.

Equipped to Please

" Four trim levels - XT3, XT4, XT5 and T180
" Alloy wheels, air conditioning, sound system with CD player and MP3/WMA compatibility, Easy Flat folding rear seat system and remote central double locking and alarm standard on all models
" Flagship T180 equipped with run-flat tyres and tyre pressure warning system

The RAV4 is available in four grades: XT3, XT4, XT5 and T180. All models feature driver and front passenger front and side airbags, curtain airbags and driver's knee airbag, ABS with Electronic Brakeforce Distribution (EBD) and ISOFIX rear child seat mounts. XT4 grade models and higher additionally feature Integrated Active Drive System, Traction Control (TRC), Vehicle Stability Control Plus (VSC+), Hill-start Assist Control (HAC) and, on automatics, Downhill Assist Control (DAC).

The XT3 grade includes manual air conditioning, Toyota Easy Flat folding rear seats, slide and recline rear seat adjustment, Electric Power Steering, sound system with CD player and MP3/WMA compatibility, remote central double locking and alarm, Optitron instrumentation, colour keyed electric heated door mirrors, 17-inch alloy wheels with tailgate mounted hard cover for the spare, roof rails, body coloured bumpers, electric windows, driver's seat height adjustment and tilt and telescopic adjustment for the steering wheel.

The XT4 specification includes an electric tilt/slide sunroof, dual zone climate control, front fog lamps, retractable mirrors, glove box cooler, leather upholstery and remote audio controls on the steering wheel.

XT5 versions come with full map satellite navigation, Bluetooth connectivity, keyless Smart Entry and Smart Start system, rain-sensing wipers, dusk-sensing headlamps, cruise control, heated front seats and electric multi-adjustment for the driver's seat.

The T180 rides on 18-inch alloys with run-flat tyres, so dispenses with the rear-mounted spare wheel. It also features a chrome finish to the front grille, wheel arch extensions, darkened rear privacy glass and smoked glass headlamps.

Prices and Insurance

" On sale in the UK from 6 February
" On-the-road prices from £18,995 (XT3 2.0 VVT-i)

In spite of its big advances in performance and specifications, new RAV4 is priced only slightly higher model for model than the previous generation vehicle. Insurance groups are unchanged from the previous RAV4 despite performance improvements.

03/02/06

Innovation and Design Set the Tone for New Toyota Models at Geneva

o Urban Cruiser, bold concept for a mini SUV by Toyota ED2
o Yaris T Sport, a new sports concept
o Fine-T and i-swing, Toyota's latest mobility concepts

Urban Cruiser, bold new concept for a mini SUV


The Urban Cruiser is a design exercise by ED2, Toyota's European design studio, for a futuristic mini SUV.

This concept car draws heavily on Toyota's heritage in Sports Utility Vehicles but also adds its own dynamic flair and rugged originality. The Urban Cruiser also features a fresh interior style inspired by trendy furniture.

Yaris T Sport

Just a few weeks after the European launch of the new Toyota Yaris range, Toyota will unveil a high performance concept of its best selling model at the Geneva motor show.

The T Sport is powered by a 1.8-litre engine, the biggest ever to be installed on this model. New bumpers, radiator grille, alloy wheels and modified suspension convey a more aggressive look, adding to the essence of this sports concept.

Rethinking the automobile: Fine-T and i-swing


Two advanced concepts offer glimpses of the future and reveal how Toyota can minimise environmental impact while providing transport solutions.

The Fine-T is the next step in fuel-cell hybrid vehicles and offers the cabin space of an Avensis within the approximate exterior dimensions of a Yaris. An independent four-wheel large-angle steering system confers an extremely tight turning radius, impossible to achieve with any conventional car.

The i-swing is a new evolution in personal mobility, offering a more direct form of human-machine interaction by adopting the latest technologies in IT robotics.

27/01/06

Increased European Engineering Input at Toyota


Key Points

" Inauguration of expanded Brussels Technical Centre
" Development part of Toyota's programme of localisation of its European design and engineering operations
" Total project investment worth €130 million (approx. £91 million)
" Ninth consecutive record year for Toyota sales in Europe


Toyota's commitment to establishing local facilities for its European design and engineering operations reached a new milestone yesterday with the official inauguration of its expanded Technical Centre in Zaventem, Brussels.

The focus of the centre's work is the complete development of upper body elements for all future Toyota models in Europe, including body, chassis and electronics design; selection and testing of materials and components; engine evaluation; and tuning of driveability characteristics.

Toyota also produced 638,000 cars, 588,000 engines and almost 337,000 transmissions at its plants in the UK, France, Turkey, Poland and the Czech Republic. 2005 was its ninth consecutive year of record sales in Europe with 964,208 registrations, a rise of 5 per cent on the previous year.

The Technical Centre employs 580 people and represents a total investment of €130 million (approx. £91 million). It is also home to Toyota's European purchasing and product engineering activities, which will continue to grow in step with the expansion of Toyota's European manufacturing operations and capacity.

Speaking at the opening ceremony, Shinichi Sasaki, President and Chief Executive Officer of Toyota Motor Europe, said: "The expansion of our R&D operations is crucial to our future growth in Europe, as it will help ensure that our European customers are provided with superior quality vehicles that are specifically tailored to their tastes."

The occasion was also attended by Belgian Prime Minister, Guy Verhofstadt and European Commissioner for Science and Research, Janez Potonik.

Toyota announced an additional €75 million (approx. £52.5 million) investment in its Technical Centre in February 2004, creating around 200 additional engineering jobs. This money was divided between new build (€30 million, approx. £21 million) and the introduction of new test and evaluation facilities (€45 million, approx. £31.5 million).

In 2006, Toyota aims to take its European sales above one million units and to achieve full production capacity of 806,000 cars, 860,000 engines and 575,000 transmissions.

19/01/06

Toyota Honoured for Environmental Vision

What Car? Green Award recognises industry-leading hybrid and diesel technology

Toyota's pioneering work in developing and implementing environmentally friendly hybrid and diesel technologies has been rewarded with the 2006 Green Award from What Car? magazine.

The award recognises Toyota's industry leading commitment to building cars that address the need for cleaner and more efficient powertrains, without compromising the standards of performance and practicality expected by today's motorists.

In the words of What Car?: "Its clean and green cars are not futuristic concepts with on sale dates somewhere over the horizon. Toyota has a range of environmentally friendly cars in its showrooms today."

The models referred to are the Toyota Prius, the world's best-selling hybrid power vehicle and the 2005 European Car of the Year, and the Lexus RX 400h, Europe's first hybrid power SUV.

Hybrid

The Prius is the world's cleanest family-sized production car, capable of exceptional fuel economy thanks to Toyota's Hybrid Synergy Drive, a system that combines a petrol engine with a powerful but compact electric motor. In slow moving city traffic, Prius can run on its electric battery alone, producing zero exhaust emissions, while on the open road the petrol engine, supported when required by additional electric motor power, ensures performance to match conventionally-powered cars.

Thanks to the system's self-recharging capability, Prius does not have a limited range like a fully electric vehicle and does not have to be taken off the road for battery power to be topped up.

A development of Hybrid Synergy Drive also powers the Lexus RX 400h, a luxury 4x4 that achieves both high performance and excellent fuel economy, a combination hitherto unknown in its segment. Equipped with a 3.3-litre petrol V6 engine and front and rear electric motors, the RX 400h can move from rest to 62mph in 7.6 seconds, yet is capable of returning 34.9mpg in combined cycle driving, a figure that's unmatched by any other premium SUV model. The twin motor arrangement also gives the RX 400h automatic electric four-wheel drive capability in low-grip driving conditions.

Lexus's hybrid power model range will grow this spring with the launch of the new GS 450h. And looking further to the future, Toyota is well advanced in developing zero-pollution power, having last year become the first manufacturer to achieve vehicle type certification for a vehicle using hydrogen fuel cell technology.

Diesel

As well as Toyota's success in developing alternative powertrains, the Green Award also commended its work in producing cleaner engines, notably the development of D-CAT - Diesel Clean Advanced Technology - to produce diesel power units with substantially reduced emissions of harmful gases and particulates.

D-CAT, which includes Toyota's unique four-way, maintenance-free DPNR catalyst system, features in the 2.2-litre D-4D 180 engine. This unit is already available in the Verso and will soon be launched in the new generation RAV4 and the Avensis range. Not only is this engine the most powerful in its class, it is also highly fuel efficient and produces record low levels of combined nitrogen oxides (NOx) and particulate matter (PM) emissions.

Environmental concerns are at the heart of Toyota's worldwide operations, its corporate approach built on the framework provided by the Toyota Earth Charter of 1992. Following these principles, Toyota continues to make huge investment not only in building cleaner vehicles and engines, but also in establishing production processes and working practices - including co-operation with other businesses and organisations - that have less harmful impact on the world around us.

19/01/06

Verso's Versatility Nets Top Award for Toyota

What Car? Best Compact MPV title for clever seven-seater

The diverse virtues of the Toyota Verso have been recognised with the Best Compact MPV title in the 2006 What Car? awards. The Verso T3 2.2 D-4D 140 model emerged the winner in a category representing one of the most hard-fought segments of the UK car market.

In honouring the Toyota, What Car? praised the ease with which the Verso's interior configuration can be changed from seven down to two seats, with no need to remove any of the seats from the vehicle.

"Flexibility is the key, and that's where the Toyota beats its rivals hands (and seats) down," was the judges' verdict.

With Toyota's Easy Flat system, all that's needed is a single, simple lever operation to fold each of the individual rear seats down and create a perfectly flat load floor. It's such an effective concept, Toyota has included it in its new Yaris and forthcoming RAV4 models, too.

One of the clinching factors in the judges' decision was the new 2.2-litre D-4D 140 diesel engine, introduced in the Verso last autumn. This refined and supremely efficient, all-aluminium power unit endows the Verso with nought to 62mph acceleration in 9.4 seconds, 44.8mpg combined cycle fuel consumption and 167g/km of carbon dioxide emissions.

What Car? also acknowledged the Verso's peerless safety standards, with nine airbags as standard and a top five-star occupant protection rating from Euro NCAP; its all-round high quality; the generous T3 specification, including digital climate control, rain-sensing wipers, heated electric door mirrors and cruise control; and its competitive cost of ownership profile, with scheduled full servicing required only every 20,000 miles.

The award-winning Toyota Verso T3 D-4D 140 is the best-selling model in the Verso range, priced at £18,100 on the road. In all, Toyota offers 10 Verso versions, all equipped with seven seats and the Easy Flat folding system, priced from £13,995 on the road.

09/01/06

Toyota F3R Concept: Living Room on Wheels


Toyota has introduced living-room like space and style to the motoring world with its latest concept vehicle, the funky F3R.

The surprising F3R, which makes its debut at the North American International Automobile Show in Detroit today, is a creative, sporty extension of a concept all but forgotten in today's automotive world - that of the minivan.

The project was a joint undertaking of Calty Design Research Inc., Toyota's California design studio, and the company's California-based Advanced Product Strategy group.

"Younger people are hanging out in their cars. When they do that, the car becomes an entertainment area. The F3R expands on that concept. It's a sophisticated extension of the home," said the car's designer.

To create that extension, the design team came up with three very modern looking sets of seats. Each is unique, composed of modern, metal-edged bottoms and asymmetrical backs whose symmetry is completed by semi-integrated headrests. They can provide roomy, comfortable seating for eight adult passengers.

Up front, the driver's seat reclines and swivels, and the passenger seat reclines to form a comfortable bench. In the middle, the seats split and fold to form, with the rearmost or third row, an avant-garde sofa built around the sort of conversation area you might find in a designer living room.

This is surrounded by a casual, wrap-around backrest formed by the continuous, flowing curve of the instrument panel, doors and rear seatback panels. These are accented by fibre-optic lighting panels in the seat sides, and in the F3R's side door, that can be lit to provide illumination during lounge chat sessions.

But there's more to do here than just chat. That's because the F3R is equipped with two track-mounted flat-panel video screens. These allow the vehicle's occupants to enjoy movies or games whenever they want, and to do so in complete comfort, with control supplied by an audio/video/lighting remote unit that docks in the F3R's dash.

The F3R's design emphasises environmentally sensitive materials, in keeping with the theme of environmental sensitivity suggested by the Hybrid Synergy Drive badging. These materials include floor panels made from Ecoresin, a specially formulated resin that can be recycled; and a skin-friendly simulated leather seating material called Mythos that, unlike most plastics, does not produce the harmful chemical dioxin when it is burned.

The starting point for the F3R's exterior shape, meanwhile, featured a van that conveyed maximum volume, with a tall, wedged body shape that incorporated wide, dynamic shoulders, with its sporty 22-inch wheels and wide performance tyres planted at the extreme boundaries of all four corners.

The result is that the F3R looks like a stylish performance vehicle, but with a feeling inside that is very airy and light.

The F3R is a concept vehicle filled not only with intelligent drama, but with exactly the fresh take on three rows of seating, and on the usable space that vans so effectively provide, that Toyota was looking for.

Toyota wanted anything but a minivan. What they got was a sporty new vehicle that defies an easy label; with a dramatic, iconic shape that is as distinctive as that of the Toyota Prius and an interior that is more adaptable and more family friendly than anything previously seen.

04/01/06

Toyota New Year News in Brief


Diesel Aygo Debut


Aygo, the Top Gear car of the year, will now go even further for your money with the launch of a new 1.4-litre diesel engine. The ultra-fuel efficient powerplant can return 68.9mpg in combined cycle driving, giving a potential range of more than 530 miles.

As well as offering savings on fuel bills, the new diesel also boasts exceptionally low carbon dioxide emissions, its rating of 109g/km placing it among the least-polluting production cars available today and in band B for Vehicle Excise Duty. The new diesel models retain the Aygo Group 1E insurance classification.

The new engine is being launched in Aygo+ and Aygo Sport three and five-door models, with on-the-road prices from £8,345. For the New Year, Aygo+ and Aygo Sport are available with the option of Crystal Silver metallic paint finish.

Aygo diesel prices

MODEL OTR PRICE
Aygo+ 1.4L Diesel 3dr £8,345
Aygo+ 1.4L Diesel 5dr £8,595
Aygo 1.4L Diesel Sport 3dr £8,845
Aygo 1.4L Diesel Sport 5dr £9,095

Street-Smart Corolla SR

The new SR model gives the Toyota Corolla range added sports styling, with 16-inch T Sport alloy wheels, a front air dam, roof spoiler and rear privacy glass combining to create a head-turning look. These features are all in addition to the Corolla Colour Collection specification, which provides climate control air conditioning, electric heated door mirrors, a leather trimmed steering wheel with audio controls, front fog lamps, six airbags, electric windows and a sound system with CD player.

On sale now in five-door hatchback body style, the new Corolla SR is available with a choice of either 1.6-litre VVT-i petrol or 2.0-litre D-4D engines, and Silver Steel, Alsace Granite or Balearic Blue metallic paint finishes. On-the-road prices start from £12,995.

Celica with Extra Chilli


When the Celica GT broke cover last summer, it offered just about all you could want from a sports coupe: a low-slung look that's as fresh now as the day it was penned, a full body kit and a top specification that includes bespoke 17-inch alloys, Alcantara upholstery, climate control air conditioning and a six-disc CD autochanger.

For the New Year, the GT is now an even hotter prospect with the introduction of sizzling Chilli Red to the range of body colours. The price remains a cool £22,595 on-the-road.

Land Cruiser

The legendary Toyota Land Cruiser is renowned for being tough enough to take the harshest conditions in its stride. Beyond Arctic wastes and arid deserts, it's also engineered to master the rigours of the urban jungle: for 2006, front and rear parking sensors are provided as standard, helping drivers avoid unwanted knocks. The sensors - four forward and four aft - are discreetly colour-coded and can be switched off independently.

The Land Cruiser Amazon gains the same package and is also newly-equipped as standard with an in-car entertainment system. This features a DVD player mounted in the rear of the centre armrest unit, with twin monitors integrated into the back of the front seat headrests. Infra-red headsets are provided and the system can also be used to play computer games or play home movies (additional cabling required in addition to the ICE package).

Taking the revised specification into account, Land Cruiser prices rise by £350, with the range now starting at £27,350 for the three-door LC3 3.0-litre D-4D. The Land Cruiser Amazon is now priced from £48,095 on-the-road (4.2 TD).

23/12/05

Toyota Prius Primed for 2006

Toyota is introducing a series of new design and equipment features to take its multi-award winning Prius into the New Year. The world's cleanest family car is adopting a fresh face for 2006 with changes to the styling of its headlamps and rear light clusters and a restyled front grille.

Inside the cabin, comfort for passengers has been improved, with an adjustment to the hip point for those sitting in the back. Quality, one of the fundamental elements of all Toyota models, has been raised further with new upholstery colours, a soft-touch paint finish for the dashboard and the introduction of a leather-trimmed steering wheel across the range. A new leather upholstery option has been made available, replacing the previous combination of leather and suede-effect Alcantara, and three new metallic paint finishes - Vermillion Red, Verbier Green, and Tyrol Silver. A fourth new colour, Decuma Grey, will follow in April.

The Prius is one of the world's most technically advanced cars, with its clean and supremely efficient hybrid powertrain, by-wire functions for the throttle and automatic transmission, and fuel-efficient electric power steering. Owners now have the chance to increase the level of technical wizardry with an option package for T Spirit models that includes a rear parking monitor and Intelligent Parking Assist (IPA).

The parking monitor uses a rear-mounted miniature TV camera to show the driver the area immediately behind the vehicle. This can be overlaid with guidelines to make reverse manoeuvres simpler and safer.

IPA can provide even greater assistance for reverse parking manoeuvres. Where space permits, the system will help the driver steer the Prius into a parking space. After positioning the car at the appropriate angle and within required safe distances from neighbouring vehicles, IPA will calculate the correct course and engage the necessary steering angle for the manoeuvre automatically. The driver must control the throttle and brake during this procedure.

The new-look Prius will be available from 1 January 2006, priced from £17,795 on the road, an increase of just £250 over the current model. The Intelligent Park Assist is available as a £400 option on the T Spirit model only.

15/12/05

The New Toyota Yaris

Key Points

" New Yaris delivers improved quality, accommodation, performance and dynamic ability
" "Big Car Thinking" delivers larger dimensions all round for improved passenger and load space
" Flat rear floor allows three adults to be comfortably accommodated in the rear seats
" Toyota's Easy Flat system fitted as standard for quick and easy fold-down of rear seats
" Best-in-class load space - 737 litres (loaded to top edge of front seats)
" Five-star Euro NCAP rating for passenger crash protection
" First in class driver's knee airbag, standard on T3 and T Spirit
" Three engines - 1.0 and 1.3-litre VVT-i petrol and 1.4-litre D-4D 90 diesel
" 1.3-litre VVT-i and 1.4-litre D-4D 90 available with MultiMode (M/M) transmission
" Three and five-door body styles and three trim levels - T2, T3 and T Spirit
" Keyless Smart Entry and Start system standard on T Spirit grade
" Best-in-class UK insurance ratings, from 1E
" On sale 1 January, priced on-the-road from £8,995 (1.0-litre VVT-i T2 three-door)
" UK sales target for 2006 38,000 units

New yaris: big car thinking


The first generation Yaris has been a top performer for Toyota, its sales rising every year from launch in 1999 to the point where it accounts for one in every four of the brand's models sold in Europe.

It's a hard act to follow, but in engineering and styling the all-new Yaris, Toyota has not only refined the qualities that have distinguished the original, it has also made significant advances in quality, safety and versatility.

"Big Car Thinking" describes the approach that has shaped the way the new Yaris delivers exceptional levels of interior space and quality. The increase in dimensions is put to good use to provide class-leading room for passengers and their luggage. And thanks to Toyota's Easy Flat system, the rear seats can be folded down quickly and easily to form a generous and flat-floored load space, a feature that's unmatched in the Yaris's class.

Clever design also makes life more comfortable for rear seat passengers: re-routing the exhaust gives a flat floor, removing the central hump that traditionally compromises the middle seat. In the new Yaris, there is space for three adults in the back.

Where safety is concerned, Toyota has met the challenges set by the Yaris's short front overhangs and created a car that commands the highest five-star rating for occupant protection in Euro NCAP crash testing. The vehicle uses the well-proven Minimal Intrusion Cabin System (MICS) that has helped the Avensis and Corolla Verso achieve similarly high test results, with a basic framework that efficiently disperses and directs impact forces away from the passenger cell.

Up to nine airbags are available, including the segment's first driver's knee airbag - standard on all but the entry-level T2 grade.

The new Yaris is available in three and five-door body styles with a choice of three engines. The 68bhp 1.0-litre VVT-i petrol engine is the starting point, delivering up to 52.3mpg in combined cycle driving and carbon dioxide exhaust emissions at 127g/km. Top seller is expected to be the 86bhp 1.3 VVT-i unit, carried across from the previous Yaris, but with modifications for better performance and lower emissions.

The lightweight, all-aluminium 1.4-litre D-4D 90 diesel engine offers substantially more power and torque than before and is capable of 62.8mpg (combined cycle). A five-speed manual gearbox, revised for sharper, more precise shifts, is fitted as standard, but the 1.3-litre VVT-i and 1.4-litre D-4D 90 units can be specified with MultiMode (M/M) transmission for automatic or manual sequential gear changes.

Three grades are on offer: T2, T3 and T Spirit. T2 models come with remote central locking, driver and passenger front airbags, electrically adjustable door mirrors, CD player, electric front windows, rear seats that individually (60:40) slide, recline and fold down with the Easy Flat system and electric power steering. Additional features on T3 versions include front side, curtain shield and driver's knee airbags, leather-trimmed steering wheel with auxiliary audio controls, air conditioning and an upgraded sound system that can play MP3 files stored on disc.

Top-of-the-range T Spirit grade introduces a keyless Smart Entry and Start system, climate control air conditioning, front fog lamps and 15-inch alloy wheels.

Pricing and Insurance

Prices for the new Yaris range start at £8,995 for the entry level 1.0-litre VVT-i T2 three-door model and rise to £13,295 for the 1.4 D-4D 90 T Spirit five-door with M/M.

The model range follows a logical price structure. Moving from the 1.0-litre to the 1.3-litre engine adds £300 to the price and from 1.3-litre to 1.4-litre D-4D 90 power a further £1,000. MultiMode transmission for the 1.3-litre and D-4D 90 costs an additional £500. T3 grade adds £1,200 to the cost of equivalent T2 specification and T Spirit an additional £1,000.

Prices and insurance groups for the new Yaris are given in the table below.

MODEL ON-THE-ROAD PRICE INSURANCE GROUP
1.0 VVT-i T2 three-door £8,995 1E
1.0 VVT-i T2 five-door £9,295 1E
1.4 D-4D 90 T2 three-door £10,295 3E
1.4 D-4D 90 T2 five-door £10,595 3E
1.0 VVT-i T3 three-door £10,195 2E
1.0 VVT-i T3 five-door £10,495 2E
1.3 VVT-i T3 three-door £10,495 3E
1.3 VVT-i T3 three-door M/M £10,995 3E
1.3 VVT-i T3 five-door £10,795 3E
1.3 VVT-i T3 five-door M/M £11,295 3E
1.4 D-4D 90 T3 three-door £11,495 4E
1.4 D-4D 90 T3 three-door M/M £11,995 4E
1.4 D-4D 90 T3 five-door £11,795 4E
1.4 D-4D 90 T3 five-door M/M £12,295 4E
1.3 VVT-i T Spirit three-door £11,495 4E
1.3 VVT-i T Spirit three-door M/M £11,995 4E
1.3 VVT-i T Spirit five-door £11,795 4E
1.3 VVT-i T Spirit five-door M/M £12,295 4E
1.4 D-4D 90 T Spirit three-door £12,495 4E
1.4 D-4D 90 T Spirit three-door M/M £12,995 4E
1.4 D-4D 90 T Spirit five-door £12,795 4E
1.4 D-4D 90 T Spirit five-door M/M £13,295 4E

Accessories

Four well thought-out accessory packs have been designed for the new Yaris, for pre-delivery fitment.

The Protection Pack features scuff plates, mud flaps, side and corner mouldings, a boot protector and carpet mats. The Sport Pack includes a chrome exhaust finisher, roof spoiler and 15-inch alloy wheels.

Owners can also specify a Leather Pack, for a high-quality full leather interior, and turn-by-turn satellite navigation. Accessory prices, including fitting and VAT are given below.

ACCESSORY PRICE
Protection Pack £295
Sport Pack £675
Leather interior £1,195
Turn-by-turn Satellite Navigation with Electronic Traffic Avoidance (ETA) £1,150

14/12/05

Wine Merchants Enjoy the Taste of Prius


In 1999 the head of the UK's leading independent wine importer switched from an 18mpg executive car to the 65mpg Prius, reckoning the potential savings in fuel, tax, insurance combined with the exemption from the London congestion charge would save him £5000 a year….he was not wrong, and it's got even better!

Keith Calnan, the Deputy Chairman of Berkmann Wine Cellars has since been driving the new 65mpg Prius and coupled with the £40 a week congestion charge is now saving over £6000 a year. There are 65 cars in the Berkmann fleet and Mr Calnan was so impressed by the Prius that he offered all those staff driving to work in London the option to go hybrid. Many are now doing so as their car leases come up for renewal.

Berkmann Wine Cellars, a shipper and wholesaler with a turnover in excess of £45 million, selling top wines, as exclusive agents, for renowned producers such as Georges Duboeuf, Antinori, Norton, Santa Rita and Deutz champagne is based in Islington, north London and has regional branches in Chippenham, Edinburgh, Plymouth and York. Two-thirds of its business is with the hotel and restaurant trade and the rest with the supermarkets and major off-licence outlets. The fleet also includes 25 light commercial vehicles.

The Toyota Prius are contract hired on three year terms, covering average annual mileages of around 20,000. Two of the sales team came on board immediately with the older style Prius, but the broader appeal of the replacement model has helped more of the staff to decide to switch, according to Berkmann's Fleet Manager Eddie Roda.

"It's a completely different car", he says. "The new shape and the actual drive quality of the latest version have helped a lot." And he is happy to report that the shift to Prius has been trouble-free: "We've had no problems at all, and driver satisfaction is 100%."

Now the Berkmann Wine Cellars policy is moving beyond the capital. "One reason we drive the Prius in London is the exemption from the congestion charge, but one of the staff at our Wiltshire branch now has one too, so we hope to be expanding their use to the other branches as well," says Mr Roda. "It's proving to be a money-saver all round."

12/12/05

Toyota Corolla Full of New Year Promise


Revised Colour Collection model for 2006

Key Points

· New-season five-door Colour Collection with climate control, heated electric door mirrors and 15-inch alloys
· On sale now


All too often the move into a new year provokes a mood of self denial and a determination to shed pounds and shun booze. Toyota is displaying a more generous spirit by giving its Corolla customers more rather than less choice. True, there are no free chocolates or whisky to be had, but the incentive to buy is stronger than ever before with extra equipment specification for the five-door Corolla Colour Collection.

We may be promised the coldest winter in years, but the new Toyota Corolla Colour Collection lets owners keep out the chill with climate controlled air conditioning now provided as standard. And to make those early morning starts less finger-numbing, the electrically adjustable door mirrors are equipped with heaters for quick clearing.

The interior gains a smart new appearance with a brushed metal effect centre console and a silver fleck seat fabric. To complete the New Year new look, there is a set of bespoke six-spoke 15-inch alloy wheels and a metallic paint finish in Silver Steel, Ixion Blue or Eclipse Black.

These features are in addition to an established Colour Collection specification that includes front fog lamps, front, front side and curtain airbags, a sound system with CD player, electric windows and a leather trimmed steering wheel with audio controls.

The new Corolla Colour Collection is available now, exclusively in five-door hatchback body style, with the choice of 1.4 and 1.6-litre VVT-i or 2.0-litre D-4D engines; the 1.6 is available with the option of automatic transmission. On-the-road prices start at £11,595.

Prices

MODEL OTR PRICE

Colour Collection 1.4 VVT-i 5-dr

£11,595
Colour Collection 1.6 VVT-i 5-dr £12,095
Colour Collection 1.6 VVT-i 5-dr auto £13,095
Colour Collection 2.0 D-4D 5-dr £13,595

Corolla Range Changes

There is no change to the specification of the Corolla T2, T Spirit and T3 saloon and estate, but the 1.4 and 1.6-litre VVT-i and 1.4 and 2.0-litre D-4D T3 five-door models adopt the same extra equipment features as the Colour Collection, with the added bonus of a full palette of exterior paint finishes. In line with market demand, Toyota has suspended production of the three-door T3, but three-door T2 models are still available.

05/12/05

Michael Cole Appointed Toyota GB Operations Director


Toyota GB is pleased to announce the appointment of Michael Cole as Director, Sales and After Sales Operations.

Cole, 42, took up the post on 1 December, after two years as General Manager, After Sales Operations. He brings extensive experience to the job, having worked in the motor industry for more than 20 years. He joined Toyota GB in 1994 and has also held a series of managerial positions in the company's business management, fleet, regional sales and market planning operations.

"Toyota has enjoyed record-breaking growth in the UK for the past 12 years and I am looking forward to the challenge of helping to sustain that performance in the years to come," said Cole.

"Key factors in achieving this will be continued investment in Toyota's retail concept and brand development, to maximise revenues and enhance the profitability of our national network."

05/12/05

Aygo is Top Gear's Car of the Year

City car leads Toyota and Lexus awards avalanche


The Aygo is not only one of the best value machines on the market, it's every bit as brilliant as a supercar that's almost 120 times more expensive to buy. That's the opinion of BBC Top Gear magazine, which has awarded its 2005 Car of the Year title jointly to Toyota's Aygo and the Bugatti Veyron.

Aygo has brought a new dimension to the city car market, with its great driving character, contemporary style and superb value for money. And being priced from £6,745 on the road, it's a more realistic prospect for motorists to buy than the Veyron, at around £810,000. It's easier to park, too, has two extra seats in the back and there's room for your shopping in the boot. It won't hit 250mph, but it's nimble enough for a Top Gear game of five-a-side football, a skill the Veyron has yet to demonstrate…

Aygo's top honour was the crowning glory among a series of Top Gear gongs to set the mantelpiece groaning. In addition to the Car of the Year award, Aygo also picked up a "Jeremy" as Best Small Car, while Toyota's sister brand, Lexus, marched off with Best Executive/Luxury Car for the new IS 250.

In the recent Top Gear survey Lexus recently also took awards for the RX 300 and IS models in the 4x4/SUV and Executive/Luxury categories respectively as well as winning the overall manufacturer category.

02/12/05

Half A Million Turkey Exports in Time for Christmas


Toyota kicked off the festive season by celebrating production of the 500,000th vehicle manufactured at its plant in Adapazari, Turkey. The seven-seat Corolla Verso rolled off Toyota Motor Manufacturing Turkey's (TMMT) line yesterday (1 December) in front of a gathering of representatives from government, local communities, suppliers and Toyota executives from Japan and Europe.

The plant is so successful that it became Turkey's leading exporter in 2004 and in 2005 expects to produce approximately 140,000 vehicles for Europe, with an export value of more than £1.4 billion. The plant has a maximum annual capacity of 150,000 vehicles, employs 3,500 people and represents an investment of £511 million.

Toyota has eight manufacturing plants in six countries across Europe, including two in the UK. For 2005, Toyota plans to produce 635,000 cars, 541,000 engines and 259,000 transmissions in Europe and sell 980,000 vehicles, which would mark the company's eighth consecutive year of record sales.

23/11/05

Toyota Patrol Vehicles Join Highways Agency Motorway Force


Thirty-two Toyota Land Cruisers are joining what is set to become one of Britain's most visible 4x4 fleets, with more to follow next year. They are part of the biggest shake-up in motorway emergency management since the network began and will have to live up to their reputation for reliability.

Under the new arrangements, 1200 Highways Agency traffic officers are being deployed to free up police by managing all but the biggest traffic incidents, and keeping traffic moving. The officers have been operating on West Midlands motorways since last spring, the south-east since August and begin operations in the north-west and north-east in September. By mid-2006 they will be patrolling all of England's motorways around the clock. The HA teams have no enforcement powers although, working through seven Regional Control Centres, they co-operate closely with the police.

Using four makes of 4x4 spread between the regions, including the five-door Toyota Land Cruiser LC3 3-litre diesel automatics, the officers carry out high-visibility patrols, attend accident scenes, remove damaged and abandoned vehicles and clear debris. They also supervise road or lane closures, direct traffic, place and operate signs and manage traffic surveys.

Contract hire company Lloyds TSB Autolease was asked to produce a shortlist from 12 possible vehicle manufacturers to fulfil what Highways Agency Project Sponsor Graham Pittaway describes as a "long, detailed specification". Among other factors, the agency required vehicles that could carry a potential 625kg payload, including emergency gear and up to four people, and diesel automatics for economy and reliability. "All those selected are prestige 4x4 vehicles," said Mr Pittaway. "Four-wheel drive was specified to offset risks in wintertime, to maintain tractability and for the safety of the crew."

The vehicles have a crew of two, and carry traffic cones, first-aid kits, warning lights, water containers, road-clearance implements and other accessories, contained in a bolted-in purpose-built rack system. They also have roof warning lights and variable message signs at the rear.

The Land Cruisers are being delivered to Qi Van Systems of Telford to carry out the conversions. They are also applying the HA livery of yellow/black chequerwork, with red and orange bands on the boot, the logo in black on a blue bonnet and a black HA with vehicle number on the roof.

"We're proud that our vehicles are assisting in this significant development in motorway management," said Toyota Fleet General Manager Jon Pollock. "These Land Cruisers will be among the hardest-working vehicles on the road and we're confident that they will meet expectations."

26/10/05

Yaris Joins Toyota's Galaxy of Five-Star Models


New car achieves top rating in Euro NCAP testing


Its dimensions may be compact, but the new generation Toyota Yaris has proved itself every bit as robust as its larger stablemates with a top safety rating in the latest round of Euro NCAP testing.

The Yaris, shortlisted for European Car of the Year, has been awarded a full five stars for adult passenger protection, its score of 35 points matching the previous high total for a Toyota, set by the Corolla Verso. It joins the Verso, Avensis and Prius in gaining the five-star classification.

The achievement is a just reward for the skills Toyota's designers and engineers brought to building high safety standards into a vehicle of relatively small dimensions. The very short front overhang presented a particular challenge when it came to providing effective crash protection, but the results speak for themselves.

The Yaris's body structure was developed using Toyota's Minimal Intrusion Cabin System (MICS) technology. Front or side impact forces are dispersed through the vehicle's body, channelled away from the passenger cell and minimising the amount of cabin deformation.

Driver and passenger front and side airbags, curtain shield airbags and the first driver's knee airbag to be offered in the segment will all be available on the new Yaris, together with a dual-stage seatbelt warning system for the driver and front seat passenger.

The Yaris is the first model Toyota has developed using its own, more stringent in-house car-to-car crash test standards. These simulate side and rear 50 per cent offset impacts with a two-tonne vehicle, with both vehicles travelling at 34mph (55km/h).

The new Toyota Yaris goes on sale in the UK on 1 January 2006. Full specifications and further details will be announced nearer to the launch date.

12/10/05

Toyota Corolla Compressor: Supercharged Superstar

Key Points

" New performance flagship for Corolla range
" Supercharged 1.8-litre VVTL-i engine develops 215bhp (217 DIN hp) and 215Nm of torque
" 0-62mph in 6.9 seconds, top speed 143mph
" Lowered suspension with sports springs
" Sports body styling with roof spoiler and rear skirt
" UK right-hand drive production limited to 250 examples
" On sale from 1 November, price £19,995 on the road


Tougher emissions regulations signal the end of the road for production of Toyota's rapid Corolla T Sport model, but its hot hatch reputation is being kept alight with the introduction of a Corolla that's faster, more powerful and has better handling and more street presence than ever before.

Available only in strictly limited numbers, the Corolla Compressor uses the same 1,794cc VVTL-i four-cylinder engine as the T Sport, but with a supercharger added to boost output from 189 to 215bhp (217 DIN hp) and technical adjustments to meet Euro IV emissions standards. That helps knock one-and-a-half seconds off the car's 0-62mph acceleration time, down to 6.9 seconds, and adds 3mph to the top speed, now 143mph.

Thanks to extra torque at lower engine speeds - a maximum 215Nm at 4,000rpm - the Corolla Compressor delivers supremely flexible performance: acceleration from 50 to 75mph in fifth gear is accomplished in 8.5 seconds, while the shift from 37 to 62mph in fourth takes only 6.1 seconds.

To cope with the power hike, the Corolla Compressor is fettled with 15mm lowered sports suspension and uprated springs for extra handling performance. It looks the part, too, riding on 17-inch alloy wheels with 215/45 tyres and dressed with a roof spoiler, deep rear air dam and sports exhaust with twin tailpipes.

Only 250 right-hand drive Corolla Compressor models are being made available in the UK, so potential owners will have to move almost as quickly as the car they desire in order to secure one. The model goes on sale on 1 November 2005, priced on-the-road at £19,995.

TOYOTA COROLLA COMPRESSOR TECHNICAL HIGHLIGHTS

ENGINE  
Type Supercharged, four-cylinder in-line with Variable Valve Timing and Lift - intelligent (VVTL-i)
Displacement (cc) 1,794
PERFORMANCE  
Max. power (bhp/rpm) 215 @ 8,200
Max. torque (Nm/rpm) 215 @ 4,000
Max. speed (mph) 143
Acceleration 0-62mph (sec) 6.9
FUEL ECONOMY & EMISSIONS  
Combined (mpg) 30.7
Urban (mpg) 22.8
Extra-urban (mpg) 38.7
Carbon dioxide emissions (g/km) 218

12/10/05

Toyota Recruits Autogreen as End-Of-Life Vehicle Recycling Partner


Toyota GB PLC has reached an agreement with the vehicle dismantling network Autogreen to provide end-of-life vehicle (ELV) recycling and disposal services. The contract ensures the owners of all Toyota and Lexus cars will be provided with a free take-back service from 1 January 2007.

Through the agreement Toyota GB meets the requirements of the European End of Life Vehicle Directive and subsequent UK legislation, introduced in March this year. From 1 January 2006, a year ahead of the free take-back service coming into effect, Autogreen's facilities will meet the minimum requirement of recovering and recycling 85 per cent of each vehicle's average weight.

Autogreen represents more than 250 vehicle recycling sites around the UK, ensuring that Toyota and Lexus customers have easy access to services in their region. In remote areas, Autogreen can arrange collection, if required. All sites meet Autogreen standards in terms of facilities and procedures and conform to the licensing requirements of the Department for Environment, Food and Rural Affairs (DEFRA).

Tom Denton, Toyota GB Environmental and Social Affairs Manager, said: "Toyota works on a global scale to minimise the impact of its operations on the environment. In choosing a business partner for ELV recovery and recycling, it was essential that the highest standards were demonstrated, ensuring Toyota and Lexus owners are given a responsible, reliable and efficient service for the final disposal of their vehicles.

"The Autogreen network is fully equipped to meet the demands of both the ELV legislation and Toyota's own environmental requirements."

More information about Autogreen and the take-back service can be found at www.auotgreen.org, or by calling the Toyota ELV customer support number 0800 542 4700, live from 1 November 2005.

11/10/05

Panasonic Toyota: The Fast and the Fuel Saving


Panasonic not only has its name on Toyota's Formula 1 racing cars, but now its staff are taking notice of a rather less thirsty Toyota the petrol-electric Prius. The first two cars have joined Panasonic UK's 300-strong user-chooser car fleet, and another is on order.

The Bracknell-based company, one of the UK's leading suppliers of electronics products with an annual turnover of more than £700m, is title sponsor of the Panasonic Toyota Formula 1 Team.

The Panasonic Toyota TF105 boasts a 3.0-litre V10 petrol engine that puts out more than 900bhp at 19,000rpm while the 1.5-litre, four-cylinder Prius petrol engine is supplemented by an electric motor at low speeds to offer a more discreet 76bhp at 5,000rpm.

The Prius may weigh more than twice as much as the TF105 but it scores heavily on fuel economy it achieves 65.7mpg on the combined cycle, whereas the TF105 in action is lucky to manage 4mpg. The Prius also wins on emissions producing only 104g/km.

"After driving the Prius for nearly a month, it's the best car I've ever had," says one of Panasonic's petrol-electric converts. "The hybrid engine is smooth and quiet, the automatic gearbox makes things very easy, and the steering is precise and responsive. The plethora of gadgets satnav, Bluetooth, voice control, engine info are great fun and incredibly useful.

"I had read that the engine information display turns economical driving into a kind of computer game and it's true. I find that I'm competing with myself to use less and less petrol which usually means safer driving by slowing down and planning ahead."

He sums up the Prius as "by far the best option in terms of fuel economy, CO2 and other emissions," adding that tax bracket, amount spent on private mileage and congestion-charge exemption would contribute to his financial savings.

Toyota Prius is available across all Panasonic employment grades, and is appealing to engineers, trainers and senior managers alike. The cars are obtained on contract hire and will join a number of Toyota Avensis and Corolla models already on the fleet.

"Prius has had a lot of publicity, it's very popular in the States and I think people have noticed that," says Panasonic's Fleet Manager Sue Fuhr. "It's much more spacious and attractively specced than we originally expected.

"Obviously it's good to have an environmentally friendly car and the congestion-charge exemption is a bonus. We were impressed with its performance and think its quietness will be good for drivers' well-being, particularly in London.

"People were very impressed when they drove the demo cars, and Prius is a very economical vehicle from the tax perspective which is going to make it increasingly attractive," adds Sue. "It's significant that we have another order going through so quickly, and I'm expecting the cars already here to stir up further interest."

11/10/05

Fine-X and i-swing Lead Toyota Presentations At Tokyo Motor show debut for new vehicle concepts and technologies


Key Points

" Toyota to present five key concept vehicles at Tokyo Motor Show on theme of Ecology and Emotion
" Fine-X pioneers fuel cell hybrid power
" Debut for the i-swing, transport for one that opens up new personal mobility opportunities
" New Estima MPV, featuring latest high-efficiency hybrid system with electric four-wheel drive
" FSC blends passenger car style with enhanced MPV flexibility
" Youth-focused bB brings club culture to the highway


Toyota is taking the opportunity of the Tokyo Motor Show to highlight groundbreaking designs and technologies in a series of key concept vehicles. The powerful line-up demonstrates the company's commitment to designing and engineering cars that address environmental concerns, while retaining the essential emotional appeal of being fun to drive and a pleasure to use.

Retaining the theme of Ecology and Emotion from last year's show, Toyota will unveil the Fine-X, a compact hatchback powered by a fuel cell hybrid system, and the i-swing, individual transport that is almost the automotive equivalent of a suit of clothes. Other concepts provide cues for near-future developments, including the Estima MPV equipped with a new high-efficiency hybrid powertrain; the FSC, which bridges the divide between cars and MPVs with an ultra-flexible interior; and the outrageous bB, a sound system on wheels.

The Tokyo Motor Show runs from October 22 to November 6 at the International Convention Complex in Chiba.

Fine-X

The Toyota Fine-X provides a glimpse of the radical opportunities that a hybrid fuel cell system can provide, delivering strong environmental performance and exceptional manoeuvrability through four-wheel independent drive and the use of a large steering angle mechanism that allows the vehicle to turn on the spot.

The Fine-X follows Toyota's 'vibrant clarity' design principles and has external dimensions slightly greater all round than the current generation Yaris. Interior space, however, is closer to that of an Avensis. The interior is designed to be welcoming, with variable lighting intensity and power seats that automatically move in and out of the car through the wide-opening gullwing doors.

Four-wheel independent drive with in-wheel electric motors and four-wheel independent steering with a large angle steering mechanism make the Fine-X exceptionally easy to manoeuvre. The car can rotate on the spot, execute tight U-turns and move into tight parking spots with ease. Driving is also made easier and safer thanks to the use of peripheral monitors, giving the driver a view right around the vehicle.

The hybrid system, combining a hydrogen fuel cell and electric motors, ensures strong environmental performance, while Toyota pursues a carbon-neutral profile for the vehicle by using plant-based materials in the construction of internal and external components. The source plants absorb carbon dioxide from the atmosphere as they grow and, even if the components are burned when the vehicle reaches the end of its life, no additional CO2 is emitted.

i-swing

The Toyota i-swing is a vehicle designed for one that allows drivers to express their individuality. It has a 'wearable' quality, almost like an item of clothing: its low-resistance urethane body is covered in cloth to soften any impact, should it bump into anyone on the street, and an LED panel can be customised to suit the owner's mood.

When operating on a busy street, i-swing runs on two wheels, taking up little pavement space. If desired, it can move at walking pace, so the driver can keep up a conversation with someone moving on foot.

When you need to move more quickly, i-swing can change to three-wheel mode, with stick and pedal controls for a fresh cornering action that responds to shifts in the driver's body weight, rather like moving on skis.

Using artificial intelligence, i-swing learns and stores data on the habits and preferences of its users to make it a highly personalised form of transport.

Estima Hybrid

The Toyota Estima full-size MPV (equivalent to the European market Toyota Previa) is being shown as a new design concept equipped with Toyota's latest hybrid system, THS II, and electric four-wheel drive.

The previous generation Estima was the first MPV to be offered as a production hybrid power model. With THS II, the new concept uses an exhaust heat recovery system to help further reduce carbon dioxide and other emissions.

It delivers the quiet and smooth acceleration characteristic of hybrid power vehicles, with added dynamic performance through Vehicle Dynamics Integrated Management (VDIM), which seamlessly co-ordinates braking and handling systems performance in all driving conditions. Combined with E-four electric four-wheel drive, it ensures higher levels of drivability.

FSC

The Toyota FSC is a new-category model that evolves and combines the elegant shape of a saloon with a functionality of an MPV. Spacious enough to accommodate four adults in comfort, it features an electrically-adjustable rear section to adapt the interior configuration for different passenger or load-carrying needs.

The innovative ease-of-use features include a smart rear hatch and touch-operated functions, while an innovative interior lighting design gives the car a distinctive and comfortable ambience.

bB

The bB concept is where nightclub and car combine. Its youth-focused, edgy design is matched by a mighty nine-speaker sound system with surround DSP (digital signal processing) and lighting that flashes in time to the beat.

05/10/05

Double Diesel Debut for Toyota Corolla Verso

Key Points

" Two versions of Toyota's new 2.2-litre D-4D engine introduced into the Corolla Verso range
o D-4D 180, a 175bhp (177 DIN hp) engine with Toyota D-CAT, the most powerful and cleanest diesel engine in the Verso's class
o D-4D 140, a 134bhp (136 DIN hp) engine which delivers performance improvements on the previous 114bhp 2.0-litre D-4D unit
" All-aluminium engine construction, first alloy cylinder block in segment
" D4-D engine has lowest-in-class compression ratio (15.8:1) and adopts ceramic glow plugs and piezoelectric fuel injection system
" Improved NVH performance
" New six-speed manual transmission
" D-4D 180 engine exclusively available in new flagship T 180 grade with rear privacy glass, 17-inch alloy wheels, special interior trim and perforated leather steering wheel trim
" D-4D 140 available in T2, T3 and T Spirit grades
" On-the-road prices from £16,100
" Insurance group 8E for 140 T2 and T3, 9E for 140 T Spirit and 11E for T 180
" On sale from 1 November


Toyota Corolla Verso - Dynamic Versatility

The Toyota Corolla Verso set new standards in the compact MPV market when it was launched in 2004, with a sporty, dynamic design, true car-like driving performance, superb interior versatility with its Easy Flat-7TM folding rear seat system and a top five-star ranking for passenger safety in Euro NCAP testing.

The introduction of engines from Toyota's new generation of D-4D power units increases the appeal of the Corolla Verso even further. Two 2.2-litre units are offered: the D-4D 140, which replaces the 2.0-litre D-4D engine in the range; and the D-4D 180, which is the most powerful and cleanest engine in its class, developing 175bhp and using Toyota D-CAT (Diesel - Clean Advanced Technology) to achieve ultra-low exhaust emissions.

D-4D 180: Flagship Engine For The Corolla Verso

The D-4D 180 is the first true high-power diesel to be launched in the compact MPV segment. It develops 175bhp and 400Nm of torque at 2,000rpm, giving the car sporty but smooth performance, with 0-62mph acceleration in 8.8 seconds and a top speed of 128mph. Combined cycle fuel consumption is 42.8mpg.

The Toyota D-CAT (Diesel - Clean Advanced Technology) in the D-4D T 180 gives the engine the lowest combined nitrogen oxides and particulate matter (NOx and PM) emissions of any diesel engine on the market. Central to this radically low emissions performance is the Diesel Particulate NOx Reduction (DPNR) four-way catalyst, a maintenance-free unit that simultaneously reduces the levels of NOx, particulate matter (PM), hydrocarbons (HC) and carbon monoxide (CO) in the engine's exhaust.

The engine uses piezoelectric injection technology, which means larger volumes of fuel can be injected more quickly than with conventional injectors. This in turn delivers better fuel atomisation and more precise injection timing. It also has the lowest compression ratio in its segment, 15.8:1, which means less effort is required to compress the fuel-air mixture. This in turn results in higher efficiency, better performance and lower fuel consumption.

The D-4D 180 is equipped with the latest Toyota-engineered ceramic glow plugs. They are more durable and reach their ideal operating temperature more quickly, which enables more rapid cold starts at lower air temperatures.

D-4D 140: At The Heart Of The Compact MPV Market


The 134bhp D-4D 140 is engineered to deliver performance that meets the demands of the core market for compact MPVs. Power, torque and performance are all greater than the engine it replaces, yet fuel consumption and emissions levels are only marginally higher than for the previous, smaller capacity, 2.0-litre D-4D unit.

It is a sharp performer, with acceleration from rest to 62mph in 9.4 seconds. A maximum 310Nm of torque is delivered at 2,000rpm, giving the seven-seat vehicle smooth overtaking power.

The D-4D 140 is the first engine in its segment to feature an aluminium cylinder block, which helps achieve a significant reduction in engine weight; the unit is 13 per cent lighter than the 2.0-litre D-4D. Like the more powerful D-4D 180 unit, this engine has a very low compression ratio - 16.8:1 - contributing to all-round efficiency and low levels of NVH.

New Six-Speed Manual Transmission

The new 2.2-litre D-4D engines are fitted as standard with a new six-speed manual transmission, which offers smooth, quick and precise gear changes. Measuring 384mm long, the unit is very compact and shorter than all other six-speed transmissions with equal or smaller torque capacity.

Using the lowest viscosity oil available for manual transmissions has reduced fuel consumption by one per cent and the introduction of an oil separator has cut losses through oil agitation.

Improved NVH Performance

At the same time as it has adopted the new D-4D engines, the Corolla Verso has been given a new NVH package, including thicker insulation under the bonnet and extra sound insulation measures in the engine compartment.

Grade Structure and Pricing

The D-4D 140 is available in the established T2, T3 and T Spirit grades, while the D-4D 180 is offered exclusively in a new, sporting T 180 grade that stands as the new flagship of the Corolla Verso range. T 180 builds on the T Spirit specification with a number of additional features, including 17-inch alloy wheels, dark-tinted rear privacy glass, a perforated leather steering wheel cover and special interior trim details.

The new models go on sale in the UK on 1 November with on-the-road prices from £16,100. In 2005, Toyota aims to sell 95,000 Corolla Verso models to raise its segment share from 4.6 to 6.2 per cent. In the UK 9,000 sales are targeted in 2006, equivalent to a five per cent share of the compact MPV market.

On-the-road prices for the complete range are detailed in the table below.

MODEL ON THE ROAD PRICE
1.6 VVT-i T2 £13,995
1.8 VVT-i T2 £15,000
2.2 D-4D 140 T2 £16,100
1.8 T3 £17,000
1.8 T3 with MMT £17,500
2.2 D-4D 140 T3 £18,100
1.8 T Spirit £18,800
1.8 T Spirit with MMT £19,300
2.2 D-4D 140 T Spirit £19,900
2.2 D-4D T 180 £20,900

04/10/05

New Toyota Training Facility for Nottingham


Toyota today announced that a £10 million automotive training facility is to be built in Nottingham, along with the establishment of an Academy specialising in educating local students pursuing a career in the automotive industry.

The new state of the art facility, supporting up to 600 students from the Greater Nottingham Area, will be built on Nottingham City Council land at Highfields, University Boulevard and will be owned by Broxtowe College.

It is proposed that the East Midlands Development Agency and the Learning and Skills Council will provide funding for the project which will also involve the Greater Nottingham Partnership and Nottingham Regeneration Ltd as partners.

The Academy will accommodate Toyota's 350 network apprentices from around the UK who are training on Toyota's National Apprenticeship Scheme.

This Centre of Excellence will cater for school and further education students from the Greater Nottingham area wanting to prepare for a career in the automotive industry. Students aged from 14 to 16 years old will spend one day a week at the academy studying for motor vehicle maintenance and repair qualifications. School leavers who wish to continue their education in automotive engineering will also attend the academy.

Councillor Graham Chapman, Portfolio Holder for Education in Nottingham said: "It is a fantastic opportunity for Nottingham's pupils and students to receive excellent vocational training with state of the art equipment with one of the leading car manufacturers. Training at such a prestigious centre will give pupils real experience in the motor vehicle industry and great job prospects. The Academy will be an enormous boost to Nottingham's motor vehicle industries and put us at the forefront of innovative learning. This is a real vote of confidence in Nottingham."

Toyota will support training at the centre by supplying training materials, equipment and vehicles. Toyota will also share developments in new technology and teaching practices with the Academy.

Toyota's Managing Director Graham Smith commented, "We are already well established in Nottingham and the East Midlands with our adult training Academy at the Nottingham Trent University's Clifton campus and our car manufacturing plant at Burnaston. This project will further develop our relationship with the East Midlands local community and help to give young people the skills to find sustainable employment."

The Academy is scheduled to open in early 2007.

03/10/05

Making a Difference in Mali

UK-prepared Land Cruiser supports West African outreach work


A Toyota Land Cruiser prepared by apprentice Toyota mechanics at Aylesbury Young Offenders Institution is bringing help and support to youngsters in remote communities in West Africa. The vehicle, a 3.0-litre D-4D model, was adapted for use on harsh, desert terrain in the prison workshops and shipped to Mali earlier this year.

Delivered through the UK-based Mali Development Group's I Ni Che (Thank You) project, it is being used by Jeunesse et Dévéloppment, an organisation that tackles health, education, women's issues and the plight of street children.

The robust Land Cruiser provides ideal transport for the team and its supplies across the rough terrain between Bamako, the capital city, and the Manankoro region near the Ivory Coast border. Having a reliable vehicle available has helped Jeunesse et Dévéloppment consolidate its work in the area, particularly in educating people about the dangers of malaria, the biggest killer in Mali.

Reports from Bamako illustrate the difference the new vehicle has made: journey times are much shorter than before, as the previous transport was old and prone to breakdowns, and all on board appreciate the air conditioning when travelling in sub-Saharan temperatures. In spite of the dusty conditions, the proud driver ensures the Land Cruiser is cleaned every day, so it should be set for many years of good service.

29/09/05

Bigger and Better: The Toyota Hilux Moves 'One Size Up'

Key Points

" Sixth generation of the legendary Toyota Hilux
" Toyota's second most popular vehicle with over 12 million sales to date
" Built in nine countries and sold in 164 different markets
" 'One Size Up' design brings significant increases in passenger and load space
" More car-like interior and improved specifications
" Revised 101bhp (102 DIN hp) 2.5-litre D-4D diesel engine
" Improved five-speed manual transmission with more refined operation
" ABS, driver and front passenger airbags fitted to all models
" Air conditioning, alarm and remote central locking standard on all versions
" CD player with MP3/CD-R compatibility fitted as standard on all HL2 and HL3 models with 6 CD autochanger standard on Invincible model
" Improved noise, vibration and harshness (NVH) performance
" New double wishbone front suspension
" Rear differential lock standard on all models
" Chassis has 45 per cent greater torsional stiffness over previous model for better body control and less cabin noise
" On sale in the UK from 1 October in Single Cab and Double Cab body styles
" Available in the UK in three grades - HL2, HL3 and Invincible
" On-the-road prices from £12,145 (Single Cab 2WD HL2) includes delivery charge, first registration fee, vehicle excise duty, number plates but excludes VAT


The launch of the new Hilux marks the latest generation of one of Toyota's most successful models. Renowned throughout the world for its off-road capabilities, durability and reliability, the Toyota Hilux has long been the vehicle of choice to tackle the toughest driving conditions.

The new Hilux was designed to the principle of being 'one size up' from the model it replaces. This yields bigger dimensions all round, not least in length which has increased by 340mm to 5,255mm. The extra length is mainly in the wheelbase, contributing to greater interior space and a better ride and improved comfort for passengers.

The size of the rear deck has also increased with load capacity on Single Cab models up by 15 per cent and on Double Cabs by 30 per cent. Although the new Hilux is bigger in size, the increase in kerb weight is more modest at an average 131kg across the range.

The Hilux Single Cab is offered in 2WD and 4WD versions, exclusively in the entry-level HL2 grade, with an emphasis on robust work performance. Features include ABS, driver and passenger airbags, power steering, electric windows, air conditioning, tilt adjust steering column, remote central locking and an audio system with CD player with MP3/CD-R compatibility. Built to withstand wear and tear, it comes with seats finished in a hard-wearing cloth and vinyl floor trim. The 4WD version rides on larger, 16-inch wheels and has a rear differential lock.

The entry-level Double Cab HL2 model matches the Single Cab 4WD's specification with the addition of carpeted interior, a smooth sided load deck, an upgraded audio package with four speakers and body colour matched front bumper and grille.

HL3 grade introduces 15-inch alloy wheels with body colour matched wide wheel arches, chrome detailing on the door handles and mirrors, rear step and grille surround, velour upholstery, electrically adjustable heated door mirrors, alloy side steps, and a Thatcham Category 1 alarm with interior and perimeter protection. The Auto Disconnect Differential (ADD) gives the HL3 improved NVH and economy for two wheel drive driving.

Invincible models gain darkened rear privacy glass, six disc CD autochanger, chrome tubular side bars, front fog lamps and 16-inch alloys.

The Hilux is powered by the latest development of the Toyota 2.5-litre D-4D diesel engine, featuring a second generation common rail system. It develops 101bhp (102 DIN hp) at 3,600rpm and is tuned to deliver two different torque outputs: up to 260Nm for 4WD versions and 200Nm for 2WD models.

Pricing

MODEL BASIC RETAIL OTR VAT
Toyota Hilux Single Cab 4x2 £11,495 £12,145 £2,089.86
Toyota Hilux Single Cab 4x4 £13,595 £14,245 £2,457.36
Toyota Hilux Double Cab HL2 £14,495 £15,145 £2,614.86
Toyota Hilux Double Cab HL3 £15,095 £15,745 £2,719.85
Toyota Hilux Double Cab Invincible £16,595 £17,245 £2982.36

Toyota commercial vehicle on the road price includes delivery charge, RFL, number plates & first registration fee but excludes VAT.

Overall maintenance times have been greatly reduced compared to some of Hilux's typical market rivals and the cumulative servicing time up to 60,000 miles is the best in class. This is of particular interest to business users, for whom minimum 'downtime' is vital.

Hilux 2WD models only require up to 5.6 hours and 4WD versions 6.2 hours for the standard maintenance programme to be carried out. Comparing the 4WD models also demonstrates the exceptional service time efficiency of the new Hilux, with labour time for the first 60,000 miles reduced by more than three hours compared to the previous model.

The new Toyota Hilux goes on sale on 1 October in Single and Double Cab bodystyles.

For the complete Hilux press pack including equipment lists and further images, please go to www.toyotagb-press.co.uk


14/09/05

Toyota Prius Helps Safer Neighbourhoods


Thanks to a partnership deal between The Metropolitan Police Service, National Car Rental and Toyota, the 94 Safer Neighbourhoods teams across London have been given the use of Toyota Prius Hybrid cars.

Safer Neighbourhood teams play a big part in improving the quality of life and environment of London by tackling issues such as graffiti, litter, noise and abandoned vehicles.

The Toyota Prius, European Car of the Year 2005, is the most sustainable alternative to conventional means of transport. It uses a combination of a conventional 1.5-litre petrol engine and a 50kW electric motor. On the open road, power is derived from both sources, but on start up, when stationary and in slow moving traffic, the Prius switches to its electric motor. In this mode, exhaust emissions are reduced to zero. The Prius is also exempt from the Congestion Charge.

Commander James Smith, head of the Safer Neighbourhoods unit, said: "The work of Safer Neighbourhoods teams is an important contribution to improving the quality of life and environment of those who live and work in London. By using these vehicles, officers are both helping the Met reduce its impact on the environment and working with government towards a cleaner, safer, greener London."

Neil McCrossan, Vice President of Commercial Development of National Car Rental comments: "We have worked with the Metropolitan Police for a number of years now, supporting their varied transport requirements. We are proud to be utilising our expertise to enable the Met and their Safer Neighbourhoods teams run a cleaner, greener fleet."

Jon Pollock, General Manager Toyota Fleet said: "With more and more fleets aware of the environmental impact of running a number of vehicles, the Prius is able to offer considerable benefits in terms of fuel efficiency combined with low emissions. This makes it an ideal vehicle for use by Safer Neighbourhoods teams who are doing much to improve the environment in our capital city."

07/09/05

Wendy Is Back On Track for Formula Woman Challenge

Wendy Sprules is seeking to fulfil her racing ambitions this autumn as she challenges for a seat in the Formula Woman racing series. Wendy, 36, from Guildford, narrowly missed out on the final stages of the women-only competition last year, but is determined to make the grade this time around.

She has no shortage of inspiration as she works almost side-by-side with a state-of-the-art Formula 1 racing car at the headquarters of Toyota GB PLC at Great Burgh, near Epsom. The sleek machine is parked in the atrium of the company offices, where Wendy is a senior analyst in the IT department.

Away from work, Wendy takes every chance she can to get behind the wheel, putting in fast laps at track days at Brands Hatch, Bedford and, closer to home, at Dunsfold, where Formula Woman is based.

"I enjoy working for Toyota and the fact it is a company that's involved in Formula 1 racing makes it even more special. I'm looking forward to the opportunity of showing that speed and racing skills are not the preserve of men," said Wendy.

02/09/05

Platinum Joins Forces With 107.9 Bath FM

Renrod Ltd, owner of the Platinum group of dealerships and associated company Wellsway BMW/MINI, is joining forces with 107.9 Bath FM in a unique partnership.

Encouraged by the success of recent advertising campaigns with commercial radio station - 107.9 Bath FM, Renrod were keen to form ongoing reciprocal working relationships with the local marketing partner. The ongoing commitment between the two local businesses will enable exciting new initiatives and mutually beneficial marketing activity.

Renrod Ltd is providing 107.9 Bath FM with 2 vehicles for staff to use at the radio station's events and outside broadcasts around the city. Branded with both Platinum and 107.9 Bath FM's livery, the Mitsubishi 'Warrior' and a Toyota 'Hilux' will be assisting 107.9 Bath FM's promotional activities over the coming months.

The vehicles' activities will be highlighted on air on 107.9FM prefixed with the strap-lines '…powered by Platinum Mitsubishi….' or '…….powered by Platinum Toyota' and listeners will be able to spot them out and about in Bath from 12th September.

Jeremy Cuff, Renrod Ltd's Group Marketing Director said, "We've had some very productive discussions with the Bath FM team, with the result being an ongoing commitment to work together. Our linkup with the radio station will include the loan of these two vehicles for their events, creating joint news stories for our magazines and websites and the sharing and distribution of marketing initiatives."

Jo Woods, Station Manager at 107.9 Bath FM said, "Staff are already planning the Hilux and Warrior's first big event which will be at the Roundtable Fireworks at the Rec on November 4th, but in the meantime look out for the Bath FM crew and the new vehicles out and about in Bath.'

For full details of 107.9 Bath FM's visits with the Mitsubishi Warrior and Toyota Hilux, view their website - www.bathfm.co.uk

31/08/05

Toyota Prius Promotes Restful Nights

It's 20 years since Travelodge pioneered the budget hotel market in the UK. Now it has 272 sites around the country and opens a new hotel every 10 days. With its focus increasingly on urban sites, including London, what better way to promote these new locations than with a relaxing and economical city runabout, the hybrid Toyota Prius?

Travelodge Hotels Ltd, which is based in Thame, Oxfordshire, is taking on four of the petrol-electric cars for the task, and is having them branded in the new Travelodge logo, which features a 'resting head' in blue on a red background. The Prius cars will replace the existing Smart cars used for marketing, and will be driven by hotel managers during each new hotel-opening promotion. When not on temporary assignment, they will be used in the capital to provide transport between hotels.

Fleet Administrator Nicola Higgins was given a Prius demonstrator by Toyota Fleet and was sufficiently impressed to recommend ordering the model. "Although the cars will be going all over the country, for a lot of the time they will be driven slowly around town and city centres, which is when the electric motor kicks in to save on petrol," says Nicola. "And in London we will of course also be saving on the congestion charge."

The Prius returns 65.7mpg on the official combined cycle and its CO2 emissions are only 105g/km, yet it can compete with conventionally powered cars on performance, space and comfort. "Toyota Fleet was really good - if it hadn't offered us the demo I may not have realised that the Prius offered us the best cost-effective option," said Nicola.

The Travelodge cars are being supplied on full-maintenance contract hire by Arval PHH, on a three-year or 70,000-mile replacement cycle.

26/08/05

World Premiere for New Toyota Yaris and RAV4 At Frankfurt

Key Points

" First public presentation of the new Toyota Yaris and RAV4 at Frankfurt Motor Show
" New Toyota Endo urban car and i-unit interactive vehicle concepts
" Corolla Verso with new 175 and 134bhp 2.2-litre D-4D engines
" Next-generation Toyota Hilux


The Frankfurt Motor Show will see Toyota take the wraps off two of its most important cars in Europe, the all new Yaris and RAV4.

The newcomers, due to be revealed on 13 September, will be joined on the Toyota stand by two new concept vehicles, the Corolla Verso equipped with 134 and 175bhp versions of the new 2.2-litre D-4D diesel engine and the next-generation Hilux pickup.

Introducing the New Yaris

The new Toyota Yaris will build on the great success of the original model, being a more advanced vehicle with higher levels of comfort quality and safety.

The new Yaris has been designed at ED2, Toyota's European design studio in the South of France, and is a more 'grown up' car in every respect.

European production of the new Yaris will remain at Toyota's Valenciennes factory in northern France. Sales are expected to start in January next year.

New Generation RAV4

The new RAV4 will be the third generation of the vehicle which kick-started the market for sporty, compact SUVs 11 years ago. Since that time it has become a consistent best-seller, topping the European 4x4 sales charts for the past four years.

The new model promises significantly enhanced driving pleasure and performance, improved quality, wider application of advanced technology, greater interior space and a creative modular interior design. The new RAV4 will be launched in the UK in spring 2006.

Inspired Concept Cars

Two new concept cars will be on show at Frankfurt. The Toyota Endo, the latest concept from the ED2 design centre, is an urban-friendly car designed to address some of the key issues of modern urban life.

It will be presented alongside the Toyota i-unit, a new approach to human mobility that enables the driver to interact with his or her surroundings. The design is inspired by a leaf, a natural expression of life on earth.

New Diesel Power for Corolla Verso


The seven-seat Toyota Corolla Verso will be presented with two versions of Toyota's new 2.2-litre D-4D diesel engine. The versatile model will be offered with the 175bhp unit with D-CAT catalyst technology for ultra-clean running that is also due to be offered in the Avensis in 2006, and a 134bhp version of the 2.2-litre engine that will replace the 114bhp 2.0-litre D-4D in the range from November.

On the diesel theme, Toyota will also be showing its Aygo city car, equipped with a 53bhp 1.4-litre turbodiesel engine. This version of Aygo will join the model range in early 2006.

New Hilux and Other Exhibits


The new Hilux pickup will represent the latest addition to Toyota's European range, offering the same legendary robust build quality with more interior space, improved driving characteristics and greater comfort and quality.

The Toyota stand will also feature the Panasonic Toyota Racing TF105 Formula 1 car and a technical display demonstrating the advanced technology of the Toyota Prius.

16/08/05

Toyota Celebrates 2005 Skills Awards

This year's Toyota Skills Awards focused on the work of service advisors with a mix of practical and theory tests for 24 contenders from around the country. The ultimate winner of the hard-fought contest was Frances Haines, of Toyota Ipswich.

The competition took place in July at the Toyota Academy in Salfords, Surrey. Competitors completed written tests and took part in role play sessions and interviews to demonstrate both their practical and personal skills.

Tony Whitehorn, Operations Director, Sales & After Sales at Toyota (GB) PLC presented Frances with her award. Thanks to her success in the competition, Frances will visit Japan to take part in Toyota's Assembly of Customer Service Champions next April. She also collected a trophy and £1,000 of activity gift vouchers.

Tony Whitehorn said: "My congratulations go to Frances and all the Toyota Centre staff from across the country who took part in the competition. Events such as this reaffirm our commitment to developing the skills required to deliver the highest levels of customer service."

Second place in the skills awards went to Scott Brown, also of Ipswich Toyota. Placed equal third were Michelle Trenholme (Western Toyota Edinburgh West), David Larkin (Harry Feeney, Blackpool), Clive Lockyear (Coronation Garage, Frinton on Sea), Clare Duckworth (RRG Bury) and Joanne Werrell (Listers Toyota Lincoln).

01/08/05

Aygo to Pieces

Aylesbury
trainees tackle Toyota's new lightweight champion

Few cars on the market are as light and as simple in construction as Aygo. To demonstrate the model's fundamental simplicity, a team of apprentice technicians succeeded in reducing a regular road-going Aygo to its component parts in just five hours.

The task was undertaken by three young men who are enrolled in Toyota's ground-breaking training scheme at Aylesbury Young Offenders Institution, guided by their course leader.

Following the engineering tradition of finding out how something works by taking it apart and putting it back together again, they wasted no time in breaking down the Aygo into a giant kit, using only standard tools. What made their achievement all the more remarkable was the fact none of them had worked on an Aygo before. The full story of their feat can be read in the latest issue of Top Gear Magazine, on sale from 3 August.

Toyota's motor vehicle training facility was established at Aylesbury YOI in 1998, giving prisoners the opportunity to work towards a Level 3 Technical Certificate accredited by the Institute of The Motor Industry. Operating to exactly the same standards as Toyota's other UK training centres, the 18-month course has so far trained more than 70 vehicle technicians. Of these, 18 have subsequently gone on to find careers in the motor industry.

Tipping the scales at 790kg in three-door form, Aygo is lighter than most city cars and even the sporting Lotus Elise. Reducing weight and using simpler construction techniques are key factors in achieving the best possible fuel economy: Aygo's 67bhp 1.0-litre VVT-i three-cylinder petrol engine, which at 67kg is the lightest internal combustion engine on the market, delivers 61.4mpg in combined cycle driving. The light weight also contributes to Aygo's rewarding handling performance.

The extent of Toyota's clever engineering can be seen in simple comparisons with Yaris, which was the smallest model in the manufacturer's range until Aygo's arrival and has itself enjoyed wide critical acclaim for its styling and economy.

Being made of glass, Aygo's tailgate has a thinner structure section than a conventional hatch. It comprises six parts, compared to 12 on the Yaris, and weighs about four kilos less.

On the five-door model, the rear doors each use seven fewer parts than on the Yaris, again with a weight saving of around four kilos. And inside the car, front seats with integrated headrests also have fewer components and weigh less.

With Aygo, Toyota challenges the perception of simple meaning cheap. Instead it targets style through simplicity, for example in the use of internal door panels that match the car's exterior body colour.

However, the efforts to reduce weight and the number of parts do not compromise the car's essential robustness. Aygo's tough character is witnessed by a four-star rating for passenger crash protection in official Euro NCAP testing.

27/07/05

Introducing the 2006 Model Year Toyota Land Cruiser Amazon

A new model year traditionally provides manufacturers with the chance to rack up a vehicle's driver appeal with an attention-grabbing array of new features. When it came to grooming the new '06 Land Cruiser Amazon, Toyota soon realised that, apart from fitting a real array of whistles and bells, the '05 model more or less had it all.

Thanks to the exceptional standard specification of the Land Cruiser Amazon, Toyota's flagship 4x4, the principle changes are subtle, but stylish. There is a new-look grille with three horizontal bars and a larger Toyota insignia and both front and rear light units have been slightly restyled. Three new metallic paint finishes are available: Tyrol Silver, Slate Blue and Island Green.

Where standard equipment is concerned, an automatically dipping electrochromic rear view mirror has been introduced. An ICE system comprising a DVD player with twin front headrest mounted monitors and infra red headsets increases the fun factor for long journeys. The package, newly available as an accessory, can play movies and CDs and is compatible with computer gaming systems.

As before, the seven-seat Land Cruiser Amazon is available with a 4.2-litre turbodiesel engine with five-speed manual or automatic transmission, or a 4.7-litre V8 petrol unit, exclusively with the automatic gearbox. Standard features include DVD-based satellite navigation with Electronic Traffic Avoidance function, a Rear Park Assist Monitor for simple and safe reverse parking manoeuvres, touch screen controls for the navigation, audio and air conditioning functions, Bluetooth® connectivity, leather seat facings, seven-speaker sound system with six-disc CD autochanger and additional rear seat controls, climate control, 18-inch alloy wheels, side steps, automatic rain-sensing wipers, electric sunroof, electrically adjustable front seats, cruise control and headlamp washers.

The 2006 Land Cruiser Amazon is on sale now, prices shown in the table below. The ICE package costs £2,200.

MODEL OTR PRICE
4.2 TD manual £45,995
4.2 TD auto £47,675
4.7 V8 auto £48,675

18/07/05

Mark Hall Appointed Toyota GB Marketing Director


Mark Hall has been appointed the new Marketing Director for Toyota GB, effective today.

Mark has worked for Toyota GB for 16 years and in the last five years has undertaken two key Toyota marketing general management roles overseeing Marketing Communications and Vehicle Marketing.

Paul Philpott, Toyota GB Commercial Director said: "Mark brings a tremendous breadth of experience across the commercial operations of the business to the role. He is ideally positioned to direct our marketing operations as we continue to develop the Toyota brand here in the UK."

Mark replaces Matt Harrison who moves to Toyota Motor Marketing Europe (TMME) in Brussels to take on the role of TMME General Manager of Corporate Planning.

08/07/05

Celica Joins the Tiger Squadron

Toyota supports the Royal International Air Tattoo

Already renowned as one of the sleekest machines on the road, the Toyota Celica sports coupe is mixing with more elevated company this weekend. A special version of the new Celica GT will join a pack of flying 'big cats' in the NATO Tigers Roar 2005 display at the Royal International Air Tattoo on 15-17 July.

The appearance of the specially-liveried sports coupe will form an eye-catching element of Toyota's support for Britain's premier air show, taking place at RAF Fairford in Gloucestershire.

Although we might dream of a sports car that can fly above the traffic, that remains just a dream: the Celica's four wheels will in fact remain firmly on the ground as part of the show's principle static display. With its bold leaping tiger paintwork, it will line up alongside equally boldly decorated aeroplanes and helicopters from international air force squadrons that feature a big cat in their crest or title. Visitors to the show will be able to take a close-up look at both the aircraft and the Celica in the dedicated exhibition area.

Toyota is supplying the event with official support vehicles, including a fleet of Serco-sponsored Land Cruisers that will guide taxiing aircraft as 'follow me' vehicles and a number of Lexus cars that will be chauffeuring VIP guests. Further Celica and MR2 Roadster models will also be on public display.

And if anyone seeks even more adrenalin than that provided by the aerial action, visitors can swap seats with Jarno Trulli for a driver's eye-view of grand prix racing on the Panasonic Toyota Racing Formula 1 simulator.

06/07/05

Drive on the Wild Side With Toyota At The CLA Game Fair

Visitors to the 2005 CLA Game Fair can experience the challenge of off-road driving at the wheel of the legendary Toyota Land Cruiser. The world's largest country sports and pursuits show will once again feature a purpose-built 4x4 course, sponsored by Toyota, in the grounds of Belvoir Castle, Leicestershire.

The fair, which runs from 22 to 24 July, covers all aspects of country life. The off-road course will give people the opportunity to enjoy the experience of handling a Land Cruiser on rough terrain and learning more about the vehicle's exceptional abilities, guided by a professional instructor.

At the other end of the scale, Toyota's new city car, the Aygo, will also be appearing on the company's show stand. The latest addition to the Toyota line-up, Aygo was launched on 1 July.

Designed primarily for the urban environment, with its small dimensions and easy handling, the Aygo will be equally at home in the wide open spaces as a youthful and high-value model.

Aygo will take its place alongside an array of Toyota's top performing models, including the Yaris, Corolla, Corolla Verso, Avensis and Previa. Four-wheel drive machines will be well to the fore, with the Land Cruiser, Land Cruiser Amazon and RAV4 - consistently Europe's top selling 4x4 - plus the Hilux and Hilux Invincible. For sports performance, the new Celica GT, with its bold body styling kit, will be on display, together with the MR2 Roadster.

Within an event which celebrates all that is best about the countryside, the Toyota Prius will have a well-deserved place.

Thanks to its unique Hybrid Synergy Drive® powertrain, Prius is the world's cleanest production family saloon, a quality that is reflected in its status as European Car of the Year.

Toyota is also backing the Game Fair by providing a fleet of six Land Cruisers for the event support team.

06/07/05

Market Leader Takes Toyotas On Forest Roads

The UK's leading forestry company has begun switching its 266-strong fleet of cars and light commercials to Toyota - following a review sparked by the issue of clearance heights over uneven ground.

Tilhill, established for more than 50 years, provides services to the owners of some 200,000 hectares of British woodland. It specialises in forest management, timber harvesting, landscape contract services and utility arboriculture. In April the company, a subsidiary of the Finnish UPM Group, received the Queen's Award for Enterprise for its international trade achievements - notably, major exports of timber to timber-producing countries!

Tilhill has its head office in Stirling, and operates from 13 district offices across Scotland, England and Wales. It employs some 400 staff, many of them forest managers, who carry out their work in cars, vans and, for more challenging off-road operations, 4x4 vans. The company was prompted to review its fleet policy when it became clear that the new low-slung Peugeot 407 could not offer the clearance heights required to negotiate forest roads. Tilhill settled on the 2.0 litre diesel Toyota Avensis and Corolla, with both being supplied in Verso and estate versions catering for the company's four-band grading structure.

"The Avensis and Corolla fitted our requirements, and Toyota Fleet provided a further push for our business by offering us an attractive deal on rationalising our commercial vehicle fleet," said Tilhill's Fleet Manager Douglas Baptie. "Instead of a variety of makes, we are now moving to Hilux Double and Single-Cab 4x4s and, where appropriate, 4x2s.

"The general feedback about the move is very positive," said Mr Baptie, speaking shortly after the first three cars had been delivered. "Drivers like the idea of having Toyotas." He added that the brand's reliability had been another factor in Tilhill's decision to switch, as it was keen to avoid any future problems with protracted downtime and slow provision of parts.

The Toyotas are supplied on contract hire through Lex Leasing, which Tilhill has used since 1997. Drivers working in a single region may cover 20-25,000 miles a year, and their Toyotas will be leased over four years, while a three-year cycle is applied to cars with higher annual mileages up to around 35,000. Rather than using different dealerships up and down the country, Douglas Baptie has opted for a single Toyota Business Centre, in this case local dealership Arnold Clark Glasgow of Bishopbriggs. "It's far better for me to deal with the same person when it comes down to all the little things such as positioning of towbars and so on."

"This is an excellent contract to add to our expanding portfolio of business customers," said Scott McPhail of Arnold Clark Glasgow. "We look forward to working with Toyota to provide a one-stop solution for all Tilhill's fleet and servicing requirements." And Toyota Fleet's General Manager Jon Pollock added: "This is a good example of Toyota's ability to provide fleet solutions through the breadth and adaptability of its vehicle ranges, and the close attention to detail which its Business Centres can provide."

04/07/05

Toyota To Expand North American Manufacturing Operations


New Canadian Plant to Produce RAV4 from 2008

Tokyo - TOYOTA MOTOR CORPORATION (TMC) announced today that, as part of its continuing effort to promote localisation in North America, it has decided to expand Toyota Motor Manufacturing Canada Inc. (TMMC) by building a second TMMC plant in the area of Woodstock, Ontario, Canada.

In order to respond to the high demand of SUVs in the North American market, the new plant will build the RAV4 SUV and have a capacity of 100,000 units a year, starting in 2008. Plans include an approximate investment of 800 million Canadian dollars (650 million U.S. dollars) and about 1,300 new jobs.

The project was officially announced during a press conference in Woodstock, Ontario, Canada, on 30 June (10:30 a.m. local time, 11:30 p.m. Japan time), in the presence of Federal Minister of Industry David Emerson, Premier of Ontario Dalton McGuinty, Senior Managing Director of TMC Atsushi Niimi, President of Toyota Motor Manufacturing North America, Inc. (TMMNA) Seiichi Sudo and President of TMMC Ray Tanguay.

TMMC started its operations in November 1988. In 2003, it began production of the RX330 as the first Lexus model ever produced outside of Japan. Currently, TMMC produces the Corolla, Matrix and RX330 at its existing plant in Cambridge, Ontario.

When TMMC's new plant begins operations, Toyota will have an annual production capacity of 1.76 million vehicles in North America (up from the current 1.51 million units).

Outline of TMMC

Name of legal entity Toyota Motor Manufacturing Canada Inc.
Location Cambridge , Ontario, Canada
President Ray Tanguay
Date of establishment January 1986
Capitalisation Approx. 680 million Canadian dollars
Shareholders TMC: 100%

Comparison of Plants

Name of plant Cambridge Plant Second Plant
Site area size Approx. 400 acres Approx. 1,000 acres
Start of production November 1988 2008 (planned)
Model(s) produced Corolla, Matrix, RX330 RAV4
Annual capacity 250,000 units/year 100,000 units/year
Number of employees Approx. 4,300 (as of May 2005) Approx. 1,300 (planned)

29/06/05

Toyota Prius Avoids Higher London Congestion Charge


Toyota Prius drivers are set to save even more money as the London Congestion Charge daily rate rises from £5 to £8 on 4 July 2005.

Prius is exempt from the London Congestion Charge and this rise in the daily rate now presents a potential saving total of £2,000 per annum.

The Prius is exempt from the charge thanks to its environmentally friendly, advanced engine technology.

The four-door saloon is a hybrid vehicle, using a combination of a conventional 1.5-litre petrol engine and a 50kW electric motor. On the open road, power is derived from both sources, but on start-up, when stationary and in slow moving traffic, the Prius switches to its electric motor. In this mode, exhaust emissions are reduced to zero.

Toyota Prius is the 2005 European Car of the Year.

The world's cleanest family car has experienced exceptional global demand, with worldwide sales exceeding well over 300,000 since the first generation Prius was launched in Japan in 1997.

Toyota expects to sell over 3,500 Prius in the UK this year, more than doubling the 1,588 units sold in 2004.

On the road prices for Prius start at £17,545.

28/06/05

Toyota's Colour Collection: The Cool Summer Shades

Seasonal enhancements for special Corolla and Avensis models

Toyota's Colour Collection special edition models are blooming this summer with the benefit of a few simple but attractive changes.

The Corolla Collection is available from 1 July in Silver Steel and Ixion Blue, metallic paint finishes that are provided at no additional cost to the customer. Ixion Blue cars come with the added bonus of new Sandu design six-spoke 15-inch alloy wheels.

Three and five-door hatchback, saloon and estate body styles are on offer with a choice of 1.4 and 1.6 VVT-i petrol and 1.4 and 2.0 D-4D diesel engines. On-the-road prices range from £10,995 for the 1.4 VVT-i three-door model, to £14,495 for the estate with the 2.0 D-4D engine.

With a specification that matches the regular Corolla T3 models, the Colour Collection offers a saving of £1,400.

Key standard features on the Corolla Colour Collection include air conditioning, front fog lamps, colour-keyed electrically adjustable door mirrors and front, front side and (except on estate models) curtain airbags.

From 1 July a new metallic body colour is on offer for the Avensis Colour Collection range with Eclipse Black joining Silver Steel, Carlo Blue and Silver Fern. As with the Corolla Colour Collection, the metallic finishes, worth £325, are provided at no extra cost.

Based on the T2 Avensis grade, the Colour Collection comes equipped with colour-matched bumpers, mirrors and door handles, an eight-speaker sound system with CD player, air conditioning, trip computer, multi-adjustable front seats, remote central double locking with alarm and steering column adjustable for reach and rake. A suite of nine airbags is provided, including a driver's knee airbag, contributing to the Avensis's top five-star rating for passenger crash protection from Euro NCAP.

Saloon, hatchback and tourer body styles are on offer, with 1.8 VVT-i petrol or 2.0 D-4D diesel power. On-the-road prices are unchanged, starting at £13,995 for the 1.8-litre saloon and hatchback models.

22/06/05

Toyota Moves A Step Closer To Mass Produced Fuel Cell Cars


The dawn of a new age in motoring clicked a few minutes closer this week as Toyota announced its hydrogen fuel cell powered SUV has become the first such vehicle in Japan to acquire vehicle type certification under the Road Vehicles Act by Japan's Ministry of Land, Infrastructure and Transport (MLIT). Leases for the vehicle are to begin on 1 July.

The announcement comes within a week of Toyota revealing its intention to commercially market hydrogen vehicles by 2015. Toyota became the world's first car maker to market fuel cell vehicles in December 2002 with 11 cars leased in Japan and five in the U.S.

Fuel cell powered cars will replace the petrol or diesel engine with a hydrogen fuel cell - a method of making electricity from hydrogen gas with only water as the 'exhaust' product.

Throughout the development of fuel cell vehicles Toyota has been independently developing all major fuel cell system components, including the all-important, electricity-producing fuel cell stack.

The type approval relates to a new and improved version of Toyota's Fuel Cell Hybrid Vehicle, the Kluger V. Data gathered during the use of the previous models was fed back into development, resulting in the new model, which features a fuel cell system with enhanced levels of reliability and durability.

The vehicle will be offered to such customers as national and local governments, and companies in energy-related fields.

Main Features of the New Toyota FCHV

" The high-pressure hydrogen storage tank also features a high-pressure valve developed within the Toyota Group. This valve follows a new design that positions a solenoid shut-off valve inside the tank.

" The new tank meets the technical standard for compressed hydrogen automobile fuel tanks, established in March this year as a safety standard for high-pressure hydrogen, allowing the tank to be used for 15 years, compared to a previous three years.

Toyota is also active in applying its fuel cell technology to buses having conducted real-world verification tests with a fuel cell bus prototype operating within Tokyo's metropolitan public bus system (from August 2003 to December 2004). Toyota now has eight units of its FCHV-BUS transporting visitors between the Nagakute and Seto areas of the 2005 World Exposition in Aichi, Japan.

At the 2003 Tokyo Motor Show, Toyota displayed an example of what future fuel cell vehicles may look like with the FINE-N (Fuel cell INnovative Emotion - Next generation) concept vehicle. The Corolla sized FINE-N featured a maximised long wheelbase/short overhang design, ultra slim fuel cell stack and a powerful 25kW electric motor fitted to each wheel.

New TOYOTA FCHV: Vehicle Specifications

    New TOYOTA FCHV
Vehicle Overall length/width/height (mm) 4,735/1,815/1,685
Weight (kg) 1,880
Seating capacity (persons) 5
Performance Maximum cruising range (km)* 330 (up from 300)
Maximum speed (km/h) 155
Fuel cell Name Toyota FC Stack
Type Polymer electrolyte
Output (kW) 90
Motor Type Permanent magnet
Maximum output in kW (ps) 90 (up from 80)
Maximum torque in Nm (kgm) 260 (26.5)
Fuel Type Hydrogen
Storage system High-pressure hydrogen storage tanks
Maximum storage pressure (MPa) 35
Battery Type Nickel-metal hydride
Lease price 30-month lease (yen/month) 1,050,000

* In the 10-15 Japanese test cycle; as based on TMC calculations

20/06/05

New Products For Toyota At The Mobility Road Show 7-9 July 2005 At Donington Park


Toyota will again be supporting the Mobility Road Show with its current range of models available on the Toyota Motability Scheme. These vehicles will be on hand to test drive on the track as well as on the Toyota stand.

An addition to the ride and drive line-up will be the new Aygo by Toyota. On sale from 1 July, it will be the first opportunity for visitors of the Show to drive Toyota's new model. Joining the Aygo will be the Yaris and Yaris Verso; Corolla and Corolla Verso; Avensis; RAV4 and Previa.

Swivel seats will be fitted for the first time in the Corolla and Corolla Verso and will be shown on the static display only. However all the vehicles mentioned above can still be booked during the day for a test drive on the Donington circuit accompanied by a professional driver. For convenience and further inspection modifications have also been fitted to the static display models. Specialist Toyota staff will be on hand to answer any questions about the Toyota range.

"Toyota is committed to providing continued mobility solutions for its customers and we plan to expand the programme even further in the future," commented Jon Pollock, General Manager for Toyota Fleet.

For racing fans there will be the chance to see a Toyota 90C-V Group C1 sports prototype Le Mans car. Three of these raced in Le Mans in 1990, with Geoff Lees finishing in 6th place.

Further information on the Toyota range can be obtained by telephoning 0845 275 5555 or by visiting www.toyota.co.uk. For details of the Mobility Road Show please visit www.mobilityroadshow.co.uk or the organisers Mobility Choice on 0870 770 3222.

14/06/05

The New Toyota RAV4 XT-R: Xtreme Quality, Xtreme Value


As Europe's best-selling 4x4 SUV since 2001, the Toyota RAV4 clearly isn't short on customer appeal. That hasn't stopped Toyota from making the range even more attractive with a new special edition model that offers an impressive collection of extra styling, handling and luxury features at a budget-beating price.

The RAV4 XT-R, on sale now, is a cool summer choice with its climate controlled air conditioning, cruise control, rear privacy glass, rear luggage net (5 door only) and auto-dimming electrochromic rear view mirror, plus the option of metallic paint at no extra cost. These features are usually reserved for the range-topping RAV4 XT4 and XT5 models, but have been added to the regular XT3 specification at a fraction of their combined value. Furthermore, the rear privacy glass is exclusive to the XT-R. A comparative specification breakdown is listed below.

SPECIFICATION XT- R XT3 XT4
Climate control air conditioning Y N Y
Vehicle Stability Control & Traction Control Y N Y
Rear privacy glass Y N N
Automatic dimming rear view mirror Y N N
Cruise control Y N N
Electric glass sunroof 3 and 5dr 5dr only Y
Rear luggage net 5dr only N 5dr only
Metallic paint Y £350 £350
On the road price (2.0-litre VVT-i 5-door) £18,995 £18,750 £21,250

In total, the five-door RAV4 XT-R benefits from enhancements worth an additional £1,500 (including metallic paint), yet its on-the-road prices are just £245 higher than the cost of the equivalent XT3 models. When specified with optional leather upholstery, the XT-R costs £1,055 less than the equivalent XT4, yet offers £900 of additional specification.

As well as the items highlighted above, the XT-R is equipped with Vehicle Stability Control (VSC), Traction Control (TRC) and Brake Assist (BA) for improved handling performance in all driving conditions. The vehicle also carries special XT-R badging on the bodywork. In common with XT3 grade, the XT-R comes with driver and front passenger front and side airbags, curtain airbags, electric windows, remote central locking, four-speaker sound system with CD player, alarm, 16-inch alloy wheels, roof rails and an electric tilt/slide sunroof (previously only available on the five-door model).

The XT-R is offered with Toyota's 2.0-litre VVT-i petrol engine and 2.0-litre D-4D diesel in three and five-door body styles. A five-speed manual gearbox is standard, with automatic transmission available as a £1,000 option with the petrol engine. Four paint finishes are available: Argenta Silver and Carbon Quartz metallic, Lagoon Blue mica and Astral Black with no extra charge for the metallic or mica shades.

On the road prices are given below.

MODEL OTR PRICE
RAV4 XT-R 2.0 VVT-i 3dr £17,995
RAV4 XT-R 2.0 VVT-i 5dr £18,995
RAV4 XT-R 2.0 D-4D 3dr £18,995
RAV4 XT-R 2.0 D-4D 5dr £19,995

09/06/05

Toyota Staff Make The Difference For Fleets


Independent survey ranks Toyota first among volume manufacturers


When it comes to offering the best fleet customer experience, no one among the UK's top manufacturers does it better than Toyota. That's the finding of the seventh annual Fleet Operator Attitude Survey from Sewells, which canvassed the opinions of almost 600 fleet operators nationwide.

Toyota gained the highest or equal highest ratings among the fleet sector's 10 leading car makers in three key areas: competence and availability of fleet personnel, plus ability to solve problems quickly. More significantly, Toyota was joint first position in the overall relationship with vehicle manufacturer category.

Among all 21 manufacturers represented in the survey, its overall performance placed it second only to its sister prestige brand, Lexus and secured its position as top volume manufacturer.

Jon Pollock, General Manager Toyota Fleet, said: "This is a superb result that builds on the major advances we made in the 2003 survey. Quite clearly our products have always and continue to be held, in good regard by fleet operators however this confirms they also have the highest regard for the Toyota fleet team that supports them. We have enjoyed significant growth during the past three years, with investment in time and effort to recruit and develop the right people to support our fleet customers. This is reinforced with top marks being achieved in the "people area" categories. Our range will become an even greater prospect for fleet customers with the addition of two new 2.2-litre diesel engines for Avensis - a 148bhp unit available from 1 July and a 175bhp version which will go on sale in mid-2006."

08/06/05

Celica Joins Toyota's GT Greats


The last Toyota model in Europe to be launched with a GT badge was the mighty GT-One Le Mans racer, a no-compromise, thoroughbred machine that powered to a new lap record in the 24-hour contest in 1998.

Just as that supercar returns to the track this summer as one of the stars of the Goodwood Festival of Speed, Toyota is reviving the evocative GT classification for a new flagship version of its roadgoing Celica sports coupe.

The GT adds exciting new dimensions to the Celica, both in terms of styling and performance. It has always been one of the sleekest and most distinctive cars on the road, with a low and lean profile that's as fresh now as when it was first released in 1999. In its new GT trim it hugs the road even closer, thanks to lowered suspension and a complete body kit with side skirts, front air dam and a muscular rear spoiler mounted on the tailgate.

The visual impact is reinforced by a set of dedicated 17-inch alloy wheels with GT wheelcaps, while in the cabin sports and luxury themes combine in Alcantara suede-effect upholstery and a special knob for the gearshift, both unique to the GT model. The car also benefits from a sound system with a six-disc CD autochanger.

The Celica GT might not muster the 600bhp delivered by the GT-One with its twin-turbocharged V8, but it's a potent performer thanks to the combination of its 190bhp 1.8-litre VVTL-i engine, superbly balanced chassis and six-speed close ratio manual transmission: nought to 62mph is despatched in 7.2 seconds and top speed is 140mph.

The GT shares its powertrain with the existing Celica T Sport model and its special styling and equipment features are in addition to the T Sport's standard specification. Thus the model also boasts Vehicle Stability Control (VSC), Traction Control (TRC) and Brake Assist (BA), plus climate control air conditioning, racing-style aluminium effect pedals, electric windows, electric heated door mirrors and an alarm with interior and perimeter protection.

The Celica GT goes on sale on 1 July, priced at £22,595 on the road.

Before then crowds will enjoy the rare spectacle of the Toyota GT-One in action at the Goodwood Festival of Speed on 25 and 26 June, piloted by Japanese Formula 1 legend Ukyo Katayama, a member of the Le Mans record-breaking squad.

The GT-One will be joined by four other icons from Toyota's motor sport heritage: the Panasonic Toyota Racing TF104 Formula 1 car with Olivier Panis at the wheel; the 1965 Sports 800, the car which launched Toyota's motor sport activities; Juan Manuel Fangio II driving his double championship-winning IMSA Toyota Eagle Mark III; and, making its European debut, the awesome Castrol Tom's Toyota Supra GT.

07/06/05

Aygo Is Go

A New City Car For A New Generation

Key Points


" Urban mobility for a new generation
" Smallest Toyota to be launched in Europe
" Aygo joins Yaris, Corolla, Verso and Avensis as a core model for Toyota in the European market
" Design challenges outdated compact car stereotypes
" Available in three and five-door body styles
" Three grades - Aygo, Aygo+ and Sport
" On-the-road prices from £6,745 for Aygo three-door
" Powered by new 1.0-litre VVT-i petrol engine with class-leading power and torque - 67bhp and 93Nm at 3,600rpm
" Lightest internal combustion engine on the market, weighing 67kg
" Best-in-class fuel economy for petrol-powered car - 61.4mpg in combined cycle driving
" Optional Multi-mode Manual Transmission (MMT) for easier town driving
" 53bhp 1.4-litre diesel engine available from early 2006
" Awarded four stars for adult occupant safety in Euro NCAP testing
" All models equipped with latest generation Bosch ABS and EBD
" Driver and passenger airbags standard on all models
" Front side airbags standard on Aygo+ and Sport versions
" Electric Power Steering (EPS) standard, with variable assistance
" Lowest UK insurance group rating, 1E
" Protected by Toyota's pan-European three-year/60,000-mile warranty
" On sale in the UK from 1 July
" Manufactured at new Toyota factory at Kolin in the Czech Republic

Aygo First

Cars? Do they really figure when it comes to the urban youth scene? Aren't they just another anchor to weigh you down along with all the other burdens of age and conventionality, a kind of four-wheeled form of cellulite or receding hairline?

That's an extreme attitude to take, but Toyota has taken a hard look at how a car can better suit the needs - and the budget - of today's young motorists, particularly those who live in towns and cities where the 'fun' element of car ownership has been all but eradicated.

The result is Aygo - say I-go - not just another tin box on wheels, but a car that's all about style, character and above all no-compromise quality. It's great to drive, big on safety and interior space and the standard bills for three years' servicing are far less than your average student's tuition fees.

Aygo Driving

Compact on the outside, but big enough inside to carry a quartet of six-footers, Aygo couldn't be simpler to hustle around crowded city streets. Speed-sensitive power steering and a wheel-at-each-corner design make tight parking spots simpler to tackle, while optional Multi-mode Manual Transmission (MMT) means clutch-free gear changes - a real boon in urban traffic.

Aygo is built to last, created with the same superior quality throughout that's the hallmark of all modern Toyota machinery. From the bright and open interior to the sculpted sporty exterior, the Aygo stands out among the city car crowd as a machine that's modern, stylish and built to last.

Aygo For The Price

UK buyers have a choice of three Aygo models with on-the-road prices starting £6,745 for the entry-level Aygo. Aygo goes on sale in the UK on 1 July.

UK pricing

MODEL OTR PRICE
Aygo three-door £6,745
Aygo five-door £6,995
Aygo+ three-door £7,245
Aygo+ five-door £7,495
Aygo Sport three-door £7,745
Aygo Sport five-door £7,995

Option pricing

OPTION PRICE (inc. VAT)
Metallic paint £325
Air conditioning £500
Multi-mode Manual transmission (MMT) £500

If those prices alone don't scream blinding bargain from the showroom, it's worth considering how much, or rather little you will have to spend to run your Aygo.

For a start, its new 1.0-litre VVT-i engine is capable of 61.4mpg, the best combined cycle fuel economy of any petrol unit in its class. Even if you can only scrape together a tenner at the pumps, you should be able to make it from London to Brighton and back with fuel to spare. However, this exceptional economy is not at the expense of performance as Aygo will accelerate from 0-62mph in 14.2 seconds and has a top speed, where permitted, of 98mph.

It's one of the cleanest engines on the market, too; its carbon dioxide emissions rating of 109g/km places it in band B, the lowest band for Vehicle Excise Duty achieved by any petrol car on the market.

Aygo's insurance costs are rock-bottom, too, with a 1E rating - the lowest group possible. This has been achieved by clever engineering that designs-in components that are easier and cheaper to replace when it comes to typical low speed crash repairs.

A new 1.4-litre diesel engine is scheduled for early 2006, the first evolution of Aygo in a product cycle that's set to deliver something new around every six months.

Aygo Essentials

Aygo breaks away from the concept of small, affordable cars skimping on quality and equipment. The Aygo entry model not only looks the business, it comes as standard with features such as a sound system with CD player and handy socket to connect your own portable MP3 player; speed-sensitive power steering, a folding rear seatback to increase the load space, heated rear window with wiper and a tilt adjustable steering column.

Aygo+ introduces electric front windows, a 50:50 split-folding rear seat with detachable headrests, side airbags, remote central locking, colour matched doorhandles and mirrors and a gutsier audio pack with additional rear speakers and front tweeters. The range-topping sport rides on alloy wheels and comes with front fog lamps and a tachometer housed in its own distinctive pod on the steering column.

The standard colour for Aygo is Chilli Red, but Aygo+ and Sport owners can splash out on the option of Ice Blue or Carbon Quartz metallic paint. The higher spec' models also offer optional air conditioning, while all versions can be given a classy upgrade thanks to a great range of option packs, including Tom Tom Aygo satellite navigation and a smart set of matching Aygo Samsonite travel bags.

Aygo Safely

Aygo may be small, but it's a tough performer when it comes to safety, as witnessed by a four-star rating for occupant crash protection in official Euro NCAP crash testing.

The car's basic design adopts Toyota's Minimal Intrusion Cabin System (MICS), a safety structure that reduces the risk of injury to passengers by channelling the forces from a side or front impact away from the cabin.

Where active safety is concerned, all Aygo models are equipped with the latest generation Bosch ABS with Electronic Brakeforce Distribution.

Inside the vehicle, driver and front passenger airbags (the passenger airbag has a cut-off switch) and front seat belts with pretensioners are fitted to all versions of the Aygo, with Aygo+ and Sport grades additionally featuring front side airbags.

All models also feature a driver seatbelt warning system with a warning light and reminder buzzer.

Aygo To Market

Modern urban life demands a kind of vehicle that's practical and easy to park, while motorists are looking for fresh design and a dynamic driving experience. Aygo meets all these requirements as a compact, stylish car that's as much fun to own as it is inexpensive and practical to run.

Aygo marks a new approach for Toyota on several levels. It has the potential to attract customers who are younger than the average Toyota owner: Toyota expects 80 to 90 per cent of Aygo owners to be new to the brand.

In the UK 3,400 sales are targeted this year and 13,000 in 2006. Across Europe 25,000 sales are expected for the remainder of 2005, with volume rising to 100,000 next year.

Aygo sits at the heart of Toyota's European model range, alongside the established core models - Avensis, Corolla, Verso and Yaris.

Aygo Home

The Aygo is built at a new factory at Kolin in the Czech Republic, established in a joint project by Toyota and PSA Peugeot Citroën. The manufacturing partners have shared equally in the £1 billion investment, creating almost 10,000 jobs, both directly and in associated businesses.

The manufacturers created a new company, Toyota Peugeot Citroën Automobile (TPCA) and construction began in April 2002. The building work was completed within a year and production commenced in February 2005.

The plant works according to the Toyota Production System (TPS) as a lean, high-efficiency operation. Its flexibility permits the Toyota, Peugeot and Citroën models to be built concurrently on the same production line. Annual capacity is 300,000 units, one third of which is Aygo models.

Aygo Accessories

Aygo buyers are offered a range of valuable and convenient accessory packs to help them navigate around town, pack for a road trip or provide extra protection for their new city car.

Accessory Pack Includes Retail Inc VAT
AYGO Explore

Detachable Tom Tom GO500 satellite navigation system.

(Includes integration to AYGO audio system, fitment to dash, Bluetooth hands free system, screen surround colour coded to AYGO, 3 year map updates, Tom Tom 3 year warranty)

£495
plus fitting
(30 min)
AYGO Travelling Aygo travel bags by Samsonite £175
AYGO Protected Rubber mat set, side mouldings (3 or 5 door), front mud flaps, rear mud flaps £140
incl. fitting
AYGO XtraProtected Carpet mat set, Side mouldings (3 or 5 door), front mud flaps, rear mud flaps, rear parking sensors, rear bumper protection moulding £360
incl. fitting

Toyota Aygo Equipment List

SAFETY AYGO AYGO+ SPORT
Driver and passenger airbag Y Y Y
Front side airbags N Y Y
ISO-FIX child seat fixings N Y Y
Passenger airbag cut-off switch Y Y Y
Driver's seatbelt reminder system, with buzzer Y Y Y
Front seat belts with pretensioners and force limiters Y Y Y
Four three-point seatbelts with Emergency Locking Retractor Y Y Y
ABS with EBD Y Y Y
Minimum Intrusion Cabin Structure (MICS) Y Y Y
Childproof rear door locks (five-door models) Y Y Y

 

INSTRUMENTS & CONTROLS AYGO AYGO+ SPORT
Instrument display unit mounted on steering column Y Y Y
Tachometer N N Y
Lights on audible warning Y Y Y
Twin speed wiper with fixed intermittent control and mist function Y Y Y
Electronic headlamp levelling Y Y Y

 

COMFORT & CONVENIENCE AYGO AYGO+ SPORT
Manually adjustable door mirrors Y Y Y
Locking fuel filler cap Y Y Y
Electric front windows N Y Y
Stepless tilt adjustable steering column Y Y Y
Accessory power socket in cabin Y Y Y

 

AUDIO AYGO AYGO+ SPORT
AM/FM RDS radio/CD player with two speakers Y N N
AM/FM RDS radio/CD player with four speakers and two front tweeters N Y Y
Auxiliary audio socket for portable equipment connection Y Y Y
Roof-mounted aerial Y Y Y

 

VENTILATION AYGO AYGO+ SPORT
Ventilation system with four-speed fan function Y Y Y
Air conditioning with pollen filter and air recirculation N Opt Opt


SECURITY AYGO AYGO+ SPORT
Transponder key engine immobiliser Y Y Y
Remote central locking N Y Y
Security window etching - linked to 24hr helpline Y Y Y
Vehicle parts marking - major parts traceable to VIN Y Y Y
Alloy wheels with locking wheelnuts N N Y


STORAGE AYGO AYGO+ SPORT
Three cupholders (two front, one rear) Y Y Y
Centre console storage pocket Y Y Y
Removable rear parcel shelf Y Y Y


SEATING, UPHOLSTERY & TRIM AYGO AYGO+ SPORT
Recline and slide adjustable front seats Y Y Y
One-piece folding rear seat back Y N N
50:50 split/fold rear seat back N Y Y
Front seats with integrated head restraints Y Y Y
Detachable rear seat headrests N Y Y


Toyota Aygo Equipment List contd.

EXTERIOR & BODY AYGO AYGO+ SPORT
Rear foglamp with auto-cancel function Y Y Y
Front foglamps N N Y
Full colour-keyed bumpers and corner protectors Y Y Y
Colour-keyed door handles and mirrors N Y Y
14-inch steel wheels with full wheelcaps Y Y N
14-inch alloy wheels with locking wheelnuts N Y Y
Full-size spare wheel Y Y Y
Metallic paint N Opt Opt

Aygo Technical Specification

ENGINE 1.0-litre VVT-i
Type 3-cylinder in-line
Fuel type 95 octane petrol (or higher)
Valve mechanism DOHC 12-valve
Displacement (cc) 998
Bore x stroke (mm) 71.0 x 84.0
Compression ratio (:1) 10.5
Max. power bhp/rpm 67@ 6,000
Max. torque Nm/rpm 93 @ 3,600
Emissions standard Euro IV

 

TRANSMISSION      
Drive type Front-wheel drive
Clutch type Dry, single plate
Gearbox type

Five-speed manual

Five-speed MMT (optional)

Gearbox type 5 M/T 5 MMT
Gear ratios 1st 3.545 3.545
2nd 1.913 1.913
3rd 1.310 1.310
4th 1.027 1.027
5th 0.850 0.850
Reverse 3.214 3.214
Differential gear ratio 3.550 3.550

 

BRAKES  
Front Ventilated discs, 247mm diameter
Rear Drums, 200mm diameter
Additional features ABS, EBD
SUSPENSION  
Front MacPherson strut
Rear Torsion beam
STEERING  
Type Rack and pinion
Ratio (:1) 16.5
Turns lock to lock 3.3
Min. turning radius - tyre (m) 4.73
Additional features Electric Power Steering

 

TYRES AND WHEELS STANDARD OPTIONAL
Wheel size 14 x 4½J (steel) 14 x 4½J (alloy)
Tyre size 155/65 R14 155/65 R14

 

DIMENSIONS  
Overall length (mm) 3,405
Overall width (mm) 1,615
Overall height (mm) 1,465
Wheelbase (mm) 2,340
Front tread (mm) 1,420
Rear tread (mm) 1,410
Front overhang (mm) 645
Rear overhang (mm) 420
Interior length (mm) 1,758
Interior width (mm) 1,375
Interior height (mm) 1,245

Aygo Technical Specification contd.

LUGGAGE COMPARTMENT  
Luggage capacity (l) 139
Height (mm) 850
Length (mm) 477
Width (wheelhouse, mm) 510
Loading height (mm) 767
WEIGHTS  
Kerb weight (kg) 790-890
Gross vehicle weight (kg) 1,180-1,245

 

PERFORMANCE 5 M/T 5 MMT
Max speed (mph) 98 98
0-62mph (sec) 14.2 14.9
FUEL CONSUMPTION 5 M/T 5 MMT
Combined (mpg) 61.4 61.4
Extra urban (mpg) 68.9 68.9
Urban (mpg) 51.4 51.4
Fuel tank capacity (l) 35 35
CO2 EMISSIONS    
Combined (g/km) 109 109
Extra urban (g/km) 97 97
Urban 129 129

02/06/05

Two More International Engine Of The Year Awards For Prius

Hybrid Synergy Drive awarded "Best Fuel Economy" and "Best 1.4-1.8 litre engine"


The Toyota Hybrid Synergy Drive system of Toyota Prius has been awarded two category wins in the International Engine of the Year Awards 2005.

The revolutionary Hybrid Synergy Drive system won in the 1.4 to 1.8-litre category and also took first place in the 'Best Fuel Economy' category - thanks to its application in the Toyota Prius with outstanding fuel consumption of 65.7mpg (EC mode, combined).

The awards were collected by Mr Jon Williams, Toyota's European Marketing Director and Mr Colin Hensley, General Manager of the R&D External Affairs and Communication Division, during a special awards ceremony that took place in Stuttgart on 1 June 2005.

Mr Thierry Dombreval, Toyota Motor Marketing Europe's Executive Vice President and Chief Operating Officer said: "These two awards further reinforce Toyota's Hybrid Synergy Drive as a leading powertrain technology for production cars today."

These latest accolades for the hybrid powertrain mean Toyota has set a new record in the International Engine of the Year awards with no fewer than nine titles for Prius over its two generations:

1999 - Best engine, 1.4-1.8 litre 2004 - Best new engine

1999 - Best eco-friendly engine 2004 - International Engine of the Year

2000 - Best eco-friendly engine 2005 - Best engine, 1.4-1.8 litre

2004 - Best engine, 1.4-1.8 litre 2005 - Best fuel economy

2004 - Best fuel economy


About the awards

The International Engine of the Year awards have been held since 1999 and reward the best engines available on the market. Every engine in mass-production installed in a production car on sale in more than one country is eligible.

The jury is composed of a panel of 56 renowned journalists from 26 countries around the globe, covering five different continents.

In total, 12 categories have been created to specifically distinguish engines by size, fuel economy and performance.

26/05/05

The New Toyota Avensis 2.2-Litre D-4D


First in a new diesel power generation

Key Points

" New all-aluminium 2.2-litre D-4D engine for the Toyota Avensis
" 148bhp at 3,600rpm and 310Nm from 2,000 to 3,200rpm
" Lightweight all-aluminium construction
" Maximum speed 130mph, 0-62mph in 9.3 seconds
" 47.9mpg combined cycle fuel economy
" 156g/km carbon dioxide emissions rating - band D for Vehicle Excise Duty
" Low emissions place it in same company car tax band as 2.0-litre D-4D Avensis
" Low nitrogen oxides and particulate matter (NOx and PM) emissions
" New, compact and lightweight six-speed transmission
" Improved vehicle NVH performance for a calmer, smoother driving experience
" First engine in a new generation of Toyota diesel power units
" On sale in the UK from 1 July
" Available in saloon, hatchback and Tourer body styles in T3-S, T3-X, T4 and T Spirit grades
" Prices from £18,145 (T3 saloon/hatchback)
" 175bhp 2.2-litre D-4D engine with D-CAT (Diesel Clean Advanced Technology) system to join UK Avensis range in mid-2006

Aimed At The Heart Of The Diesel Market


The introduction of the new 2.2-litre D-4D engine will make the Toyota Avensis an even stronger prospect. The new 148bhp 2.2-litre D-4D will join the existing 114bhp 2.0-litre D-4D engine from 1 July, while in 2006 the choice will extend to include a 175bhp 2.2-litre D-4D with D-CAT technology for exceptional emissions performance.

The 148bhp engine enters the largest section of the diesel D segment in the UK, accounting for 58 per cent of sales in 2004. It is expected to become the most popular engine in the Avensis range, claiming up to 29 per cent of the sales mix in Europe.

The existing 2.0-litre D-4D and the new 2.2-litre unit will between them cover 95 per cent of the diesel D segment demand in the UK; with the introduction of the 175bhp unit next year, the range will address 99 per cent of the sector in terms of power range.

The 2.2-litre D-4D will be available in Avensis saloon, hatchback and Tourer body styles in T3-S, T3-X, T4 and T Spirit grades with prices from £18,145 for the T3-S and the T3-X saloon and hatchback.

At the same time as the new engine becomes available, the Avensis is being offered with a new Exterior Colour, Alsace Granite, And With A New Gearlever Design, Specific To The 2.2-Litre D-4D.

The Avensis: Toyota's European Flagship, Built In Britain

Launched in 2002, the Avensis is the flagship of Toyota's European model range, bringing outstanding safety performance, style and all-embracing superior quality to the D segment.

In 2004 Avensis achieved its highest sales figures yet in the UK, rising by more than 12 per cent on the previous year with a 5.7 per cent segment share. This surge was fuelled by a rise of more than a third in fleet sales.

The model's success in the UK is reflected across Europe as a whole where sales rose above 145,000 units in 2004, an increase of more than 25 per cent on 2003. This raised Avensis to fifth place in the European D segment.

Worldwide production of the Avensis is at Toyota's Burnaston factory near Derby. Last year rising demand, including the first Avensis imports to Japan, prompted an increase in production capacity at the factory to 285,000 units a year from mid-2005. Toyota invested an extra £50 million at Burnaston, creating an extra 500 jobs. Toyota's total investment in its UK manufacturing operations now stands at more than £1.75 billion.

Lightweight Engine Construction

Toyota has adopted an all-aluminium construction for its new 2.2-litre D-4D engines, following the concept it pioneered with the 1.4-litre D-4D unit used in the Corolla and Yaris models.

As a result, both versions (148 and 175bhp) of the new engine are lighter than competitor units that still use a cast iron block.

The 148bhp D-4D Engine

The 148bhp 2.2-litre D-4D engine has been designed to offer a good balance of power and economy.

Key to its performance is its strong torque performance: with a maximum 310Nm from 2,000 to 3,200rpm, it provides great driveability. This is demonstrated in a time of 10.6 seconds for acceleration from 50 to 70mph in fifth gear.

The unit is positioned at the heart of the D segment diesel market, which should ensure it becomes the best-selling engine in the Avensis range. Carbon dioxide emissions are 156g/km, just 1g/km more than Toyota's 2.0-litre D-4D unit, which means models using the new engine are placed in the same company car tax bracket as their 2.0-litre diesel equivalents.

The 2.2-litre D-4D will power the Avensis from rest to 62mph in 9.3 seconds and attain a top speed of 130mph. Combined cycle fuel consumption is 47.9mpg (47.1mpg for Tourer versions).

The 175bhp 2.2 D-4D Engine

A further development of the new 2.2-litre D-4D engine will be a 175bhp D-CAT unit that will be available in the UK in mid-2006.

Its excellent performance and efficiency will be aided by piezoelectric injection technology, used for the first time in an engine of this capacity. The piezoelectric injectors can inject larger volumes of fuel twice as fast as conventional solenoid injectors.

The engine will give the Avensis a top speed of 137mph and 0-62mph acceleration in 8.6 seconds. Combined cycle fuel economy is 46.3mpg (45.6mpg for the Tourer).

Toyota D-CAT

The 175bhp engine uses Toyota D-CAT technology to bring harmful exhaust emissions down to the lowest levels of any modern diesel engine. Its performance is well below the levels required by Euro IV and its CO2 emissions rating of 161g/km is just 5g/km higher than for the 148bhp engine.

New Six-Speed Manual Transmission

Both 2.2-litre D-4D engines use a new six-speed manual gearbox, designed to provide smooth, quick and precise shifts. The new unit is both robust and very compact, at 384mm long and uses the lowest viscosity oil available which helps improve fuel consumption.

Low Cost Of Ownership

As with all its new products, Toyota has designed the 2.2-litre D-4D engine to be simple and cheap to maintain with the engine running on mineral or semi-synthetic lubricant, which is cheaper than the fully synthetic kind used by rival engines.

The 2.2-litre D-4D matches its 2.0-litre D-4D stablemate in requiring only 4.2 labour hours for routine maintenance up to 60,000 miles, adding to the low cost of ownership profile.

Improved Nvh And Driving Dynamics

The new 2.2-litre D-4D engine has improved NVH performance, aided by a low compression ratio and the adoption of a balancer shaft that significantly reduces engine booming.

Avensis models equipped with the engine will also use a noise-suppressing acoustic windscreen and benefit from improved and additional insulation in key areas.

At the same time, improvements have been made to the suspension system to suit the new engine's performance. This includes stiffer spring and damper rates and adjustment of the power steering pump for quicker responses.

Built In Europe

The new 2.2-litre D-4D engine is produced at a new Toyota factory in Jelcz-Laskowice in Poland - Toyota's eighth manufacturing centre in Europe.

Toyota Motor Industries Poland (TMIP) was announced in 2001 and building work on the site was completed in 2004. Engine production started in March this year and will reach a maximum output of 180,000 units a year in 2007. Toyota has invested £200 million (approximately £140 million) in TMIP.
Toyota Avensis 148bhp 2.2-litre D-4D Prices

Details of the full Toyota Avensis 148bhp 2.2 D-4D range and pricing are given in the table below.

MODEL PRICE
T3-S saloon/hatchback £18,145
T3-S Tourer £19,145
T3-X saloon/hatchback £18,145
T3-X Tourer £19,145
T4 saloon/hatchback £19,645
T4 Tourer £20,645
T Spirit saloon/hatchback £20,895
T Spirit Tourer £21,895

Toyota 148 and 175bhp 2.2-litre D-4D Technical Specifications

ENGINE
2.2-litre D-4D 148bhp
2.2-litre D-4D 175bhp
Type
Type In-line 4-cylinder with Variable Nozzle Turbocharger and intercooler
Cylinder head material
Aluminium
Engine block material
Aluminium
Fuel type
48 Cetane diesel (or higher)
Injection type
Direct, common rail, multiple fuel injection
Injection pressure (bar)
1,670
1,800
Emission control system
Oxidation catalyst
Toyota D-CAT + oxidation catalyst
Valve mechanism
DOHC 16-valve
Displacement (cc)
2,231
Bore x stroke (mm)
86.0 x 96.0
Compression ratio (:1)
16.8
15.8
Max. power (bhp/rpm)
148/3,600
175/3,600
Max. torque (Nm/rpm)
310/2,000-3,200
400/2,000-2,600

 

TRANSMISSION  
2.2-litre D-4D 148bhp
2.2-litre D-4D 175bhp
Drive type Front-wheel drive
Gearbox type Six-speed manual
Gear ratios 1st 3.538 3.538
  2nd 1.913 1.913
  3rd 1.218 1.218
  4th 0.860 0.860
  5th 0.790 0.790
  6th 0.673 0.638
  Reverse 3.831 3.831



PERFORMANCE
2.2-litre D-4D 148bhp
2.2-litre D-4D 175bhp
Max. speed (mph) 130 137
0-62mph (sec) 9.3 8.6
FUEL CONSUMPTION (mpg)    
Combined (Tourer) 47.9 (47.1) 46.3 (45.6)
Urban (Tourer) 37.2 (36.7) 37.2 (37.2)
Extra-urban 57.6 (57.6) 54.3 (53.3)
EMISSIONS    
Combined CO2 (g/km) Saloon/hatch 156 161
Tourer 158 163
NOx (g/km) 0.24 0.11
PM (g/km) 0.020 0.002

23/05/05

Excellent Safety Rating For Aygo

Toyota's city car awarded four star rating in Euro NCAP


The newly introduced Toyota AYGO has been awarded a four star rating for adult occupant safety by the Euro NCAP testing programme.

The result underlines AYGO's position as a high quality product in the sub-B (small compact-car) segment of the European car market. The AYGO was awarded 26 points for its adult occupant safety.

AYGO backs up its four-star adult occupant rating with an excellent three stars (36 points) for child protection and two stars (14 points) for pedestrian safety.

Kazuhiko Miyadera, Toyota Europe's Executive Vice President for Research & Development, said: "Attaining high levels of passive safety for a vehicle of 3.4 metres length represented an engineering challenge for Toyota. Euro NCAP's 4-star classification is an excellent reward for our efforts."

Both active and passive safety played a fundamental part in the design and engineering of AYGO.

Key safety features include:

" Toyota's Minimal Intrusion Cabin System (MICS) - a sturdy safety structure that effectively dissipates the energy of frontal and side impacts throughout the body
" twin front airbags as standard
" a seatbelt warning system (with buzzer)
" ISOFIX child seat attachment on rear outer seats - with 50/50 rear folding seat installed

Given its design as a high quality urban car, the Toyota AYGO pays particular attention to pedestrian protection. Key areas of the front section, the bumper attachments, the bonnet and the front wings feature energy absorption structures that minimise injury in the event of an impact.

Active and passive safety are recognised as a vital feature of all Toyota models, with the latest Toyota Avensis, Corolla Verso and Prius achieving five star occupant ratings in Euro NCAP tests.

23/05/05

Toyota Supports The Launch Of The British Red Cross Campaign 'Don't Be A Bystander'


Toyota (GB) PLC will be supporting the British Red Cross in a partnership over a three year period to promote their UK 'Don't be a Bystander Campaign'. Launched today the campaign will be targeting parents and children to teach them about first aid and road safety.

The campaign aims to equip over 100,000 children of all ages and their parents with essential life-saving first aid skills and road safety knowledge with a series of 150 first aid sessions across the country. The campaign will take place at venues including shopping centres, theme parks, schools, town centres, beaches and parks.

The campaign is aiming to tackle the findings by a UK wide survey conducted by the Children's Forum for Toyota and the British Red Cross. The results found that over half (60 per cent) of children who are currently most at risk from road traffic accidents (those aged 9-13) do not have enough knowledge of first aid to help themselves and others at the scene of a traffic accident. Over 1,800 children aged 9-13 are killed or seriously injured in road traffic accidents every year and research shows that many of these children's lives could have been saved if first aid was given at the scene before the arrival of the emergency services.

Matt Harrison, Marketing Director for Toyota (GB) PLC said: "We are pleased to continue our support for the British Red Cross with this campaign to provide the training to help reduce injuries and save lives. As a major motor manufacturer Toyota bears particular responsibility towards road safety. This campaign also supports our vision which aims to reduce deaths caused by traffic accidents to zero."

Speaking about the campaign launch, Matt Overd, Head of First Aid Service Development at the British Red Cross said: "The British Red Cross has a unique contribution to make to road safety.

"Whilst we support accident prevention measures, we believe that the application of basic first aid at the scene of an accident can be life saving. This summer we want to encourage parents to make sure their children learn first aid and become aware of road safety by attending one of our free first aid sessions or logging on to our website to find out more."

Toyota is working continuously to improve the safety of its vehicles both passive and active. Passive safety is aimed at protecting drivers and passengers from injury. Front, side and curtain airbags have now been introduced across car ranges, along with pretensioners and force limiters. Toyota is not just reducing life-threatening injuries but also less severe injuries that can impair the quality of life. More advanced airbag systems, such as knee and chest/abdomen/waist airbags are being introduced. Indeed, Toyota was the first manufacturer to introduce knee airbags in a high volume model - the Avensis.

Toyota is also aiming at the larger goal of preventing accidents from occurring in the first place (active safety). It believes active safety measures have played and will continue to play an increasingly important role. Technologies such as ABS, Traction Control, Brake Assist and Vehicle Stability Control (known as VSC) have made it possible to use electronic systems to assist drivers in manoeuvring through many kinds of road conditions and situations. The development of new technologies such as Toyota's Pre-crash technology and VDIM (Vehicle Dynamics Integrated Management) will greatly contribute to saving many lives, and that reason alone makes the investment worthwhile. Further information on Toyota and the Red Cross free first aid sessions can be found on www.toyota.co.uk/redcross and www.redcross.org.uk/firstaid.

19/05/05

Here Aygo, Here Aygo, Here Aygo

On your head…gasket!


The football season reaches its Cup Final climax this weekend, but there's more than one crunch game for fans to enjoy. Toyota has teamed up with BBC motoring show Top Gear to give the beautiful game a whole new dimension with a soccer tie between cars.

Toyota kitted out 10 brand new models in team strips for a big match to mark the launch of its new city car, the Aygo (pronounced I-go).

The teams were skippered by Top Gear presenters Richard Hammond and James May, who personally picked their players - not Premiership heroes but top British racing drivers.

It was a game of two halves and both sides fought like true professionals. But with the new Aygo's starting price coming in at less than £7,000, these teams proved much cheaper than your average soccer star.

The high octane five-a-side match saw some axle-crunching tackles that needed more than a swipe with a cold sponge to put right, but the Aygos took it all in their stride. And Gary Lineker and his pundits couldn't fail to be impressed with the top quality cornering on display.

A Toyota spokesman said: "The Aygo is all about having fun, so what better way to demonstrate that than with a game of footie.

"Players may have been swapped for cars, but that didn't make it any less thrilling than a real match.
"The drivers were really competitive and had a ball. And as in any good match, the squad didn't escape without some knocks and bruises, but we'll soon have them patched up."

You can catch the game, the final score and all the post-match analysis in the first in a new series of Top Gear on BBC2 this Sunday (22 May) at 8pm.

06/05/05

European Premiere For The New Toyota Hilux

Latest generation of the "indestructible" pickup unveiled at Barcelona

Key Points

" Sixth generation of Toyota's second most successful global model
" Unveiled this week at the Barcelona motor show
" European and UK sales to start in October this year
" Hilux showcases Toyota's legendary quality, durability and reliability
" Reinforced ladder frame chassis
" All-new suspension for improved ride
" Longer and wider than before, for extra load carrying and passenger space
" Improved interior space and comfort
" European models to be built to substantially higher technical and equipment specifications than versions currently offered by independent UK importers
" More Than 12 Million Units Produced Since 1967

Short Story

The Toyota Hilux was famously the vehicle the Top Gear television team couldn't destroy. Now an all-new model has broken cover, combining the legendary toughness of its predecessor with more room in the cabin, extra load-carrying capacity and better quality all-round.

The sixth generation of what is Toyota's second best-selling global model (after Corolla) made its European debut this week at the Barcelona motor show. Sales in Europe and the UK will start in October.

The first generation Hilux was launched in Japan in 1967 and since then it has enjoyed continuous development and built a worldwide reputation for never-say-die toughness, reliability and power.

In creating the new Hilux, Toyota set an extremely ambitious goal: to develop a vehicle for business, leisure and adventure with all the strengths of its predecessors; that could deal with conditions from the world's harshest environments.

In Europe new Hilux will contribute to Toyota's strategy of increasing customer choice and building its market share, marketed at an affordable price alongside the SUV range of RAV4, Land Cruiser and Land Cruiser Amazon.

The new model has more interior space, improved driving characteristics, greater comfort and improved quality. It will be available in Single Cab and Double Cab body styles to cover a broad range of customer needs for both business and pleasure.

Rock Solid Construction

The new Hilux is built on an all-new ladder frame chassis, giving it strong off-road capability. The chassis is unique to the model and uses a larger box section than the current Hilux with torsional stiffness increased by 45 per cent. This gives greater body control and reduces noise intrusion in the cabin. An impact brace between the front and first cross-members effectively absorbs impact forces and protects other chassis components from damage in the event of a collision.

The front suspension features independent double wishbones with coil springs which provide maximum travel and bump absorption and maintain good straight line stability and feel. Traditional leaf springs are used at the rear to maintain an excellent load carrying capacity and avoid intrusion into the flat bed.

Major body panels are made of high-tensile sheet steel which increases strength, durability and crash protection. An anti-chipping coating has been added to exposed areas such as the door sills and underbody to protect against corrosion.

Aerodynamic styling has helped improve fuel consumption and reduce noise levels with elements such as an engine undercover and wind deflectors.

At the time of launch the new Hilux will be offered with Toyota's 102bhp 2.5-litre D-4D diesel engine with second-generation common rail injection and swirl control system. The engine's power and maximum 260Nm of torque (200Nm on two-wheel drive models) make it a flexible performer for both work and leisure driving.

The five-speed manual transmission has been made smoother and easier to use, with a better gear change feel. The powertrain line up will be expanded in the future starting with an intercooled version of the 2.5 D-4D next year.

The transfer gearbox enables four-wheel drive and a rear axle limited slip differential is fitted as standard to give improved traction in slippery conditions. Selected grades will also offer a differential lock.

More Space, More Presence

The new Hilux has great visual impact, not least as it is considerably larger than the model it replaces. Its great road presence reflects its heritage as a working vehicle in some of the toughest environments around the world.

Double Cab and Single Cab with both two and four-wheel drive transmissions will be available. Both models offer more space, particularly in the cabin where class-leading quality and comfort have been achieved.

The new Hilux is 5,130mm long, making Single and Double Cab versions 340mm longer than the current model. It is also considerably wider (+60mm Single Cab, +45mm Double Cab), but is the same height as before. Most of the additional length is in the wheelbase, extended to 3,085mm. This allows for greater interior space and a more comfortable ride for passengers.

The load deck is also bigger. The vertical sides allow for width to increase by 50mm (55mm in Single Cab). It's longer, too: up by 155mm in Single Cab and 165mm in Double Cab. Total load lengths are now 2,315mm for the Single Cab and 1,520mm for the Double Cab.

In line with the actual and perceived quality characteristics for which Toyota passenger cars are renowned, the new Hilux benefits from tighter panel fit and clearances. The instrument panel fit now compares to that on the Toyota Avensis, while door clearance on all frames has been reduced to between 4.5 and 5mm.

Quality materials are used for the full interior trim, doorsills are fitted with scuff plates and the interior has an impact-absorbing headlining.

The Double Cab will comfortably accommodate five people with improved seat design longer cushions, extra slide and recline adjustment and adjustable headrests in the rear. The rear seat can also be folded up to increase load space. Storage space is improved with extra cupholders, larger door bins, centre cubby holes and larger centre console box.

A Worldwide Project


The new Hilux is one of three vehicles being developed on a global basis through Toyota's IMV (Innovative International Multi-purpose Vehicle) project. IMV products are designed to sell in more than 140 countries and meet modern customer demands.

The IMV line-up comprises three Hilux pick-ups, a minivan and an SUV. There are no plans to bring the minivan and SUV to Europe. The project is a ground-breaking approach to draw on the resources and potential of countries outside Japan as global production and supply bases for vehicles and components.

The IMV vehicle production base includes South Africa, Thailand, Indonesia and Argentina. Major components, such as diesel engines, come from Thailand, petrol engines from Indonesia and manual transmissions from India.

Initial worldwide production targets were 505,000 vehicles a year, spread across the four manufacturing countries. Sales of the new Hilux started earlier this year in Asia, Oceania and South America and have exceeded expectations.

For the European market, Toyota will take production of Single Cab and Double Cab models from South Africa and Extra Cab models from Thailand.

Independent Import Issues

As the new Toyota Hilux has been launched in other markets around the world ahead of its European and UK launch in October, some customers have been able to secure examples built in Thailand through independent importers.

There are important differences in the engineering and specification of these models, compared to those which will be built to European standards.

Where safety is concerned, vehicles built for the Thai market may not have ABS as standard and a driver's airbag is only available on the top model grade; passenger airbags are not available. In addition, seatbelts do not have pretensioners, there are no child locks on the rear doors and there is no rear centre headrest.

The Thailand specification vehicle is set up as non commercial which can compromise the ride when carrying heavier loads. The anti-corrosion protection is also not of the same standard as European-specification versions.

27/04/05

Toyota News In Brief

" Handling Enhancements And Leather Option For Prius
" Rav4 Granite Gains Diesel Power


Prius With Added Poise


You might have thought a rack of international awards, acres of positive press and soaring sales would have been rewards enough to convince Toyota that it had achieved an all-round success with Prius, a car that's steadily reshaping the way people think about environmentally-aware motoring.
Such an assumption ignores the principle of kaizen - continuous improvement - a philosophy that is at the heart of everything Toyota does. So despite the fact Prius has claimed both the 2005 European Car of the Year title and the International Engine of the Year award, and achieved excellent market performance in the UK and around the world, Toyota engineers have focused on how they can make it an even better car.

The result is a number of small but effective adjustments that improve Prius's all-round dynamic performance with better roadholding and steering feel and lower levels of noise, vibration and harshness (NVH).

Body rigidity has been increased and the springs and dampers have been tweaked, delivering greater straight-line stability and ride comfort. Fine-tuning of the electric power steering system and stiffer wheel construction yield improved steering feel for the driver.

Travelling in a Prius has never been a nerve-jangling experience, but now NVH levels are lower than ever before thanks to the adoption of an acoustic windscreen, which has a special noise-absorbing film between the layers of glass, and improved insulation materials in key areas around the dashboard.

From 1 May, owners can also indulge in extra luxury with the addition of black leather as an upholstery option, in addition to the Alcantara suede-effect trim that's already available. The price for both is £1,350, including VAT and fitting.

Toyota RAV4 Granite 2.0 D-4D: The Hard Choice

Toyota RAV4 customers face tough decisions this spring. In the past, if you wanted the high-style and great value RAV4 Granite model you didn't have to consider engine choice, as all were equipped with Toyota's 2.0-litre VVT-i petrol power unit.

Now the Granite is additionally available with diesel power, courtesy of the Toyota 2.0-litre D-4D engine that's well-established as a strong seller in the RAV4 range as a whole.

This unit produces 114bhp and a maximum 250Nm of torque from 1,800 to 3,000rpm, endowing the RAV4 with impressive driveability. Three and five-door models can achieve 39.8mpg in combined cycle driving and carbon dioxide emissions are 190g/km - performance statistics that neatly counter any argument that SUVs are gas-guzzling high-polluting monsters that should be banned from the road. The engine is matched to a five-speed manual transmission.

The Granite stands out from the crowd with its 17-inch alloy wheels, chrome sidebars and rear light protectors and front fog lamps. On the inside there are aluminium scuff plates, a six-disc CD autochanger and carpet mats, plus air conditioning and electric windows, all provided as standard. Three-door versions come with a neat roof-mounted spoiler (optional on the five-door) and the five-door has an electric tilt/slide sunroof.

Safety features include front, side and curtain airbags and ABS with Electronic Brakeforce Distribution.

On-the-road prices are £18,750 for the three-door model and £20,250 for the five-door. In addition to adopting the diesel engine, the Granite range has also been extended to offer customers the full choice of RAV4 body paint finishes.

26/04/05

Toyota To Open Camry Plant In Russia St. Petersburg Facility To Start Operations In 2007


Tokyo - TOYOTA MOTOR CORPORATION (TMC) announced today that - in view of the rapid growth and potential of the Russian market - it has decided to build its first automobile manufacturing plant in Russia in St. Petersburg.

TMC Senior Managing Director Tokuichi Uranishi made the announcement today at a press conference in St. Petersburg, following the reaching of a basic agreement between TMC and the Russian government and the city of St. Petersburg. Present, among others, were Russian Economic Development and Trade Minister German Gref and St. Petersburg Governor Valentina Matvienko.

The new plant, to be located in St. Petersburg's Shushary district, will have an initial annual production capacity of approximately 50,000 units. At the start of production the plant will initially produce the Camry - a mainstream seller in Russia - at a pace of about 20,000 units a year. Those units are to be sold in Russia through OOO* "TOYOTA MOTOR" (TMR), TMC's Moscow-based sales company, which was established in April 2002 and now has 22 dealers and four service centres. It has not yet been decided what additional models may be built.

The plant, to be named OOO "TOYOTA MOTOR MANUFACTURING RUSSIA", is scheduled to start operations in December 2007. In order to prepare for future expansion, Toyota has secured approximately 220 hectares of land. An initial investment of approximately 15 billion yen (approximately 4 billion roubles) is planned, along with the creation of approximately 500 local jobs. The new company will be set up by TMC. Later, the European Bank for Reconstruction and Development (EBRD) will make an additional investment.

Last year in Russia, Toyota sold 47,000 vehicles through TMR and other trading companies. In addition to the Camry, other models sold included Toyota's Corolla, Avensis, Camry, RAV4 and the Land Cruiser 100, as well as Lexus-brand vehicles.

* Russian abbreviation for "Limited Liability Company".

21/04/05

Toyota Manufacturing Uk Wins 2005 Queen's Award For International Trade


Toyota Motor Manufacturing (UK) Ltd has won a 2005 Queen's Award for International Trade.
The award, announced today (Thursday 21 April 2005) on Her Majesty The Queen's birthday, recognises Toyota Manufacturing UK's outstanding contribution to British exports between 2002 and 2004.

During those fiscal years, the company almost doubled its overseas export value to around £2 billion both by adding new markets, such as Japan, and increasing sales in developing markets such as Eastern Europe and Russia.

From its car plant in Derbyshire, Toyota exports Avensis and Corolla models to 80 markets worldwide with around 70% of its production going to mainland Europe and just over 10% to Japan. From its engine plant in Deeside, North Wales, engines and engine parts are exported to seven other Toyota plants on three continents. The company's net contribution to the UK's balance of payments is typically over £400 million a year.

Hein Van Gerwen, Toyota Manufacturing UK's managing director, said: "We are very pleased and honoured to receive this most prestigious award. It recognises our members' continued focus on superior quality and our company's commitment to delivering customer satisfaction across the globe."

Toyota's success is based on customer satisfaction. This is ensured in a number of ways.
Members (employees) are thoroughly trained to build superior quality into Toyota products and have the authority to stop the line if they cannot pass on good quality to the next process. Last month Toyota announced plans to build a £11 million Production Centre at its Derbyshire plant to further enhance the professional production skills of members from across Europe.

The world-renowned Toyota Production System also means being flexible to customer demand. The company is currently completing a £50 million investment to increase production capacity to around 285,000 cars and will shortly add two new high performance 'Clean Power' diesel engines to its Avensis range in line with high European demand.

Production members also play a vital role in ensuring flexibility to customer demand. For example, different countries have different requirements so members must be able to build over 100 different variants of the Avensis on the same line.

Being closer to the customer also plays a strong part in Toyota's sales success. As well as investing in European manufacturing plants, the company has improved the appeal of core regional models such as the Avensis and Corolla by establishing research and development and design centres in Europe.

Customer and media visits to both plants also strengthen relationships. When the company began its 'coals to Newcastle' exports of Avensis to Japan in 2003, Japanese journalists and dealers responsible for marketing the vehicles were invited to the Derbyshire factory to see superior quality being built in.

11/04/05

Toyota Introduces Its Spring Spectrum

New Avensis And Corolla Colour Collection Models Launched


Colour Collection is now well-established as the signature branding for special Toyota models that
offer motorists great style and value for money.

This spring sees the introduction of the first Avensis models to carry the Colour Collection badge and a new edition for Corolla. All are available now.

Toyota Avensis Colour Collection

The Toyota Avensis Colour Collection provides a new entry point to the Avensis range without sacrificing anything in terms of performance or specification. In fact owners will get more for their money as the car comes with a metallic paint finish worth £325 at no extra cost.

With on-the-road prices starting at less than £14,000, the customer saving is £900 compared to the regular T2 grade hatchback, saloon and Tourer models on which the Avensis Colour Collection is based.

There is a choice of 1.8-litre VVT-i petrol or 2.0-litre D-4D diesel engines with sequential automatic transmission available as an option on the 1.8 models.

On the outside the Avensis Colour Collection has fully colour-matched bumpers, mirrors and door handles, a smart chrome grille surround and a discreet Colour Collection badge at the rear. The colour range comprises Silver Steel, Carlo Blue, Silver Fern and Metropolis Grey metallic shades.

Where safety is concerned, the Toyota Avensis has earned the top five-star rating in Euro NCAP passenger crash protection testing and comes equipped with ABS, Electronic Brakeforce Distribution and a suite of nine airbags, including a driver's knee airbag.

Convenience features include an eight-speaker sound system with CD player and steering wheel-mounted controls, air conditioning, trip computer, multi-adjustable front seats and a steering column that adjusts for both reach and rake. For security it is protected by remote central double locking, alarm and immobiliser.

On-the-road prices start at £13,995 for the 1.8-litre VVT-i manual hatchback and saloon.

New Toyota Corolla Colour Collection

Previous Toyota Corolla Colour Collection models have proved immensely popular and the latest range is set to maintain the standard, presented with new-design 15-inch alloy wheels as part of the package.

The Colour Collection three and five-door hatchbacks come with extra style, thanks to a T Sport body styling kit with side skirts and deep front and rear air dams.

Hatchback, saloon and estate versions are on offer, finished in Silver Steel, Igneous Grey or Eclipse Black metallic. The engine choice extends to 1.4 or 1.6-litre VVT-i petrol or 2.0-litre D-4D diesel.

The equipment specification matches the regular Corolla T3 grade, with ABS with EBD, front, side and (on hatchback and saloon models) curtain airbags, air conditioning, front fog lamps and colour-keyed electrically adjustable door mirrors. Eclipse Black and Igneous Grey colours also add a new design alloy wheel to the standard specification.

Prices start at £10,995 for the 1.4-litre VVT-i three-door model.

07/04/05

The Biggest Scalextric Event In The Uk

Toyota Gb To Host 25th Anniversary Of Nscc


The UK's biggest ever gathering of Scalextric-type slot car fans will be held at Toyota GB's HQ in Burgh Heath, Epsom on 21 and 22 May.

Aimed at collectors, racers as well as those just wanting to revive childhood memories, the two-day event will include races, displays of rare cars and stalls selling old and new models.

Organised by the NSCC (National Slotcar Collector's Club) to mark its 25th anniversary, a focal point of both days will be the finals of the NSCC International Race Championships on five massive tracks. Over 40 racers from several countries will converge on Epsom to race six different types of car to see who is the best of the best.

There will also be tracks and cars for the public to try, including the latest digitally controlled systems that allow up to six cars to race - including changing lanes to overtake - on a standard two-lane track.

Although the Scalextric brand name is synonymous with the hobby of slot car collecting and racing in the UK, it is a flourishing pastime around the world, particularly in Germany and Spain.

All the top makes - Scalextric and MRRC from the UK, SCX, Fly and Ninco from Spain and Slot.It from Italy - will be bringing displays. In fact, it will be like the motor show and Grand Prix combined only in 1/32nd scale!

Toyota will also display some full size racing cars and an F1 simulator.

It promises to be a fun day for the family. Entry is £3.50 for adults, £2.00 for children under 16. Doors open at 10.00am both days.

06/04/05

Toyota Prius Sales Surge In 2005

Hollywood celebrities are not the only ones queuing up for Toyota's famous hybrid Prius with demand in the UK for the European Car of the Year continuing to soar in 2005. Figures announced today revealed Prius experienced a record first quarter sales result and a record month in March.

A record 640 Prius were driven off UK showroom floors during March, contributing to a record first quarter sales total of 1046 units. The 2005 first quarter figure is more than double the 484 units sold in the first quarter of 2004.

Toyota GB Commercial Director Paul Philpott said: "Demand for Prius has been very strong since we launched this second generation model in January 2004 and it's encouraging to see demand continuing to grow in 2005.

"Prius has been hugely popular here in the UK and worldwide as customers recognise that Prius excels in clean performance and efficiency, without sacrificing the qualities of ease of use, style and comfort. Our only problem may be sourcing enough vehicles to meet the demand!"

The world's cleanest family car has experienced exceptional global demand, with worldwide sales exceeding well over 300,000 since the first generation Prius was launched in Japan in 1997.

Toyota expects to sell over 3,500 Prius in the UK this year, more than doubling the 1,588 units sold in 2004.

Prius is exempt from the London Congestion Charge, representing a potential saving of up to £1,250 per annum to a commuter. Changes that come into effect on 4 July 2005 will see the daily charge rise from £5 to £8, raising the potential saving total to £2,000 per annum.

On the road prices for Prius start at £17,545.

31/03/05

Toyota Pick Uk For New £11.2 Million Production Training Centre


Toyota has chosen the UK as the location for a new, £11.2 million production training centre. The E-GPC (European - Global Production training Centre) will provide production and maintenance skills training to the employees of Toyota's European manufacturing operations.

The E-GPC will be located within the grounds of Toyota's vehicle manufacturing plant in Burnaston, Derbyshire (the plant producing Avensis and Corolla models). A purpose-built, 8,000m2 training facility will be constructed and will begin operations in January 2006. The new facility will employ 15 trainers who will be responsible for training up to 1,000 Toyota employees each year.

"Toyota's European production training centre will play a vital role in ensuring that our manufacturing employees receive the training and development they need to continue to provide our customers with superior quality vehicles," said Shinichi Sasaki, President and CEO of Toyota Motor Engineering & Manufacturing Europe. "This also continues Toyota's policy of localisation in Europe, which includes a European design centre, eight manufacturing plants and a dedicated R&D facility," Mr Sasaki added.

The E-GPC will deliver a range of courses using specially developed work stations, simulated production environments and the latest maintenance technology to improve and develop key vehicle production skills. The aim is to support Toyota's leadership in providing superior quality to customers.

16/03/05

Toyota Racing Icons At The 2005 Goodwood Festival Of Speed


Key Points


" The span of Toyota's motor sport history to be represented with five race cars in action
" Olivier Panis with the Panasonic Toyota Racing TF105 Formula 1 car
" First visit to Goodwood of the 1965 Sports 800, the car which launched Toyota's motor sport activities
" Juan Manuel Fangio II to drive his double championship-winning IMSA Toyota Eagle Mark III
" Ex-F1 star Ukyo Katayama to pilot the Le Mans lap-record breaking Toyota GT-One
" PlayStation for real as Katyama also to give mighty Castrol Tom's Toyota Supra GT its European debut

Toyota is returning to the Goodwood Festival of Speed in June with a collection of rare and powerful machinery that spans its entire motor racing history. Crowds will be treated to the sights and sounds of five very different racing cars, from the diminutive Sports 800 of the 1960s to today's mighty Formula 1 challenger.

For the fourth year in succession, Toyota will be representing the pinnacle of motor sport with the participation of the Panasonic Toyota Racing Formula 1 team. It is expected that for this year's festival, the team will be able to bring the current TF105, the first grand prix car to be fully designed and engineered under the leadership of Mike Gascoyne, Technical Director Chassis.

The line-up also features the Toyota GT-One, which still holds the Le Mans race lap record it set in the 1999, together with the IMSA championship-winning Toyota Eagle Mark III and the awesome Castrol Tom's Toyota Supra which won the 1997 All-Japan Grand Touring Car Championship.

It will be the Supra's first visit to Goodwood, displaying the awesome horsepower that has made a favourite both with JGTC fans and, as a "virtual" racing car, been a top choice of players of the Sony PlayStation Gran Turismo computer game.

Although the Sports 800 and the mighty GT-One Le Mans car come from opposite ends of the performance spectrum, they demonstrate the exceptional progress Toyota made in sports car engineering and technology in the space of just 33 years. If it had not been for the Sports 800's exceptional performance on track, claiming a clean 1-2-3 sweep in its class in the 1966 Japan Grand Prix, Toyota might never have pressed ahead with its motor sport ambitions.

Adding extra excitement and colour to Toyota's contribution to the festival will be its squad of international drivers. Frenchman Olivier Panis from the Panasonic Toyota Racing team will be piloting the TF105 F1 car, joined by one of Japan's grand prix legends, Ukyo Katayama, who will pilot both the Le Mans car and the Supra.

Also taking part will be Juan Manuel Fangio II, nephew of the Argentinian racing hero, who enjoyed great success in American sports car racing. He will be reunited with the IMSA car which carried him and Toyota to a famous double of driver and manufacturer championships in 1992 and 1993.

Apart from the TF105, all Toyota's cars for the festival will be prepared by and shipped from Toyota Motor Corporation's museum collection in Japan.

04/03/05

The New Toyota Avensis 2.2-Litre D-4d And D-4d Clean Power Engines Effortless Performance With Superior Quality

Key Points


" Two new 2.2-litre D-4D engines for Toyota Avensis presented at the Geneva Motor Show

" 2.2-litre D-4D
o Maximum power 148bhp and 310Nm from 2,000 to 3,200rpm
o Lightweight all-aluminium construction
o New, compact six-speed manual transmission
o Targeted top speed of 130mph and 0-62mph in 9.3 seconds
o Targeted combined fuel consumption of 47.1mpg and CO2 emissions of 157g/km
o Available in the UK from June 2005

" 2.2-litre D-4D Clean Power
o On sale in the UK in early 2006
o Class-leading performance: 175bhp and 400Nm from 2,000 to 2,600rpm
o Combined fuel consumption on average 20 per cent lower than rival engines with similar output (target figure)
o Lighter than most engines in segment, 11 per cent lighter than current 2.0-litre D-4D unit
o World's lowest compression ratio for a production diesel engine, 15.8:1, aiding quieter operation and better performance from start-up
o Electrically-activated turbocharger with turbine wheel inertia reduced by 30 per cent for quicker engine response
o Toyota D-CAT system makes engine the cleanest on the market for combined nitrogen oxides (NOx) and particulate matter (PM) emissions
o Class-leading cost of ownership profile

Introduction

The Avensis has been a hugely successful car for Toyota in Europe. Now its driver appeal is to be increased with the introduction of two new 2.2-litre D-4D diesel engines. These will give the Avensis one of the most comprehensive product ranges in the D segment with three diesel (2.0, 2.2 148bhp and 2.2 175bhp) and four petrol (1.6, 1.8, 2.0 and 2.4) units. Toyota also builds on the Avensis's achievement by offering an engine range fully compliant with Euro IV emissions standards, right from day one.

The first of the two new diesels to reach the UK market will be a 148bhp 2.2-litre D-4D unit. This uses a second generation common rail system to help achieve an excellent balance of performance and economy. The engine's preliminary performance figures show 0-62mph acceleration in 9.3 seconds and combined cycle fuel consumption of 47.1mpg.

The second phase of the new diesel engine development will come in early 2006 with the introduction in the UK of a 175bhp version of the 2.2-litre D-4D that will launch Toyota's revolutionary new concept for diesel engines, Clean Power. Clean Power features some of the world's most innovative diesel technologies, some of them unique to Toyota.

Thanks to the incorporation of Toyota D-CAT (Diesel Clean Advanced Technology), the 2.2-litre D-4D Clean Power has the lowest combined NOx and PM emissions of any production diesel engine. At the same time, the engine also offers segment-leading levels of power and torque, 175bhp and 400Nm between 2,000 and 2,600rpm; the lowest levels of noise, vibration and harshness (NVH); and on average 20 per cent lower fuel consumption than engines of equivalent power output (target combined fuel consumption for the saloon model is 46.3mpg).

The two engines are being introduced together in other European markets, but in the UK their launch is to be staggered with the more powerful 2.2-litre D-4D Clean Power engine set to join the Avensis range at a later stage in the model's life cycle. This decision takes into account the particular market conditions for D segment diesels in this country and the different specification structure for UK Avensis models.

Toyota 2.2-Litre D-4d Engine

The first of Toyota's new 2.2-litre D-4D engines to arrive in the UK market will be the standard 148bhp unit, joining the established 114bhp 2.0-litre D-4D in the Avensis range. In common with all other engines, petrol and diesel, powering the Avensis, the new unit complies with Euro IV emissions standards.

Owners will reap big benefits in terms of performance, refinement and running costs. Preliminary data for the new engine indicate a 130mph top speed and nought to 62mph acceleration in 9.3 seconds, while targeted figures for combined cycle fuel consumption and carbon dioxide emissions are 47.1mpg and 157g/km (hatchback and saloon versions).

Toyota is pushing forward diesel engineering by adopting an all-aluminium construction for the new 2.2-litre D-4D. The subsequent weight saving over the more conventional iron build design helps contribute to the engine's strong performance profile.

In common with the more powerful 2.2-litre D-4D Clean Power, the engine is matched to a new six-speed manual transmission that is compact and offers smoother and more precise gear changes.

Toyota 2.2-Litre D-4D Clean Power

The new 2.2-litre D-4D Clean Power is lighter than most engines in its class (1.9 to 2.2-litre), thanks to its all-aluminium construction, something that is still rare among diesel engines. Clever engineering measures include integration of the water and oil pump on the chain cover, reducing the oil pump's weight by five per cent and its volume by 20 per cent. This contributes to making the engine 11 per cent lighter overall than the Avensis's 2.0-litre D-4D engine.

World-Beating Emissions Control System

The new 2.2-litre D-4D Clean Power engine uses the revolutionary Toyota D-CAT system, which renders the high-performance engine the cleanest diesel power unit in the world in terms of combined nitrogen oxides (NOx) and particulate matter (PM) emissions.

D-CAT features a Diesel Particulate NOx Reduction (DPNR) four-way catalyst, the only system in the world which simultaneously reduces NOx and PM via the combination of a NOx-reduction catalyst and a particulate filter.

Effective operation of the DPNR is controlled by the engine management system varying the air-fuel ratio in the exhaust gases. To do this a fifth injector, the Exhaust Port Injector (EPI), injects fuel into the exhaust gas flow at a critical moment, creating the right conditions for the DPNR catalyst to reduce harmful emissions.

Class-Leading Cost Of Ownership


Toyota targets the cheapest running costs in segment for the Avensis, making the car an excellent proposition for fleet operators. Avensis currently has the best insurance rating in the UK (Groups 7 to 12 across the range), thanks to repair costs that are more than 20 per cent less than the segment average (nine mph impact test with 40 per cent offset).

The 2.2-litre D-4D engines match the 2.0-litre unit in terms of cumulative maintenance time after 60,000 miles at 4.2 hours - the lowest figure in the diesel D segment. The new engines also accept mineral oil, which is cheaper than the synthetic or semi-synthetic oil required for some other engines.

Toyota 2.2-Litre D-4d And D-4d Clean Power Preliminary Technical Specifications

ENGINE
2.2-LITRE D-4D
2.2-LITRE D-4D CLEAN POWER
Type
In-line 4-cylinder with Variable Nozzle Turbocharger and intercooler

Cylinder head material

Aluminium
Engine block material
Aluminium
Fuel type
48 Cetane diesel (or more)
Injection type
Direct, common rail, multiple fuel injection
Injection pressure
1,600
1,800
Emission control system
Oxidation catalyst
Toyota D-CAT + oxidation catalyst
Valve mechanism
DOHC 16 valve
Displacement (cc)
2,231
Bore x stroke (mm)
86.0 x 96.0
Compression ratio
16.8
15.8
Max. power (bhp/rpm)
148@3,600
175@3,600
Max. torque (Nm/rpm)
310@2,000-3,200
400@2,000-2,600
TRANSMISSION
Drive type
Front-wheel drive
Gearbox type
Six-speed manual
PERFORMANCE
Max. speed (mph)
130
137
0-62mph (sec)
9.3
8.6
FUEL CONSUMPTION - Combined* (mpg)
Saloon/hatch
47.1
46.3
Tourer
47.1
45.6
CO2 EMISSIONS - Combined* (g/km)
Saloon/hatch
157
161
Tourer
159
163

* According to Directive 1999/100/EC

03/03/05

Aygo's A-Go-Go

Geneva Launch For The New City Car - By Toyota

Key Points


" Aygo world debut at the Geneva motor show
" Designed and engineered for the young urban driver
" Three trim grades for the UK: T2, T3 and Sport in three and five-door body styles
" New 1.0-litre three-cylinder petrol engine with class-leading torque, fuel consumption and CO2 emissions
" 1.4-litre diesel engine due in 2006
" Optional Multi-mode Manual Transmission (MMT)
" Superior safety package with four airbags standard on T3 and Sport grades
" On sale in the UK from 1 July
" Aygo produced by Toyota in joint manufacturing project with PSA Peugeot-Citroën

Aygo Intro

It's burst on the scene in Geneva and it's heading for London, Manchester, Munich and Madrid: Aygo is the car that's going to storm the city streets of Europe.

The basic concept of a small metal box on four wheels is hardly going to set the pulse racing, least of all for the new generation of young urban drivers. That's why Aygo (say eye-go) has been designed and engineered to deliver sharper style and driving dynamics, while still being a car that's a doddle to drive around town, cheap to run and environmentally sound. What's more, it's endowed with the great quality and reliability that are hallmarks of the Toyota brand.

In the UK, Aygo will be on sale from 1 July. Both three and five-door versions will be offered in three trim grades: T2, T3 and Sport. Initially all models will be powered by a new three-cylinder 1.0-litre VVT-i petrol engine that's expected to deliver class-leading fuel consumption and exhaust emissions. Next year the range is set to expand with a 1.4-litre diesel power plant that will achieve even greater fuel economy.

Aygo is being built at a new factory in the Czech Republic in a partnership project between Toyota and PSA Peugeot-Citroën. Production will be 100,000 units a year for sale across Europe.

Aygo Style

The city streets are the Aygo's natural environment, so it has been styled to be practical and easy to park. The sensible approach is not at the cost of character: Aygo's flared wheel arches, chopped tail, short overhangs and bold front-end "face" set it firmly apart from its worthy-but-dull rivals: think urban trainer rather than grey leather slip-ons. Three body colours will be available: Chilli Red as standard with Ice Blue and Carbon Quartz metallic optional on T3 and Sport versions.

Nose to tail, Aygo measures a little over 3.4 metres, the equivalent of around three-and-half skateboards end-to-end. That doesn't mean it's cramped inside: with the wheels pushed out to each corner and a relatively high roofline, it offers comfortable accommodation for driver and passengers within a 2.34-metre wheelbase.

Interior design is as fresh as the exterior with a two-tone dashboard with a new grain-effect finish that's smart, tough and easy to clean if the going gets dirty. The cabin is also brightened up with the body colour being carried through to the door trims.

The steering column is adjustable for both reach and rake and in an innovative move, the principal meters form a single unit with the column, so remain clearly in view whatever the angle chosen. There are plenty of handy storage points, including four door pockets, eight trays, three cupholders and a coin case.

There are two specifications for the audio system. The standard set-up features a radio and CD player with two speakers and a connection socket for other equipment such as an MP3 or Minidisc player to be plugged in. T3 and Sport models crank up the power with two extra rear speakers and a pair of front tweeters, neatly integrated into the car's A pillars.

Aygo Kit

Aygo T2 is the entry point to the range but it doesn't sacrifice convenience and creature comforts in order to achieve a reasonable price tag. Standard features include colour keyed bumpers, sound system with radio and CD player, folding rear seat and heated rear window with wiper. Driver and passenger front airbags, seatbelt warning system and ABS with Electronic Brakeforce Distribution (EBD) are included in the safety package.

The T3 grade introduces colour-keyed door mirrors and door handles, electric front windows, a 50:50 split-folding rear seat, remote central locking, adjustable rear headrests, keyless entry system and an upgraded sound system. Side airbags and ISOFIX child seat anchor points are also provided.

Aygo Sport heats up the style with 14-inch five-spoke alloy wheels, integrated front fog lamps and a tachometer. Air conditioning and metallic paint are key options for the T3 and Sport.

For those who want that something extra for their Aygo, Travel and Mobility option packs will be available. The Travel pack includes specially designed backpack and trolley bag, while the Mobility pack provides the dedicated Tom Tom Aygo navigation system with three-year warranty and data update service.

Prices will be announced nearer the time of launch.

Aygo Power

From launch Aygo will be powered by a new three-cylinder direct injection 1.0-litre VVT-i (Variable Valve Timing - intelligent) engine. It's the world's lightest production engine, developing 67bhp for a top speed of 98mph and 0-62mph acceleration in 14.2 seconds.

The target figure for fuel consumption on the combined driving cycle is 61.4mpg, with CO2 emissions expected to be 109g/km (band AA for Vehicle Excise Duty).

A five-speed manual transmission will be standard, but Toyota's Multi-mode Manual Transmission will
be available as an option, offering clutchless gear selection for even easier progress through city traffic.

Electric standard power steering is standard on all versions, which, with a tight turning radius of 4.73m, makes Aygo wonderfully manoeuvrable.

In 2006 a 1.4-litre common rail diesel engine will join the range.

Aygo Technical Specification - Highlights

ENGINE 1.0-litre VVT-i
Type 3-cylinder in-line
Valve mechanism DOHC 12 valve
Displacement (cc) 998
Bore x stroke (mm) 71.0 x 84.0
Compression ratio (:1) 10.5
Max. power (kW) bhp/rpm (50) 67 @ 6,000
TRANSMISSION
Drive type Front-wheel drive
Clutch type Dry, single plate
Gearbox type

Five-speed manual

Five-speed MMT (optional)

BRAKES
Front Ventilated discs, 247mm diameter
Rear Drums, 200mm diameter
Additional features ABS, EBD
SUSPENSION
Front MacPherson strut
Rear Torsion beam
STEERING
Type Rack and pinion
Ratio (:1) 19.2 (16.5 with EPS)
Turns lock to lock 3.8 (3.3 with EPS)
Min. turning radius - tyre (m) 4.73
Additional features Electric Power Steering
TYRES AND WHEELS
STANDARD
OPTIONAL
Wheel size
14 x 4.5J (steel)
14 x 4.5J (alloy)
Tyre size
155/65 R14
155/65 R14
DIMENSIONS
Overall length (mm) 3,405
Overall width (mm) 1,615
Overall height (mm) 1,465
Wheelbase (mm) 2,340
Luggage compartment capacity (l) 139
WEIGHTS
Kerb weight (kg) 790-890
Gross vehicle weight (kg) 1160-1245
PERFORMANCE
5 M/T
5 MMT
Max speed (mph)
98
98
0-62mph (sec)
14.2
14.9
FUEL CONSUMPTION (target)
Combined (mpg)
61.4
61.4
Extra urban (mpg)
68.9
68.9
Urban (mpg)
51.4
51.4
Fuel tank capacity (l)
35
35
CO2 EMISSIONS
Combined (g/km)
109
109
Extra urban (g/km)
97
97
Urban
129
129

Aygo Principle Equipment Features

AYGO T2 AYGO T3 adds AYGO SPORT adds
ABS and EBD Power windows Five-spoke alloy wheels
Driver and passenger airbags Remote central locking Front fog lamps
Passenger airbag cut-off switch Keyless entry sytem Tachometer
Driver seatbelt reminder system (with buzzer) Colour keyed door handles and mirrors Air conditioning (option)
Integrated rear headrests Two rear speakers plus two tweeter speakers Metallic paint (option)
Door mirrors with internal adjustment 50/50 split-folding rear seat
Rear screen wiper Driver and front passenger vanity mirrors
Heated rear screen ISOFIX child restraint system (outer rear seats)
Lights on warning Side airbags
Tilt adjustable steering wheel Adjustable rear headrests
Electric Power Steering (EPS) Air conditioning (option)
Folding rear seat Metallic paint (option)
Radio and CD player with two speakers
Colour keyed bumpers

Aygo Option Packs

PACK CONTENTS
Travel Pack Glove box bag, trolley and backpack
Mobility Pack Tom Tom Aygo navigation system with three-year package of warranty, map updates, installation and radio integration.

01/03/05

The New Toyota Avensis 2.2 D-4d And 2.2 D-4d Clean Power

Effortless Performance With Superior Quality

Key Points


" Two new 2.2-litre D-4D engines for Toyota Avensis presented at the Geneva Motor Show

" 2.2 D-4D
" Maximum power 148bhp and 310Nm from 2,000 to 3,200rpm
" Lightweight all-aluminium construction
" New, compact six-speed manual transmission
" Targeted top speed of 130mph and 0-62mph in 9.3 seconds
" Targeted combined fuel consumption of 47.1mpg and CO2 emissions of 157g/km
" Available in the UK from June 2005

" 2.2 D-4D Clean Power

" On sale in the UK in early 2006
" Class-leading performance: 175bhp and 400Nm from 2,000 to 2,600rpm
" Combined fuel consumption on average 20 per cent lower than rival engines with similar output (target figure)
" Lighter than most engines in segment, 11 per cent lighter than current 2.0-litre D-4D unit
" World's lowest compression ratio for a production diesel engine, 15.8:1, aiding quieter operation and better performance from start-up
" Electrically-activated turbocharger with turbine wheel inertia reduced by 30 per cent for quicker engine response
" Toyota D-CAT system makes engine the cleanest on the market for combined nitrogen oxides (NOx) and particulate matter (PM) emissions
" Class-leading cost of ownership profile

" Both engines produced in Poland by Toyota Motor Industries Poland (TMIP)
" Complete Avensis engine range remains Euro IV compliant
" Avensis driving dynamics improved with new suspension settings and NVH package

Introduction

The Avensis has been a hugely successful car for Toyota in Europe. Now its driver appeal is to be increased with the introduction of two new 2.2-litre D-4D diesel engines. These will give the Avensis one of the most comprehensive product ranges in the D segment with three diesel (2.0, 2.2 148bhp and 2.2 175bhp) and four petrol (1.6, 1.8, 2.0 and 2.4) units. They also build on the Avensis's achievement of offering an engine range fully compliant with Euro IV emissions standards, right from day one.

The first of the two new diesels to reach the UK market will be a 148bhp 2.2 D-4D unit. This uses a second generation common rail system to help achieve an excellent balance of performance and economy. The engine's preliminary performance figures show 0-62mph acceleration in 9.3 seconds and combined cycle fuel consumption of 47.1mpg.

The second phase of the new diesel engine development will come in early 2006 with the introduction in the UK of a 175bhp version of the 2.2 D-4D that will launch Toyota's revolutionary new concept for diesel engines, Clean Power. Clean Power features some of the world's most innovative diesel technologies, some of them unique to Toyota.

Thanks to the incorporation of Toyota D-CAT (Diesel Clean Advanced Technology), the 2.2 D-4D Clean Power has the lowest combined NOx and PM emissions of any production diesel engine. At the same time, the engine also offers segment-leading levels of power and torque, 175bhp and 400Nm between 2,000 and 2,600rpm; the lowest levels of noise, vibration and harshness (NVH); and on average 20 per cent lower fuel consumption than engines of equivalent power output (target combined fuel consumption for the saloon model is 46.3mpg).

The two engines are being introduced together in other European markets, but in the UK their launch is to be staggered with the more powerful 2.2 D-4D Clean Power engine set to join the Avensis range at a later stage in the model's life cycle. This decision takes into account the particular market conditions for D segment diesels in this country and the different specification structure for UK Avensis models.

Both engines are being built by Toyota Motor Industries Poland (TMIP) at Toyota's newest factory in Europe. Toyota invested €200 million (approximately £140 million) to create the facility in Jelcz-Laskowice, which has an annual capacity of 150,000 engines and a work force of around 500 people.

Toyota 2.2-Litre D-4-D Engine

The first of Toyota's new 2.2 D-4D engines to arrive in the UK market will be the standard 148bhp unit, joining the established 114bhp 2.0 D-4D in the Avensis range. In common with all other engines, petrol and diesel, powering the Avensis, the new unit complies with Euro IV emissions standards.

Owners will reap big benefits in terms of performance, refinement and running costs. Preliminary data for the new engine indicate a 130mph top speed and nought to 62mph acceleration in 9.3 seconds, while targeted figures for combined cycle fuel consumption and carbon dioxide emissions are 47.1mpg and 157g/km (hatchback and saloon versions).

Toyota is pushing forward diesel engineering by adopting an all-aluminium construction for the 2.2 D-4D. The subsequent weight saving over the more conventional iron build design helps contribute to the engine's strong performance profile.

In common with the more powerful 2.2 D-4D Clean Power, the engine is matched to a new six-speed manual transmission that is compact and offers smoother and more precise gear changes. More details about the engine construction and transmission are given below.

Toyota 2.2 D-4D Clean Power


The new 2.2 D-4D Clean Power is lighter than most engines in its class (1.9 to 2.2-litre), thanks to its all-aluminium construction, something that is still rare among diesel engines. Clever engineering measures include integration of the water and oil pump on the chain cover, reducing the oil pump's weight by five per cent and its volume by 20 per cent. This contributes to making the engine 11 per cent lighter overall than the Avensis's 2.0-litre D-4D engine.

Further reductions have been made in noise and vibration by adopting a balancer shaft. This substantially reduces booming - by up to 10dB at higher revs.

The Clean Power engine also has the lowest compression ratio of any production diesel engine: 15.8:1. This means the piston requires less effort to compress the air-fuel mixture, something that has been made possible by the use of an advanced common rail injection system and improved ceramic glow plugs that operate at much higher temperatures than previous D-4D engines (up 100° C to 1,175° C), enabling more efficient cold starting. Combustion is quieter and there is less build-up of heat in the piston bowl for a more efficient burn and, in turn better fuel economy and lower emissions.

The new engine uses the same cylinder liner material as Toyota's current 1.4-litre D-4D engine, which has already shown superior wear resistance and good adhesion to aluminium.

New Injection And Induction Technologies


Most current common rail systems use solenoid injectors, actuated by a magnetic field generated by an electric current. By contrast, the new 2.2 D-4D Clean Power engine uses piezoelectric technology, a first in its displacement class.

The principle behind this technology is the capacity of certain materials to deform when an electrical charge is applied and return to their original state when the current is removed. This concept is applied to the new engine, with each injector composed of a stack of piezoelectric ceramic elements. When an electric current is applied to the stack, the elements instantly expand, allowing the fuel from the common rail to be injected into the cylinder. This means more fuel can be injected in a shorter time than is possible with conventional injectors. This in turn leads to greater fuel atomisation and more precise injection timing.

There are many advantages to this system. For instance, the new piezoelectric injectors operate 10 times quicker than solenoids when producing an injection and can perform up to five injections per cycle, with a single pilot injection at hot idle and multiple injection at partial load. With piezoelectric technology, pilot injection can be optimised, substantially reducing combustion noise.

Toyota's piezoelectric common rail system produces the highest injection pressure (1800 bar) and the highest number if injections per cycle of any system of its type. Toyota is the first manufacturer to bring this diesel technology to the mainstream car market, first in the Avensis and with other models to follow.

The 2.2 D-4D Clean Power engine uses an electrically activated Variable Nozzle Turbocharger (VNT). The vanes of the VNT are installed in turbine housing and change position according to the speed of the gas flow. Rather than being activated by a step motor, they are triggered directly by a direct-current electric motor. This lets the engine ECU perform more precise and progressive activation of the vanes, helping increase turbocharger efficiency. Vane activation can also take place at lower engine speeds, if necessary. Compared with the 2.0 D-4D engine, the turbine wheel intertia has been lowered by 30 per cent, by reducing the number of blades and their thickness. This contributes to much quicker response at low speeds.

World-Beating Emissions Control System


The new 2.2 D-4D Clean Power engine uses the revolutionary Toyota D-CAT system, which renders the high-performance engine the cleanest diesel power unit in the world in terms of combined nitrogen oxides (NOx) and particulate matter (PM) emissions.

D-CAT features a Diesel Particulate NOx Reduction (DPNR) four-way catalyst, the only system in the world which simultaneously reduces NOx and PM via the combination of a NOx-reduction catalyst and a particulate filter.

Effective operation of the DPNR is controlled by the engine management system varying the air-fuel ratio in the exhaust gases. To do this a fifth injector, the Exhaust Port Injector (EPI), injects fuel into the exhaust gas flow at a critical moment, creating the right stoichiometric conditions for the DPNR catalyst to reduce harmful emissions.

New Six-Speed Manual Transmission

The 2.2 D-4D and 2.2 D-4D Clean Power engines are matched to a new six-speed manual transmission designed for quick and precise gear changes. A multi-cone synchroniser is used from first to fourth gears, which requires less force in the gear shift action. It uses a slide ball bearing in the selector lever shaft and fork shaft for high shift efficiency, as well as a shift guide plate which reduces the amount of free play after a shift has been made. Shift smoothness is also improved by a re-shaped mass damper.

The new transmission is robust and exceptionally compact, measuring 384mm long. This is smaller than other six-speed units with identical or even inferior torque capacity. The unit has a three-axis construction which permits a 20 per cent reduction in length compared to a two-axis configuration.

The lowest viscosity oil available for manual transmissions is used, which contributes to a one per cent reduction in fuel consumption. Using an oil separator reduces losses, due to oil agitation. The transmission also offers a wider gear range, more than 7.0:1.

Class-Leading Cost Of Ownership


Toyota targets the cheapest running costs in segment for the Avensis, making the car an excellent proposition for fleet operators. Avensis currently has the best insurance rating in the UK (Groups 7 to 12 across the range), thanks to repair costs that are more than 20 per cent less than the segment average (9mph impact test with 40 per cent offset).

The Avensis's strong cost of ownership credentials will be further strengthened with the introduction of the new 2.2-litre D-4D engine, thanks to its class-leading performance and low emissions.

The 2.2 D-4D engine matches the 2.0-litre unit in terms of cumulative maintenance time after 60,000 miles at 4.2 hours - the lowest figure in the diesel D segment. The new engine also accepts mineral oil, which is cheaper than the synthetic or semi-synthetic oil required for some other engines.

The engine features both an automatic belt adjuster and hydraulic valve compensators, which means there is no need for belt tension or valve clearance adjustments to be made during the engine's lifetime.

Improvements In Driving Dynamics

Along with the installation of the new 2.2 D-4D engine, the Avensis has been given an upgraded NVH package. This features an acoustic windshield, thicker bonnet insulator and extra sound insulation components in the engine compartment. The thickness of the floor and tunnel silencers has also been increased.

These measures make the Avensis 2.2 D-4D Clean Power the best in its class for booming noise and vibration.

The spring rate of the front anti-roll bar has been increased by 20 per cent, reducing body roll. The damping force of the front shock absorbers has also been increased, giving a flatter ride, and the capacity of the power steering pump has been intensified to allow for a quicker steering response.

01/03/05

The New Aygo By Toyota: Urban Dynamism For The New Generation


Key Points


" Aygo name symbolises freedom and mobility
" Built in the Czech Republic - 100,000 units a year
" Available in the UK in three grades: T2, T3 and Sport
" Option packs available to enhance specification
" Superior safety package with four airbags standard on T3 and Sport grades and seatbelt warning system fitted to all models
" Strong but lightweight body makes extensive use of high tensile steel
" New 1.0-litre three-cylinder petrol engine
" Most powerful and highest torque producing 1.0-litre unit on the market, also the world's lightest production car engine
" Class leading fuel consumption and carbon dioxide emissions
" Optional Multi-mode Manual Transmission (MMT)
" Aygo among the cheapest in its class for running and repair costs
" On sale in the UK from 1 July

Introduction

Aygo is a car which answers all the demands of modern urban living, being highly practical and easy to park while delivering a dynamic driving experience and offering a cool modern design. Measuring 3,405mm long, 1,615mm wide and 1,465mm tall, it is the smallest car Toyota has marketed in Europe.

The name Aygo, pronounced eye-go, expresses freedom and mobility - just what the car will offer to its target market of urban men and women with active lifestyles. In short, Aygo is about easy but dynamic urban mobility.

Aygo marks a new approach for Toyota in several aspects. It has the potential to attract customers younger than the average Toyota driver: Toyota expects 80 to 90 per cent of Aygo owners to be new to the brand.

"We see a very positive mutual relationship between Aygo and the Toyota brand," said Andrea Formica, Toyota Europe Vice-President of Sales and Marketing. "Aygo brings emotional attributes to Toyota's rational values of superior quality, durability and reliability. The 'Aygo by Toyota' logo featured at the Toyota stand (at the Geneva Motor Show) and due to be used at dealerships throughout Europe visualises this powerful combination.

"Furthermore, we have taken a unique approach to the Toyota Aygo's launch process and lifecycle management, different from any used for any other Toyota model before. The Aygo launch campaign will target several major European cities, rather than focusing on countries. Toyota also intends, through several initiatives, to keep the Aygo fashionable throughout its lifespan."

In total, 100,000 Aygo models will be produced each year in the Czech Republic.

A New Design Philosophy

Aygo's styling expresses Vibrant Clarity, a new Toyota design philosophy.

"Japanese culture, or what we like to call the 'J-factor', forms the foundation for Toyota's unique design direction, Vibrant Clarity," said Wahei Hirai, Managing Officer of the Toyota Design Centre.
Aygo disproves the view that small cars are purely about economy by focusing on the fun and enjoyment compact vehicles can deliver. The body has a low line that emphasises the wheel flares; shortened overhangs and a cab-forward design help achieve a roomy interior within an overall compact exterior.

The front end design displays the new face of Toyota, with a strong three-dimensional form that flows from the Toyota badge.

The interior is in the same spirit as the exterior with a compact instrument panel with a two-tone finish. The car's character is further expressed in the cylinder-shaped heated control unit and the simple, modern graphics used on the meters.

The door trim carries over the exterior body colour to give the cabin a sporty feel that's also shown in the design of the steering wheel and gear lever. The adjustable steering column and principle meters form a single unit, which means the dials remain in clear view.

Toyota has used a new graining finish on the dashboard that is not only more attractive but which also sets new standards for scratch resistance, ease of cleaning and resistance to ageing.

The modern, clean design of the seats creates a figure-hugging effect, and the upholstery is both highly durable and of excellent quality.

Interior And Practicality


Aygo's interior was developed to accommodate passengers of all sizes, including very tall people. Achieving a large amount of usable interior space has been helped by the car having particularly short front and rear overhangs. Passenger comfort is heightened thanks to one of the most generous measurements between front and rear hip points of any A segment car.

The cabin features plenty of handy storage spaces, including four door pockets, eight trays, three cup holders, a coin case and large vanity mirrors.

There's An Aygo For Everyone

In the UK the Aygo will be offered in three grades: T2, T3 and Sport. All come with a generous range of equipment as standard and can be enhanced with a wide choice of options.

T2 versions of the car are equipped with ABS and EBD, colour keyed bumpers, driver and front passenger airbags, power steering, a heated rear window with wiper and two-speaker audio system with radio and CD player.

The T3 model introduces colour keyed door mirrors and handles, electric front windows, a 50:50 split-folding rear seat, remote central locking, rear headrests, ISOFIX child seat anchor points and an upgraded sound system with two rear speakers and front tweeter speakers.

The Sport adds more street style to the package with five-spoke alloy wheels, front fog lamps and a tachometer. Air conditioning and metallic paint are optional on T3 and Sport grades.

Two enhancement packs have been developed to help create the ideal Aygo.

" Travel pack: includes a glovebox bag with CD pocket, trolley bag on wheels and a rucksack, all developed in partnership with the renowned Samsonite brand.

" Navigation pack: this features the Tom Tom Aygo, a clever and portable navigation system that's easy to use with touch-screen operation. This option also provides a three-year package for warranty and map updates, body-coloured screen frames and integration of the dashboard and radio unit.

Aygo is offered at launch in July in three colours: Ice Blue, Carbon Quartz and Chilli Red.

Superior Quality In Safety

Aygo is aiming to achieve the highest score in the A segment in official testing for impact protection. It features Toyota's Minimal Intrusion Cabin System (MICS), a safety structure that reduces the risk of serious injury in an impact. This system also features in the Avensis and Corolla Verso models, both of which achieved the top five-star rating in Euro NCAP tests.

Aygo features comprehensive passive safety provisions with driver and front passenger airbags fitted as standard, with additional side airbags and ISOFIX child seat anchors standard on T3 and Sport models. Aygo is also equipped as standard with a seatbelt warning system with buzzer, a rare feature in A segment cars.

Aygo is also aiming for the best pedestrian impact protection in class, too. Design features to help achieve this include an energy absorbing structure in the front bumper, which deforms to channel impact forces and reduce leg injuries to a minimum.

Braking performance benefits from latest generation ABS and Electronic Brakeforce Distribution, fitted as standard to all Aygo models. The car's headlights also provide one of the best illumination ranges in the segment.

Solid And Clever


Although Aygo is a compact city car, it rivals vehicles from higher segments in many areas. For example, its construction has a large high tensile steel content and most of the bodyshell is formed in galvanised steel. In addition, the rocker panel has a larger cross section that gives a more solid appearance and provides better anti-chip protection.

Aygo is powered by an all-new 1.0-litre VVT-i (Variable Valve Timing - intelligent) three-cylinder engine that delivers 67bhp (50kW) at 6,000rpm and 93Nm of torque at 3,600rpm. At 69kg, it is also the lightest engine available in a production car today.

The engine has class-leading power and torque for its size and in many cases outperforms engines with a larger displacement. It will also allow the Aygo to achieve record low fuel consumption and carbon dioxide emissions in the petrol A and sub-B segments: 61.4mpg and 109g/km are the combined cycle driving target figures

A revolutionary engine mount system drastically reduces the levels of noise and vibration. Instead of the conventional three-mount design, Aygo uses a mount on each side, positioned on a line that passes through the engine's centre of gravity. The third engine mount at the bottom of the engine bay is replaced by a torque rod that efficiently suppresses the engine's rotational movement during idling and acceleration.

From early 2006 Aygo will also be available with a 53bhp diesel engine, supplied by PSA Peugeot-Citroën. It is a development of a current PSA 69bhp 1.4-litre engine and the reduction in power improves reliability and brings emissions in line with Euro IV requirements.

Multi-mode Manual Transmission (MMT), Toyota's manual transmission driven directly by electric motors, is available in Aygo. The system has automatic clutch operation and gives the driver the operation of fully automatic (E) mode and manual (M) mode. It is a less expensive alternative to conventional automatic transmissions and makes driving in busy city traffic much easier.

Electric Power Steering (EPS) is standard across the range. Along with a tight turning radius of 4.73m, it contributes to the car's great manoeuvrability, ideal for town driving.

Keeping Costs Down


More than just creating a modern and dynamic urban car, Toyota has sought to achieve very low running costs and is targeting the segment's lowest insurance groups for Aygo in the UK by securing the cheapest repair costs.

The Aygo 1.0 VVT-i will also require one the lowest cumulative maintenance times in its class at 4.2 hours up to 60,000 miles, ensuring low labour costs compared to rival models.

Aygo is also set to be the most fuel-efficient car in its segment, with a targeted combined cycle consumption figure of 61.4mpg, which means less time and money spent at the pumps.

For added peace of mind, every Aygo is protected by Toyota's three-year/60,000-mile pan-European warranty, something which no other European competitor provides, plus a 12-year anti-corrosion warranty.

Toyota Financial Services is preparing several schemes that provide young, first-time buyers with more options to buy an Aygo. These include Trade Cycle Management, a special type of loan which allows the owner to change cars every two years, at no extra cost.

24/02/05

Environment Agency Gets Behind Toyota Prius


The Toyota Prius petrol-electric hybrid car, winner of the 2005 European Car of The Year has achieved the top score on the Environment Agency lease car list. The scheme, which is administered for the Agency by Hitachi Capital, provides suitable cars for those staff who need a vehicle to carry out their duties.

The Agency evaluates the full range of exhaust emissions, not just CO2, and only those vehicles with a score below a pre-determined cut-off point are included in the scheme. The Prius has come out with the lowest score and is a key vehicle on the fleet from an environmental point of view. It also has the benefit of being exempt from the London congestion charges.

The Environment Agency is the leading public body for protecting and improving the environment in England and Wales. Its activities range from influencing Government policy and regulating major industries nationally to local monitoring and clean-up operations.

More than 11,000 staff work from two head, eight regional and 26 area offices, providing 22 national services. The EA's £800 million-plus budget comes from licensing income, flood-defence levies and government grants.

Fifteen Toyota Prius have so far been supplied to Environment Agency employees and 13 more are on order. The Toyota Avensis, Corolla and Yaris also qualify for the Agency's fleet.

"This is a welcome vote of confidence in the Prius and Toyota's volume car models from the country's most influential environmental body," said Toyota Fleet General Manager Jon Pollock. "We look forward to supplying its staff with more cars in line with rising demand for greener vehicles."

17/02/05

Toyota Fashions the New Yaris Colour Collection


The Toyota Yaris has never been short on good looks, but this spring it is making a leap forward in style terms with the launch of the new Colour Collection. These new models are laden with extra features that make the Yaris more eye-catching and desirable than ever, but at prices that represent supreme value for money.

The Colour Collection cars will stand out on the street thanks to their metallic paint finish, front fog lamps, chrome exhaust finisher, alloy wheels (1.3-litre versions only) and body colour-matched door mirrors and bumpers. There are five colours to choose from: Twilight Blue, Carlo Blue, Thunder Grey, Eclipse Black and Crystal Silver.

On the inside, special features include exclusive colour keyed interior trim in blue or red (depending on exterior colour), carbon detailing for the vent dials and door inserts, scuff plates, colour keyed carpet mats, height adjustable leather trimmed steering wheel with built-in audio system controls and a leather and chrome finished gear knob.

All these items are in addition to the regular Yaris T3 specification, which includes a four-speaker sound system with CD player, remote central double locking, split-folding and sliding rear seat, electric front windows and vanity mirrors for the driver and front seat passenger. The comprehensive active and passive safety features include front and side airbags, ABS with Electronic Brakeforce distribution and front seatbelts with pretensioners and load limiters.

Prices are the same as for equivalent T3 models, in spite of the additional features which have a combined value of £900 or £1,250 in the case of the 1.3 versions with alloy wheels.

The Yaris Colour Collection is available with 1.0 or 1.3-litre VVT-i petrol engines in three or five-door hatchback body styles and with five-speed manual transmission.

The 1.0-litre VVT-i Yaris is one of the cheapest new cars to own in the UK, its running costs kept ultra-low thanks to combined fuel consumption of more than 50mpg, a 2E insurance group rating and carbon dioxide emissions of 134g/km that place it in Band A for Vehicle Excise Duty.

On-the-road prices for the Colour Collection models start at £8,595 for the 1.0-litre VVT-i three-door and £9,095 for the 1.3 VVT-i three-door (including alloy wheels). Five-door models cost an additional £500 and air conditioning plus a roof spoiler is available as a £500 option.

11/02/05

Focusing on the Future: Toyota Fleet Builds for Sustained Success


Toyota marked its 12th consecutive year of growth and record sales in the UK in 2004, an achievement that was underpinned by a record-breaking performance in the fleet sector. In 2005, Toyota is introducing new strategies and improving its fleet operations to provide a sound platform for strong, sustained growth in the future.

Central to Toyota's ambitions are more effective customer relations, with improved communications, a more effective and targeted sales and support structure and detail changes to the business centre network. At the same time, a special emphasis will be placed on fleet marketing with a co-ordinated programme of conferences, national shows, seminars and ride and drive events.

Toyota's Fleet Development Strategy has been designed to differentiate its position in the marketplace by delivering quality service and providing excellent support to both its existing and its prospective customer base. Four principle areas have been identified for improving customer focus: fleet customer relations policy, ease of transaction, the sales and support structure and integration of business centre operations.

Extensive use is being made of web-based and electronic systems to make vehicle enquiries, ordering and servicing simpler and more time efficient. Key elements include a web portal vehicle configurator; direct invoicing; and on-line facilities for the national fleet service programme and service authorisations and bookings.

Reorganisation of the sales support structure includes the realignment and re-allocation of Toyota Fleet's field teams for sales and business development, in line with analysis of the geographic spread of existing and prospective customers.

There is also the potential for customer service to be more closely aligned to specialist needs within the fleet sector and for call centre resources to play a more effective role in providing administrative support for field teams and pro-active account management.

A new car hire policy is being introduced that will guarantee five days' hire as a minimum if a vehicle is off the road within the three-year/60,000-mile manufacturer warranty period (subject to terms and conditions). Access for customer enquiries will be made simple and effective with a centrally-based, dedicated contact name, telephone number and e-mail address.

Toyota's UK Business Centre network now has 92 centres with a staffing head-count set to rise above 350. More car and commercial vehicle demonstrators are being made available and all centres are operating a business customer database and contact management system. Minimum standards are set to be achieved by all centres by the end of March, within a three-level structure that links staffing and demonstrator availability to fleet sales volume.

Toyota Fleet's marketing strategy for 2005/6 will use conferences, national shows, seminars and ride and drive events as a platform for introducing new models and expressing Toyota's strength in depth for existing and prospective customers. Press, direct mail and web-based communications will reinforce the message on new products and the exceptional qualities of Toyota's D-4D diesel engine technology across its model range.

Jon Pollock, General Manager Toyota Fleet, said: "We experienced a very successful year in 2004, but are determined that our business will adapt to anticipate and fulfil the demands of our present and future customers and deliver even stronger results in the future.

"We are putting in place a strategy that focuses sharply on integrating the complete customer experience, ensuring that we can provide the right professional support every step of the way. Toyota has an excellent brand reputation and a great product range, giving us the perfect foundation on which to develop a loyal and growing customer base."

14/01/05

Toyota Business Centre Network Develops To Meet Market Opportunities

Launched in 2003, the Toyota Business Centre Network has successfully established a dynamic and dedicated approach to meeting the needs of commercial vehicle and small business customers. For 2005, in a new vehicle market that has seen national small business and fleet sales reach record levels, Toyota is developing the structure of the network and the way it operates to deliver even higher standards of service and adapt to the wide range of opportunities within the business market.

From the outset, Toyota Business Centres have been required to operate to minimum standards in terms of dedicated, trained staff, a designated work area within the premises, the range and number of display and demonstrator vehicles and the development of a business customer database and marketing activities.

Working to this pattern, the results have been excellent. To date 86 Business Centres have been appointed, with currently more than 200 dedicated staff in position nationwide. All have fulfilled TGB's operating requirements, with more than 350 dedicated Business Centre demonstrator vehicles available to customers and the successful implementation of database and marketing programmes.

This has contributed to excellent growth in business and fleet sales: figures released this week for 2004 show Toyota registering a 20 per cent increase in the fleet market overall, with cars up 20 per cent and LCVs 18 per cent ahead on the previous year.

That equates to a 4.2 per cent share of the total fleet market, placing Toyota sixth among the UK's top manufacturers. Notably its rate of growth was more than double that of any of the higher-ranked marques.

The key objectives for 2005 are for the Business Centre Network to develop to reflect the different market opportunities that exist and to enhance the business customers' ownership experience. Improvements to the network will help create a balanced approach to meeting the needs of national fleet customers, while developing healthy business at local levels.

The new Business Centre Development Programme introduces new operating standards in three distinct levels, tailored to reflect variations in the market across the country and the fleet volume achieved by individual centres.

Level 1, for centres with a total fleet volume up to 150 units, requires a minimum of one designated business to business sales person and the provision of Corolla and Avensis D-4D and two LCV demonstrators.

Level 2, where fleet volume is approximately between 150 and 350 units, requires a dedicated Business Centre Manager/sales consultant and a demonstrator range comprising Corolla and Avensis D-4D and three LCV models.

Level 3, for centres with fleet volume greater than 350 units, will have a minimum dedicated staff of two sales persons and an administrator. The demonstrator fleet will include Corolla and Avensis D-4D, two further cars and three LCV models, plus access to one demonstrator vehicle as a fleet courtesy car.

This effectively means that to meet these structured changes throughout the country, the number of Business Centres will rise slightly to 92. However more significantly the final headcount will increase to over 300 staff to manage the programme, and the number of demonstrator available vehicles will rise to over 500 vehicles.

Breaking down the network into the three levels at present places 35 in Level 3, 44 in Level 2 and 12 in Level 1. The Level 1 figure also includes non-Business Centres who are likely to join the programme.

As previously, the network will receive the specialist support of Toyota's Regional Business Centre Managers Field Team to ensure the effective roll-out and operation of the new programme. Further areas of focus for 2005 include an on-line Customer Experience Survey and centre performance evaluation through mystery shopping. A Business Centre Committee is also to be established, enabling centres to debate network issues and to have strategic input into developments, and the Toyota Business Centre Annual Awards Conference and Dinner is to be instituted from January 2006.

Peter Howarth, Toyota (GB) PLC's National Business Centre Manager, said: "The successful establishment of the Toyota Business Centre Network has provided a sound foundation on which to develop Toyota's growing position within the business and fleet market. Strong results have already been achieved and we are now able, with the support of our centres, to refine the programme to deliver even better service to our customers and greater returns for our Centres.

"We are working with excellent products in a growing market. With a strategy that targets more effectively than ever before the wide range of business opportunities at all levels, we can anticipate continued growth this year and beyond."

14/01/05

Budgens Shops For Toyota Prius

Staff at supermarket chain Budgens have been shopping around for greener company cars - and are finding that the European Car of the Year, the Toyota Prius petrol-electric suits them even better than they might at first have thought. Five Prius have joined the fleet since the start of this year and two more are on order. At present the cars are being driven mainly by staff from the buying, IT and finance departments of the company's new head office in Middlesex.

Budgens has a user-chooser policy based on 12 manufacturers and a choice of diesel or alternative-fuel power. It purchases its vehicles outright, through a financing arrangement with Bank of Scotland. The fleet is managed by Arval PHH, with maintenance carried out by local dealerships. The replacement cycle is 100,000 miles/four years, though Budgens is considering reducing maximum mileage to 80,000.

Budgens employs more than 6,000 staff and has more than 225 retail outlets, ranging from convenience stores and petrol forecourts to primary shopping locations. It is part of the Musgrave Group, which stresses environmental friendliness throughout its operations. Fleet Manager Linda O'Hara, responsible for Budgens' fleet of 155 vehicles, encourages staff to think green when choosing a car.

"Drivers, particularly the accountants, are attracted by vehicles that offer tax benefits. They also like the fact that the Prius is automatic, and its specification," she says. The head office's West London location also means that drivers sometimes enter the capital's congestion zone during the week, and with the Prius the £5-a-day charges do not apply.

"The first two people to get Prius were Avensis drivers. They hadn't liked the look of the old Prius, but after I sent them to the alternative fuel show at Gaydon they came back quite enthusiastic. One of them had been very anti alternative vehicles, but he said he thought it was the best car he had ever driven. "They still thought it was ugly, but when they saw the new Prius they said that if it drove as well as it looked, it would be a really good car. Both these drivers have since come in and thanked me for getting the cars - that's a first! They said it was brilliant and that they really liked driving it."

The first two Prius users were also keen to spread the word: "They were quite happy to lend their cars to other people to let them see the benefits," says Linda O'Hara. "They both had long journeys in to work and I had been a bit concerned about comfort levels, but there were no complaints.

"In fact I've not had one complaint from anybody - they all really like the Prius," she says. "Half of them don't take private fuel from the company, so with fuel consumption of more than 50mpg they're happy to be paying less. In some cases they're also saving more than £100 a period on tax compared with their previous cars. So they're happy with the monetary side as well as the practical side of driving."

11/01/05

Best Of Both Worlds With Toyota FT-SX Concept

Toyota has revealed a vehicle that explores a new genre with the unveiling of the FT-SX concept at the 2005 North American International Auto Show in Detroit.

The FT-SX concept was developed by CALTY, Toyota's North American-based, research and design centre located in California and the Advanced Product Strategy Group. The team was assigned the task of creating a bold vehicle combining the ride comfort, handling, and fuel efficiency of a saloon with the utility, spaciousness and visibility of a car-based SUV.

"With the FT-SX, we studied the finest attributes of Toyota's successful passenger cars and SUV's and took it to the next level," said Kevin Hunter, head of Toyota's North America design and studio activities.

"We began with a totally new silhouette and package, lower and wider than an SUV, but taller, more comfortable, and more versatile than a sedan. Add a powerful V6, all-wheel drive, 21-inch wheels, four doors, a large, multi-function glass roof and an innovative rear hatch and you have a vehicle with exceptional functionality."

The exterior theme of the FT-SX is bold, simple and powerful. At more than 15 feet in length, over six feet in width and over five feet in height, the FT-SX delivers a stance that is both sleek and imposing.

"The FT-SX is the emotional and powerful result of our exercise in defining a new genre and potential product direction for Toyota," said Hunter.

"Its surprising utility, powerful design, innovative features, and luxurious comfort create the passion necessary to fulfil the requirements of its buyers in a fresh new way. In short, the FT-SX is a vehicle that delivers the best of both worlds."

Toyota FT-SX Specifications

Powertrain 3.5 litre V6
Overall length 187.4 inches
Overall width 74.4 inches
Overall height 61.0 inches
Wheelbase 114.2 inches
Wheels 21 inch
Tyre size 255/45 R21

11/01/05

Another Record Year For Toyota In The UK And Europe In The UK

Toyota GB achieved record sales for the 12th consecutive year, despite a fall in the UK passenger car market for the first time in five years. The most significant highlights are:

Highest annual combined Toyota and Lexus volume of 138,096 units and the 12th consecutive year of growth (over 4,400 units or 3.29 per cent higher than the 2003 record of 133,696 units). This confirms the UK as the largest market in Europe for Toyota and Lexus.
Highest annual combined market share of 4.77 per cent (0.13 points higher than the 2003 record).
Toyota up to sixth in the Passenger Car ranking (highest ever position) and now 15,000 units ahead of Citroen and 30,000 units ahead of Honda.
Record Toyota Fleet volume of 51,877 units.
Lexus volume at 10,047 units, the second highest ever achieved, exceeding the 10,000 "stretch" objectives for the year.
Highest annual volumes ever achieved for Yaris, Corolla, Avensis, Landcruiser and RX300.

Commenting on the UK results, R Graham Smith, Managing Director of Toyota (GB) PLC said: "2004 was a challenging year, particularly in the final quarter which saw tough tactical action by competitors. I am pleased the strength of our product range and customer focus overcame those issues to bring another record year."

In Europe
Toyota booked its eighth consecutive record year of sales in Europe in 2004. With 915,966 vehicles delivered - 24,913 Lexus and 891,053 Toyota - the world's third-largest car manufacturer saw sales rise by 10 per cent over the previous year. This resulted in a market share of 5 per cent - the highest market share ever for Toyota in Europe - in a total market up an estimated 2 per cent.

Toyota also produced 582,695 cars, 494,635 engines and 195,163 transmissions at its plants in the U.K., France, Turkey and Poland. For 2005, Toyota has set the target of selling 980,000 Toyota and Lexus vehicles in Europe.

"Toyota has worked diligently in providing superior quality products, service and value to our customers, and we are eagerly looking forward to building on our eighth consecutive year of record sales," said Dr. Takis Athanasopoulos, Executive Vice-President of Toyota Motor Europe (TME).

Highlights:
Prius wins Car of the Year and sales jumped 847 per cent to 8,136 units, a record for the model.
Sixth consecutive record year for Yaris, including breaking Toyota's annual record for single model sales (227,517 units, +5%).
Record annual sales for Toyota Avensis (145,111 units sold, +25%)
Record annual sales for RAV4 (109,059, +4%)
Record annual sales for Land Cruiser (41,874, +9%)
Record annual sales for Corolla Verso (64,249, +48%)
The Lexus luxury brand also achieved a new annual sales record, with 24,913 units sold, or 15 per cent higher than last year, thanks to record annual sales of the RX300 luxury SUV (14,137 units, +50%).

Major Markets
The U.K. set a new European sales record (138,096 units, +3%), and was Toyota's largest market in Europe in 2004. Italy was Toyota's second-largest market, with an annual sales record of 128,738 units (+3%), while Germany was third-largest (120,353 units, +13%) also setting a new annual sales record.
France (80,272 units, +9%) and Spain (56,276 units, +28%) also enjoyed annual sales records and were, respectively, Toyota's fourth- and fifth-largest markets. All-time annual sales records were also achieved in Russia (45,907 units, +83%) and Hungary (13,196 units, +9%).

Manufactured In Europe
In October 2004, Toyota manufactured its 2.5 millionth vehicle in Europe, achieving a significant milestone in the company's European manufacturing history. Toyota currently manufactures all of its core models - the Yaris, Avensis, Corolla and Corolla Verso - in Europe and will have a total maximum production capacity of 675,000 vehicles per year.
In addition, Toyota and PSA Peugeot Citroën will start manufacturing 300,000 entry-level small passenger cars in the Czech Republic this year, of which 100,000 will be for the Toyota brand, named the Toyota Aygo. Toyota also has a transmission plant in Walbrzych, Poland - Toyota Motor Manufacturing Poland (TMMP) - which has an annual capacity of 250,000 transmissions.

In 2005, Toyota's manufacturing operations will count eight manufacturing plants in six different countries (U.K., France, Poland, Turkey, Portugal and the Czech Republic). And Toyota's sales and marketing operations will also include Turkey in 2005.

23/12/04

Prius Sets Land Speed Record For Hybrids

The lean, green Toyota Prius has swapped Sunset Boulevard and the Hollywood Hills for the Bonneville Salt Flats in Utah to set a new world land speed record for hybrid powered cars. The record setting car will be displayed at the Detroit Motor Show in early January 2005.

The green meanie set the mark at 130.794 mph on the three-mile short course using a standard Hybrid Synergy Drive power-train - a mixture of 1.5 litre petrol engine and an electric motor.

An engineering group from Toyota Motorsport in the USA prepared the car by changing the gear ratios (4.32:1 to 3.2:1) and increasing the inverter voltage from 500 to 550 volts. A transmission cooling system was added to decrease the temperature of the inverter and electric motor to maximise efficiency. Ambient temperature on the salt flats was nearly 100 degrees Fahrenheit with nearly 100 degrees humidity. Ice was added between runs to keep the system cool.

The interior of the car was stripped to save weight, a roll cage added for safety and the whole car lowered by five inches to improve the aerodynamics for this highly specialised record attempt. Even the 26 in front and 25 in rear tyres were made especially by Goodyear.

Toyota will display the Land Speed Prius at the 2005 North American International Auto Show in Detroit.

Prius also holds the record as the first hybrid powered car to compete in and finish an FIA-sanctioned event when it ran in the 5,000 mile Midnight Sun to Red Sea Rally in 2002.

Prius is the European Car of the Year 2005.

Land Speed Prius Specifications
ENGINE
Petrol engine: 1.5-litre, 4-cylinder, twin-cam, DOHC 16-valve EFI with VVT-i, aluminium-alloy block and head
Torque: 97 lb.ft. @ 4,200 rpm
Horsepower: 96 hp @ 5,800 rpm
ELECTRIC MOTOR/GENERATOR/POWER STORAGE
Motor Type: Permanent Magnet Synchronous Motor
Electric Motor Power Output: 50kW/1,200 - 1,540 rpm
Torque: 295 lb.ft. @ 1-1,200rpm
Battery type: Nickel-metal hydride
System voltage: 550 volts maximum
SUSPENSION
Front independent MacPherson strut suspension with stabiliser bar, Eibach Racing coil springs, Bilstein shock absorbers
Rear torsion beam with stabiliser bar, Eibach Racing coil springs, Bilstein shock absorbers
Tyres: 25 and 26-inch Goodyear Eagle Land Speed Record tyres

16/12/04

Launching 2005 In Style: The Toyota Corolla Colour Collection

Toyota ushers in 2005 with new special edition Corolla models that deliver great style and value. The new Corolla Colour Collection boasts a high equipment specification, excellent performance from a choice of petrol or diesel engines yet represents a customer saving of £1,725.

The new models, on sale from 1 January, are based on the sporty Corolla T3 grade and are finished in a smart Silver Steel metallic paint finish. Three and five-door, saloon and estate versions are available with a choice of 1.4 and 1.6 VVT-i petrol or 2.0 D-4D diesel power, according to body style. The prices include the metallic paint finish and range from £10,995 for the 1.4 VVT-i three-door model to £14,495 for the 2.0 D-4D estate.

Key features of the Colour Collection specification include driver, front passenger, front side and curtain airbags; ABS with Electronic Brakeforce Distribution (EBD); a four-speaker sound system with CD player; air conditioning; electric windows and door mirrors; front fog lamps and 15-inch alloy wheels.

In addition, the hatchback models enjoy extra sporting style with a leather-trimmed steering wheel and gearshift, carbon fibre-style trim details, ancillary audio controls mounted on the steering wheel, side skirts and a rear air dam.

As a final detail, a Colour Collection badge on the rear denotes the cars' special status.

15/12/04

RAV4 Negotiates The London Property Landscape

Smart silver RAV4s bearing blue Chard logos are becoming a familiar sight in west London, as the fast-expanding estate agency switches its teams of negotiators to the Toyota 4x4s.

Chard had used some RAV4s in what was a mixed fleet since 2001, but with the recent addition of a sales division to its original lettings business it has decided to concentrate on Toyota vehicles. It recently took delivery of eight of the cars, all three-door 2.0-litre XT3 petrol automatics, and has three more on order. The fleet currently numbers 20 vehicles but is expected to move towards 30 in the near future. "We doubled the size of the company overnight when we opened up Chard Sales," says Lee Porter, Manager of Chard Management Services. "We had used five-door RAVs on the lettings fleet, and had tested a three-door, so we knew the vehicle and decided to use it to build up the fleet."

Previously staff would be started driving Renault Clios and progress to Audi A3s or VW Golfs, but the Toyotas are now provided as upgraded transport for everyone but management - though company director Andrew Chard foresakes his Jaguar during the day to use a RAV4 for getting around London. "The negotiators love driving the cars, and our insurance claims have gone down substantially, because their vision is so much greater than in previous cars we used, such as the Clios," says Lee Porter. "When we were switching people over I had thought some of them would want to keep their non-logoed cars, but on the contrary, everyone was very keen to get into the RAVs. I've never heard a complaint about them from any of the drivers."

The vehicles also give a good impression of the company, says Lee. Chard negotiators frequently drive clients to view properties, and they can appreciate a specification which includes leather seats, tinted windows and air-conditioning. "Although we have now also taken delivery of three-door cars, even when more than one passenger is carried it's very
easy to access the back seats, and there's plenty of legspace," she says. The cars are finance-leased through Toyota Financial Services, Lex Meridien and Bank of Scotland and supplied by Westover Toyota of Bournemouth, where the company has its origins. Servicing and maintenance is carried out locally by Jemca Toyota's Fulham outlet, and the replacement cycle is three years / 36,000 miles.

13/12/04

Renrod Ltd Opens Meridian Project In Trowbridge

Renrod Ltd is proud to announce the opening on the 20th December of the "Meridian Project" - a state of the art motor park development on the gateway to Trowbridge. It will be home to Platinum Toyota.

The new development represents a major investment and a quantum leap forward for the company and is the culmination of approximately 4 years work - from the original purchase of the land, through the various planning and designing processes and then to the construction of the buildings and facilities themselves.

The site incorporates the latest standards in automotive retailing and as such will provide customers with an aesthetically pleasing, comfortable and practical environment with which to select the vehicle or service of choice.

The company will be releasing further stories and images relating to the "Meridian Project" in the coming weeks - please return to our websites for the latest information.

We look forward to welcoming you to our new businesses.

09/12/04

Toyota Prius Begins Term At University

The University of Derby is giving its employees the chance to get behind the wheel of a Toyota Prius - European Car of the Year for 2005 - and so far their response has been extremely favourable.

The University is undertaking a six-month evaluation programme with a view to featuring the petrol-electric car in a new pool-car scheme - part of a package of measures designed to reduce university traffic, fuel wastage and pollution.

The Prius is on extended loan from local dealership Inchcape Toyota, and is being made available to staff as a temporary pool car. "Ten people have used the vehicle already and everybody loves it - they all think it's great," said Fleet Manager James Brown, a month into the trial. "Many more people have booked up to use it."

Drivers are often surprised to learn that the Prius doesn't need to be plugged in, said Mr Brown. "But after driving it, they find that not only is it just like a 'real' car, but it's actually better than most 'real' cars, because of the way it drives. They say it feels a lot livelier than the vast majority of their own cars. It also has a very comfortable cabin and a very nice level of equipment."

The University's Travel Plan aims to encourage staff to find alternatives to using their own cars for work. They can opt to use a subsidised internal bus service, electric cars and bicycles, a car-sharing scheme or special facilities available for cyclists and motorcyclists.

Those who drive their own cars have campus parking fees, administered on a salary-related percentage basis, deducted from their pay, though infrequent users of car parks enjoy rebates thanks to an automatic number-plate recognition system.

A pool-car facility would form part of the Travel Plan, and James Brown is looking at the possibility of using Toyota Corolla diesels alongside Prius for such duties. The scheme will go ahead if the trial shows that pool cars not only provide a greener solution but are more cost-effective than staff mileage payments.

"The University and Toyota's Burnaston plant are only a few miles apart, so it seemed natural for us to work together," said Mr Brown. "Inchcape Toyota has been excellent - the fact that we can try out the Prius for six months shows how brilliant they've been."

He was also personally impressed by the Toyota Prius, and said it compared favourably even with his own conventional turbocharged car. "I think the Prius is excellent. It's the first automatic I've ever driven where I haven't missed the option of changing gear manually. Pulling away from a junction in a normal petrol car, I'd feel I had to rev it, but the Prius does the job with no hassle or fuss. I wouldn't normally consider an automatic for my own use - but I could certainly live with this one," he said.

A range of Toyota LCVs has also been supplied to the University by Inchcape Nottingham and include one Hiace and two Dynas (one box van and one tipper). The vehicles will be used in various roles for the day-to-day running of the University as well as helping the students with open days, fashion shows and art displays.

08/12/04

Avensis Wins FN50 Most Reliable Model Survey

The Toyota Avensis has been named the most reliable car by Britain's fleet operators. The latest accolade for Toyota's UK built model is top ranking in the annual FN50 survey presented by Fleet News, where it recorded a clear points lead over its market rivals.

The study conducted by Fleet News, a weekly publication dedicated to the company car market, was based on the experiences of vehicle leasing companies running 739,000 vehicles.

Reliability is vital to business users and the Avensis proved itself unmatched, thanks to the superior quality of its engineering and build quality. Toyota enjoyed further success in being placed runner-up in the brand reliability section of the survey.

The FN50 success adds to the Avensis's impressive array of media awards including:
What Car? - Car of the Year in the Family Category
Fleet News - Best Upper Medium Car
Fleet Week - New Fleet Car of the Year
Fleet Management - New Fleet Car of the Year

03/12/04

Toyota SATNAV Clinches It For Nurses

Satellite navigation as standard on the Toyota Avensis has proved a prime attraction for a fast-expanding medical consultancy service, which has recently taken on 15 of the cars and has 15 more on order.

Magister Consulting, based in Dartford, Kent, provides back-up for GPs and the NHS. Its team of registered nurses and IT facilitators visits surgeries throughout the UK to help make their operations more effective. The company has around 80 company vehicles, though because of continued rapid expansion its fleet size is expected almost to double over the next year. It is now providing Toyota Avensis 2.0 D-4D diesel hatchbacks for its operational staff, in the T3-S grade which includes TBT satellite navigation and electronic traffic avoidance. The vehicles are replacing VW Golfs.

"The field staff are going to different places every day, so finding the next day's location, printing maps and directions and so on used to take up quite a bit of their evenings before," said Magister Consulting's Fleet Manager and Head of Resources Bruce Rainbow. "Now they can just pop straight into the car, punch in the address and off they go. It's made their days a lot less stressful.

"Everyone is absolutely over the moon, especially with the satnav system, but it's also a nice car to drive, bigger than the Golf and with a cavernous boot. The drivers have to cart quite a lot of gear around with them, particularly the nurses with their machinery, and there's plenty of room in the boot to house it all."

Magister Consulting is also pleased with its decision to switch from petrol to diesel, said Mr Rainbow. "We're getting around 44mpg with the Avensis, a lot better than the previous 35mpg or so. People are also saving on their individual taxation, because the Euro 4-compliant engines have a 155 CO2 emissions rating compared to the 170 they had before."

Mileages vary widely, with staff in the South-east tending to cover less ground than those in regions further north, who may also have to cover southern assignments if required. "It could vary from 35,000 to 90,000 over the three-year contract-hire period," said Bruce Rainbow. The vehicles are leased from Hitachi Capital Vehicle Solutions, and delivered direct to drivers working from their homes, with maintenance carried out by local dealerships.

Magister Consulting is part of the Interpublic Group, the world's third-largest advertising, PR and marketing conglomerate. Another Interpublic subsidiary operating in a similar field as Magister in the UK, McCann Managed Care, has just taken on two Toyota Avensis and six Corolla cars.

01/12/04

PSA Peugeot Citroën and Toyota Show Styling of Three Jointly Developed Cars

PSA Peugeot Citroën and Toyota Motor Corporation (TMC) today announce that their three-year joint project to design, develop and produce three all-new small passenger cars for the European market is close to fruition. To mark their progress, the two companies have decided to release the first official photograph of the three four-seater vehicles, Peugeot 107, Toyota Aygo and Citroën C1. Due to go on sale in 2005, they will be unveiled in the metal to the public at the Geneva Motor Show in March.

While the three vehicles share a large number of structural components, parts and sub-assemblies they each have separate and distinct bodies that reflect the individual styles of the Peugeot, Citroën and Toyota marques.

Each car measures about 3.4m long, 1.6m wide and 1.4m high (see below for dimensions). Powered by the latest generation 1.0-litre petrol and 1.4-litre diesel engines, these compact, fuel-efficient cars will be particularly suited to urban driving. They will also feature advanced safety and environmental protection technologies. The cars are primarily aimed at the European market, where demand for this type of vehicle is expected to increase.

Developed on a common platform, all three cars will begin rolling off the production lines at the Toyota Peugeot Citroën Automobile (TPCA) plant in Kolín, Czech Republic, in 2005, in line with the development and plant construction timetable jointly announced in July 2001. The plant will have an annual production capacity of 300,000 vehicles - 200,000 units for Peugeot and Citroën and 100,000 for Toyota.

The project is expected to contribute widely to the local community, particularly as far as local job creation at TPCA and its suppliers is concerned. It has already created 1,500 jobs at TPCA, with plans to hire a further 1,500 people. Total investment, including research and development and production start-up costs, is estimated at €1.5 billion.

Vehicle Dimensions

Brand Length Width Height
Peugeot 3428mm 1630mm 1470mm
Toyota 3405mm 1615mm 1465mm
Citroën 3429mm 1630mm 1470mm

30/11/04

Toyota Prius Achieves Quarter-Million Worldwide Sales

Toyota's revolutionary Prius has passed the landmark of a quarter of a million sales, confirming its position as the world's most successful hybrid power vehicle.
The world's cleanest family car has experienced exceptional global demand, particularly since the launch of the second generation model which went on sale in the UK in January 2004.

Prius sales in the UK have reached almost 1,400 units so far this year. Sales in Europe for 2004 are expected to reach 8,500 units.

For 2005, the sales target has been set at 15,000 units for Europe, while an increase in production capacity will allow 180,000 cars to be sold worldwide.

Earlier this month Prius was named the 2005 European Car of the Year by a 58 member international jury.

Prius, the world's first mass produced hybrid vehicle, is propelled by the combination of an electric motor and a petrol engine. This unique system, called Toyota Hybrid Synergy Drive®, spearheads Toyota's development of new, environmentally friendly powertrains and is part of Toyota's effort to create the ultimate eco car.

Prius was also awarded the International Engine of the Year 2004 title for Prius Hybrid Synergy Drive® with a record score.

In the UK Prius is exempt from the London Congestion Charge, representing a potential saving of up to £1,250 per annum to a commuter.

On the road prices for Prius start at £17,545.

25/11/04

June Over Moon As The Yorkshire Takes On First Prius

A Toyota Prius, the recently voted 2005 European Car of The Year, has joined the 230-strong user-chooser fleet of Britain's third biggest building society, the Yorkshire - and its driver says she is 'delighted' by the move.

The Bradford-based Yorkshire Building Society is strongly committed to its 'Think Green' corporate policy, and 12 per cent of its company cars already run on alternative fuels, mainly LPG. By reducing CO2 emissions in its car fleet by 12 per cent, it achieved in just two years the three-year target set by Motorvate, the Government scheme aimed at reducing pollution in car fleets - and became the first organisation to receive Motorvate 5-star accreditation.

The Prius is the Yorkshire's first petrol-electric hybrid, and because of the Society's green credentials its driver, Area Manager June Atkinson, was allowed 15 per cent extra on the normal monthly fee ceiling for her band. There are five bands at the Yorkshire, which leases its alternative-fuelled vehicles through Lloyds TSB, typically on a four-year, 65,000 mile contract.

June's recently delivered car is the mid-grade Prius T4, which adds cruise control, nine-speaker audio system and front fog lights to an already generous basic specification. June, who previously drove a VW Golf turbo-diesel, says that the Yorkshire's Fleet Manager Mary Blackwell was "very influential" in persuading her to consider an environmentally friendly car.

"I really didn't fancy all the hassles of LPG but the idea of hybrids did attract me," she says. "The Prius was a brand new model and I felt it was modern in looks as well as in what's under the bonnet." June covers around 12,000 miles a year in a combination of town and motorway driving, visiting six Yorkshire BS branches in an area based around Dewsbury, with regular trips to Manchester and Liverpool.

"I wanted a workhorse that would be able to offer the space and economy I need, and I'm delighted with the Prius. It seemed a bit daunting at first, as I had always driven automatics with conventional foot brakes, but in fact it's such a breeze to drive - you don't have to do anything. There's still a novelty aspect at the moment but I think it's always going to be great fun."

She says her husband has also been impressed. "He's had to admit that he's taken by how the Prius shifts between petrol and electric, and by the smooth ride. And I'm certainly getting at least as good economy as I did with the diesel." June also says she is impressed by the interior space offered by the Prius. "I will usually be the only occupant but I think it would take my grown-up family quite comfortably - and though the boot's a little smaller than I'm used to, it will be fine for what I need it for."

Now June Atkinson is hoping that colleagues at the Yorkshire Building Society will think about following her example. "In the future this could be the way for cars to go - and I think Mary's looking at me to be the vanguard!" she says.

22/11/04

Toyota Recruits Young Offenders' Engineering Skills To Support African Aid Project

Prison workshop prepares Land Cruiser for desert duties

An outreach organisation in the West African state of Mali is to benefit from a replacement Toyota Land Cruiser, prepared by members of Toyota's mechanics apprenticeship course at Aylesbury Young Offenders Institution. The team of young men is hard at work preparing a Land Cruiser Colorado 3.0-litre D-4D ready for the harsh conditions it will be working in when it is delivered to its new owners early next year.

The I Ni Che project (the phrase for "thank you" in the Bambara language) was launched by the Mali Development Group, a UK-based charity that is working in partnership with Jeunesse et Dévéloppement, a Malian non-governmental organisation that tackles health, education, women's issues and the plight of street children. Toyota (GB) PLC is supporting the initiative by sourcing the vehicle, contributing to the purchase cost and, together with the Governor David Kennedy of HM Prison Service, helping involve the apprentices at Aylesbury.

The Land Cruiser will replace another Toyota that has reached the end of its service life. It will provide tough, reliable transport for the Jeunesse et Dévéloppement team, particularly for its journeys to and from the remote Manankoro region near the southern border with Ivory Coast, a key centre for its community work. As in many other harsh locations around the world, Toyotas are popular vehicles in Mali, ensuring a ready supply of spare parts and technical know-how for servicing and repairs.

To help improve local knowledge of vehicle mechanics, the party delivering the Land Cruiser to its new owners will include Shaun Price who lectures on the prison course. Once in Mali, he will spend two days giving practical maintenance tuition.

To ready the pre-owned Land Cruiser for its new role, the Aylesbury apprentices are giving it a full mechanical overhaul and fitting a number of new components and specialised accessories that will help it cope with local conditions.

These include a raised air intake and transmission breather kit that help prevent dust and sand getting into the drivetrain; an expedition-style roof rack; additional fuel cans, cargo retaining straps; high-mounted driving lights; and an essential "Sahara" protection bar for the front of the car.

Linda King, project organiser for the Mali Development Group, said: "Our goal to replace the Land Cruiser for our partners in Mali has been realised with a fantastic vehicle thanks to the amazing support we've had from Toyota and from the staff and prisoners in the Toyota workshop at Aylesbury Young Offenders Institution.

"Strong, reliable transport is a vital element in the important work being done in Mali, where conditions can be extreme. The new Land Cruiser will provide an ideal solution."
The motor vehicle training facility was established at Aylesbury YOI in 1998, giving prisoners the opportunity to work towards a Level 3 Technical Certificate accredited by the Institute of The Motor Industry. Operating to the same standards as Toyota's other UK training centres, the 18-month course accommodates 36 inmates in three groups and has so far trained 72 vehicle technicians. Of these, 16 have subsequently been released and found related employment. As well as giving the apprentices valuable practical abilities, it also helps with their literacy, numeracy and teamwork skills.

19/11/04

Britannia Opts For British Built Toyotas

Britannia, the UK's second-largest building society, has cited British build as one reason for its decision to switch its car fleet to Toyota. It is now offering entitled members of its 3,500-strong workforce a choice of Avensis and Corolla saloons, hatchbacks and estates for both operational and private use.

Britannia Building Society, established for almost 150 years, has more than two million members and manages £20 billion of group assets. All existing vehicles will be exchanged, when they are 12 months old, for Toyotas, and the Toyotas will continue to be replaced on an annual basis, which means that an estimated 100-150 cars a year are expected to be ordered.

The building society buys its cars outright and provides them for essential users who drive more than 12,000 miles a year or have no permanent base of work, and also for those employees entitled to market-related benefits.

Britannia staff were closely involved in the decision to switch to Toyota, following a series of test drives. A drive-in day is to be held in December at the Society's main office in Leek in Staffordshire, giving more drivers a chance to get acquainted with the choices available within the Avensis and Corolla ranges.

"Toyota was chosen for a number of reasons," said Tim Wright, Purchasing Officer at Britannia. "The fact that the cars are built in Britain - and close by, in Derbyshire - was significant for Britannia, as was the size of the range and the short delivery timescale. A number of staff tested the cars initially and their feedback was very good," he explained. "We're looking forward to introducing Toyotas across the business in the coming months."

15/11/04

New Appointment For The Meridian Project

Renrod Limited is delighted to announce that Jonathan White will be joining the "Meridian Project" management team as General Manager of Platinum Toyota. Mr White has been invited to oversee the relocation of their Toyota dealership from Warminster to the new multi-million pound Meridian site at the gateway to Trowbridge.

Living in Southwick with his wife, Jonathan aged 36 joins the Meridian team having progressed in his career at Renrod's Toyota dealership in Bath, where he first joined 8 years ago. Mr White started his motor career at Elkins Ford in Westbury as a Sales Executive where he worked for 4 years before joining what was then Bath's Roman Toyota, as part of The Renrod Group. Mr White moved into the role of Sales Manager within his first year at Bath, taking on the role of General Manger for the dealership after 5 years.

Mr White said, "The opportunity to run a new dealership is both exciting and challenging. Renrod Ltd have been committed to progressing my career since I joined the group which is very much appreciated. This latest opportunity will enable me to be part of a multi-million pound motor park where the technology and facilities will be state-of-the-art. It was a great shame to leave Bath as I have worked with such an excellent team and really enjoyed my time there, but I'm very much looking forward to my new role and working with a new team of people."

Mr White added, "Toyota is a forward moving brand which has great aspirations for the next few years and is looking to be a major player in the UK. The Platinum Toyota dealership at the Meridian site benefits from the latest Toyota "retail concept" design which makes it extremely customer friendly. From the minute customers arrive, they are greeted by a friendly member of the team rather than a pushy salesman. Customers will be welcome to browse at their leisure without any interruptions, whilst someone is always on hand to advise if required."

Mr White went on to say, "From a great tasting cup of coffee using china cups, to our staff's attitude, the whole experience of the Platinum Toyota showroom is well thought through and a step forward for the motor trade. It is welcoming with easy access and all about customer satisfaction."

15/11/04

Toyota Prius Wins 2005 European Car Of The Year

The Toyota Prius has been voted 2005 Car of the Year by the 58 members of the European Car of the Year Jury. After two rounds of voting, the car was chosen from a list of seven finalists and declared clear winner after gathering 406 points.

Tadashi Arashima, President and CEO of Toyota Motor Marketing Europe said: "We are absolutely delighted to receive the 2005 Car of the Year award for Prius. We believe that hybrid technology, in particular as implemented in the Prius with our revolutionary Hybrid Synergy Drive® system, represents a big step forward in reducing the environmental impact of automobiles, while at the same time enhancing driving performance. We are proud and honoured that Prius has been endorsed so strongly by the prestigious group of journalists who make up the Car of the Year jury. This is a major milestone in the acceptance of the hybrid powertrain and the recognition of its potential to become a mainstream technology. It is also a great encouragement to us in our work on developing more environmentally friendly vehicles."

Prius, the world's first mass produced hybrid vehicle, is propelled by the combination of an electric motor and a petrol engine. This unique system, called Toyota Hybrid Synergy Drive®, will spearhead the development of new environmentally friendly powertrains and is part of Toyota's effort to create the ultimate eco car.

Following its introduction in early 2004, Prius sales in Europe are expected to reach 8,500 units this year. Next year, the sales target has been set at 15,000 units for Europe, whilst an increase in production capacity will allow 180,000 cars to be sold worldwide.
Prius has been in strong demand in the UK with sales reaching almost 1400 units this year.

Note:
The European Car of the Year award is voted by 58 professional motoring journalists from 22 European countries and is open to all new cars available in the European market in the year before the award. From all the new models eligible, seven cars are selected for the final shortlist. The final award is decided by vote, with each judge allocating 25 points between a minimum of five cars on the shortlist.


HISTORY OF HYBRID TECHNOLOGY

NEW PRIUS IS THE RESULT OF FOUR DECADES OF HYBRID EXPERIENCE
- Toyota's research into hybrid power began almost 40 years ago
- 1977 Sports 800 hybrid inspiration for Toyota Hybrid Synergy Drive® philosophy
- 1997 marks the launch of the world's first hybrid bus (Coaster HV) and car (Prius)
- In 2000 an improved version of Prius launched in Europe and the USA
- 2001 brings first 4WD hybrid, the Estima Hybrid
- Hybrid introduces a host of technologies, including world's first brake-by-wire system
- First mild hybrid application in 2001 (Crown Mild Hybrid with THS-M)
- World's first production fuel cell car (Toyota FCHV) uses hybrid power as well
- Alphard HV launched in 2003, Toyota now offers six different hybrid production models
- The future starts now, with the new Toyota Prius

THE ROOTS OF HYBRID TECHNOLOGY
Toyota might have hit the headlines when it launched the original Prius to world acclaim in 1997, but its history of developing environmentally-friendly hybrid vehicles stretches back nearly 40 years to 1965 when it started investigating the feasibility of using gas turbines to power an electric drive system for cars.

In 1969 Toyota developed a bus equipped with this system, but with a two-shaft engine. Six years later the same technology was applied to a passenger car with the display of the gas turbine/electric Toyota Century hybrid, a version of Toyota's flagship model in Japan.

In 1977, Toyota displayed its future thinking in the Toyota Sports 800 gas turbine hybrid. The application of a prototype hybrid system in this purpose-built sports car embodied a concept that Toyota engineers already had in their minds - performance with respect for the environment. This is exactly the same philosophy that is being followed today with Toyota's latest Hybrid Synergy Drive®.

TOYOTA'S COMMITMENT TO THE ENVIRONMENT
Now the world's third largest producer of vehicles and its best-selling brand, Toyota passionately believes it has a responsibility to protect the environment, while ensuring the daily transport needs of everyone and providing efficient, cost-effective transport for future generations. This is not a trendy 'green' stance but a strategic element to Toyota's long-term plans.

Toyota has a well-founded history of developing practical, intelligent solutions to achieve the long-term goal of reducing emissions and fuel consumption, whatever the powertrain. Toyota is working on a wide spectrum of advanced combustion technologies such as Variable Valve Timing-intelligent (VVT-i) petrol engines and high pressure, common-rail diesel engines.

Since that journey began nearly four decades ago with the turbine car, Toyota has achieved a number of significant milestones.

In 1997, Toyota unveiled its Coaster HV, a small bus that was the world's first hybrid vehicle, powered both by an electric motor and a petrol engine. Designed for transportation and sightseeing in areas such as theme parks and resort facilities, the Coaster combines an electric motor with a 1.5-litre petrol engine, has far cleaner emissions, and is much quieter under acceleration.

In the same year, the world-beating Prius was introduced, the first production hybrid passenger car. The Prius delivered ultra-low emissions in urban conditions, an unlimited driving range and a regenerative braking system that recycled surplus energy back into the car's storage batteries. All this was made possible thanks to the THS (Toyota Hybrid System).

The Prius was an immediate success and, among its more unusual accolades, it became the first hybrid car to finish an FIA sanctioned rally, 14th in the gruelling, three-week, 5,000 mile Midnight Sun to Red Sea Rally of 2002.

In the space of three years the Prius gathered no fewer than 20 prestigious awards from around the world, including the 1997 Japanese Car Of The Year title and the 1999 Global 500 Award for Environmental Commitment from the United Nations.

With outstanding fuel economy - 55.4mpg on the EC combined cycle - and carbon dioxide emissions of 120g/km, the Prius could still cruise at 100mph and reach 62mph in 13.4 seconds.

While Prius was gathering all the awards, Toyota engineers were not resting on their laurels. They were busy developing both existing petrol and diesel engines in a never-ending quest to reduce their environmental impact.

THE NEXT STEPS IN HYBRID TECHNOLOGY
In 2000 Prius benefited from a host of improvements, giving it better performance and still lower emissions. Styling and equipment enhancements were introduced and Prius was launched in Europe and the USA, starting the "hybrid revolution" in the world's largest car markets.

In June 2001 Toyota brought hybrid powertrains to the fast-growing four-wheel drive market with the introduction of the Estima Hybrid in Japan. The car launched a revolutionary body control system which delivers levels of stability and agility that have never before been seen in an MPV. The system uses world-first 'by-wire' braking which works in close coordination with the vehicle's ABS, EBD, Brake Assist, Traction Control (TRC) and Vehicle Stability Control (VSC).

In addition, the Estima's hybrid power plant can generate up to 1500 watts of auxiliary 100-volt AC, making it ideal for use as an emergency vehicle or mobile office. Telematics and ITS (Intelligent Transport System) functions add further safety, convenience and entertainment benefits.

The Estima Hybrid uses a CVT in a compact front transaxle to transmit main motor energy, together with a rear transaxle that combines a second motor and differential gear in a single unit, creating a lightweight, compact structure that enables four-wheel drive without a driveshaft. The Estima Hybrid can travel up to 625 miles on one tank of fuel, achieving twice the fuel efficiency of Japan's 2010 standards, and one quarter of the HC and NOx levels stipulated in Japan's latest regulations.

The Estima Hybrid was followed by a hybrid version of Toyota's Crown luxury saloon powered by a mild-hybrid (mybrid) that improves fuel efficiency by about 15 per cent.
The Crown retains its three-litre, direct injection engine producing 203bhp and 294Nm of torque, but this is augmented by a three-kilowatt electric motor/generator which supplies an additional 56Nm of torque between zero and 300rpm.

The THS-M (Toyota Hybrid System-Mild) comprises a small motor-generator connected to a high-efficiency engine by an electrical accessories-powering belt, a compact 36V secondary battery for appropriate power supply to the motor and a control unit. The system's 36V battery (in the world's first in-car 42V power system) is able to meet both the large electrical power demands of the hybrid system and the increasing electrical load of modern cars. The higher voltage and resulting smaller current possible in a 36V battery system allow the wire harnesses to be much thinner than those in standard 12V systems, contributing to overall weight reduction and less demand on materials resources.
In 2001, Toyota introduced the FCHV-4, its latest experimental fuel cell hybrid vehicle.

FCHV-4 incorporates a fuel cell and a battery to ensure a constant supply of electrical power. To manage this hybrid combination of power sources, Toyota has used the same computerised control technologies as deployed in the THS. An improved version of the FCHV-4 is now being marketed with the name FCHV.

Toyota started limited marketing of the Toyota FCHV sport utility vehicle in Japan and the United States around the end of 2002, much earlier than originally planned. Thus far, 20 units have reached the road in the US and Japan. Powered by pure compressed hydrogen gas, the FCHV is an SUV with a kick. Its Toyota FC stack puts out an impressive 90kW and 260Nm of torque - more than four times that of Toyota's first fuel cell car in 1996, giving it a top speed of 97mph, and a cruising range of 187 miles.
This year Toyota introduced its second hybrid MPV to the Japanese market, the Alphard HV. The vehicle shares the same components with the Estima HV, which itself received a host of improvements for 2003. The arrival of the Alphard HV increased the number of Toyota hybrid models to six, three times as many as any other manufacturer has managed to put on the market.

2003 also brought the second generation Prius, equipped with many technical innovations that bring the future of motoring into the here and now.

15/11/04

New Top Model For Funky RAV4 Range

A new top of the range model has been added to Toyota's funky RAV4 line up with the introduction of the luxury equipped five-door XT5 on sale from 1 December 2004.
With the onset of winter, perhaps the most desirable feature of the new RAV4 XT5 is the comfort of heated front seats as standard, ensuring drivers will leave cold seats behind them.

Other up market features in the fully loaded XT5 include full-map satellite navigation, cruise control, automatic anti-glare electrochromic rear view mirror and RAV4 branded aluminium scuff plates.

The XT5 also includes automatic climate control, Vehicle Stability Control and Traction Control systems and full leather upholstery.

Simultaneously the grade structure of the RAV4 range has been revised with the XT3 grade replacing the XT2 as the entry model, available in three and five-door body styles.
All models in the stylish RAV4 range are now fitted with front and rear electric windows (rear only on five-door models), air conditioning, an electric tilt and slide sunroof (five-door models), four-speaker sound system with CD player, audio controls mounted on the steering wheel, leather steering wheel and gear knob trim, front fog lamps, 16-inch alloy wheels with locking nuts, hard cover for the spare wheel, roof rails, painted bumpers and wheel arch extensions. Three-door models also feature a roof-mounted rear spoiler.
All RAV4 models also include driver, front passenger and Curtain Shield airbags, and ABS with EBD as standard equipment.

This year RAV4 celebrates its tenth year on sale and it remains Europe's best-selling SUV with more than 1.4 million sales worldwide.

When the original RAV4 was launched in 1994, it provided the impetus for a whole new breed of recreational 4x4 vehicles. The concept of a compact SUV that is fun to drive, both on and off the road, proved an instant hit with motorists.

In the UK the RAV4 has enjoyed sustained popularity with year to date sales rising 14 per cent on the same period in 2003.

12/11/04

It's Unanimous - Construction Managers Vote Avensis

When a Tyneside building contractor and developer offered five of its managers their choice of company car, they all came up with the same answer - Toyota Avensis. As a result, Toyota has become the company's brand of choice.

Turney Wylde Construction Ltd of Wallsend, Tyne & Wear, has a workforce of 80 and runs a fleet of 25 vehicles. It had previously operated a restricted-badge policy, mainly running Fords. As part of a review of its policy accompanying a move to new premises, it embarked on several months of test driving various makes and models, including the Ford Mondeo, Mazda 6, Renault Laguna as well as the Toyota Avensis, before giving its staff the final vote.

"Instead of going for a mix we had thought it would be best to go with a particular brand, and all five drivers came back and said they wanted the Avensis," said Company Accountant Richard Emerson, who is responsible for purchasing Turney Wylde's vehicles. "The space factor was important, as well as comfort, and I think prestige came into it as well, with the managers feeling that the Avensis offered a bit more status." While too early to comment on whole-life costs, Mr Emerson said: "My impression is that we'll do better with the Avensis."

The good impression created by the 2.0 D-4D diesel manuals - supplied in T2 form for three site managers and T3X for two contract managers - has continued since they were delivered in September. "The drivers are all very pleased with the new cars," said Richard Emerson. The vehicles were bought outright through local Business Centre Hodgsons Toyota Newcastle and will be replaced after three years or 60,000 miles.

28/10/04

Toyota Invests In New Community Environmental Projects

Toyota Schools for Sustainable Development programme launched with Groundwork

Three schemes to develop new open spaces for community and education use have been launched with support from the Toyota Schools for Sustainable Development programme. Work is under way to create a multi-sensory garden at the Children's Trust in Surrey and a natural environment space for the community at Littleover Specialist Science College near Derby. In January building will start for a secure children's play area at the Highbank Community Centre in Clifton, Nottingham.

The programme of works has been made possible by cash funding from Toyota (GB) PLC and is being delivered by the environmental organisation Groundwork.
The projects in the UK form part of a European initiative with Groundwork that also extends to Poland and the Czech Republic, benefiting from further financial backing from Toyota Motor Europe.

Graham Smith, managing director of Toyota GB PLC said: "These projects are real-world examples of how Toyota as a global business is committed to caring for the environment today and in the future.

"By encouraging and enabling children and communities to work together to protect and enhance their local environment, we can achieve a great deal in communicating broader messages on the importance of sustainable development and social responsibility."

Tony Hawkhead, Groundwork's chief executive said: "The United Nations' Decade of Education for Sustainable Development starts in January 2005, emphasizing how it is vital that we educate children about their responsibilities to the environment. Toyota Schools for Sustainable Development will not only create fantastic new facilities, but will also teach pupils about science, nature and geography.

"Twenty-three years' experience of delivering environmental projects has shown us that when people are involved in improving their neighbourhoods they start to feel a sense of pride in their local environment. By bringing together communities and schools we'll be helping to create the active and responsible citizens of the future, and by working with the private sector we bring schools and business closer together."

MULTI-SENSORY GARDEN, ST MARGARET'S SCHOOL, SURREY

The multi-sensory garden project involves 40 young people aged five to 19 at St Margaret's School in Tadworth, Surrey, where the Children's Trust provides care and teaching for severely disabled children.

At present the site has few outdoor amenities that can be enjoyed by the children, particularly those who use wheelchairs or have impaired sight and/or hearing. The new garden will be built to a design worked out with carers and therapists to provide a wide range of positive sensory experiences. It will be used for formal and informal teaching and therapy, both on a one-to-one basis and for groups.

Raised flowerbeds, planting chosen for variations in colour, smell, texture and movement, seating areas and wheelchair-friendly access will all feature in the completed garden, created and maintained by the project partners, including the Children's Trust, volunteers and the youngsters themselves. The educational dimension will include alternative energy features, such as wind turbines and solar panels and wide use of recycled materials.

SAFE PLAY AREA, HIGHBANK COMMUNITY CENTRE, NOTTINGHAM

This project, with Groundwork Greater Nottingham will involve around 30 schoolchildren aged nine to 11, helping to turn a drab tarmac area into a safe and stimulating play area. The centre is located on a large out-of-town housing estate and currently has little to offer younger children, even though it is the main focus of the community hosting a wide range of clubs and events.

The creation of the play area will involve principally staff and children from the nearby Highbank School, with direct community help for tasks such as the excavation of the site, stone-laying, planting and joinery. As well as providing funding, Toyota GB will also be offering practical assistance for community events and publicity, linking to the Toyota Training Centre at Nottingham Trent University.

LITTLEOVER COMMUNITY AND ENVIRONMENT GROUP, DERBYSHIRE

This group has acquired a large area of grassland in front of the Littleover Specialist Science College which will be developed for both public amenity and environmental benefit. The site will be relandscaped to create different habitats, encouraging more diverse plants and wildlife, and seating will be installed to make it welcoming to the public. Littleover is an area of high density housing, where much of the green space has been claimed by development during the past 50 years.

Launched at the end of September, the project will involve more than 1,000 schoolchildren, together with other individuals and groups from the local community, co-coordinated by Groundwork Erewash Valley.

26/10/04

Toyota Celebrates 2.5 Millionth Vehicle "Made in Europe"

Toyota today announced that it has manufactured its 2.5 millionth vehicle in Europe, achieving a significant milestone in the company's European history and operations. Toyota manufactures all of its core models - the Yaris, Avensis, Corolla and Corolla Verso - in Europe, and expects to build 565,000 vehicles, 466,000 engines and 198,000 transmissions here this year. Toyota's manufacturing operations - supported and coordinated by Toyota Motor Engineering & Manufacturing Europe (TMEM) in Brussels, Belgium - count six manufacturing plants in five countries with over 12,000 employees*. By 2005, Toyota will begin production at two new plants: Toyota Motor Industries Poland (diesel engines) in Poland, and Toyota Peugeot Citroën Automobile Czech (vehicles), a joint venture with PSA Peugeot Citroën located in the Czech Republic.

Mr. Shinichi Sasaki, President and Chief Executive Officer of TMEM said: "I would like to take this occasion to congratulate and thank all of the Toyota family members in our European manufacturing operations for their hard work and dedication to manufacturing the highest quality vehicles, engines and transmissions. I am confident they will continue to ensure our European plants maintain the highest standards of excellence in all aspects of production."

With Toyota expecting to sell over 900,000 vehicles in Europe in 2004 - and 1.2 million annually by 2010 - it has made a series of additional investments to expand its European production base and capacity.
In May, Toyota announced it will increase annual production capacity at Toyota Motor Manufacturing UK (TMUK) from 220,000 vehicles to 285,000 Toyota Corolla and Avensis models, . This will result in a calling for an additional investment of around £50 million, and the creation of around 500 new jobs. In early May, Toyota Motor Manufacturing France (TMMF) increased its annual production capacity from 184,000 to 210,000 Yaris models, adding 500 new employees. Depending on market demand, TMMF's output could be increased to a possible 240,000 units annually.

The increased production at TMMF and TMUK will lead to improvements in capacity utilisation, and is expected to benefit Toyota's profitability in Europe.

With the current annual capacity of 150,000 vehicles at its Turkish Adapazari plant (TMMT) and the planned capacity increase at TMMF and TMUK, Toyota will have a total maximum production capacity of 675,000 vehicles per year. In addition, Toyota and PSA Peugeot Citroën will start manufacturing 300,000 entry-level small passenger cars in the Czech Republic starting in 2005, of which 100,000 will be for the Toyota brand, named the Toyota Aygo. Toyota also has a transmission plant in Walbrzych, Poland - Toyota Motor Manufacturing Poland (TMMP) - which has an annual capacity of 250,000 transmissions.

Toyota has already invested £1.7 billion in TMUK's plants at Burnaston and Deeside, which were the company's first manufacturing sites in Europe. In December 2002 they celebrated their 10th anniversary, having produced over 1.7 million vehicles and 1.9 million engines in the U.K. In January 2003, the Burnaston plant started manufacturing the all-new Toyota Avensis, alongside the Toyota Corolla. The U.K.-built Toyota Avensis was the first Toyota to be exported from Europe to Japan. TMUK currently employs around 4,850 people.

Toyota has invested €728 million in TMMF - located in Valenciennes, France - which has been making the Yaris model since January 2001. The plant also assembles 30,000 diesel engines annually, in addition to 150,000 petrol engines, for the Toyota Yaris. TMMF currently employs 3,300 people.

25/10/04

Toyota's European Nine-Month Sales Rise 11%; Production Climbs

Toyota sold a record 715,438* units in the period from January to September 2004, an increase of 11% over the first nine months of 2003. Toyota also enjoyed record unit sales for the month of September, with 86,774 units sold - an increase of 4% over the same month last year. September sales gave Toyota a 5.2% market share** in Europe, up from 5.1% in September 2003. Toyota's share for the first nine months reached 5.1%, up from 4.8 % last year. On the manufacturing side, in the first nine months, Toyota produced 426,327 cars (+30%), 366,912 engines (+18%) and 142,294 transmissions (+65%) at its plants in the U.K., France, Turkey and Poland.

"Our nine-month sales results - supported by our increased European production capacity - give us every reason to feel confident we will attain our European 2004 sales target of over 900,000 vehicles, " said Dr. Takis Athanasopoulos, Executive Vice-President of Toyota Motor Europe (TME). "This means we expect to enjoy our eighth consecutive year of record sales in Europe, bringing us a step closer to our 2010 challenge of 1.2 million units in annual sales in Europe," Dr. Athanasopoulos added.

Total sales of the Toyota Yaris rose 7% to 180,088 units in the January-September period, compared to the same period the previous year. Corolla sales rose 3% to 143,125 units, while the Avensis was very successful with sales of 116,815 units (+39%). Nine-month sales of the Corolla Verso climbed 24% to 44,744 units, while RAV4 and Land Cruiser sales rose 7% to 86,982 units and 31,461 units respectively. Sales of the Toyota Prius hybrid climbed a spectacular 1,236% to 5,838 units. Lexus sales for the first nine-months increased strongly to 19,634 units (+19%), compared to the same period last year.

For the first nine months, the U.K. was Toyota's largest national market in Europe, with 114,352 units sold (+6%), followed by Italy (100,185 units; +1%), Germany (92,668 units; +15%) and France (59,831 units; +11%). Toyota sales in Spain, the fifth biggest Toyota market in Europe, grew by an impressive 32% to 42,097 units. Meanwhile, Russia enjoyed the most spectacular growth (+91%), selling 31,761 units.

2004 2003
Unit Sales* Sept. 86,774 83,541
Jan-Sept. 715,438 644,430
Market Share** Sept. 5.2% 5.1%
Jan-Sept. 5.1% 4.8%

* Toyota's European sales figures include all passenger and commercial vehicles in all 25 EU Member states and: Monaco, Andorra, Faro Islands, Greenland, Bulgaria, Romania, Macedonia, Albania, Switzerland, Liechtenstein, Norway, Russian Federation, Belarus, Iceland, Gibraltar, NATO UK, Portugal Exports, Croatia, Serbia & Montenegro, Bosnia & Herzegovina, NATO Germany, Kazakhstan, Azerbaijan, Uzbekistan, Ukraine, Tajikistan, Turkmenistan, Georgia.
** Market share figures include all passenger and commercial vehicles in 16 Western European countries, Poland, Hungary and the Czech Republic.

22/10/04

Finance Specialist Gets Greener With Toyota Prius

The UK's leading provider of home credit has enhanced its green credentials with the addition of the first three Toyota Prius petrol-electric hybrid cars to its 700-vehicle fleet.
Bradford-based Provident Financial specialises in both home credit - small personal loans - and motor insurance. It has 1.5 million home credit customers in the UK and Ireland, and almost as many again in eastern Europe. Half a million women and drivers of older and second cars also hold the non-comprehensive motor insurance policies it underwrites.

Company cars for head office and field management staff are provided on a restricted user-chooser basis, and the fleet already includes a large number of Toyota Avensis diesel saloons and Tourers. The first Prius to arrive is now being used by an accident claims inspector with subsidiary company Provident Insurance in Halifax, and the other two are also being used by field staff.

Provident Financial buys its vehicles outright and runs them on a three-year or 60,000-mile replacement cycle. "We pursue quite a strong green strategy, and actively encourage our staff to choose environmentally friendly cars," says Purchasing Manager Stephen Ingham.

"The percentage of diesel cars in the fleet has grown tremendously over the past two years, and now with petrol-electric hybrids, we would expect to see more Prius follow the first three. There's a lot of competition on the user-chooser list, but certainly the drivers who have taken delivery of Prius so far all tell us they are enjoying driving them."

The Toyota Prius is the world's most environmentally friendly car, with NOx and hydrocarbon emissions well below Euro IV standard. This doesn't stop it being a lively performer, with 0-62mph acceleration in less than 11 seconds and 400Nm of torque available from 0-1,200rpm.

Official figures show that fuel consumption of 65.7mpg is attainable in combined cycle driving, while in urban driving the figure is 56.5mpg.

08/10/04

Toyota Celebrates Record September Sales And Market Share In The UK

Toyota (GB) PLC is celebrating a record September sales month with 22,333 sales and a market share of 5.18 per cent, beating the previous record of 22,309 vehicles set in March 2004. This achievement is an increase over September last year of 1,406 vehicles (+6.7 per cent) and indicates that Toyota is on target for its 12th consecutive year of sales growth in the UK.

This success for Toyota GB was largely attributed to continuing success of Yaris which exceeded its target by 30 per cent, followed by Prius (+24 per cent), Land Cruiser (+17 per cent) and RAV4 (+10 per cent).

Another record for Toyota in the UK was its highest ever quarter year share of the market of 5.02% with a new record set by Lexus which exceeded target by 20 per cent thanks to strong demand for the RX300 and IS models. The total sales figure including Lexus and LCVs reached 25,340 vehicles. The success was not only from new car sales but Aftersales too, with Parts and Accessories totaling £95.4 million year to date.

Toyota has recently revised its 2004 European sales target to over 900,000 units and plans to sell 1.2 million vehicles in Europe by 2010.

08/10/04

ILPH Toyotas Go On Horse Patrol

A drive for greater value for money has led the world's leading equine welfare charity to switch much of its vehicle fleet to Toyota. Eight Avensis T3S diesel estate cars and two Hilux 250 GX and an EX Double Cab were delivered to the International League for the Protection of Horses (ILPH) at the end of September, with three more Hilux GXs on order. The charity operates 25 vehicles, and until now has provided a different make of all-wheel drive car for its operational staff.

Most of them are on contract hire, although some are purchased outright. "Effectively our Field Officers and Farm Managers were given freedom of choice of vehicles," said the League's Administration Manager Alan Bunn. "They did a lot of testing and as a result almost all of them are going for Toyota, in two or four-wheel drive depending on the sort of work they have to do.

"The drivers were attracted by the comfort of the vehicles and the level of equipment for the price, and we were offered a very good value deal by Toyota. As a charity we're always looking at driving running costs as low as we can, so one of the most important factors for us was Toyota's history of reliability. Another key factor was we wanted to move from petrol to diesel power, and Toyota was able to provide what we needed in both two and four-wheel drive."

The Norwich-based ILPH has been running since 1927, responding to reports from the public or called in by the police or RSPCA to investigate allegations of cruelty to horses. It employs 16 full-time Field Officers in the UK, as well as Farm Managers for its four animal rehabilitation centres. The Field Officers, mostly former mounted policemen, investigate more than 1,000 reports of abuse each year, as well as inspecting markets and checking on the 2,000 rescued horses owned by the ILPH but on loan to private homes.
Working from their homes throughout Britain, the officers cover between 16,000 and 36,000 miles a year in the course of their work, so vehicle replacement cycles will be split between three and four years. The higher mileages are recorded in more remote parts of the country such as the Scottish Highlands, where a robust 4x4 facility may be required.

"Some of the drivers work in really rough terrain," said Angela Ganner, Corporate Business Manager for Kings Toyota, who has bridged the distance between Southampton and Norwich to handle the orders. "We've had feedback already from one of the drivers who lives on an extremely steep bank, about 1 in 4, and he's pleased because he has no difficulty negotiating it with the Hilux."

Angela continued: "The ILPH's CO2 ratings were previously high, so where possible it wanted to move to more tax-efficient cars such as the Avensis diesel, which is Euro
IV-compliant. As a charity it has to be extremely cost-conscious, and using Toyota vehicles should ensure that it gets good value for money."

30/09/04

Toyota Tends Sweet Potatoes For The Plastic Of The Future

Conventional plastics may have had their chips as Toyota pioneers the development of biodegradable materials for car construction derived from plant sources. Since 2001, Toyota Motor Corporation has been pioneering bioplastics derived from sweet potato crops grown in Indonesia.

From small-scale beginnings, the project has already developed to the stage where a new product, Toyota Eco Plastic, is being used in the manufacture of floor mats for the Toyota Raum which is on sale in Japan and follows more extensive use of the material in Toyota's ES3 concept car.

The sweet potato project is an important element in Toyota's wider biotechnology and afforestation business, established in 1998. Two years earlier Toyota chairman (now president) Hiroshi Okuda identified water and food supply as key areas for future technology research, anticipating that these issues would have a critical global impact in the decades ahead.

Research was launched into the potential of the sweet potato and the way it could be used for creating biodegradable plastics, feeding livestock and producing hydrogen for fuel cell and electric vehicles.

PT Toyota Bio Indonesia was set up in April 2001 farming sweet potato crops for use both as animal feed and for the manufacture of bioplastics. At present the global bioplastics market is just 20,000 tonnes annually, but Toyota calculates that as much as 30 million tonnes of the total annual plastics demand of 150 million tonnes could be replaced by bioplastics. In view of that potential, Toyota aims to increase production to 20 million tonnes with a potential sales value of five trillion Yen.

Toyota's research and development is aided by the fact that it is also an end-user of the product, so can ensure the required quality right from the start. In environmental terms, the bioplastics are not only biodegradable, but are also carbon neutral, in that the sweet potato plants absorb carbon dioxide while growing.

So far, Toyota has focused on using the material for its own automotive products, but they could prove particularly well-suited to applications such as plastic sheeting for crop propagation and for domestic refuse bags.

The production process involves the extraction of starch from the sweet potato plant and breaking it down with enzymes to create a sugar. This is fermented into lactic acid and then polymerised, refined and moulded to create the raw bioplastic material. The cost of the process is only marginally greater than for conventional petroleum-based plastics.

As well as its sweet potato operation, Toyota has also established businesses that are planting new forests in Australia, promoting roof gardens in Japan's urban centres, excavating peat in China and exploring the potential of a high-yield strain of rice in Vietnam.

23/09/04

Toyota Raises 2004 European Sales Target And Names New Small Car

Toyota has revised its 2004 European sales target figure from 860,000 to over 900,000 units following record sales in the first eight months of the year. The company has also revealed the name of its new small car to be produced at the joint venture plant with PSA Peugeot Citroën in the Czech Republic.

To be called the Toyota Aygo, the new model will increase Toyota's production capacity in Europe by 100,000 units when it comes on stream in 2005.

"This new car, which will be positioned below Yaris, is an exciting and dynamic addition to our range," explained Thierry Dombreval, executive vice-president and COO of Toyota Motor Marketing Europe. "It will offer an engaging driving experience in the urban environment and will appeal to young adults who want the joy of driving but also want the superior quality and reliability that only a Toyota offers."

The Aygo name is a play on the words 'I' and 'go' which together reflect the aspirations of the car's target market.

2004 a record year
Toyota's new sales target follows absolute record sales for the period January to August, with 628,664 units sold, up 12% on 2003. The 900,000 target is also substantially above 2003 full year sales of 835,000 and the increase will be supported by expanding localised production. From 2005, Toyota will have a total of eight manufacturing plants in six different countries throughout Europe - including the PSA Peugeot Citroën joint-venture in Kolin, Czech Republic.

Speaking on the eve of the Paris Motor Show 2004, Dr Takis Athanasopoulos, executive vice-president of Toyota Motor Europe (TME) said: "We expect to exceed the 900,000-unit sales mark this year. This means Toyota will enjoy its eighth consecutive year of record sales in Europe, and bring us a step closer to our 2010 challenge of 1.2 million units in annual sales in Europe." He added: "Our expanding manufacturing network and capacity in Europe will also play a key role in ensuring our continued growth."

Dr Akihiko Saito, executive vice-president, research & development and product management of Toyota Motor Corporation (TMC) said: "Our never-ending goal is to consistently develop in-house the finest, most innovative automotive technology in the world. This way of thinking ensures Toyota's ability to quickly and consistently offer the industry's latest technology at affordable prices to our customers of today - and tomorrow."

Having announced production capacity increases at plants in the UK, France and Turkey earlier this year, Toyota's current maximum vehicle production capacity is 675,000 units. This will increase to 775,000 units when production of the small car with PSA Peugeot Citroën begins in 2005. And the company's manufacturing operations will celebrate their landmark 2.5 millionth vehicle produced in Europe in October.

Toyota estimates that in 2004 it will build 565,000 vehicles, up 21% compared to 2003; 466,000 engines, up 8%; and 198,000 transmissions, up 69%.

In the January to August sales period, Toyota continued to enjoy strong performance from its core models as Avensis sales rose 48% to 104,613 units; sales of the Yaris increased by 8% to 158,822 units; Corolla sales rose by 5% to 126,783 units and Corolla Verso sales increased by 16% to 37,223 units.

Toyota was the number one manufacturer in the European SUV segment in the January to August period: sales of the RAV4 increased 5%, with 75,409 units sold, and sales of the new Land Cruiser rose 8% to 28,170 units.

14/09/04

Toyota Pick-Up Up And Away

Toyota Hilux Proves Perfect Fit For Airlift Helicopters

Relief agencies and charities working in some of the world's most inhospitable locations are dependent on tough and reliable transport to reach the people they are helping, but problems can arise and vital time can be lost when it comes to delivering vehicles to those who need them.

Toyota's mighty Hilux Double Cab 4x4 is the ideal machine for extreme conditions, with its exceptional durability, load-carrying capacity and "go-anywhere" performance. More than that, a recent Ministry of Defence trial has shown that it can be carried comfortably in the cabin of the RAF Merlin HC 3 helicopter, an aircraft regularly deployed by British armed forces for airlift and battlefield support.

Recognising the popularity of the Hilux with services working internationally in areas such as disaster relief, medical aid, education and diplomatic monitoring, the MoD determined to see how easily it could move the tough Toyota to the front line.

The trial took place at 28 Squadron RAF Benson using a Hilux Double Cab EX provided by the Inchcape Oxford Toyota centre, located in nearby Kidlington. In keeping with the squadron motto "Whatsoever you can do, do", it took just half an hour to demonstrate that the Hilux could be driven up and down the helicopter's load ramp in and out of the cabin without the need for any structural changes to the aircraft.

Paul Couchman, Master Air Loadmaster at RAF Benson, said: "The vehicle seemed to be ideally designed to fit perfectly into the cabin space."

Andrew Taylor, Inchcape Oxford Centre Principal, said: "This exercise was a real 'first' for us and we were delighted to be able to assist the squadron. The fact the Hilux was focus of the event helps reinforce its reputation as a vehicle of truly world-class ability."
The Hilux's strengths have made it a popular choice for more conventional transport purposes here in Britain. The current model line-up, recently upgraded for 2004, offers body style and powertrain options to suit a wide range of customers. Single, Extra and Double Cab versions are offered with low and high output versions of Toyota's advanced 2.5-litre D-4D common rail diesel engine. Two or four-wheel drive is available, according to body type, with payloads ranging from 900 to 2,250kg and towing capacity from 1.8 to 2.25 tonnes.

TECHNICAL SPECIFICATIONS
TOYOTA HILUX DOUBLE CAB EX EH101 MERLIN HC3 HELICOPTER
Engine Toyota 2.5 D-4D turbodiesel 3 Rolls-Royce/Turbomeca RTM 322 turboshaft units
Maximum power (bhp) 102 2,312
(each engine)
Fuel tank capacity (l) 66 3,222
Unladen weight (kg) 1,705 8,600
Maximum payload (kg) 1,065 6,000
Service ceiling (m) Ground level 4,575
Length (m) 4.79 19.63
Height (m) 1.78 6.63
Width (m) 1.70 5.67

14/09/04

Total Blends Toyota Into Its Mix

The Toyota badge has joined a restricted manufacturer base for the 1200-strong fleet of leading oil company TOTAL UK. The decision to specify Toyota alongside Renault-Nissan and vehicles from the PSA Group has been based on a number of key criteria, according to the company's Strategic Sourcing Leader Julian Power.

"The Toyota brand was selected on a combination of health and safety considerations, commitment to future technology, breadth of range and the whole life cost of the vehicles," said Mr Power.

The Toyota agreement covers TOTAL in the UK, which has operated in this country since 1955. TOTAL is the world's fourth largest energy group and Europe's leading refiner and marketer of fuels. TOTAL UK has two refineries, a lubricant blending plant and a bitumen plant as well as 900 TOTAL branded service stations throughout England and Wales. These account for 10 per cent of the UK market, selling more than 3 billion litres of fuel and lubricants each year.

The TOTAL UK fleet consists of a combination of cars for sales and some technical staff, plus vehicles for area and regional managers. These are supplied on contract hire on a four-year, 75,000-mile replacement cycle. Many employees are also supplied with cars on a personal contract purchase basis within the restricted badge agreement.

"The Toyota Avensis will be a primary choice for our job-needs vehicles, with any model available for the employee cash-for-cars scheme," said Julian Power. The company currently has two Avensis models, with T3-X and T3-S grade specifications, as long-term demonstrators for its staff.

"We consult drivers carefully to see what they want in terms of comfort, reliability and every other element," said Mr Power. "Their reaction to this new addition to the fleet has been very positive - the feeling is that Toyota has a strong brand image and has an excellent range."

"For the Toyota badge to be specified in this major fleet is gratifying, particularly given TOTAL's policy to date," said Toyota Fleet's General Manager Jon Pollock. "The areas on which we have scored - environmental and economy considerations, research and residual values - are all those on which Toyota places great emphasis and we're sure that the choice within our range will provide something to meet the needs of everyone in the TOTAL workforce."

02/09/04

Toyota Avensis Bound For LA

One of Europe's largest single-site recruitment companies has switched its UK sales fleet from Ford to Toyota, with an initial order for 10 Avensis hatchbacks. LA International, based in Stoke-on-Trent, was set up in 1982 and now operates in 23 countries. Its eight specialist divisions provide a wide range of organisations with contract and permanent IT and engineering staff, and it has an impressive customer base, delivering resource solutions to 90 per cent of FTSE-100 companies.

The company, which has until now reviewed its car fleet on a three-yearly basis, had provided Ford Mondeos for its sales consultants for more than nine years but decided to change to Toyota following its most recent review, settling on 1.8-litre petrol Avensis T2s.

"We looked at five other possible makes this time but Toyota came out on top with the Avensis," said LA International's Managing Director Scott Henry. "The change suits the people driving the cars, who like the Toyota's image, and also fits well with the sort of impression we wish to make on customers," he said. "At the same time the Avensis came out well in terms of running costs and whole life costs - so it was a case of the whole package working for us."

The vehicles have been purchased outright through local Toyota Business Centre Pinkstones and, with the switch to Toyota, are expected to be replaced after four rather than three years.

"Our sales staff are mainly office-based, so their mileages are not particularly high," said Scott Henry. "Over the four-year period we would expect them to vary from 30,000 to 60,000 miles." Individual orders for Toyota Avensis cars are expected to follow the initial 10 as other sales fleet vehicles fall due for replacement. LA International's drivers were fully involved in the selection process.

"Pinkstones was very helpful in providing test cars and our drivers were able to take them home overnight to help form an impression," said Mr Henry. The initial 10 vehicles were handed over this week.

26/08/04

Toyota Prepares Paris Premieres

Paris Motor Show debut for Toyota D-4D 180 Clean Power concept car, Prius GT and revised Land Cruiser

Toyota will be looking to the future with two key concepts providing the focus for its presentation at the Paris Motor Show from 23 September. The Toyota D-4D 180 Clean Power concept car will be revealed for the first time, in preparation for a full production version of the engine next year, and a GT sports version of the ultra-clean and fuel efficient Prius will be making its motor show debut.

Also on view for the first time will be the 2005 model year Toyota Land Cruiser with new transmissions and revised 3.0-litre D-4D engine.

TOYOTA D-4D 180 CLEAN POWER CONCEPT
The Toyota D-4D 180 Clean Power concept car showcases Toyota's further advances in diesel engine technology, achieving substantial improvements in both performance and exhaust emissions. The engine will be developed from the concept stage into a production unit which will be launched in 2005, within the 1.9 to 2.2-litre category.

The D-4D 180 power plant is set to create a new benchmark in its class in terms of power and torque. Fitted to the Clean Power concept car, it delivers the world's lowest combined level of nitrogen oxides (NOx) and particulate matter (PM) emissions for a diesel engine, respectively 50 and 80 per cent below Euro IV standards.

Its ground-breaking qualities are achieved through the use of the Toyota D-CAT system (Diesel Clean Advanced Technology), which has already been used to great effect in the 2.0-litre D-CAT engine for the Toyota Avensis. Central to the D-CAT's performance are the DPNR (Diesel Particulate NOx Reduction) four-way catalyst and advanced second
generation common rail injection system. These combine with other control systems and components to provide the most effective solution yet to reduce diesel engine emissions.

The new D-4D engine produces in the region of 183bhp (130kW) and 400Nm of torque, performance that is significantly higher than that offered by other units in its category and matched only by higher displacement V6 diesel engines.

TOYOTA PRIUS GT
The Toyota Prius GT made its UK debut among some of history's finest racing and sports cars at this year's Goodwood Festival of Speed. Now the prototype model is to take its place centre-stand at the Paris Motor Show, demonstrating how hybrid power technology does not prohibit sparkling performance and driving pleasure.

The Prius GT is based on the production Prius model, developed to demonstrate the versatility of hybrid technology. It retains the combination of 1.5-litre petrol engine and electric motor in the Hybrid Synergy Drive system, tuned to deliver 147bhp.

Modifications are simple: the GT uses the same engine, electric motor, generator and battery as the standard Prius.

The power output is higher than for any other 1.5-litre diesel or petrol engine on the market, while specific power output rises to almost 100bhp per litre. In regular production specification, the Toyota Prius delivers 110bhp.

To match the increase in power output, the car's complete suspension system - shock absorbers, springs and anti-roll bars - has been upgraded for sharper handling and improved grip. The Prius GT also adopts the same tyres as the Toyota Celica sports coupe for greater grip and the hybrid battery has been moved further back in the vehicle to achieve a near perfect front-to-rear weight balance.

The GT has a stripped-out interior with a safety cage, harnesses and just two sports seats up front. As a result the weight of the car is 1,120kg, 180kg less than the standard production model.

More power and less weight mean significant gains in performance: nought to 62mph acceleration can be achieved in 8.7 seconds. In spite of the higher output, fuel economy and emissions levels are virtually unchanged when the GT is driven at normal speeds, due to the extra engine power being counterbalanced by the efficiency gains in the electric circuit and reduction in weight.

NEW TRANSMISSIONS AND IMPROVED DIESEL ENGINE FOR LAND CRUISER
The new 2005 model year Land Cruiser will make its first public appearance at the Paris Motor Show. The key changes to Toyota's legendary 4x4 are in its 3.0-litre D-4D diesel engine. A new common rail injection system, a revised turbocharger and the introduction of a swirl control system have brought improvements in performance and fuel economy.
The most significant change is the increase in maximum torque to 410Nm. This is developed between 1,800 and 2,600rpm, with 90 per cent of the maximum available from 1,500rpm. This makes the engine the "torque-iest" four-cylinder unit on the market, with excellent pulling power at low engine speeds. Maximum power is also slightly increased, to 164bhp.

A new six-speed manual transmission is standard on the new Land Cruiser, designed to be compact and lightweight and to permit quick, smooth gearshifts. At the same time, the four-speed automatic gearbox is replaced by a five-speed unit that is equipped with AI-SHIFT, an artificial intelligence feature that adapts the gearchange pattern to suit road conditions and driver inputs. The addition of a linear solenoid valve reduces the shock when shifting gears, making for smoother and more refined operation.

The improvements to the engine and transmissions also yield reductions in fuel consumption and emissions. Models equipped with automatic transmission show combined fuel consumption improved by 15 per cent to 31.4mpg.

Other detail changes to the Land Cruiser include the addition of a new brake booster for improved brake feel and the installation of a dual-stage seatbelt fastening reminder with a flashing light and buzzer alarm if the front seat passenger forgets to buckle-up. Cruise control becomes standard on all UK-specification models and the top-of-the-range LC5 model gains a more sophisticated satellite navigation system with Electronic Traffic Avoidance (ETA).

24/08/04

Toyota Invests Almost €18 Million in France Yaris Plant


Toyota today announced it will invest an additional €17.8 million in its Yaris production plant in Valenciennes, France, in order to better respond to European parts demand. The investment will be used to expand Toyota Motor Manufacturing France's (TMMF) press shop facilities, creating 30 new jobs. In early May, TMMF increased its annual production capacity from 184,000 to 210,000 Yaris models, adding 500 new employees. Depending on market demand, TMMF's output could be increased to a possible 240,000 units annually.

Toyota has already invested €710 million in its Valenciennes plant in the north of France, which has been making the Yaris model since January 2001. The plant also assembles 30,000 diesel engines annually, in addition to 150,000 petrol engines, for the Toyota Yaris. TMMF currently employs almost 3,300 people.

In May, Toyota also announced that annual production capacity at its vehicle plant in Burnaston, U.K. - Toyota Motor Manufacturing UK (TMUK) - will increase from the current 220,000 vehicles to 285,000 Toyota Corolla and Avensis models. This will result in an additional investment of around £50 million, and the creation of around 500 new jobs.

The increased production at TMMF and TMUK will lead to improvements in capacity utilisation, and is expected to benefit Toyota's profitability in Europe.

With the current annual capacity of 150,000 vehicles at its Turkish Adapazari plant (TMMT) and the planned capacity increase at TMMF and TMUK, Toyota will have a total production capacity of 645,000 vehicles per year. In addition, Toyota and PSA Peugeot Citroën will start manufacturing 300,000 entry-level small passenger cars in the Czech Republic starting in 2005, of which 100,000 will be for the Toyota brand.

In 2004, Toyota expects to build 565,000 vehicles, 466,000 engines and 198,000 transmissions.

18/08/04

Toyota Land Cruiser Powers Up For 2005 Model Year

Key points

· Land Cruiser range revised with improved specifications and powertrains
· Transmissions upgraded to 6-speed manual and 5-speed automatic
· Cruise control now standard on all Land Cruiser models
· 3.0-litre D-4D diesel engine produces 20 per cent more torque for improved acceleration and fuel efficiency
· Revised Land Cruiser range on sale in the UK from 1 October
· Power chip option for higher performance in Hilux Invincible

Toyota's formidable 4x4 line-up is being made even more attractive this autumn with the introduction of the 2005 model year range Land Cruiser from 1 October with enhanced specifications and stronger diesel engine performance.

The mighty Hilux Invincible is not to be ignored, either, with the availability of a power chip option for added power and torque.

IMPROVED LAND CRUISER

The entire Land Cruiser range is being enhanced for the 2005 model year, with revisions to standard specifications and powertrain improvements.

The restructured range introduces a more sophisticated satellite navigation system, equipped with Electronic Traffic Avoidance (ETA) as standard on the flagship LC5 grade. The ETA function constantly monitors real-time traffic information through an FM radio signal, even when the audio and navigation systems are switched off. If it detects delays on a route programmed into the sat-nav, it will automatically offer the driver the option of a new course, neatly avoiding any jams.

All Land Cruisers now benefit from cruise control and a front passenger seatbelt warning indicator on the dashboard, while LC3 models gain leather steering wheel and gear knob finish, plus wood inserts in the cabin trim. Both LC4 and LC5 models are fitted with a smart new wheel cover for the tailgate-mounted spare. As part of the revisions, the LC2 entry-level model is deleted from the range.

The transmissions for all Land Cruisers gain an extra speed: the manual gearbox changes from five to six speeds and the automatic from four to five. At the same time, the robust four cylinder 3.0-litre D-4D diesel engine has been revised to improve performance and economy.

Maximum output is marginally increased to 164bhp, but the engine is rendered much more flexible thanks to a targeted 20 per cent increase in maximum torque, rising from 343 to
410Nm, achieved between 2,000 and 2,600rpm. This is expected to cut the 0-62mph acceleration time by more than a second. Provisional fuel consumption figures for combined cycle driving suggest a four per cent improvement for manual models and 15 per cent for automatics.

Detail adjustments to the 4.0-litre VVT-i V6 petrol engine are also expected to yield better consumption figures.
Confirmed performance figures for the revised engines will be announced nearer the time of launch.

3.0 D-4D engine performance (provisional figures)

PREVIOUS MODEL 2005 MODEL
Transmission 5-sp. M/T 4-sp. A/T 6-sp. M/T 5-sp. A/T
Max. power (bhp) 161 164
Max. torque (Nm/rpm) 343 @ 1,600-3,200 410 @ 2000-2600
Max. speed (mph) 103 106 108 109
Acceleration 0-62mph (sec) 12.7 12.8 11.4 11.2
Combined fuel consumption (mpg) 29.7 27.2 31 31.4

All statistics refer to 5-door model

Land Cruiser pricing

Pricing for the new Land Cruiser range is given in the table below. Automatic transmission is a £1,200 option and metallic paint finishes add £400 to the price.

MODEL ON-THE-ROAD PRICE
LC3 3.0 D-4D manual 3dr £26,995
LC3 3.0 D-4D manual 5dr £28,495
LC3 3.0 D-4D automatic 5dr £29,695
LC4 3.0 D-4D manual 5dr £32,295
LC4 3.0 D-4D automatic 5dr £33,495
LC4 4.0 VVT-i automatic 5dr £33,995
LC5 3.0 D-4D manual 5dr £36,195
LC5 3.0 D-4D automatic 5dr £37,395
LC5 4.0 VVT-i automatic 5dr £37,895


MORE POWER TO YOUR HILUX

The new Toyota Hilux Invincible has proved an instant hit with motorists wanting the convenience of a double-cab pick-up, but with more of the style and comfort of a conventional car.
Thanks to the option of Toyota-approved power upgrade chip, the performance of the
2.5 D-4D engine can be made smarter, too. Output rises from 102 to 128bhp and maximum torque from 260 to 300Nm.
The chip upgrade costs £595, excluding VAT and fitting.

17/08/04

2004 Apprentice Of The Year Competition


The 2004 Apprentice of the Year Competition was held at the Toyota Lexus Academy, Nottingham at the end of July for the top Apprentices from the Vehicle Technician, Parts Advisor and Body & Paint Technician programmes.

Contestants were selected for the competition on the basis of their performance during the year. For the first time, Lexus Apprentices were included.

The two day event comprised team building challenges on Thursday evening, followed by a very intensive Friday morning of practical work based skills tests and written exams, and team events at the National Water Sports Centre in the afternoon. The year winners and overall champion from each discipline are as follows:

Body & Paint Technician Champion: - Ashley Harvey from Hills Toyota Woodford (Essex)

Vehicle Technician Champion: - Richard Docherty from Lexus Leicester


Parts Advisor Champion: - Mark Ainsworth from Harry Feeney Toyota Blackpool


At the Awards Dinner, the winners were presented with their prizes by Fred Green, Academy Technical Training Manager and Steve Scofield, Head of Qualifications, IMI.
The competition was, once again, very generously sponsored by Sony UK with the year winners receiving a midi hi-fi system, and the champions receiving a DVD home cinema system. All 24 finalists also received a cash award from the Academy.

06/08/04

Toyota Offers More For 54-Plate Customers

Key points


· Special savings and finance offers announced for new 54-plate Toyota models from 1 September
· Yaris Blue and T3 available at £7,995 and £8,995 on-the-road; new Corolla T3 £11,995 on-the-road
· Debut of new Corolla 1.4 D-4D models
· Corolla 1.4 D-4D first Toyota diesel available with Multi-mode Manual Transmission (MMT)
· New leather upholstery options for Corolla T Spirit and T Sport
· MR2 Roadster shines with new Chrome Collection accessory pack
· Toyota Celica Blue sales commence

Toyota is presenting a series of great offers, new products and special features to create a big market impact for the 1 September arrival of the 54 registration plate.

With the NCAP five-star safety rated Avensis, the new 2004 Corolla and the enduringly popular Yaris, Toyota has a formidably strong core model line-up, something that's reflected in soaring sales that so far this year have risen by almost six per cent compared to 2003.

NEW SEASON'S SAVINGS EXPERIENCE

Under the banner Experience Toyota Today, a series of new-season finance offers and customer savings will add even more appeal to the range.

The multi-award-winning Yaris becomes an even stronger prospect for new car customers, with a £450 price saving available on the key Yaris Blue and T3 models, achieving on-the-road prices of £7,995 and £8,995. Yaris Blue is also available with free insurance and £1,000 finance contributions can also be obtained across the range, bar the entry-level T2 model.

The new Corolla, recently restyled and engineered for 2004, also benefits from a £1,000 finance contribution (excepting T2) and the T3 model becomes superb value for money thanks to a £400 saving and an on-the-road price of £11,995.

Further offers are also available on Avensis, Corolla Verso and Toyota's light commercial vehicle range.

COROLLA GAINS DYNAMIC NEW DIESEL

Toyota's new Corolla 1.4-litre D-4D is in pole position for the 1 September registration. Available in T2 and T3 grades in three and five-door hatchback and saloon body styles, it brings new high levels of fuel economy and diesel engine performance to the Corolla, yet meets the tougher Euro IV emissions standards which are due to come into force next year.

A five-speed manual transmission is standard, but five-door hatchback versions can be equipped with Toyota's Multi-mode Manual Transmission (MMT) as a £500 option. This system gives the driver the choice of fully automatic or sequential manual gear selection, according to preference or road conditions. When driving in normal automatic mode, MMT can improve fuel consumption and reduce carbon dioxide exhaust emissions by about two per cent (in combined cycle driving), compared to the manual transmission, thanks to the precision and efficiency of the system's gearshift patterns.

The new engine develops 89bhp, enabling the Corolla to move from rest to 62mph in 13.3 seconds (14.5 MMT) and achieve a top speed of 112mph, performance that is not at the expense of economy: fuel consumption on the European combined cycle is 57.6mpg (58.9 with MMT) and CO2 emissions are rated at 127g/km.

These figures mark a substantial improvement over the 89bhp 2.0-litre D-4D engine which the new unit replaces. Although based on the 1.4 block used in the Yaris range, it has been substantially changed with more than 50 components that are either new or re-engineered. Key changes include the fitting of a catalyst to the Exhaust Gas Recirculation cooler, which helps reduce nitrogen oxides emissions and meet the Euro IV standards. Performance is aided by a new variable nozzle turbocharger that strengthens low speed torque and high-speed output.

LEATHER LUXURY

For an extra touch of luxury, Toyota Corolla T Spirit and T Sport models are being offered with the option of leather upholstery, styled to suit each car's character.
From 1 September the high-specification T Spirit can be equipped with full black leather finish, contrasting tastefully with the silver dashboard finish and chrome-effect door handles.
At the same time the T Sport will be available with a two-tone combination of black leather with grey Alcantara suede-effect upholstery, with bright red stitching to match the sporting detail around the leather-trimmed steering wheel and gearshift gaiter. The leather option is priced £1,350 for both models.

CHROME ON THE RANGE

The MR2 Roadster has always been one of the best-looking sports cars on the street. Now Toyota has put together a styling package that adds some extra sparkling detail to the two-seater's classic lines.

The MR2 Chrome Collection brings together three styling accessories in one value-for-money combination, letting owners give their car a smart and individual look. The combination of a chrome styling bar across the back of the cockpit, a bright fuel filler cap surround and gleaming twin exhaust finishers heightens the car's distinctive appearance without being brash.
The MR2 Chrome pack costs £900, including fitting, and is available from 1 September for new cars at the time of ordering. A great range of other MR2 Roadster accessory options are also on offer, including side skirts and rear bumper extension, a sports spoiler and soft leather holdall designed to fit neatly into the car's storage space.

BLUE ON THE HORIZON

The launch of the 54-plate registration also coincides with the arrival of the previously announced Toyota Celica Blue, a new high value version of the sports coupe which comes with distinctive blue and grey leather upholstery, rear spoiler and 17-inch multi-spoke alloy wheels. The Celica Blue Premium goes even further, offering both a sunroof and climate control automatic air conditioning. On the road prices are £18,645 for the Celica Blue and £19,145 for the Celica Blue Premium.

04/08/04

Toyota Skills Competition


Michael Purcell from Toyota Edinburgh West has claimed the top honours in the Toyota Skills Competition.

Michael was named winner for Toyota after beating seven regional finalists in a day of practical skills tests. This year's contest was open to Toyota Licensed Technicians and was the fifteenth Toyota Technician Skills competition. The first was held in 1984 in the UK and was the first in Europe. To win the competition Michael had to complete two rounds of question papers, the first at his Toyota centre, and the second within a controlled environment, before completing the practical tests at the Toyota Academy. The award was presented to Michael by Tony Whitehorn, Operations Director, Sales & Aftersales for Toyota (GB) PLC.

"The purpose of holding a Skills Competition is to encourage and motivate Technicians to improve their skills and knowledge as well as rewarding their efforts," advised Fred Green, Training Manager at the Toyota Academy. "This has proved to be a very popular event within the Toyota Centre network and allows the technicians the chance to not only further their career but also win some fantastic prizes."

All contestants received a digital camera in recognition of reaching the final and will be invited to visit the Toyota Formula 1 factory in Cologne. As Toyota Champion, Michael will be invited to participate in the Pan European Skills Grand Prix in Brussels on 5 November 2004, as well as the Assembly of Champions in Japan, as a guest with his partner in March/April 2005.

30/07/04

Celica Blue Joins Toyota's Sorting Spectrum


Customers for Toyota's top-performing Celica coupe can enjoy extra style and value for money this summer with the new Celica Blue range. Distinguished by special interior trim and upholstery and extra style and equipment features, the new models go on sale on 1 September.

Both standard and Premium versions of the Celica Blue are available featuring, in addition to the regular Celica specification two-tone blue and granite leather upholstery and door inserts, a T Sport-style rear spoiler, signature 'Blue' badging and larger, 12-spoke 17-inch alloy wheels with unique blue centre caps. A Sony six-disc CD multichanger is also provided as standard.

Celica Premium Blue models further benefit from a sunroof and climate control automatic air conditioning for just £500 more. The cars are offered in Astral Black or optional Crystal Silver and Lagoon Blue metallic finishes.

The on-the-road prices are £18,645 for the Celica Blue and £19,145 for the Celica Premium Blue, representing excellent value for money. The Celica Blue comes with £1,000 worth of extra features, yet is priced at just £500 more than the Celica Style model. Likewise, the Celica Premium Blue benefits from additional equipment worth £1,500, but costs just £1,000 more than the regular Celica Style and Premium model on which it is based.

Both Celica Blue models are powered by Toyota's acclaimed 140bhp 1.8-litre VVT-i engine, matched to a six-speed manual gearbox. Nought to 62mph can be dispatched in 8.7 seconds, yet up to 36.7mpg can be achieved in combined cycle driving.


08/07/04

Toyota Sets New Sales Record

EUROPEAN FIRST HALF SALES RISE 15 PER CENT

Toyota's January-June Sales Exceed 500,000 Units for the First Time
Toyota sold an all-time record of 502,016 units in the period from January to June 2004, an increase of 15 per cent over the first half of 2003. This marks the first time Toyota's six-month sales have exceeded the 500,000-unit mark in Europe. Toyota's European market share for the first half reached 5.1 per cent, up from 4.7 per cent last year. Toyota continued to grow in the five biggest European markets and sales of its core models - all built in Europe - increased further.

"Our first half results represent an important milestone for Toyota in Europe: our best-ever six-month results. Sales of our Yaris, Corolla, Corolla Verso and Avensis models have continued to climb, along with customers' confidence in the superior quality of Toyota's products. For the third year in a row, Toyota achieved first place in Germany's J.D. Power customer satisfaction survey. We hope to beat our 2004 target of 860,000 vehicles," said Thierry Dombreval, Executive Vice President and Chief Operating Officer of Toyota Motor Marketing Europe.

Total sales of the Toyota Yaris (141,117 units) rose 9.1 per cent in the January-June period, compared to the same period the previous year. Corolla sales rose 9.5 per cent to 103,976 units. The Toyota Avensis was very successful as well with sales of 83,911 units (+71.7 per cent). Meanwhile, the new Corolla Verso achieved an absolute monthly record with sales of 26,294 units in the month of June. And sales of the hybrid Toyota Prius in the first half reached 3,444 units (+874 per cent). Lexus sales for the first half increased 31.6 per cent to 13,378 units, compared to the same period last year.

For the first six months, Italy was Toyota's largest national market in Europe, with 75,118 units sold (+4.8 per cent), followed by the UK (74,179 units; +6 per cent), Germany (63,183 units; +18.6 per cent) and France (41,126 units; +12.6 per cent). Toyota sales in Spain, the fifth biggest Toyota market in Europe, grew by a spectacular 40.7 per cent to 29,447 units.

2004 2003
Unit Sales* June 80,033 81,269
Jan-June 502,016 435,770
Market Share** June 4.5% 5.1%
Jan-June 5.1% 4.7%

* Toyota's European sales figures include all passenger and commercial vehicles in all 25 EU Member states and: Monaco, Andorra, Faro Islands, Greenland, Bulgaria, Romania, Macedonia, Albania, Switzerland, Liechtenstein, Norway, Russian Federation, Belarus, Iceland, Gibraltar, NATO UK, Portugal Exports, Croatia, Serbia & Montenegro, Bosnia & Herzegovina, NATO Germany, Kazakhstan, Azerbaijan, Uzbekistan, Ukraine, Tajikistan, Turkmenistan, Georgia.

** Market share figures include all passenger and commercial vehicles in 16 Western European countries, Poland, Hungary and the Czech Republic


07/07/04

Anatomy Of A Pit Stop

How Seconds Standing Still Can Win A 150mph Race
There are only three situations when TV directors will never cut to adverts during a Formula 1 race: just before the start, as the leader approaches his final lap; and during a pit stop window.

That's how important pit stops have become. Since mid-race refuelling was introduced to Formula 1 (as recently as 1994) - and with overtaking moves rarer than ever, pit stops have become the prime opportunities for gaining places. And the most vulnerable time in terms of losing them.

Most people who watch F1 regularly know that a good (and flexible) race strategy can allow a driver frustratingly caught behind a rival to put in some fast laps while in the clear and then get out ahead after refuelling and a tyre change.
A pit stop is never as easy as it looks. For seven to eight seconds (if all goes well), the drivers' chances in the race are in the hands of his pit crew. All the racer can do is sit and wait.

According to Gerard Le Coq, Toyota's "lollipop man" (who holds the sign that tells the driver when to stop and when to shoot off again), "It is hard to say if I can help the driver win. I think it is more a case of helping him not to lose."

Toyota is a team that knows all too well the difference a mistake in the pits can make. In 2002 they were set to be in the points in only their second race when Alan McNish came into the pits to find only three new tyres waiting for him. Since then, they've worked to become one of the fastest teams on the grid, regularly producing some of the top five quickest turnarounds at Grands Prix in 2004.

Being part of the pit crew is one of the most exciting parts of a race team. It is also potentially one of the most hazardous. The mechanics get no danger money and it's almost impossible for them to find life insurance. Yet few would swap their job in the pit lane for anything else.

We talked to some of the key players in the Toyota pit stop crew about their duties, the dangers - and what can go wrong…

The driver - Olivier Panis
"I need to arrive as quickly as possible but as precisely as possible. If I stop a little too far forward or back of the spot, the guy on the fuel hose has a hard job moving to me, because it is so heavy, and you can easily lose two or three seconds. The worst thing that can happen is stalling the engine."

Lollipop Man - Gerard Le Coq
His first job is to guide the incoming car to the exact stopping point by lowering the 'lollipop' to a stop position right in front of the driver's helmet. "I have to hold it exactly still - any movement and he will think it's time to blast off. When the rear wheels are on, I can turn the lollipop from "Brake On" to "Brake On & In Gear". The second I see the fuel nozzle off I release the driver. I've never been run over, but if things go wrong, I could be."

Front Jack - Thomas Mattes
The front jack operator raises the car as soon as he's sure the car is in the right position to allow the fuel nozzle in. If there has been an accident and the nose section needs changing, it is his job to remove the broken one. Mattes is in one of the most dangerous positions - even with a rev limiter on, the Toyota is still doing 50mph, and the sharp end of an F1 car is not something you want to introduce your shins to. "The worst moment is if the car has a clutch problem. Then you don't know if it'll stop on the spot - and if it stops a metre too late, I'm in real trouble."

Wheelnut Man - Jens Luy
One of a three-man team on each wheel - the other two take off and put on the wheels - it's a stressful job because it's easy to destroy the wheelnut thread and get it stuck. On a certain team, these men remain anonymous to protect their families from vengeful fans who blame them for a loss. "We do train to do it as quick as possible, but usually in the race you have more time because fuel is still going in. The most important thing is to do it safely."


Refueller - Markus Berger
Berger, supported by two helpers, has to lift a heavy nozzle over his shoulder and get it into the tank the moment the car arrives. At high pressure, it delivers 12 litres of high-octane fuel a second. "There is a light on the machine which tells me when to release the pump. At that moment I have to get the nozzle out quick. It's scary if the car is released when you're not done - it happened to one team recently, sent the guy flying - and it has happened to me but the car only moved a little."

Slow Motion Replay: A pit stop timetable - second by second
0 secs: Le Coq lowers the lollipop; Panis stops; Berger shoves the hose in, as a colleague holds up a fireproof board to stop any spilt fuel hitting the hot exhausts.

1 sec: Luy and the back jack man lift the car, while Luy and three others remove the single nut holding each wheel on.
2 secs: At each corner, one man removes the old tyre; another readies the new one. Someone else wipes Panis' visor.
3 secs: New tyres are fitted. If adjustments to the wing angles are required, they're done now. The cleaner checks the air intakes for blockages.
4 secs: Luy replaces his wheelnut then holds the air gun above his head.
5 secs: With all four air guns up, the jacks are lowered and Le Coq flips the lollipop to the equivalent of a red and amber light. Panis shifts into first gear.
6-12 secs: (depending on how much fuel is needed): When the right amount of fuel is in, Berger pulls the hose out; Le Coq glances at the pit lane to see that it's safe to pull out and lifts his lollipop. Panis accelerates away

06/07/04

Toyota Supports the Spirit of the IAAF World Championships in Athletics

Toyota to Be Official Partner to 10th IAAF World Championships in Athletics, Helsinki, Finland & 11th IAAF World Championships in Athletics, Osaka, Japan

Tokyo, Japan - TOYOTA MOTOR CORPORATION (TMC) announced today its continued support of the ideals and spirit embodied in the sport of athletics through its becoming official partner to both the 10th IAAF World Championships in Athletics in 2005 and 11th IAAF World Championships in Athletics in 2007.

On top of the official partnership agreement, Toyota is also supporting a program to encourage new world records in women's events through its also becoming the official women's bib sponsor.

The 10th IAAF World Championships in Athletics will be held from Aug. 6-14, 2005, in Helsinki, Finland. The 11th IAAF World Championships in Athletics are scheduled to take place from Aug. 24-Sept. 2, 2007 in Osaka, Japan.

Toyota's involvement with the IAAF-the world governing body of the sport of athletics-began at the 9th IAAF World Championships in Athletics in Paris, France in 2003. In its role as official partner, the company supported the infrastructure for the championships by providing a fleet of 200 cars for transporting athletes, coaches, VIPs and officials to and from the various competition, hospitality and housing venues around Paris.

The second-generation Toyota Prius-the world's leading hybrid passenger car combining a powerful low-emissions petrol engine with zero pollution electric motor-was also supplied as the natural choice to lead the world's best long-distance runners in the men's and women's marathon events.

In 2005 and in 2007, the Company will continue to contribute to the success of each event through providing transport solutions. In addition to being responsible for the official cars, Toyota will also have the opportunity to put its company name and logo on the bibs worn by athletes in all of the women's events and to exercise its marketing rights through use of the official designations and marks.

Toyota and its philosophy of contributing to humanity through its corporate and business activities shares and embraces the values of sports and their ability to touch the heart of everyone.

More about the World Championships in Athletics
The first World Championships in Athletics was held in Helsinki, Finland in 1983. The competition was initially held once every four years, the year preceding the Olympic Games. However, ever since the 4th World Championships held in Stuttgart in 1993, following the 1991 Tokyo Championships, the event has been held every two years, preceding or following the Olympic Games.
1983 1st World Championships Helsinki, Finland
1987 2nd World Championships Rome, Italy
1991 3rd World Championships Tokyo, Japan
1993 4th World Championships Stuttgart, Germany
1995 5th World Championships Gothenburg, Sweden
1997 6th World Championships Athens, Greece
1999 7th World Championships Seville, Spain
2001 8th World Championships Edmonton, Canada
2003 9th World Championships Paris, France
2005 10th World Championships Helsinki, Finland
2007 11th World Championships Osaka, Japan


05/07/04

Toyota And Shell Launch Trial Of D-CAT And Gas To Liquids Technology To Reduce Car Emissions

Toyota and Shell Gas & Power launch today a trial of Shell Gas to Liquids (GTL) Fuel in a fleet of 10 Toyota Avensis cars equipped with D-CAT emission reduction technology. The Driving Tomorrow's Clean Technology trial combines the expertise of the two companies and their state of the art technologies to deliver ultra-low vehicle emissions. The trial is part of a joint Toyota/Shell research programme developing new vehicle and fuel technologies, which couple sustainable mobility with improved performance.

David Jamieson MP, Parliamentary Under Secretary of State for Transport, will launch the trial at Shell Centre, in London. The event will be hosted by Dr Akihiko Saito, Executive Vice President, Toyota Motor Corporation and Malcolm Brinded, Group Managing Director, Royal Dutch/Shell Group of Companies.

Shell GTL is a clean, colourless and synthetic fuel, derived from gas. It is the most cost effective of alternative fuels, and its unique properties - excellent combustion characteristics and virtually free of sulphur - deliver significant emission benefits. Toyota Diesel Clean Advanced Technology (D-CAT) is a revolutionary technology simultaneously and continuously reducing both Particulate and NOx in diesel exhaust gas.

The Driving Tomorrow's Clean Technology trial will demonstrate that low-emission GTL can be used in today's diesel car engines, without any conversion or investment. In addition, when utilised in advanced clean diesel vehicles, such as the commercially available Toyota D-CAT Avensis - emissions are vastly improved without sacrificing performance.

During the trial, the GTL fuelled cars will be driven by the British Red Cross, Shelter, Guys' and St Thomas' Hospital Trust and the Energy Saving Trust in the London area. Over the next three months, these organisations will use the cars in fund-raising events and to provide help to those who are homeless or ill and may need hospital care.
Malcolm Brinded, Group Managing Director, Royal Dutch/Shell Group said: "Shell and Toyota are leading the way in GTL technology. This is a very important moment for both our companies and reinforces our common goals and complementary strategies for a cleaner environment."

Toyota Motor Corporation Executive Vice President, Akihiko Saito, said: "This joint effort is possible because Toyota and Shell are of a like mind when it comes to sustainable development, innovating for the future and enriching society."

Transport Minister David Jamieson said: "I very much welcome this initiative. I am very pleased to see leading players in the oil and motor industries working together like this to find creative ways of reducing the impact of road transport on the environment. Gas to liquids fuels offer a number of potential environmental benefits, which is particularly good news in a city like London. And when used in cars which are already very clean, the end result is even better."

02/07/04

Toyota's Score With Plastics Group On Cost And Comfort

Rapid nationwide expansion and unfortunate experiences with previous cars has led a major plastics supplier to rationalise its vehicle fleet - and it has started by placing its first orders for Toyota cars.

Plastmo Profiles, based in Northampton, is one of the foremost extruders of PVC profiles. Over 40 years its trade customers have installed millions of windows, doors and conservatories made from its products throughout the UK and Continent.

A management buyout of the company last year was followed by acquisition of groups of companies in the south of England and in Scotland. The resulting group has some 420 employees and a fleet of 70 field sales and technical support vehicles.

Ten five-door Avensis D-4D T3-Ss, two Avensis estates and three Corolla D-4D T3s are now being ordered. The initial batch of five cars, all finished in silver, will be used by site contract managers.

"Following our expansion north and south we needed to review our fleet policies," said Logistics & Purchasing Manager David Lancaster. Drivers had previously been able to choose vehicles of any make, and the company had experienced major problems using dual petrol/gas-powered vehicles at Northampton: "They actually cost us more in the end - they spent most of their time in the garage because they were always using petrol rather than gas!"

A review was carried out to establish a new company car policy. "We were looking for cars with low emissions to help our staff on tax; reliability and build quality, which we knew were good with Toyota; a reasonably prestigious vehicle but at a competitive cost; and, especially after the dual-fuel experiment, the good fuel economy available with diesels, which we know we're safe with," said Mr Lancaster. "In the review Toyota came out better than most."

Plastmo Profiles had previously used Toyota Hiace vans for its cleaning teams. "We had had a good experience with them," said Mr Lancaster. An Avensis was put through its paces for several weeks by sales and technical staff at Northampton. "They were all pleased, particularly to find that it was a comfortable car to drive, as drivers had suffered from back problems with the previous vehicles," said David Lancaster.

The comfort factor was vital as the Toyotas will be worked hard - they are expected to cover 120,000 miles over the next three years. They are leased from fleet-management service provider ARVAL PHH and supplied through local dealership Sims Toyota of Northampton in partnership with Toyota Fleet.

"It's very important for companies such as Plastmo Plastics to be sure of what they're getting with their hard-working cars, so that they can plan ahead with confidence," said Jon Pollock, Toyota Fleet's General Manager. "Toyota's reputation for reliability and competitive costs, as well as driver appeal, makes its ranges an attractive proposition for fleet customers

24/06/04

Five-Star Prius Best In Class For Safety

- Toyota Prius equals highest ever Euro NCAP score in segment
- Child Protection Rating is a record 43 points and four stars
- Prius is first hybrid power car to be tested by Euro NCAP
- Smart engineering results in strong but lightweight structure
- Computerised crash testing ensures safety is engineered in at earliest development stage
- A further 125 real-life crash tests confirm optimum passive safety

Prius is Toyota's third five-star car, following example set by Avensis and Corolla Verso
The Toyota Prius has added class-leading safety to its exceptional qualities with a five-star rating from Euro NCAP. The Prius was the first hybrid power car to undergo the stringent crash testing programme and it passed with flying colours: its score of 34 points for passenger protection matched the highest score yet achieved in its class.

Prius also led the way in the newly-introduced Child Protection Rating, setting a new high score for any vehicle with 43 points. This was achieved thanks to the standard provision of the triple-anchor CRS (Child Restraint System) ISOFIX system and Toyota's intelligent child seat design.

The exceptional performance of the Prius reflects Toyota's "total safety" approach to the development of its new cars and follows the class-leading five-star ratings achieved by both the Toyota Avensis and Corolla Verso.

The Prius's high level of standard safety equipment includes eight airbags, a dual-stage seatbelt warning system which is unique to Toyota vehicles and a knee protection panel. Even the fascia-mounted starting button plays a part, as it does away with the ignition key cylinder on the underside of the steering column, which can cause injuries to the driver's legs in the event of a collision.

Besides being a strong performer in the field of passive safety, the Prius is equipped with active safety features not to be found in any other car on the market. This unique combination puts Prius at the top of the D-segment in terms of overall safety.

SMART ENGINEERING SOLUTIONS
From a very early development stage, huge numbers of computerised crash simulations were conducted to help develop a bodyshell which offers the best balance between low weight and crash protection.

To achieve this all-important balance, around 45 per cent of the Prius's bodyshell is constructed from high-strength steel. Combining the use of ultra-high-strength steel in key areas such as the B pillars with a hot-stamping manufacturing process has rendered the metal 2.5 times stronger than conventional high-strength steel - a world motor industry first.

To confirm the data from the crash test simulations, the Prius was subjected to a programme of 125 real crash tests, substantially more than are usually conducted in the development of a new model.

ADDRESSING REAL-LIFE SAFETY ISSUES
'Real world' safety issues such as child safety and collisions between two vehicles of differing weights and sizes were addressed during the development of the new Prius.
Impacts between different size and weight vehicles constitute the most common type of accident in Europe, so the Prius was crashed into the much larger Toyota Land Cruiser as part of the testing regime, both vehicles moving at 50 km/h. The results of this testing mean that Prius occupants enjoy the highest possible levels of protection in real-life front, side and rear impacts.

To cope with rear impacts, the body strength was increased and the seat back structure was reinforced. The Prius is also fitted with Toyota's WIL (Whiplash Injury Lessening) seat design that protects the passengers' necks from whiplash effects. WIL seats were recognised by the German national motoring organisation ADAC as the best among 10 different whiplash protection systems.

Both the high-voltage electric circuit and the fuel tank enjoy maximum protection in an impact. The hybrid battery is mounted over the rear axle - the safest place in the event of a crash - and the Circuit Break Sensor instantly disconnects the High-Voltage Power Circuit in the event of a frontal impact, operating even before the airbags are fully deployed.

The fuel tank uses a new lightweight plastic multiplex design with maximum impact resistance. Even following a 50km/h rear impact from an SUV, the fuel tank suffers no leakage.

CLASS LEADING ACTIVE SAFETY
Besides being a D-segment top performer in passive safety, the Toyota Prius was also designed to set an example in terms of active safety. To this end, it is fitted as standard with features that are unique in the class: 'by-wire' Electronically Controlled Braking (ECB2), Electric Traction Control (E-TRC) and advanced Vehicle Stability Control Plus (VSC+).

The innovative 'by-wire' ECB2 braking system uses brake pedal-activated electronic sensors to communicate braking feel to the driver and control the braking hydraulics. It not only generates higher hydraulic pressures than conventional systems, but it is also 17 per cent lighter.

The Prius is the world's first car to be fitted with Electric Traction Control (E-TRC). The system controls wheel slippage via ECB2 and the high-torque electric motor element of the Hybrid Synergy Drive. E-TRC is so quick in counteracting any incipient skid that the driver often won't even be aware of its intervention. Nor will he or she hear the tyre squealing that is often associated with wheel spin.

ECB2 and E-TRC are interconnected with Vehicle Stability Control Plus (VSC+), the world's most innovative stability control system. It works with the electric power steering system (EPS) to add steering torque assistance to the conventional stability control system, helping the driver get the most out of the car's performance potential by avoiding stability-threatening situations.

24/06/04

Toyota RAV4 Rocks With New Granite Special Edition

Rock-solid quality is at the heart of the new Toyota RAV4 Granite. This special edition version of Europe's best-selling SUV comes packed with special features that give the car great visual impact both inside and out.

There is no mistaking the RAV4 Granite on the road, with its larger, 17-inch nine-spoke alloy wheels shod with Pirelli tyres, chrome rear light protectors and stylish chrome sidebars. The model's special status is denoted by a Granite logo mounted on the tailgate.
Inside the cabin the new features include carpet mats, aluminium scuff plates and a six-disc CD autochanger.

The RAV4 Granite is based on the current 2.0-litre VVT-i XT3 model and its extra features are in addition to a specification that provides ABS with Electronic Brakeforce Distribution, driver, front passenger and curtain shield airbags, front and rear electric windows, air conditioning, leather steering wheel and gearshift knob trim, front fog lamps, colour keyed bumpers with wide body styling and roof rails. It is available in Cadmium Green (metallic) which is new and exclusive to the RAV4 Granite along with Argenta Silver (metallic) and Astral Black.

The RAV4 has enjoyed sustained popularity since the original model was launched, helping to pioneer the concept of recreational 4x4s that combine off-road ability with a strong element of sporting, GTI-style character on the road. Now well established as Europe's best-selling 4x4, it has flourished in the UK, too, annual sales growing by 18 per cent in 2003.

The new RAV4 Granite is offered in both three and five-door versions, powered by Toyota's 147bhp 2.0-litre VVT-i petrol engine with a five-speed manual transmission, or optional four-speed automatic. All models feature full-time four-wheel drive.

On-the-road prices are £18,495 for the three-door model and £19,995 for the five-door. Automatic transmission costs an extra £1,000 and metallic paint finish, including the exclusive new colour, Cadmium Green, is available as a £350 option.

23/06/04

Missing Goodwood?

Not going to Goodwood Festival of Speed this year? Then you will miss seeing a very rare sight indeed.

The Shelby Toyota 2000GT raced in the 1968 SCCA championship and was the birth of Toyota motor sports. One of the cars is coming over from the US to run outside North America for the first time ever and in public anywhere for the first time in around 20 years. Exactly the kind of car Goodwood is all about.

If you are not going along then visit the link below for something to take your mind off the disappointment - a paper model of the Shelby Toyota 2000GT!

http://www.newspress.co.uk/LINKS/35802toy/index.html

Of course we'll also have the Formula One car driven by Olivier Panis, Cristiano da Matta in his championship winning 2002 Lola-Toyota ChampCar, four-times World Rally Champion Juha Kankkunen in the 1993 Celica 4WD Turbo and Masanori Sekiya, Sportscar legend and the first Japanese driver to win Le Mans in the 1992 Toyota TS010 Le Mans car

21/06/04

Toyota Fleet Cuts A Dash With Woodwark-Machine Group

Reliability, safety and economy has made Toyota the brand of choice for one of Britain's leading woodworking machinery suppliers. Biesse Group UK of Daventry is standardising its previously mixed 20-vehicle fleet by replacing the cars with Toyota Avensis diesels - and it has selected the ultra-economic Priuses for its senior executives.

Biesse UK is part of an international group that produces machinery and systems for processing glass and stone as well as wood, and is one of the top three sellers of woodworking machines in the world. The Daventry-based subsidiary imports woodworking machines from Italy for distribution throughout the UK, and its sales representatives and technicians average more than 40,000 miles a year. For that reason Biesse UK was particularly concerned about such issues as reliability, safety and economy for its drivers.

"We had a collection of Rovers, Fords and Vauxhalls before and wanted everybody to have the same make of car," says Biesse UK's Managing Director Max Manina. "Toyota has a very good name - Toyotas are extremely reliable and we chose the cars mainly because they are very sturdy and safe. They are also fully accessorised and have a nice design."

The drivers were fully involved in the decision to switch to Toyota. "We had an Avensis here for test and they loved it," says Mr Manina. The first nine Avensis T2s were delivered at the start of June, with two Avensis D-4D Tourers for Biesse UK's Key Account Manager and Product Manager. The vehicles are being supplied through Grosvenor Contracts on a three-year/130,000-mile replacement cycle.

And, after also considering top of the range Avensis models, Max Manina and his Finance Manager Trevor Bullen decided to order Toyota's successful petrol-electric hybrid, the Prius for their own use, with Mr Manina selecting the top of the range model. "I do like all the electronics on the car - they're quite incredible. I just felt like driving something different, and the Prius does drive extremely well."

Economy was also a major consideration in ordering the Prius and Avensis models. "All the vehicles are Euro IV-compliant, so everybody gets to pay a bit less. As Finance Director Trevor is very careful about cost-effectiveness!"

Finally, Max Manina had praise for Toyota Fleet. "They're fantastic people and have been extremely helpful. We're a company that sells, so we know if other sales people are good or not!"

21/06/04

Toyota News In Brief

- Yaris gains optional turn-by-turn satellite navigation with Electronic Traffic Avoidance
- New T2 seven-seat models added to Previa range
- Movies on the move with Land Cruiser Amazon entertainment package

TOYOTA YARIS GAINS SATELLITE NAVIGATION OPTION
The Toyota Yaris supermini gains a big car attribute with the introduction of turn-by-turn satellite navigation with Electronic Traffic Avoidance (ETA) to the range. The DVD-based system is designed to provide quick and efficient route finding and to "think" its way around any congestion detected by ETA on the road ahead.

ETA constantly monitors traffic information from sources such as the emergency services and motoring organisations via an FM radio signal that is picked up even when the car radio is switched off. When the driver is following a programmed route by means of the satellite navigation, the system uses the information received to pinpoint any hold-ups on the road ahead and determine the impact on the journey time. ETA will then warn the driver of any problems and offer an 'avoid traffic' option, which will automatically provide a new route to the destination.

The navigation system with ETA will be offered as a £1,350 (including VAT) option on Yaris Blue, Yaris T Spirit and T Sport models from 1 July.

TOYOTA PREVIA RANGE ADOPTS SEVEN-SEAT T2 MODELS
With production of eight-seat Previa models ending this summer, Toyota is offering seven-seat versions of its full-size people carrier in entry-level T2 grade for the first time.
There is no change to the generous specification provided for the previous eight-seat models, but the accommodation is adjusted to provide five individual rear seats, each of which can be folded, tumbled or removed from the vehicle to provide increased load space. The rear seats also have a slide adjustment to provide extra legroom for passengers, as required and are all equipped with three-point seatbelts.

The T2 specification includes driver, passenger and front side airbags, digital climate control, electric windows all-round, two ISOFIX child seat mounts, electrically adjustable heated door mirrors, front arm rests and anti-lock brakes with Electronic Brakeforce Distribution and Brake Assist.

The Previa T2 is offered with a choice of 154bhp 2.4-litre VVT-i petrol or 114bhp 2.0-litre D-4D diesel engines. The petrol model is available with optional four-speed automatic transmission.

On-the-road prices
MODEL OTR PRICE
2.4 VVT-i T2 manual £20,150
2.4 VVT-i T2 automatic £21,650
2.0 D-4D T2 manual £21,650

ICE PACKAGE ADDS COOL DIMENSION TO MIGHTY AMAZON
The Land Cruiser Amazon is the latest model in the Toyota range to offer the option of a DVD in-car entertainment package. From 1 July the ultimate 4x4 can be ordered with an optional, factory-fit DVD system that allows rear seat passengers to enjoy movies, computer games or music while on the move.

The package comprises two screens set in the back of the front seat headrests and a DVD player mounted in the rest of the centre console armrest. Operation is made simple with a remote control handset and there are two sets of headphones, which means those in the front can listen to the radio or CD player undisturbed.

As well as playing movie or music DVDs, CDs or MP3 files, the system can be connected to a home gaming system or a video camera for movie playback. The DVD package option is priced at £2,500, including VAT.

18/06/04

Revolutionary Showroom Now Open

Roman Toyota in Bath has now opened its doors to its revolutionary new showroom after a £400,000 refurbishment and redesign to ensure the best possible experience for its customers.

Developments which have taken approximately 8 weeks to complete have resulted in an environment which is all about comfort, enjoyment and taking your time whilst making the important decisions connected with choosing a car.

The major refurbishment which started at the beginning of April has created a totally new-look showroom providing a much more customer-friendly environment. On entering the showroom, customers are greeted by a host who is there entirely to put them at ease and cater to their needs with a range of coffees and other beverages available.

From the comfortable seating area, customers can peruse literature about the cars or simply read the paper. There is internet access allowing customers to choose options from the Toyota website or find out more about the car they are interested in. There is a safe, dedicated area for small children to play, complete with Sony Playstation 2 consoles with motor racing games, leaving the adults free to concentrate. Customers will have the chance to browse and wander without any pressure, only meeting with a sales advisor when they are ready.

Jonathan White, General Manager of Roman Toyota said, "Toyota have invested heavily in researching the public's feelings about car buying, finding out what they'd like to see in their new "Retail Concept" dealerships. Our refurbishment will greatly improve the service to customers with many new and exciting facilities built in such as the coffee shop environment. Added features like the Playstation have evoked a very positive reaction from our customers, with the dedicated children's area proving to be extremely popular."

During the refurbishment work the sales team worked out of temporary premises and staff would like to apologise to all of their customers for any inconvenience caused by the building work, but hope that the revolutionary new surroundings more than make up for it.

Stefan Sek, Service Manager for Roman Toyota added, "From an aftersales point of view the reaction so far has been very positive, this has been most notable with our longstanding customers, some have even commented that it has taken their breath away! We would like to thank our customers for being so patient with the disruption to business but we think that the final result is well worth it. We hope that everyone will come and see for themselves at the official launch event in July."

18/06/04

The 2004 Toyota Corolla

Comprehensive improvements in style, safety, quality and performance

- 2004 Corolla range benefits from improved styling, performance and equipment levels
- Revisions provide Corolla with broader market appeal, targeting younger drivers
- Complete redesign for hatchback models with new bonnet, grille, bumpers and lights
- New front section and lights for saloon and estate models
- New Euro IV-compliant 89bhp 1.4-litre D-4D common rail diesel engine
(due 1 September 2004), replacing 89bhp 2.0-litre D-4D unit
- 1.4-litre D-4D first diesel to be offered with the option of Toyota's Multi-mode Manual Transmission (MMT)
- T3 hatchbacks redefined with new sports styling inside and out
- High performance T Sport model given new styling and improved dynamics
- Improved equipment levels on all grades
- Curtain shield airbags, front airbag cut-off switch and two-stage seatbelt warning system (light and buzzer) fitted as standard
- Air conditioning and Optitron dashboard display now standard on all models
- Now on sale in the UK
- On-the-road prices from £11,695

THE WORLD'S FAVOURITE CAR
The Corolla was Toyota's first car designed for a world market and its success in that role has been phenomenal with global sales of more than 28 million since the original saloon was unveiled back in 1966.

The ninth generation, launched in the UK in 2002, is now well established as one of Toyota's core European models, alongside Yaris and Avensis, and contributing strongly to Toyota's

sustained record-breaking market performance. In 2003 global sales of Corolla topped 1,165,000, while in the UK the Corolla achieved record annual sales of more than 26,400 units.

STYLISH THREE AND FIVE-DOOR HATCHBACKS
The UK-built Corolla hatchbacks have a more commanding presence thanks to a flowing line from the bonnet down to the front bumper. The upper part of the radiator grille is body-coloured, while lower down, the intakes have been reshaped and provide a neat location for the front fog lamps.

The headlamps use separate housings for different functions: high beam lamps are positioned lower than the low beam ones, with their cylindrical shape cutting into the lower line of the headlamp unit to give a "teardrop" appearance.

At the rear, new lamp clusters are red-toned and feature two cylindrical lights units set one above the other to give a sporting look. The bumper has been made larger, adding to the robust feel and feature black coloured accents.

PRACTICAL SALOON AND ESTATE
Both the Corolla saloon and estate models have been enhanced with new rear combination lamps in a simple, solid design which sets cylindrical forms inside white circles, keeping the look in line with the rest of the Corolla range.

In addition to the new front grille and headlamp design also seen on the hatchbacks, the bonnet and front bumper have been redesigned to convey a stronger look. Front fog lamps, where fitted, are now set well to each side, for a sleeker appearance.
At the back the car has also been changed with new rear lamp clusters now red-toned for a more sporting look.

UK SALES AND PRICING
The new Toyota Corolla went on sale in the UK on 14 June. The new 1.4-litre D-4D diesel engine will be available from 1 September. For the rest of 2004, Toyota expects to sell 12,500 new Corolla models (excluding the Verso).

The new Corolla retains the current grade structure of T2, T3, T Spirit and T Sport, but the range of colours has been extended with the addition of four metallic shades new to Corolla: Silver Steel, Kielder Green, Ixion Blue and Alsace Granite (unique to T Sport).

On-the-road prices start at £11,695 for the 1.4-litre VVT-i T2 three-door hatchback model. Pricing works to a logical system: the move from three to five doors and three doors to saloon adds £500; five-door to estate adds a further £1,000. T2 to T3 grade adds £700 and T3 to T Spirit £1,000. Automatic transmission on 1.6-litre VVT-i costs £1,000 and the Multi-mode Manual Transmission is a £500 option on 1.4-litre D-4D models.

All new Corolla models are protected by Toyota's 3-year/60,000-mile warranty. They also benefit from Toyota's pan-European Health & Safety schedule with major maintenance services only every 20,000 miles. Health & Safety checks, including an oil change, are required at 10,000-mile intervals or annually.

SUPERIOR QUALITY AND COMFORT ACROSS THE RANGE
Improved quality and comfort were the focus of changes to the interior of the new Toyota Corolla.

Different upholstery fabrics are used to reflect the character of each grade. T Sport models can now be specified with optional leather and Alcantara suede-effect seats, while black leather is available as an option on T Spirit models. The new sporting character of the T3 grade is reflected in a new blue fleck upholstery, echoing the pattern and finish of the fabric used for the T Sport.

IMPROVED EQUIPMENT LEVELS
Equipment levels have been improved on all grades. All models now feature a steering wheel with tilt and telescopic adjustment and a new steering support bracket that provides a more rigid steering feel. Easy-to-read Optitron instrumentation and air conditioning are also now standard right across the range.

All models have been fitted with a new design steering wheel, which now adjusts for reach as well as rake. The secondary audio controls on T3 grade and higher have been relocated from the underside of the wheel to the front face for greater ease of use.
T2 models gain colour-keyed side protection mouldings and a new wheelcap design for the 15-inch steel wheels.

Toyota decided to reinvigorate the T3 grade hatchbacks to appeal to younger drivers who want the look of the T Sport at a more accessible price.

On the outside the new T3 has dedicated 15-inch alloy wheels, side and rear skirts and front fog lamps. On the inside, the trim features special blue accents in a new fabric, exclusive to the grade. The interior also features carbon fibre-style inserts, like the T Sport. A leather-trimmed steering wheel and gear knob are also included as standard, along with a four-speaker sound system with CD player.

The high level of comfort and convenience offered by T Spirit models now includes as standard an automatic dipping electrochromic rear view mirror and rain-sensing windscreen wipers.

BOLD CHANGES FOR T SPORT
The flagship of the new Toyota Corolla range, the T Sport, has been completely reworked for even better driving dynamics and looks.

The exterior has been substantially improved. Changes to the upper part of the front bumper and a larger Toyota insignia at the front express the stronger character. In addition, the upper and lower sections of the front grille have a honeycomb mesh.

The new front and rear spoilers and side skirts also promote the car's sporting nature and are not just for show: each element of the body kit plays its part in terms of improving roadholding. Aerodynamic performance is sharpened thanks to aerodynamic undercovers front and rear, which smooth out the airflow beneath the car to help achieve excellent high speed handling and stability.

Fog lamps are now located at the outer ends of the front bumper air intakes. Larger door mirrors have been fitted, too, which improve driver vision and, due to their redesigned visor shape, create less wind noise.

Aluminium pedals and footrest plate have been introduced and carbon fibre-style trim sections with the T Sport logo are built into the scuff plates. The carbon fibre look also extends to the centre instrument cluster and the switch surrounds for the electric window controls. Like the T Spirit, the T Sport now benefits from rain-sensing windscreen wipers and an electrochromic auto-dipping rear-view mirror.

New-design sports seats have been fitted and the dashboard now features white-faced meters with metallic bezels and sporty red illumination.

The new Corolla T Sport doesn't just look the part, it drives superbly, too. The 6-speed manual gearbox now has a cleaner and slicker action and the steering has a lower gear ratio than standard Corolla models. The number of turns lock to lock has been reduced from 3.5 to 3.2.

Front and rear suspension have been improved with new coil springs, shock absorbers, anti-roll bars and rebound stoppers. These changes have allowed the vehicle height to be lowered by 20mm. Lowering the centre of gravity in this way contributes to the sharper performance.

The Corolla T Sport now uses performance dampers, a first for the segment, and rebound springs at the rear to help ensure excellent steering stability.

IMPROVED SAFETY
Curtain shield airbags are now fitted as standard on all models, in addition to the driver and passenger and front side airbags. A cut-off switch is introduced for the front passenger airbag, which allows the system to be deactivated if, for example, a child seat is in use on the passenger seat.

Also new to Corolla is a two-stage seatbelt warning system. This alerts the driver and front passenger if they fail to buckle-up, by means of a warning light and a buzzer. If the seatbelts remain undone, the buzzer becomes louder and more rapid.

NEW 1.4-LITRE D-4D ENGINE
The new 1.4-litre D-4D engine is an improved version of the diesel engine featured in the Toyota Yaris range and it replaces the previous 89bhp 2.0-litre D-4D unit. It will be available from 1 September in hatchback and saloon versions of the new Corolla. As an option, it will be offered with Toyota's Multi-mode Manual Transmission (MMT), which gives the driver the choice of fully automatic or quick sequential manual gear selection.

The new engine matches the previous 2.0-litre unit in terms of power output, yet achieves better fuel economy and exhaust emissions in line with Euro IV requirements. The new 1.4-litre D-4D engine develops its 89bhp at 3,800rpm, giving the Corolla a top speed of 112mph and nought to 62mph acceleration time of 13.3 seconds (14.5 for models with MMT). Fuel consumption on the European combined cycle is 57.6mpg (58.9 with MMT) and CO2 emissions are rated at 127g/km (125g/km MMT).


MULTI-MODE MANUAL TRANSMISSION IMPROVES FUEL ECONOMY
The Multi-mode Manual Transmission is being offered for the first time on a Toyota diesel. The system, a £500 option, is unique in its segment, being a manual transmission, driven by electric motors. As it has an automatic clutch, there is no clutch pedal.

MMT operates in three different modes, according to driver choice: automatic in normal or sporty mode (E and Es) and manual, in which the driver selects the gears by means of a sequential shift lever.

In E mode, MMT can reduce fuel consumption and carbon dioxide emissions by about two per cent (in EC combined cycle driving), compared to the performance of a conventional manual transmission. This is possible thanks to system software that designs the gearshift pattern to benefit fuel economy.

When Es mode is selected, the transmission makes quicker gear changes at higher revs, in order to deliver a sportier drive.

EURO-IV COMPLIANT ENGINE RANGE
The new 1.4-litre D-4D engine will join a range of petrol and diesel engines that already comply with Euro IV emissions standards. The 1.4 and 1.6-litre VVT-i petrol engines feature intelligent variable valve timing for stronger performance at all engine speeds with improved fuel economy and lower exhaust emissions. The 189bhp 1.8 VVTL-i engine, available only in the T Sport, is a high-performing unit that benefits from variable valve lift as well as timing. The 2.0-litre D-4D diesel engine, introduced in 2003, develops 114bhp and is exceptionally economical, capable of 49.6mpg in combined cycle driving.

15/06/04

Toyota: The German Word For Quality And Satisfaction

Question: name the best three car makers in Germany.

In the past that poser would hardly tax even the humblest pub quiz team. But tradition and the power of Teutonic prestige have been turned upside down with Toyota claiming third place in Germany's top auto survey.

It is the first time in the history of the survey a non-German manufacturer has reached the top three. In motoring terms it's tantamount to the Toyota-emblazoned towels hitting the poolside loungers long before those with the silver rings or Stuttgart shield design.

The latest AutoMarxX survey by the German national motoring organisation ADAC sees Toyota muscling past Porsche and Audi to join first-placed BMW and Mercedes-Benz on the podium, improving on the fifth place it secured in the last survey six months ago. At that time it succeeded in outranking Volkswagen on home soil.

The study is the most comprehensive of its kind in Germany, analysing the performance of each marque in key areas such as brand image, sales performance, customer satisfaction, vehicle quality, technology and innovation.

In achieving its overall ranking, Toyota had the distinction of being the top manufacturer in terms of technology and brand trend strengths. Toyota also posted significant improvements in sales, product quality and company economic strength.

ADAC is Europe's largest public motoring organisation with around 15 million members. Its half-yearly survey, produced by the Centre for Automotive Research in Gelsenkirchen, assimilates a vast amount of data. For example, the details of more than half a million vehicle breakdowns are analysed to assess reliability and 6,000 individual car sales are detailed to monitor real-life residual values.

14/06/04

The New Toyota Hilux Invincible

New flagship for the unbreakable Hilux

- New top-of-the-range model that combines exceptional durability with high quality styling and equipment
- Part of worldwide success story that has seen sales of almost 12 million Hilux
- Based on current range topping VX model, with many additional features
- 102bhp 2.5-litre D-4D engine with optional power chip to boost output to 128bhp
- Full "Invincible" leather interior
- Leather steering wheel and gear shift knobs
- In-dash 6 CD autochanger and radio cassette
- Dark-tinted rear 'privacy' windows
- Tubular chrome rear styling bumper and "Invincible" chrome badging
- Brushed metal scuff plates
- Double cab model which seats up to five people
- UK sales from 1 July
- Basic retail price of £17,995 excluding VAT, delivery and OTR charges
-
The Toyota Hilux has already proved its ability to cope with the toughest conditions worldwide and has become one of the world's best selling pick-ups, with nearly 12 million sold globally since launch. This legendary durability was put to the test for the BBC's Top Gear programme, where the Hilux survived trial by fire, flood, tumbling tower block and deadly caravan. The ability of the Hilux to survive each ordeal was influential in the choice of the name Invincible for this new flagship model.

With its high levels of style and comfort and its five-seat capacity, the Hilux Invincible has added appeal to owners who want to use their pickup as much more than a work vehicle, or drivers looking for a versatile alternative to a conventional car as their day-to-day transport. And, of course, the vehicle's rugged qualities as a tough off road 4x4 are beyond question.

The Hilux Invincible made its debut at The Sunday Times Motor Show Live as one of the stars on the Toyota stand. It is a new top-of-the-range model that combines the Hilux's robust character with plenty of street style and premium features.

The Hilux Invincible is based on the VX grade but has an upgraded specification that includes a full leather interior, with "Invincible" branding, high quality carpet mats, six-disc in dash CD autochanger with radio cassette, leather trimmed steering wheel and gear knobs, brushed metal scuff plates, and dark-tinted privacy glass for the rear windows. On the outside there are 15-inch alloy wheels, eye-catching chrome plated rear tubular bumper, dark-tinted privacy glass for the rear windows, silver grey double coachline and chrome Invincible badging.

In common with the VX, the Invincible also offers ABS, power steering, alarm, electric front and rear windows and door mirrors, air conditioning and sports-style front seats. The Invincible is not compromised in its load-carrying ability; just like its VX counterpart, it has a gross vehicle weight of 2,780kg.

The Hilux Invincible is powered by Toyota's 16-valve 2.5-litre D-4D direct injection common rail turbodiesel engine, delivering 102bhp. Owners looking for stronger performance will be able to take advantage of an optional Toyota approved power chip installation. This was developed in Germany by Toyota Team Europe (TTE) and will be a dealer fit option priced at £595.00 excluding VAT and fitting. The chip will raise the power output to 128bhp and boost maximum torque from 260 to 300Nm. The vehicle is covered by a comprehensive manufacturer's three-year/60,000-mile vehicle warranty.
The Toyota Hilux Invincible tops off the range of pick-ups which start at £10,465 (excluding VAT and OTR charges) for the 240 2WD single cab. All Hilux models benefit from common rail turbo diesel engines as well as driver and passenger airbags and ABS across the range.

The Invincible will go on sale on 1 July and is priced at £17,995 excluding VAT, delivery and OTR charges.

11/06/04

Toyota Comes Top In John Lewis Review

Toyota has become one of the two approved marques in the fleet of Britain's largest private company and department store group, the John Lewis Partnership. Following a review in which Toyota emerged in first place, all its diesel and hybrid-powered cars are now eligible for use within the group.

Toyota was one of eight brands invited to submit a tender for John Lewis's "essential user" fleet at the end of last year. The four-year contract involves potential orders of as many as 200 cars a year on a two-year replacement cycle.

The John Lewis Partnership, based in Bracknell, Berks, includes 26 stores plus distribution centres and production units, as well as Waitrose food shops, online and catalogue shopping. The group's latest sales figures topped £5 billion for the first time, with trading profits of £277 million.

The organisation operates a fleet of 836 cars, half of them dual-badged and the remainder user-chooser vehicles for management. The dual-badged cars include 290 for essential users who provide staff training and other services, and 130 pool cars based at the company's branches.

"I was looking principally at whole life costings, including fuel, in the review," said John Lewis's Fleet Manager Chris Miles. "I also like the Toyota brand for the range of vehicles available and the reliability that goes with the product - also the fact that its engines are Euro IV-compliant. This obviously has tax implications for the drivers but also sends out the appropriate message for the partnership that these are clean, environmentally friendly motor cars.

"The whole Toyota range is covered by the agreement as long as it has a diesel or hybrid engine under the bonnet," said Mr Miles. "So far drivers have been choosing mostly Avensis and Corolla, but also quite a few RAV4s.

"Drivers have been very positive about the addition of Toyota to the scheme. They appreciate the Toyota brand because it gives them reliability and quality." Mr Miles also paid tribute to Toyota Fleet: "They've been incredibly helpful."

"This has been a very significant development for us," said Jon Pollock, Toyota Fleet's General Manager. "John Lewis's slogan since the 1920s has been 'Never Knowingly Undersold' and perhaps we should have something similar to reflect our commitment to providing value for money with Toyota products. Coming top in the John Lewis fleet review was very gratifying and we look forward to a fruitful partnership over the coming years."

07/06/04

Low Cost Of Ownership For New Toyota Corolla Verso

- New Toyota Corolla Verso designed for low cost of ownership
- Best-in-class insurance ratings - from Group 5E (1.6 T2)
- Clever engineering builds in low-cost parts that are simple to replace
- Standard maintenance items cheaper than key market competitors
- Substantial reduction in first 60,000 miles standard servicing hours

The recently launched Toyota Corolla Verso brings new levels of convenience and versatility to the compact MPV sector, but without sacrificing exceptional value for money. From the earliest design stages, Toyota has sought to minimise cost of ownership, from the cost of parts to the length of time it takes to complete routine servicing.

Success in this area has helped the new Corolla Verso secure best or equal best-in-class insurance group ratings across the range. These start at 5E for the entry-level 1.6 VVT-i T2, the lowest for any seven-seat MPV on the UK market. The 7E rating for the 1.8 VVT-i T2 model is also lower than all its direct market rivals and the 6E and 7E groups for the
2.0 D-4D diesel models are equal to the current best-in-class.

Attention to parts prices has resulted in costs for the new model coming down by 33 per cent for frontal collision repairs and 31 per cent for rear-end collision work compared to the first generation model.

At the same time, the cost of typical front and rear crash replacement parts, such as body panels, light units and radiator, is more expensive for most of the Corolla Verso's key rival models, including the Ford Focus C-Max, Vauxhall Zafira, Volkswagen Touran and the Renault Scenic. Where the Scenic is concerned, the same basket of parts is more than 30 per cent more expensive.

Not only are parts cheaper, they have also been designed for quicker and simpler replacement, saving more money on labour charges. Intelligent cost-reduction measures include aluminium bumper reinforcements with a new cross section and crush boxes and retaining stays for the headlights which are separate from the headlight housing, which helps protect them from severe damage in a minor collision.

The Citroën Xsara, offering only five seats, may be cheaper than the Corolla Verso in terms of crash repair costs, but any advantage it holds is soon lost when regular maintenance items are considered. Here the combined cost of oil and air filters, brake pads and spark plugs is more than 52 per cent greater than the total for the Toyota. In this regard, the Corolla Verso represents better value than any of its principle competitor models.

Total maintenance time up to 62,500 miles (100,000km) has also been reduced compared to the previous model: by 27.5 and 22.2 per cent for petrol and diesel engines, respectively. This has been made possible by the adoption of longer life spark plugs, air filter and coolant. Plug replacement is now at 50,000 miles, filter at 40,000 miles and coolant at 90,000 miles.

In terms of specification, the new Corolla Verso also outperforms other compact MPVs which at first glance may have an attention-grabbing on-the-road price. For example, not one can offer the driver's knee airbag that is standard on every Corolla Verso and no equivalent model can match the provision of automatic climate control, standard on T3 and T Spirit models. Other key equipment features that come as extra-cost options on most rival models include rain-sensing wipers, an electrochromic self-dipping rear view mirror and cruise control (all standard on T3 and T Spirit models).

03/06/04

S Webb Experience Leads Book Distributor To Toyota

The positive experiences of another fleet have led to 20 Toyotas being ordered by a national wholesale distributor of books for its own high-mileage sales fleet. Six Corolla T3 D-4D diesels were delivered to S Webb and Son (Distributors) Ltd at the end of April, with another 10 Corollas and four Avensis T3-S diesels for its sales and operations managers due to arrive at the end of May.

A family business, S Webb started up more than 75 years ago as a newsagent in Menai Bridge, Anglesey, and now handles a wide range of books and other products, which are delivered to retail outlets nationwide by contract carriers. It also has its own children's, adult's and reference book brand, Island Books. The company's sales staff are based around Britain and previously drove Peugeot 406s.

"We decided to move to Toyota on the basis of the choice of vehicle available, equipment levels, fuel economy and styling," said S Webb's Financial Controller Philip Jones. "Another contributory factor was the benefit in kind implications, and the fact that the Toyotas meet Euro IV emissions standards."

Mr Jones had dealt with Toyota Fleet in his previous position with a Chester-based building products manufacturer that had switched to Toyota, and had been sufficiently impressed to recommend pursuing the same course at Webb's. Still dealing with the same account manager, he describes as "very good" the combination of service from Toyota Fleet and its local business centre, Lindop Brothers of Queensferry.

The vehicles are supplied on contract hire by Automotive Leasing and, with the salesforce recording relatively high mileages, are on a three-year/105,000-mile replacement cycle. Mainly five-door models plus three estates, they will be pooled if necessary to even out usage.

"I know from my previous experience that what you get as part of a Toyota package tends to work - the cars don't break down," says Philip Jones. "Service intervals are good, and so is the backup from the centre network. Basically you're not worrying about putting drivers into cars where you're forever getting calls about things going wrong, and that's welcome from a fleet-management perspective. It does what it says on the tin!"

S Webb's drivers were involved in the decision and, given a choice between the Peugeot 307 and Corolla, chose the latter. "They were impressed with the Corolla's looks and by the combination of power and economy of the diesel engines. Feedback so far has been very good," says Philip Jones.


28/05/04

Hodgson & Hodgson Chooses The Quiet Life With Toyota

Nine Toyota Corollas have been added to the fleet of leading noise-control specialists, the Hodgson & Hodgson Group. The company started switching its sales fleet of 40 cars to Toyota Avensis D-4Ds at the end of last year, and the Corollas, also diesel, are additional vehicles ordered for its acoustic consultants, who had not previously driven company cars.

Long-established Hodgson & Hodgson is the UK's market leader in acoustic and thermal insulation solutions. Based at Northwich in Cheshire, it operates from a further seven sites around the UK. "Our products are used to control noise and heat output on anything from computers to battleships," says Roy Aldred, the group's chief buyer, responsible for the company's car fleet. The company's products are also widely supplied to several specialist car manufacturers.

The company started replacing its sales fleet of Peugeot 406s with Toyotas last year following a wide-ranging review, but the latest batch of Corollas is the biggest individual order so far. All vehicles are supplied under a contract hire agreement with Grosvenor Vehicle Contracts, the UK's largest privately owned leasing and fleet management company, on a three-year replacement cycle.

Hodgson & Hodgson's main considerations in switching to Toyota were safety and the environment, the support package available and British build. "We have a very good safety record, but with the reps covering up to 40,000 miles a year, we wanted to be sure that they felt safe and secure," said Mr Aldred. "The Toyotas were the best cars we looked at in terms of crash protection and general safety levels.

"We also wanted reasonably sized cars, again so that the drivers would be comfortable on long journeys. Euro IV compliance was also very important and Toyota was the first to meet those standards. Our commercial director, who normally drives a Mercedes 3.2 litre diesel, test drove the Avensis T3 D-4D and was very impressed with how well it compared.

"The timing of our review was right, too, as Toyota was in the process of changing the image of the Avensis and the Corolla, and people liked the new look."
Avensis T2's are being provided for sales representatives, with T3-S or T3-X's for sales managers and T Spirits for the two business leaders, though they have preferred the practicality of T3 estates. Corollas are available for the acoustics consultants, who do a lower mileage than the sales staff, and for anyone who wishes to transfer from an Avensis.

"The first batch of Avensis arrived last November and we have had no problems at all," says Mr Aldred. "Everybody has been very happy with the cars, and one comment has been that people like the higher seating position - it makes them feel safer. If the drivers are happy, I'm happy - my job in managing the fleet is a whole lot easier and I can spend more time saving the company money."
.
27/05/04

Investment Boosts UK Production Capacity

Burnaston, 27 May 2004. Toyota will invest around £50 million in its UK car manufacturing plant in Derbyshire boosting annual production capacity to 285,000 Avensis and Corolla vehicles.

The announcement follows continued record customer demand for models across Europe. Toyota European sales went up 22% in the first quarter of 2004, with Corolla sales up 20% and record new Avensis sales, up 157%, compared to the same period last year.
Originally, as announced last year, Toyota Manufacturing UK had intended to increase its capacity at Burnaston to 270,000. Now in response to increased demand, the company will accelerate and expand its equipment investment programme. As a result it will raise capacity from 220,000 to 285,000 vehicles a year while maintaining a two shift working pattern.

Recruitment started last year and it is estimated around 500 members are still to be identified. The continuing growth also means significant development and promotion opportunities at the plant for existing company employees.

The investment has been welcomed by the Government. The Prime Minister Rt. Hon Tony Blair MP said: "I warmly welcome Toyota's decision to increase their investment at Burnaston, and the additional jobs that this will involve. This decision affirms Toyota's commitment to manufacturing in the UK as a central location within Europe. This is good news, not just for the company but also for the UK automotive industry as it gears up for the challenges of developing new and cleaner vehicle technologies of which Toyota is at the forefront."

Bryan Jackson, Managing Director, Toyota Manufacturing UK, said: "This new investment is further endorsement of the commitment and dedication of our members to building superior quality cars and reflects the importance of the UK to Toyota's growth in Europe.

"Toyota has had a terrific start to the year with European market share passing 5% for the first time and sales at record levels. This is a great opportunity for Toyota Manufacturing UK and its members."

Note
Investment
The additional investment announced will accelerate the introduction of Toyota's latest state-of-the-art production technology at the Burnaston plant, including:
In Weld, the introduction of a second Global Body Line with conveyerless transfer of vehicle bodies to increase flexibility.
In Paint, introduction of the latest, highly efficient cartridge gun robots to replace some of the existing automated spraying machines.
Sales
Toyota recently revised its 2004 European sales target figures upwards, from 850,000 units to 860,000. Sales in 2003 were 834,661 units, a seventh consecutive year of record growth.Toyota's European market share for the first quarter 2004 reached 5.3%, up from 4.6 % last year. In March, Toyota's monthly sales exceeded the 100,000-unit mark for the first time ever, attaining an absolute monthly record of 105,506 units.
Production
Toyota Motor Corporation has already invested £1.7 billion into its UK manufacturing operations. Since start of production in 1992, Toyota Manufacturing UK has built over 1.6 million vehicles at Burnaston and over 1.5 million engines at Deeside.

27/05/04

Toyota Prius Hybrid Synergy Drive System Named International Engine Of The Year 2004

- The Toyota Prius's Hybrid Synergy Drive system takes International Engine of the Year title with a record score
- Success in four award categories in one year makes it the most successful engine in the competition's history
- First in 1.4 to 1.8-litre category
- First in Best Fuel Economy category
- First in Best New Engine category

The new Toyota Prius's hybrid engine has achieved outstanding success in the 2004 International Engine of the Year Awards, winning three separate categories and the overall Engine of the Year title.

It claimed the top honour with 380 points, the highest score achieved in the history of the awards. Its trophy haul also represents the best performance by any powerplant in a single year.

The results were a triumph for Toyota's Hybrid Synergy Drive philosophy, which is based on achieving the best possible balance between environmental performance and driving pleasure. Accepting the awards at the Engine Expo 2004 in Stuttgart yesterday, Dr Takehisa Yaegashi, Senior General Manager of Toyota Motor Corporation's Powertrain Development Group, said: "These important awards are yet another recognition of Toyota's Hybrid Synergy Drive technology. They are a huge encouragement for us to proceed with the development of even more fuel-efficient and eco-friendly powertrains."

The Hybrid Synergy Drive system was first named winner of the 1.4 to 1.8-litre category and then took first place in the Best Fuel Economy section of the competition, based on its official EC combined cycle fuel consumption of 65.7mpg (4.3l/100km). It was also considered the best engine to have been introduced in the past year.

In the International Engine of the Year award, it was the first choice of 51 of the 56 judges, amassing a record 380 points, substantially more than its closest rival.

ABOUT THE AWARDS
The International Engine of the Year Awards have been held since 1999 and were established with the aim of recognising the best engines available on the market, worldwide. Every engine in mass production and available in a production car on sale in more than one country as at 26 May 2004 was eligible for consideration.

The judging panel comprises 56 respected journalists from 24 countries across five continents. As well as the principle award, honours are presented in 11 other categories, which focus on engine capacity, fuel economy and performance.

THE GROWING PRIUS SUCCESS STORY
The new generation Toyota Prius was introduced in Japan and the USA in 2003, ahead of UK sales starting in January this year. Its global market performance has exceeded all expectations, with more than 37,000 sold in the first four months of 2004.

Since launch, the Prius's user-friendly application of advanced technologies and exceptional environmental performance have helped it capture a series of prestigious international awards. These include:

Top Gear Family Car of the Year 2004 (UK)
Eco Car of the Year, Fleet Excellence Awards (UK)
2004 North American Car of the Year (USA/Canada)
Motor Trend 2004 Car of the Year (USA)
Automotive Engineering International Best Engineered Vehicle 2004 (USA)
2004 ADAC Eco Test, Lowest Emissions (Germany)
First place, Öko-TREND Auto-Umwelt-Rankings (German Environmental Index)
Best Car, petrol category, ADEME CO2 Index (France)
EcoMobiListe Most Eco-friendly Car (Switzerland)

19/05/04

New Toyota Corolla Verso Achieves Top Euro NCAP Rating

Best in class performance earns five-star award

The new Toyota Corolla Verso has achieved the highest possible five-star rating for passenger crash protection in Euro NCAP testing. The seven-seat Verso, which went on sale in the UK on 1 May, emulated the performance of the Toyota Avensis by setting the highest points score in its class.

It also performed strongly in the new child protection testing, with an equal best-in-class four-star rating.

Safety was a prime concern for Toyota designers and engineers in the development of the Corolla Verso. Their "Total Safety" approach to provide the most effective active and passive safety equipment has been fully recognised by the Euro NCAP results.

Features unique to the Corolla Verso in its class include an 18-litre driver's knee airbag, the efficiency of which was well-proven by the Euro NCAP tests. Toyota has developed the technology of the system to achieve a 40 per cent load reduction on the driver's knees in the event of a frontal impact similar to the official test.

The knee airbag is one of nine airbags fitted as standard to all Corolla Verso models. Driver and passenger front airbags have dual-stage inflators, combined with a seat position sensor on the driver's side and a front impact severity sensor mounted behind the front bumper.

Also standard, and unique within the compact MPV segment, is a two-stage seatbelt reminder which activates a warning light and persistent buzzer if front seat passengers fail to buckle-up within a set period of time.

The structure of the Corolla Verso is particularly strong and rigid, using a development of Toyota's MICS (Minimal Intrusion Cabin System), originally used to great effect in the Avensis. Components are designed to help absorb and disperse energy from front, rear and side impacts, so minimising cabin deformation.

The active safety package includes a wider track, thicker anti-roll bars and the use of rebound springs - another segment first - for greater stability and improved roadholding. A new brake control system incorporates the latest ABS with Electronic Brakeforce Distribution, Vehicle Stability Control and Brake Assist.

The Corolla Verso is also the first car in Europe to offer Toyota's Cornering Assist Monitor, a front-mounted miniature camera that helps the driver "see" through blind corners at junctions by means of real time images transmitted to a centre dashboard display screen. This comes as part of the package for T Spirit models that also includes Rear View Monitor with Park Assist system, which provides images from behind the vehicle for safer and simpler reversing manoeuvres.

The Corolla Verso's impressive performance in the child protection test was helped by the excellent qualities of a Toyota-developed child seat. A triple-anchor ISOFIX system is provided for child seat attachment to the outer rear seats in the second row.

Thierry Dombreval, Toyota Motor Marketing Europe's Senior Vice President Sales and After Sales, said: "The five-star rating achieved by the Toyota Corolla Verso in the Euro NCAP tests demonstrates our strong commitment towards making cars that are not only more rewarding to drive, but are also safer."


14/05/04

Avensis Fills Window Of Opportunity

A window, door and conservatory manufacturer has switched its sales fleet to Toyota, and its procurement policy from outright payment to contract hire, in a move that looks set to prove popular with staff as well as management.

Warmseal Windows Ltd produces a range of PVCu windows, doors, conservatories and roof accessories. It has grown rapidly since its inception in 1987 to occupy four factory units on a 5 acre site at Throckley, Newcastle upon Tyne, where it employs 120 people.
The company previously ran Ford Focuses for its sales force but is now swapping these for eight 1.8 litre Avensis T3-X petrol hatchbacks, all supplied in silver. They will be used mainly within a 30-mile radius of Newcastle, covering up to 25,000 miles a year.

"The sales force were over the moon when they heard that they were getting Toyotas," says Operations Director Paul Jennison. "Not that they needed motivation, but the feeling was 'brilliant - that's the one car that would have us working that bit harder if we could'."

"We chose Toyota simply because it was so competitive cost-wise," says Mr Jennison. "For the money we felt we would be getting a better vehicle with a better spec. On the service side, while we would normally expect to keep vehicles for three years, with Toyotas we felt we would perhaps be able to extend it to four."

Another consideration was that the sales executives often needed to be able to carry heavy sample windows. "The boot provides quite a large storage space, and they can just be tipped into the back."

The contract hire deal was arranged through Toyota Financial Services, with the cars to be supplied and maintained through the Hodgson Toyota dealership in Newcastle. "We were given plenty of opportunity to get cars to try out, and both Hodgson and Toyota have been extremely helpful," says Paul Jennison.

13/05/04

Toyota At Mobility Roadshow 2004

Toyota will be continuing its support for the Mobility Road Show for the fourth consecutive year. With a total of 16 vehicles, on both static display and trackside demonstration, there is a chance for all to view and drive some of the exciting line up of Toyota cars from 17-19 June at Donington Park race circuit.

The ride and drive line up includes a Yaris T3 and T Spirit, Yaris Verso T Spirit, Corolla T3, the all new Corolla Verso, RAV4, Avensis and Previa. Visitors will be able to book a test drive of these vehicles during the show around Donington Park's race circuit. These vehicles have been adapted to allow as many as possible to experience the different Toyota products available and the excitement of driving around a race circuit.

On the static display, Yaris and Yaris Verso, Corolla (both estate and three door) and Corolla Verso, Previa, Land Cruiser and Avensis T4 Tourer will all be easily accessible to those visiting the stand with plenty of friendly help and advice readily available on the Toyota product range.

For the racing fans, there will also be a chance to see close up the Panasonic Racing Toyota Formula 1 car static display model.

The all new Toyota Corolla Verso had its official European launch at the Geneva Motor Show in March. On sale from beginning of May, the many features of this model include a number of firsts such as Easy Flat 7™ System. This allows both rows of rear seats, including headrests, to be folded and leave a flat floor without the need to remove seats from the vehicle. Other segment firsts on this model include nine airbags as standard on all model grades including a driver's knee airbag, plus the most sophisticated DVD based navigation system (available as an option) with in-car DVD entertainment system fitted as standard fit on the T Spirit grade.

Priced from £14,495 the Corolla Verso is available in three trim grades and three engine options.

Further information and advice can be obtained on the Toyota vehicle range by either telephoning 0845 275 5555, going to www.toyota.co.uk or visiting your local Toyota centre.

11/05/04

Virtual Visitors To New Site!

As foundations are laid for the new build of the Renrod Motor Group's "Meridian Project" in Trowbridge, the structure is now in place for the innovative website that will follow its progress.

The state-of-the-art motor trade development is being mirrored using modern technology to bring a visitor's view into your living room. Interested parties can follow the progress of the build, whilst enjoying VIP treatment, avoiding the elements and the muddy environment of a building site undertaking major work.

Now that the Renrod Group has commenced work on its biggest project to date, they are building up to something special. Renrod's Group Developments Manager Mike Ratcliff said, "This development will represent a colossal step forward for both the group and its customers, who will benefit enormously from all of the splendid facilities that we have incorporated into the design".

The Meridian Project is ideally situated on the outskirts of Wiltshire's growing County Town of Trowbridge. It's strategically located on a highly visible site with easy access to the surrounding towns of Westbury, Warminster, Bradford-on-Avon, Melksham, Devizes, Chippenham, Calne, Corsham, Frome, Midsomer Norton, Radstock and the UNESCO World Heritage City of Bath. Major cities such as Bristol, Swindon and other M3, M4 and M5 based towns are also within easy reach of the Meridian development.

Road access is easy for visitors to the Trowbridge site but for anyone wanting to be a virtual visitor, there are no geographical boundaries. People can drop in from anywhere in the world courtesy of this exciting website. And whilst the architects work on the building site, the web designers will be working on their site. With links to allow visitors to view the project and how it grows - from land purchase to final ribbon cutting, there is also information on careers and contact information as well 360 degree photographic views.

Paul Sanders owns Bristol based Sanders Creative Limited are responsible for designing the website in partnership with Renrod Ltd which can be viewed at www.meridianproject.com . Mr Sanders said, "This is an exciting project for Sanders Creative Limited and we wanted to build a site that was very much in keeping with the project. The Meridian Project's website will be a contemporary cutting edge site which will be very different from the average motor trade website. From looking at plans for the dealerships, you will be able to take the whole family along - it will be about more than just looking at cars. In the same way, we wanted the website to be contemporary but welcoming, we want it to be computer friendly for those that are savvy with using the internet as well as those who are not."

11/05/04

Toyota Reports Record Year-End Results

HIGHER VEHICLE SALES IN ALL REGIONS PLAY KEY ROLE

(All financial information has been prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP). Unconsolidated figures are reported according to Japan GAAP.)

Tokyo - TOYOTA MOTOR CORPORATION (TMC) announced today consolidated and unconsolidated operating results for the fiscal year ended March 31, 2004.

Toyota's consolidated financial results are reported in accordance with U.S. generally accepted accounting principles (U.S. GAAP). For the purposes of comparison, fiscal year 2003 figures have also been restated according to U.S. GAAP.

On a consolidated basis, net revenues for the twelve months ended March 31, 2004, increased 11.6 percent year-over-year to 17.29 trillion yen. Operating income reached a new high at 1.66 trillion yen, an increase of 395.2 billion yen, or 31.1 percent, over the previous fiscal year. Net income climbed 54.8 percent, or to 1.16 trillion yen. All of these figures marked record highs.

Basic earnings per share for the year was 342.90 yen, an increase of 131.58 yen over the fiscal year ended March 31, 2003.

Positive contributions to operating income included 320 billion yen in improved marketing efforts, 230 billion yen in cost reduction efforts, and a 107.0 billion yen gain from the transfer of the substitutional portion of the employee pension fund to the government. These gains offset the negative effects of changes in exchange rates (140 billion yen) and a 121.8 billion yen increase in labour costs and other expenses.

Unconsolidated net revenues and ordinary income for the fiscal year also increased, with net sales reaching 8.96 trillion yen, an increase of 2.6 percent versus last year. Ordinary income increased 2.6 percent to 915.7 billion yen.

TMC also announced a second-half cash dividend for the six months ended March 31, 2004 of twenty-five yen, an increase of five yen per share compared with the same period last fiscal year. Total dividend payout for the full year was forty-five yen per share, an increase of nine-yen year-over-year. TMC has increased its dividend for five consecutive terms, and the payout has almost doubled over that span.

Commenting on the results, TMC President Fujio Cho said, "In fiscal year 2004, Toyota's consolidated vehicle sales increased in all regions to 6.71 million units. As a result, our production reached full capacity, leading to improved profitability at our subsidiaries. Overall, operating profits of our subsidiaries have increased almost 300 percent over the past five years. Clearly, we are benefiting from our efforts to strengthen our overseas operations and create a global business model that is more resistant to market fluctuations and currency exchange risk."

In Japan, despite difficult market conditions, demand for new models like the new Raum, SIENTA, and Crown contributed to higher sales than last year. Toyota's share of the domestic market (excluding mini-vehicles) for the twelve months ended March 31, 2004 was 42.9 percent, up 0.6 percent from the previous fiscal year.

Sales in North America reached 2.10 million vehicles, an increase of 121 thousand vehicles, mainly due to the strong popularity of models including the Sienna, Lexus RX330 and Corolla.

In Europe, favourable sales, mainly of the new Avensis and other core models such as the Yaris and Corolla, resulted in total sales of 898 thousand units, an increase of 122 thousand units over last year.

Sales in other regions including Asia, the Middle East and Oceania improved to reach 1.41 million vehicles, an increase of 277 thousand units. In Asia specifically, sales increases have exceeded the market's rate of recovery since the economic crisis.
TMC also announced its forecast for the fiscal year ending March 31, 2005. Based on an exchange rate of 105 yen to the U.S. dollar and 125 yen to the euro, TMC forecasts unconsolidated net sales of nine trillion yen, ordinary income of 830 billion yen and net income of 520 billion yen.

TMC estimates that consolidated vehicle sales for the fiscal year ending March 31, 2005 will be 7.02 million vehicles.

Cho concluded by commenting on the consolidated profit outlook for the fiscal year ending March 31, 2005. "With a number of important domestic and overseas projects underway, we recognise the uncertainties we're facing in both the foreign exchange and interest rate environment. In responding to these challenges, Toyota will continue its sales and cost reduction efforts and work hard to maintain the profit levels of the fiscal year ending March 2004."

Cautionary Statement with Respect to Forward-Looking Statements

This release contains forward-looking statements that reflect Toyota's plans and expectations. These forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors that may cause Toyota's actual results, performance, achievements or financial position to be materially different from any future results, performance, achievements or financial position expressed or implied by these forward-looking statements. These factors include: (i) changes in economic conditions affecting, and the competitive environment in, the automotive markets in Japan, North America, Europe and other markets in which Toyota operates; (ii) fluctuations in currency exchange rates, particularly with respect to the value of the Japanese yen, the U.S. dollar, the euro and the British pound; (iii) Toyota's ability to realise production efficiencies and to implement capital expenditures at the levels and times planned by management; (iv) changes in the laws, regulations and government policies affecting Toyota's automotive operations, in the markets in which Toyota operates, particularly laws, regulations and policies relating to trade restrictions, environmental protection, vehicle emissions, vehicle fuel economy and vehicle safety, as well as changes in laws, regulations and government policies affecting Toyota's other operations, including the outcome of future litigation and other legal proceedings; (v) political instability in the markets in which Toyota operates; (vi) Toyota's ability to timely develop and achieve market acceptance of new products; and (vii) fuel shortages or interruptions in transportation systems, labour strikes, work stoppages or other interruptions to, or difficulties in, the employment of labour in the major markets where Toyota purchases materials, components and supplies for the production of its products or where its products are produced, distributed or sold. A discussion of these and other factors which may affect Toyota's actual results, performance, achievements or financial position is contained in the "Operating and Financial Review and Prospects" and "Information on the Company" sections and elsewhere in Toyota's annual report on Form 20-F, which is on file with the United States Securities and Exchange Commission.

30/04/04

Toyota At The Birmingham Motor Show

Key points

- UK debut of the revised Toyota Corolla
- Full line-up of current Toyota models, including the all-new Corolla Verso and the Celica and MR2 Roadster Red Collection
- Opportunity for visitors to try the legendary Toyota Land Cruiser in the rough in the 4x4 Challenge

The Toyota stand at The Sunday Times Motor Show Live will present the latest chapter in the story of the world's favourite car. The Corolla - more than 28 million sales and still going strong - will be making its first UK appearance in a revised version that offers increased youth appeal and enhanced safety and equipment specifications across the range.

The new British-built Corolla will be presented ahead of UK sales starting in the summer.
The complete Toyota UK model range will be on view with the all-new Toyota Corolla Verso, on sale from 1 May, also in the spotlight. Setting new standards all round in the compact MPV sector, the new Verso boasts the unique Toyota Easy Flat-7 system by which all five rear seats fold easily on to the vehicle floor to create a perfectly flat and versatile load area.

Other key exhibits will be the new special edition Celica and MR2 Roadster Red Collection models and the new Toyota Prius, the world's cleanest production car.
The display will also focus on some of the high technology features which have become synonymous with Toyota's cutting edge approach to in-car entertainment and communications, including seatback-mounted screens for DVD and computer games playing, Bluetooth connectivity for mobile telephones and an advanced DVD-based satellite navigation system with full map display.

Toyota models will not just be sitting beneath the spotlights looking great. For the first time at a British motor show, visitors will be able to climb behind the wheel and find out what they are like to drive, too, on a demanding off-road course. Toyota Land Cruisers, famous the world over for their exceptional performance in the toughest conditions, will be demonstrating what makes them so special in the show's 4x4 Challenge.

Senior executives and the press and public affairs team from Toyota (GB) PLC will be on hand throughout the show's press day on Tuesday, 25 May. The Toyota stand is number 8-110 in Hall 8 of the National Exhibition Centre.

23/04/04

Revolutionary Showroom For Bath's Roman Toyota

Car dealership, Roman Toyota in Bath is currently undertaking major refurbishment work to its showrooms that will provide a revolutionary experience for its customers.

Developments which will take approximately 8 weeks are due to be completed in June. The result will be an environment which is customer focused and all about comfort, enjoyment and taking your time whilst making the important decisions connected with choosing a car.

The major refurbishment which started at the beginning of April is creating a totally new-look showroom which is designed to provide a much more customer-friendly environment. On entering the showroom, customers will be greeted by a host who is there entirely to put them at ease and cater to their needs. With a range of coffees and other beverages available, coupled with comfortable seating areas, customers could be forgiven for thinking that they have entered a modern coffee shop.

From the seating area, customers can peruse literature about the cars or simply read the paper. There will be access to the internet so they can choose options from the Toyota website or find out more about the car they are interested in. There will be a safe, dedicated area for small children to play, leaving the adults free to concentrate. For slightly older children (or indeed Dads!), there will be Sony Playstation 2 consoles with motor racing games. What you won't find is high-pressure; customers will have the chance to browse and wander and they will only sit down with a sales advisor when they are good and ready.

During the refurbishment it is business as usual at the dealership which is part of the Renrod Motor Group, with the sales team working out of temporary premises during the duration of the alterations. Staff apologise to all of their customers for any inconvenience caused by the building work, but look forward to welcoming them into revolutionary new surroundings in June when the work is completed.

Jonathan White, General Manager for Roman Toyota in Bath said, "It is important to our staff to be able to provide the best possible experience for our customers. We have an outstanding team with a great deal of experience and now we will have an excellent environment to match. Making decisions about buying the right car can be difficult and our new showroom will provide a much more comfortable and less pressurised environment, enabling the customer the chance to browse and wander."

Mr White added, "We are very much looking forward to opening the doors to our new showroom, not only because of the new build but also because it will coincide with the launch of the new Toyota Corolla Verso for Roman Toyota in Bath. The Corolla Verso has been completely redesigned inside and out to ensure practicality, pride in ownership as well as all-round admiration. It has also been re-engineered to cater for a range of busy and varied lifestyles with a choice of bodystyles and highly efficient petrol and diesel engines. We hope that our new environment will encourage even more customers to come in and find out more."

Toyota have invested heavily in researching the public's feelings about car buying, finding out what they'd like to see in a new-style dealership. The results will be on show soon in Bath's Roman Toyota - one of the first of a whole new generation of "Retail Concept" dealerships.

23/04/04

The New Toyota Corolla Verso

KEY POINTS

- All new car (launched just two years after last model) to achieve best in the small MPV sector
- Unmatched flexibility and ease of use with Toyota Easy Flat-7TM, the world's first full flat-folding system for all five rear seats
- On sale in the UK from 1 May 2004
- On the road prices from £14,495 (1.6 T2)
- Three trim levels - T2 ,T3 and T Spirit
- First MPV with nine standard airbags, including first-in-segment driver's knee airbag
- New Cornering Assist plus Rear Park Assist Monitor (TV cameras) for increased safety at low speeds included in optional DVD full map navigation system on T Spirit, priced £2,300
- DVD-based turn-by-turn satellite navigation system available as an option, priced £1,350
- Three engine options, 1.6 (available in T2 grade only) and 1.8 VVT-i petrol and 2.0 D-- 4D common rail diesel
- Best-in-class insurance ratings, from 5E for 1.6 T2
- New Multi-mode Manual Transmission provides automatic and sequential operation in one system
- All models equipped with ABS and Electronic Brakeforce Distribution; Vehicle - Stability Control, Traction Control and Brake Assist standard on T3 and T Spirit grades
- Both navigation systems provide Electronic Traffic Avoidance (ETA), allowing automatic re-routing if congestion or delays are detected on a pre-programmed journey
- 2004 UK sales target of around 6,000 units; 2005 anticipated sales between 8,000 and 10,000 units

THE MAGICAL SEVEN

The new-generation Toyota Corolla Verso will challenge established perceptions of the compact MPV. A fully-fledged, seven-seat family car, the all-new Corolla Verso also offers a level of driving dynamics and quality far above that which the segment has hitherto offered.

The car benefits from wide application of new technologies, advanced active and passive safety systems and a neat and attractive design. Central to its success will be the revolutionary Toyota Easy Flat-7TM, by which all five rear seats can be folded down to create a perfectly flat load floor. No seats have to be removed and head restraints can remain in place. A simple, single motion is all that's required to fold each seat down onto the vehicle floor. No other C-segment MPV has such built-in ease of use and flexibility.

BODY AND CHASSIS - SMOOTH AND QUIET

The all-new Corolla Verso's exterior design was created at Toyota's European design studio, ED2. The car is both taller and wider than its predecessor but the new-look's smooth lines still achieve a best-in-segment Cd of 0.30. The aerodynamic shape has helped achieve a reduction in wind noise, especially around the windscreen wipers and underneath the car, and aids driving stability. New sound deadening materials and an acoustic-glass windscreen also contribute to the quiet ride.

The light and precise steering has been tuned for greater driving enjoyment. The position of the steering wheel has been changed to suit a more active driving style than in the former Corolla Verso and adjustment for rake and reach is now standard.

Built on a totally new platform, the Corolla Verso benefits from improved suspension that gives the car good stability and ride, whether there is one person on board or seven.

AUTOMATIC, MANUAL OR BOTH

The Corolla Verso is available with a choice of three engines: an entry-level 109bhp 1.6-litre VVT-i (Variable Valve Timing-intelligent) petrol unit, the responsive 127bhp 1.8-litre VVT-i petrol and a 114bhp 2.0-litre D-4D diesel engine, which delivers excellent torque and fuel economy. The 1.6 and 1.8-litre engines both comply with EURO IV regulations and the 2.0 D-4D diesel emits on average 47 per cent less particulate matter than its segment rivals.

All three engines are offered as standard with five-speed manual transmission, but the 1.8-litre VVT-i is also available with a new five-speed Multi-mode Manual Transmission (MMT) that provides a combination of automatic and sequential shifting. Fuel consumption is improved when the car is driven in automatic mode, compared to the standard manual transmission. In addition, the MMT is much lighter and more compact than a conventional automatic.

SAFETY AND SECURITY - THE WHEELS HAVE EYES!

The car's construction features Toyota's Minimal Intrusion Cabin System (MICS), the same structure that helped the Toyota Avensis establish class-leading results in Euro NCAP crash testing. It also boasts a number of segment-firsts, such as the Cornering Assist Monitor, which helps the driver "see" around blind corners by means of a front-mounted miniature camera which relays real-time images to a dashboard display screen. This system is available as a £2,300 option exclusively on T Spirit models and is combined with a complementary Rear View Monitor system and full-map DVD-based satellite navigation with Electronic Traffic Avoidance (ETA).

Nine airbags are fitted as standard (including the segment's first knee airbag) and there is a two-stage seatbelt warning system which combines a dashboard warning light and buzzer.

Top stopping performance comes courtesy of a braking system taken from the Toyota Avensis. Four discs bring the car to rest safely with the help of ABS and Electronic Brake-force Distribution (EBD). In addition, Vehicle Stability Control (VSC) and Traction Control (TRC) with Brake Assist (BA) are standard on T3 and T Spirit models.

Among the security measures adopted in the new car are an electric steering lock, an immobiliser fitted in an inaccessible position and two VIN plates on the bodyshell. A new tonneau cover hides the boot contents and can be neatly stored under the floor when not in use.

These measures make a considerable contribution to the new Corolla Verso's best-in-class insurance ratings in the UK, starting at 5E for the 1.6 VVT-i T2 model.

FLAT PACK OR BRAT PACK

Equal attention has been paid to creating an interior that meets and exceeds the high customer demands in the compact MPV sector.

Thanks to the Toyota Easy Flat-7TM system, the new Corolla Verso is the only MPV in the world in which all five rear seats can be folded flat into the vehicle floor. What's more, the folding system is the simplest to operate of all MPVs on the market: it takes just a single operation to fold down each rear seat.

The new Toyota Corolla Verso is available with the most advanced navigation equipment in its segment. The highly accurate DVD-based system, available as an option priced £1,350, is equipped with Electronic Traffic Avoidance (ETA), monitors traffic information in its route search programme and enables alternative routes to be presented if congestion or delays are detected ahead. The system also includes country guides and border displays, motorway entry/exit searches and a compass screen. There is also a high quality Panasonic audio system comprising built-in radio, CD player, amplifier and ancillary controls on the steering wheel.

The Toyota In-Car Entertainment system is standard on the T Spirit grade, comprising a DVD player connected to five-inch LCD screens installed in the back of the front seat headrests. The system can also be connected to game consoles and can play several disc formats, including VCDs, audio CDs and even MP3 files, ideal for keeping the family's own brat pack quiet.

THE NEW COROLLA VERSO AND THE UK MARKET

The new Corolla Verso will be available in the UK from 1 May and sales of about 6,000 units are expected for the remainder of 2004. In 2005, 8,000 to 10,000 sales are anticipated. Across Europe, Toyota expects to sell 52,000 units of the new model this year, in addition to 13,000 of the current version.

Toyota expects the sales split between the different engine choices to be 65 per cent 1.8 VVT-i, 25 per cent 2.0 D-4D and 10 per cent 1.6 VVT-i. The breakdown of grades is expected to be T3 55 per cent, T Spirit 30 per cent and T2 15 per cent.

UK range and pricing

The entry level model is the 1.6 T2, the only version to be offered in the UK with the 109bhp 1.6-litre VVT-i engine. The 1.8-litre VVT-i petrol and 2.0-litre D-4D diesel models are available in T2, T3 and T Spirit grades, the 1.8 cars additionally offered with the option of Toyota's new Multi-mode Manual Transmission.
The three equipment levels feature the following items as standard equipment:

T2 T3 - adds T Spirit - adds
Seven seats with Toyota Easy Flat-7™ system Five-spoke 16-inch alloy wheels with locking nuts Eight-spoke 16-inch alloy wheels with locking nuts
Colour keyed front and rear bumpers and door handles Electrically adjustable, heated and retractable colour keyed door mirrors In car entertainment system with DVD player and headrest-mounted screens
Electric front windows with anti-trap system Front and rear electric windows Roof rails
Six-speaker audio system with CD player Cruise control Chrome trim detailing
Push Button Start System Leather steering wheel and gear knob trim
Roof-mounted antenna Unique seat and door trim
Auxiliary audio controls on steering wheel Electrochromic rear view mirror
Leather-trimmed gear knob Automatic air conditioning
Tilt and telescopic steering wheel adjustment Front fog lamps with auto-cancel function
Manual air conditioning Intermittent wipers with rain sensor
Optitron instrument display Vehicle Stability Control with Traction Control and Brake Assist
Chrome interior door handles Arm rest for driver and front passenger
Driver and passenger front, side and Curtain Shield airbags
Driver knee airbag
ABS with Electronic Brakeforce Distribution
Remote central double locking
ISO-FIX child seat fixings
Rear fog lamps with auto cancel function

The move from 1.6 to 1.8-litre power adds £500 to the price, with the move from 1.8-litre petrol to 2.0-litre diesel adding £1,000. The Multi-Mode Manual Transmission on the 1.8-litre adds £500. The move from T2 to T3 grade carries a £2,000 premium, while that from T3 to T Spirit adds a further £1,800. Full launch price details and UK insurance groups are given in the table below.

MODEL ON-THE-ROAD PRICE INSURANCE GROUP
1.6 VVT-i T2 £14,495 5E
1.8 VVT-i T2 £14,995 7E
1.8 T2 with MMT £15,495 7E
2.0 D-4D T2 £15,995 6E
1.8 T3 £16,995 7E
1.8 T3 with MMT £17,495 7E
2.0 D-4D T3 £17,995 6E
1.8 T Spirit £18,795 8E
1.8 T Spirit with MMT £19,295 8E
2.0 D-4D T Spirit £19,795 7E


15/04/04

East Midlands Paramedics Get RAV4s

Six Toyota RAV4s have joined East Midlands Ambulance Service, following a successful year-long trial. The 4x4s will be among 40 Fast Response Vehicles (FRVs) in the service's 490-strong fleet, operated by paramedics and carrying a full range of emergency equipment.

"The vehicles will be deployed across the East Midlands area and used off-road in the Peak District, Sherwood Forest, at sports grounds and so on," said EMAS's Fleet Manager Andrew Potter.

Replacing Renault Scenics and Ford Mondeos, this is the first time that Toyota has been represented in the mixed EMAS fleet. "A long-term demonstrator RAV4 was operated and subsequently acquired by the NHS Trust in 2003," said Mr Potter. "The main essentials required were reliability, acceptable performance, load-carrying ability, good working environment and fuel economy. The RAV4 met all these criteria during the demo period."

The vehicles were purchased from Inchcape Nottingham and converted for their role by Woodway Engineering of Coventry. They are expected to operate for five years before replacement.

"Though these vehicles were not purchased under Toyota Fleet's Bluelight Blueprint programme, we understand that future business will be by that route," said Andrew Potter.

Bluelight Blueprint is a scheme designed to develop bespoke marked cars for the emergency services. Its aim is to ensure that official requirements for reliability, performance and safety can be met at the lowest possible outlay. Toyota Fleet has highlighted the frontline potential of the RAV4, as well as its Land Cruiser and mid-range Avensis vehicles, as part of the programme.

The 2.0-litre petrol-powered RAV4 with manual transmission offers users 147bhp, maximum speed of 115mph, acceleration to 62mph in 10.6 sec, combined-cycle fuel economy of 32.5mpg and emissions of 207g/km.

"The RAV4 has shown its merits in terms of reliability, performance and cost-effectiveness on trial with East Midlands Ambulance Service," said Toyota Fleet's General Manager Jon Pollock. "We're pleased that this has led to an order for six frontline vehicles, and are confident that the RAV4s will prove reliable workhorses in this important role."

14/04/04

So Hot, So Cool: The Toyota Celica And MR2 Roadster Red Collection

The Toyota Red Collection promises to be the hottest sports car deal this spring, featuring two new highly desirable special edition models. The Celica and MR2 Roadster Red Collection provide plenty of street presence and exclusivity at on-the-road prices that offer great value for money.

The Celica Red Collection makes an impact with its 17-inch multispoke alloy wheels and T Sport-style rear spoiler. A close-up look reveals a red Celica silhouette on each wheelcap and dedicated Red badging by the side indicator repeater lights. It's in the cabin that the car reveals its "red" credentials, fitted with deep red leather door trim and upholstery. The specification is based on the current Celica Style model and includes alloy-effect sports pedals and a six-speaker sound system with CD player and subwoofer.

It is available in two colours, Astral Black and Crystal Silver metallic (£350 for metallic paint finish). The on-the-road price is £18,645, just £500 more than the Celica Style even though the additional features have a combined value well above £1,000.

The MR2 Roadster Red Collection also features a rich red leather interior, plus a stand-out-from-the-crowd red soft top roof with heated rear screen. A Sable metallic paint finish and the special Red badging are also included in the styling package. It is available at £17,995 on the road.

The MR2 Roadster offers superbly balanced handling for pure driving enjoyment. Its mid-mounted 1.8 VVT-i engine is matched to a slick six-speed manual transmission and can power the car from nought to 62mph in eight seconds.

Both Red Collection models are on sale now and are covered by Toyota's regular three-year/60,0000-mile warranty.

02/04/04

Vibrant Value From The New Toyota Corolla Collection

The new Corolla Collection is a special version of Toyota's best-selling model, benefiting from higher specification at an excellent value for money price. Packed with extra features worth in excess of £1,100, it actually costs less than the current T3 grade model on which it is based.

The Corolla Collection is available now in three-door hatchback body style, with a choice of 1.4 and 1.6 VVT-i petrol engines, the 1.6 additionally offered with automatic transmission. Owners can choose from a range of nine exterior colours.

The special edition model benefits from the addition of a number of desirable equipment and styling features on top of the regular T3 specification. These include parking sensors that are colour-matched to the rear bumper, a six-disc CD autochanger in place of the T3's single-slot system, new-design 15-inch alloy wheels and tasteful chrome detailing on the rear bodywork. The model is also marked out by special Collection badges, positioned on the front wing next to the side repeater indicator lamp.

In addition to the special features, the special edition specification also includes air conditioning, split-folding rear seats, remote central locking with double locking, body colour-matched bumpers, door handles, mirrors and side protection mouldings, front fog lamps, electrically adjustable door mirrors, trip computer and electric front windows.
On-the-road prices for the new Toyota Corolla Collection are given below.

MODEL PRICE
1.4 VVT-i £11,495
1.6 VVT-i £11,995
1.6 VVT-i automatic £12,995

26/03/04

Yaris Soars Into The Blue

The Toyota Yaris is being given added driver appeal with the launch of the Yaris Blue. On sale from 1 April, Yaris Blue offers special styling and equipment specification at a high value for money price. Three and five-door versions are being launched with a choice of 1.0 and 1.3-litre VVT-i petrol engine power. As befits its name, Yaris Blue will be finished in one of three blue metallic paint finishes: Ice Blue, Carlo Blue or new Twilight Blue, exclusive to this model. The bumpers and door mirrors are colour-keyed and a chrome finisher on the tailpipe adds a distinctive touch. The 1.3 versions ride on eight-spoke alloy wheels, while the 1.0 models are fitted with exclusive-design wheel trims.

In the cabin the blue theme continues in the upholstery, door trims and the contrasting blue stitching on the leather steering wheel trim. Both the scuff plates and carpet mats feature the "Yaris Blue" badging. Carbon fibre-style inserts add a sporty touch to the dashboard and doors and the gear knob has a chrome and leather finish. Auxiliary audio controls mounted on the steering wheel provide added convenience.

The specification of the new Yaris Blue builds on that of the current Yaris T3 with extra features that together are worth more than £900. However, on-the-road prices for Yaris Blue are only marginally higher, starting at £8,945 for the 1.0 three-door model.

The Toyota Yaris has enjoyed huge success since its launch in 1999, its European sales reaching record highs year after year and more than 141,000 units being sold in the UK alone.

22/03/04

Software Company Finds Toyota A Perfect Fit

An IT company recently described as one of the fastest-growing in the north-west has switched its fleet to Toyota, with the purchase through Toyota Financial Services of 24 Avensis T2 2.0 litre diesel hatchbacks for its Customer Services team.

Cheshire Datasystems Limited of Stockport supplies the insurance industry with broker software, CDL Classic, a complete quotation and back-office administration package including web-integration. Founded over 25 years ago, CDL now has some 200 staff, an annual turnover of more than £10 million and an enviable customer list including HSBC General Insurance Services, Marsh, Willis and many other leading national and international brokers.

Its Customer Services team consists of both Customer Relationship Management staff and Technology Engineers and, in the interests of both fairness and management simplicity, its policy is to provide the same make and model of vehicle on the company car scheme.

The fleet previously consisted of Ford Mondeo cars, but when CDL reviewed its requirements only one vehicle met its updated criteria - the Toyota Avensis.

"We wanted something with a proven safety record; a family hatchback, both for the convenience of the staff and also because of their resale value; diesels for economy, and specifically the new European D-4D engine, which is not only a superb diesel unit, but also affords a tax benefit to the company car driver in not attracting the usual three per cent diesel surcharge," says Gary Johnson, who heads Customer Services.

"The Toyota Avensis had everything we required, and it's a brand new model with good potential resale value. We also had a major positive reaction from all the staff when we presented the proposal to them," says Mr Johnson.

Annual mileages vary from 15,000 to 50,000 as the Stockport-based field staff attend customers nationwide, but CDL intends to conduct periodic reviews and switch vehicles around to ensure that they age reasonably consistently. The three-year hire-purchase arrangement through Toyota Financial Services will allow the company to decide after that period whether to renew vehicles or keep them for a further year.

"We're an independent company with a firm policy of re-investment," says Gary Johnson. "Rather than be tied into a leasing agreement we prefer to leave our options open and have the flexibility to react should business or tax laws change.

"We approached Toyota for financing on the basis that a manufacturer is there primarily to make money from its products so would offer a better interest rate than a bank, as I believe we have concluded with TFS. Having financial services attached to the manufacturer complemented the whole arrangement."

Maintenance will be through local Toyota dealership Culvers Toyota of Denton, part of the Smith Knight and Fay Group. Mr Johnson added that Toyota Fleet had been easy to contact and helpful in dealing with any issues that had arisen.

"CDL has a very clear idea of what it requires and a refreshing approach to fleet management," says Jon Pollock, General Manager of Toyota Fleet. "We're very pleased that the Toyota Avensis is positioned to meet its needs so exactly, and that Toyota Financial Services has been able to offer the sort of deal the company required."

19/03/04

UK Perimeter Charity Drive In Toyota Prius For Cancer Research

With the help of Marshall Toyota, Peterborough, Tim Cox (28) a teacher from Parnwell Primary School, along with Dan Spence (24), a musical student from Peterborough Technical College will be attempting a drive around the perimeter of the UK to raise money for Cancer Research.

Marshall Toyota will be providing the recently launched Toyota Prius as well as fuel for the journey. The Prius is the world's first and most successful hybrid power vehicle and the new generation model launches the ultra clean and efficient Toyota Hybrid Synergy Drive. All this should mean that the fuel bill will be kept to a minimum.

"With research developing so quickly, funding is always desperately needed," commented Tim Cox. "We've organised several fund raising events and I am really looking forward to the opportunity to drive the Prius. All donations will go to Cancer Research. We hope to raise over £1500 and are already on track to exceed this amount."

The route the pair has planned is a total of 4,613 miles (excluding the two ferry crossings on the way). The charity drive starts on 3 April in Hunstanton, Norfolk after 10am. The Prius will be very recognisable with its Marshall Toyota livery, and Tim and Dan welcome donations before the start of the trip.

Their journey will take them southwards in a clockwise direction around the UK perimeter, where they will be collecting postcards from the resorts along the way. Both Tim and Dan will be camping for most of the trip and will be relying on food hampers donated by Asda, Tesco, Sainsbury's and Waitrose.

They expect to average a speed of 40mph for 10 hours a day and are allowing 14 days for the journey. The fundraising will of course continue throughout their trip through local advertising and daily contact. Anyone wishing to make a donation, can do this online at www.ukchallenge.co.uk or at one of the other fundraising events listed below.

Saturday 20 March - Collection outside Asda at Rivergate Centre, Peterborough
Sunday 21 and 28 March - Car Boot Sale at Whittlesey Showground, East Delph
Thursday 25 March - Concert at Costa Coffee Shop at Bridge Street, Peterborough
Friday 26 March - Collection outside Boots entrance, Queensgate, Peterborough

15/03/04

Off-Road First Responders Crack It With Toyota

A volunteer Community First Responder team which provides emergency cover for walkers and other users of the remote Staffordshire moorlands is making good use of a new Toyota Land Cruiser LC2 - now that an intensive off-road course has allowed drivers to improvetheir ability to rescue people trapped in difficult access areas.

The volunteers who make up Wetton & Alstonefield Community First Responders recently won a Queen's Golden Jubilee Award for their work. Only the second self-funding team of its kind in the UK, its 25 members stand by round the clock ready to respond to any type of medical emergency.

In a month they can receive as many as 20 calls, so the volunteers need to be able to drive in rugged terrain inaccessible to regular ambulances, and often snowbound in winter.
Their previous vehicle was an elderly Jeep Cherokee and, because most of the responders were untrained in off-road driving, they often had to leave it on the nearest road and proceed on foot, losing valuable time and carrying capacity.

"We're delighted with the Land Cruiser," said the team's co-ordinator John Clarke. "It fulfils our requirements exactly and everybody likes driving it because it's so easy." The team had considered all the appropriate 4x4s on the market. "One of us already had a Colorado and had been impressed by it, and we all knew Toyota's reputation for reliability."

The 3.0 litre diesel automatic was bought outright with the help of one of the first grants for a vehicle to be agreed by the Countryside Agency, the government-funded body set up to improve the quality of rural life. The grant followed a partnership agreement from eight Staffordshire parish councils.

Stoke-on-Trent Centre Pinkstone Toyota supplied the Land Cruiser at cost, and the £25,000 grant, plus another £10,000 raised among the community, allowed the paramedics to have it fitted out to their own design, including satellite navigation, 'blues & twos', an extended spinal-board stretcher, and racking for a wide range of resuscitation and other medical equipment. "It's a professional vehicle!" said John Clarke.

Sponsor Pinkstones will service and maintain the Land Cruiser free for the next three years. And to cover the training issues, Toyota Fleet and Pinkstones set up a comprehensive two-day training course for the responders at local quarry Trentham Gardens. Twenty members of the response unit, as well as some Staffordshire Ambulance staff, received instruction from Toyota's 4x4 trainers Powertrain.

Two Toyota Land Cruisers, an Amazon, two Hilux's and a RAV4 were made available for the event. The responders honed their skills driving the vehicles in conditions even more challenging than those on the moorlands, including a daunting 60ft vertical 'death slide'.

"We were very impressed with the training course, which was well organised and highly successful," said John Clarke. "All the vehicles performed extremely well, everybody was able to do it and we all came away buzzing. The event also turned out to be a valuable team-building exercise."

"Everyone was so enthusiastic once they realised just what these vehicles could do, and what they themselves were capable of as drivers," said Pinkstone Toyota's Business Centre Manager Martyn Davies. "Before the course, four-wheel drive capability had meant getting their vehicle onto a grass verge! The team needed a real 4x4 and now they have one - and the individual ability to get the best out of it."

09/03/04

Toyota And Ford Conclude Licensing Agreements For Hybrid System And Emissions Purification Patents

Tokyo-TOYOTA MOTOR CORPORATION (TMC) and FORD MOTOR COMPANY (Ford) announced today the conclusion of licensing agreements for hybrid system and emissions purification patents.

Under the agreements, TMC hybrid system control technology patents, among a number of TMC patents resulting from TMC's hybrid system development, were licensed for use in Ford's own hybrid system, which is under development. Ford and TMC have agreed upon the terms and conditions of the licenses in good faith.

Ford remains committed to continuous fuel economy and emissions improvements, working to achieve environmental sustainability without compromising the performance, safety, features and convenience customers expect. Ford's own hybrid system will feature more than 100 unique patents and this year, Ford will introduce a hybrid-electric version of its popular Escape sport-utility vehicle. It will be the world's first full hybrid SUV when it is introduced later this summer.

TMC, which launched the Toyota Prius as the world's first mass-produced hybrid vehicle in 1997 and has now sold more than 200,000 hybrid vehicles worldwide, is committed to helping preserve the Earth's environment and has openly pursued a policy of broadly sharing its environmental technologies. In 2002, for example, TMC and Nissan Motor Co., Ltd. concluded a basic agreement on the long-term, continuous transaction of hybrid systems including technical cooperation.

Hybrid vehicles, which have been characterized by their environmental performance in terms of clean emissions and being low producers of CO2, are evolving in terms of driving performance. Thus, their demand is increasing as vehicles of new appeal for the new century.

At the same time, Ford and TMC concluded an agreement that covers licensing a variety of each company's emissions purification technology patents for lean-burn engines. TMC patents licensed to Ford and Ford group companies involve TMC's NOx storage reduction three-way catalytic converter system applicable to lean-burn engines, such as direct-injection gasoline engines or diesel engines. Ford patents licensed to TMC and TMC group companies involve NOx control and Direct Injection Spark Ignition (DISI) technology.

Toyota and Ford intend to promote their environmental technologies-both in-house and by licensing them to other manufacturers upon request-to contribute to the preservation of the global environment.

18/02/04

Off-Road Sports Car From Toyota To Star At Geneva Motor Show

New Toyota Concept Car Responds To Desires of The Drivers Of Tomorrow

Like a full-size remote-control toy buggy, the outrageous Motor Triathlon Race Car (MTRC) is Toyota's response to future customer demands. A tandem two-seater that combines off-road ability, sports car performance and motor sport derived high technology, the MTRC shows that Toyota is now targeting not only the customers of today, but also tapped into what will appeal to future generations.

The MTRC was designed and built at Toyota's European design studio, ED2. It is propelled by four in-wheel electric motors powered by a Toyota fuel cell stack, enabling the stylists much more freedom when designing the shape of the car than a conventional internal combustion engine and four-wheel drive transmission would allow.

MTRC has been conceived from the outset to compete in three different environments, as if in an automotive triathlon: off-road, race track and city street circuits. That combination of tracks might seem unusual, but it is common place to the millions who play and enjoy car racing computer games where part of the attraction is dramatic, high speed dicing through varied, realistic environments.

No surprise then that the MTRC will be available to 'drive' in the upcoming Gran Turismo 4, the latest version of the massively popular video game developed by Sony Computer Entertainment and Polyphony Digital. Visitors to the Toyota stand at the Geneva Motor Show (4 - 14 March) will have a chance to try a preview of the game featuring the MTRC.

16/02/04

New Toyota Prius Sales Power Ahead

The sales performance of the new Toyota Prius has got off to an exceptional start in the UK, with motorists quick to respond to its unparalleled combination of clean performance, fuel efficiency, style and practicality. Since order books opened, more than 700 new Prius have been snapped up.

This figure is well ahead of the 149 previous generation Prius sold last year and is already within a few units of the 2003 sales total of the Honda Civic IMA, currently the only other hybrid power car available in Britain. Prius is already well on its way to achieve its 1,600 UK sales target in its first year.

The UK experience follows the new Prius's phenomenal success in other markets. Advance orders in North America and Japan were around 27,500 and first month sales in Japan were six times the target figure. Demand in the USA has been so strong, Toyota increased production at its Tsutsumi factory by 31 per cent in December.

The rapid success of new Prius reflects the quantum leap the car has achieved in both performance and design. The Toyota Hybrid Synergy Drive system which powers the car delivers exceptional fuel economy and low emissions through its combination of a conventional 1.5-litre petrol engine with a compact but highly efficient and powerful electric motor. Fuel consumption of 65.7mpg is attainable in combined cycle driving, while in urban driving the figure is 56.5mpg, better than even the most frugal compact diesel cars. In terms of emissions levels, the Prius is the world's cleanest car on public sale, with nitrogen oxides and hydrocarbons levels substantially below Euro 4 standards.

These benefits are not at the cost of performance: the Prius can move from nought to 62mph in less than 11 seconds and has an impressive 400Nm of torque on tap from nought to 1,200rpm.

Although the new Prius makes extensive use of advanced technologies in its engine, transmission and braking systems, it is as simple - if not simpler - to drive than a standard car. It is also a regular medium-size family hatchback that is not compromised in terms of passenger or luggage space and which is handsomely styled, inside and out.

Toyota GB PLC Commercial Director Paul Philpott said: "The astonishing response new Prius has received from both the British media and motorists marks a watershed in people's perception of alternative power systems. They have recognised the substantial advances Toyota has made in clean performance and efficiency, without sacrificing the qualities of ease of use, style and comfort demanded by today's drivers.

"I am confident that the early sales momentum generated by Prius will continue. Our only problem now may be sourcing enough vehicles to meet the demand!"

The Prius is available in three grades - T3, T4 and T Spirit - with on-the-road prices from £17,495. The on-the-road price does not include the grant support available for new Prius through the Government's PowerShift programme.

12/02/04

I'm A Car Salesman… Get Me Out Of Here!

Chris Holmes, Sales Executive at Warminster's Roman Toyota was arrested on Wednesday 4th February for persistent speeding offences.

He was apprehended by two members of Warminster Constabulary whilst trying to make a quick getaway from the Victoria Road showrooms. He was read his rights by PC Tim Robbins before being handcuffed and escorted to the police riot van outside. Driven through the streets of Warminster in the back of the caged vehicle, Chris was delivered by the constabulary to the Westbury Hotel. Here he joined other local "criminals" who had been apprehended throughout the morning.

His jail mates for the day included - Kev Scott of 3TR FM for crimes against the music industry; Gary Hibdidge of HSBC for stealing sweets from children; Charles Goodbody of Middleton & Upsall for political incorrectness; Phil Seddon Town Crier for causing a public nuisance; John Agate President of the Wessex Chamber of Commerce for impersonating the president of the Chamber of Commerce; Kate Little of the Wiltshire Times for crimes against fashion; Steve Dudley headmaster of Kingsdown Community School for misappropriation of sports college funds; Wayne Harridge of Harridges gym for encouraging people to take up new years resolutions; and Donna Pease, landlady of The Old Bell Inn for selling flat beer.

But it was all for a good cause - the novel "Jail & Bail" event, new to Westbury was kindly sponsored by Warminster's Roman Toyota and the "criminals" were all raising £500 bail for The Forever Friends Appeal before being released. After a morning of frantic phoning to family, friends and colleagues, Chris personally raised £511 towards the overall total which currently stands at £5500 and the money and pledges are still coming in!

Chris Holmes said, "It was a great way to raise money for such a good cause. Roman Toyota was proud to be sponsoring this new event for Westbury and I am really grateful to everyone who donated money to help me raise my bail. The Royal United Hospital cares for all of our staff and customers and everyone was delighted with how much money we all raised to help The Forever Friends Appeal fund equipment."

Event Officer for The Forever Friends Appeal, Kirsty Bowron said, "It was a fantastic day and after the success and fun that everyone had, we are hoping to take a similar event to each town. Some of our jailees have already nominated their friends to take part, so it could be you! The Westbury Hotel made a very comfortable and welcoming jail and the staff were lovely. We are very grateful to Roman Toyota for sponsoring our first "Jail & Bail" and to everyone who took part. They all surpassed our wildest expectations and we are very grateful to them for their hard work and to everyone who sponsored them".

The Forever Friends Appeal has a calendar of exciting events planned for the year ahead. If you are interested in taking part, or if your company would like to sponsor an event, contact The Appeal on 01225 825691.

Note: Launched in October 1999, The Forever Friends Appeal has raised and helped secure over £4.4 million to provide state-of-the-art diagnostic equipment & treatment facilities, and is also helping fund other major projects at the Royal United Hospital. Money raised by the Appeal is radically improving facilities particularly in the areas of Children, Cancer, Cardiology and Critical Care - the four main areas of the new building, as well as telemedicine links with the local Community Hospitals.

With a target of £10 million, The Appeal complements the £39.5 million funding received from the government to redevelop the RUH in three phases. Phase one and two - the main 'heart' of the RUH and the Older People's Unit were completed early last year. The final phase of the A&E Unit was completed in June 2003 and is doubling the capacity of patient's being able to be treated.

The Appeal is a major task, but with local and regional support we will achieve our target, and enable the RUH to provide the best possible level of acute care to the 500,000 people in Bath, North East Somerset and West Wiltshire.

09/02/04

Toyota Pull Is No Pushover

UK contestants haul RAV4s in icy Canadian endurance challenge

Icy weather in Britain is nothing compared to the conditions being encountered in the 2004 Fulda Tyres Challenge, an endurance contest taking place in Arctic Canada. Luckily the international teams competing in the challenge all have the benefit of Toyota-supplied RAV4s in which to follow the course, along the legendary Yukon gold rush route and Alaska Highway.

Set in the Yukon territory of Canada, the Fulda Tyres Arctic Challenge is one of the toughest events in the world, designed to test the physical and mental limits of each competitor. But before anyone could get too comfortable behind the wheel, there was a small matter of hauling the vehicles along an ice-covered road. First challenge in the seven-day trial was to pull a RAV4 along the main street of Whitehorse, where the temperature was a numbing minus 22 degrees centigrade.

Two two-man teams represented the UK. Gill Watson, 39, from Chellaston, a past winner of the BBC's SAS: Are You Tough Enough? programme, partnered Royal Commando Gary Bullen, also 39, from Falmouth, and Barry Nutley, 59, a sales representative from Bridgnorth, competed for the Great Britain Hi-Q team alongside 28-year-old marketing professional Clare Dawson, from Reading.

After the Toyota-pulling, Gill and Gary were sixth and Barry and Clare the last of the nine pairs taking part. Ahead lay more outward-bound adventures, including off-road driving, cross-country skiing, skidoo racing and ice climbing. At the end of the event Gary and Gill were in sixth position with the winning team from Canada receiving two Klondike gold nuggets worth around £2,000.
The Fulda Tyres Challenge ably demonstrates the RAV4's robust character, but the car - Europe's best-selling SUV - is just as much at home on conventional roads. UK motorists can choose between stylish three and five-door models powered by 2.0 VVT-I petrol or 2.0 D-4D common rail diesel engines. On the road prices start at £16,008, including Toyota's three-year/60,000-mile warranty.

26/01/04

The New Toyota Corolla Verso

- All-new Corolla Verso model, on sale in the UK from May 2004
- Public premiere at the Geneva Motor Show, 2 March
- Seven-seat compact MPV for the C-segment
- Unique in class, all five rear seats fold flat into vehicle floor to provide flat load floor
- High standard specification to include full complement of active and passive safety systems
- Designed and engineered for Europe and built in Europe
- Exclusive production by Toyota Motor Manufacturing Turkey (TMMT)
- Exterior styling designed at Toyota's ED2 design centre in the South of France
- Corolla Verso to join Avensis, Corolla and Yaris in Toyota's core European product line-up
- UK specifications and engine options to be announced later

Toyota will unveil its all-new Corolla Verso model at the Geneva Motor Show in March, ahead of sales across Europe starting in May this year. The all-new car will make a quantum leap in design, versatility, ease of use and quality, areas of prime concern to motorists in the highly-competitive compact MPV market.

The new Corolla Verso will join the Avensis, Corolla and Yaris models at the heart of Toyota's core European product line-up, demonstrating Toyota's commitment to further success and expansion in the European market. The Corolla Verso aims to attract a new type of customer: not only is it a well-designed car which will support their demanding lifestyles, it is versatile and flexible without compromising on style.

All versions of the new Corolla Verso will be equipped with seven seats and, uniquely in its class, all five rear seats will fold into the vehicle floor to provide a flat load area, unlike any of its rivals. This avoids the awkward and time consuming process of having to remove seats from the car - and store them safely - if extra load-carrying capacity is needed.

The action of folding the seats is also simpler than in any other rival vehicle, requiring just a single operation for each one. The seats are the lightest in their class, making the folding process easier for all users.

The exterior styling of the new Corolla Verso was created at Toyota's ED2 design centre in the South of France, specifically to appeal to European tastes. In design terms, the car presents distinct upper and lower sections. The lower part is influenced by robust SUV cues, reflected in the prominent wheel arches, substantial rocker panels and deep front bumper section, while the upper section gives the car a dynamic stance, characterised by the curving roof line and angled C-pillar with rear quarter-light.

Contemporary Toyota details include a more prominent bulge on the bonnet around the Toyota badge and rear lamp clusters that wrap around the rear quarter panel in an inverted "L" shape. In addition, the new Corolla Verso integrates the front grille and bumper into a single part. The leading edge of the bonnet is located as far back as possible, which not only gives a smoother appearance but also helps improve pedestrian accident protection.

The cabin is a perfect expression of Toyota's fundamental principle of superior quality. Fit and finish are perfected to new levels with the gaps and clearances between some components reduced by 90 and 40 per cent respectively. High quality materials are used throughout, with a combination of metallic finishes to accentuate the centre console. The design uses geometric shapes and three-dimensional elements to give the cockpit a well-defined arch-like form.

Attention to details includes careful location of the door hinges and an airtight seal around the lock to give the door closing action a reassuringly solid feel and sound.
The Corolla Verso will be built exclusively at Toyota Motor Manufacturing Turkey's facility at Adapazari, which is also home to Corolla saloon and estate car production.
Details of UK specification, trim grades and engine options will be announced later, but the new Corolla Verso is set to benefit from class-leading active and passive safety systems, new levels of versatility and a high level of comfort and convenience features as standard.

22/01/04

Treble Honours For Toyota At Fleet Excellence Awards

Toyota Avensis acclaimed New Fleet Car of the Year

The Toyota Avensis has been named New Fleet Car of the Year in the 2004 Fleet Excellence Awards. The Avensis emerged the top-rated vehicle among all those voted for by fleet managers across the UK.

The awards, hosted by industry titles Fleet Management and Fleet Week, also saw the new Toyota Prius named Eco Car of the Year and Toyota honoured as Eco Manufacturer of the Year. Further reward was earned by the Toyota RAV4, which was highly commended in the Small 4x4 category.

The Avensis, launched in spring 2003, was praised for both its competitive list price and its formidable whole life costs profile. Particular attention was drawn to the car's unmatched performance on running costs, regardless of the engine chosen, taking into account elements such as insurance, repair costs, servicing, lease rates and carbon dioxide emissions. The 2.0-litre D-4D common rail diesel engine was also praised as the first engine in its class to meet Euro 4 emissions standards, so avoiding the three per cent diesel car tax penalty for company car drivers.

The Avensis also performed strongly thanks to its generous specification and its class-leading safety performance, having achieved five stars and the highest score in its segment in Euro NCAP passenger safety crash testing.

In the words of Fleet Management and Fleet Week: "In what is a highly competitive and dwindling market, few carmakers have targeted an upper medium car at fleet as brilliantly as Toyota has with the Avensis."

The new Toyota Prius was voted Eco Car of the Year, winning much praise for the clean yet competitive performance from its Hybrid Synergy Drive powertrain, which combines a petrol engine with an electric motor for exceptionally low emissions and excellent fuel economy.

The Prius was also commended for running costs that are in line with conventional diesel-powered D-segment models, its attractive design, clever packaging and its use of advanced technology for features such as the Bluetooth mobile phone interface and DVD-based satellite navigation with touch-screen operation. The new Toyota Prius went on sale in the UK earlier this month and orders are already exceeding expectations.

The significant advances made by Toyota with the Prius contributed to Toyota taking the Eco Manufacturer of the Year title. This award also reflected other aspects of Toyota's clean engine technology that have already reached the marketplace, including the Euro
4-compliant 2.0-litre D-4D engine and the 2.0-litre D-CAT unit, the world's cleanest production diesel engine. The introduction of D-CAT in the Avensis in autumn 2003 marked a watershed in diesel engine performance, achieving particulates and nitrogen oxides emissions levels up to 90 per cent lower than Euro 4 requirements.

The RAV4, Europe's best-selling SUV, rounded off Toyota's success, gaining its commendation for its "rock solid residual values, cracking engines and decent styling".
Jon Pollock, General Manager for Toyota Fleet, said: "These awards are particularly satisfying for Toyota as they directly reflect the opinions of the country's fleet managers. In the Avensis and the Prius we have exciting new products that continue to push forward industry standards and which deliver exceptionally strong rewards for fleet operators."

15/01/04

Focus On Style, Quality And Equipment For 2004 Model Year Toyota Avensis Verso


- New styling and equipment for 2004 model year Toyota Avensis Verso
- On sale in UK from 2 February
- On-the-road prices from £18,513
- New grades T3 and T Spirit replacing previous GS and GLS
- Front side airbags and Curtain Shield airbags fitted as standard
- Choice of 2.0-litre VVT-i petrol and 2.0-litre D-4D common rail diesel engines
- 2.0-litre VVT-i engine now complies with Euro IV emissions standards, well ahead of 2005 enforcement
- Automatic air conditioning and Optitron instrument display fitted as standard
- Auxiliary audio system controls added to steering wheel
- Turn-by-turn satellite navigation standard on T Spirit and option on T3 grade, now with ETA (Electronic Traffic Avoidance)
- DVD-based navigation with full colour mapping and touch-screen operation available as an option on T Spirit grade, incorporating Rear View Monitor system with Park Assist
- Revised interior upholstery, new titanium-effect trim detailing and chrome-finish door handles
- Seven body colour options, including five new shades
- New-design wheel trims for T3
- New-design 16-inch alloy wheels for T Spirit
- Option pack comprising twin sunroof with manual front section and electric rear and Vehicle Stability Control (VSC) with Traction Control (TRC)
- Insurance groups unchanged - 8E for diesel models and 9E for petrol models

INTRODUCTION

The Toyota Avensis Verso, the stylish and dynamic alternative to boxy compact MPVs, has been restyled and given an improved specification for the New Year. Available from 2 February, it offers both good looks and practicality for owners looking for a more versatile alternative to conventional family saloons and hatchbacks.

Launched in August 2001, the Avensis Verso seats up to seven in three rows of seats. The rear two rows are multi-adjustable for flexible arrangements of seating and load space. They can also be removed completely, expanding the load capacity to more than 2,400 litres, loading to the roof.

STYLING REFINEMENTS

From the outside, the revised Avensis Verso can be distinguished by its new front and rear bumper sections, bolder front-end design with new headlamps and grille, and new clear lens lamp clusters at the rear.

New-style wheel covers have been introduced for the T3's 15-inch wheels and there are new-design 16-inch alloy wheels fitted as standard to the T Spirit.

The fresh look extends to five new body colour choices: Astral Black, Argenta (silver) metallic, Regency Red metallic, Acier Blue metallic and Lagoon Blue metallic. Pure White and Island Green metallic are carried over from the previous range. In the cabin, darker "Blencathra" fabric upholstery is now fitted as standard and smart titanium-effect trim detailing and chrome interior door handles have been fitted.

SIX AIRBAGS AS STANDARD

The all-round safety performance of the Avensis Verso has been strengthened with the introduction of front side airbags and Curtain Shield airbags as standard equipment, in addition to the driver and front passenger airbags.

The active safety package now includes optional Vehicle Stability Control (VSC) and Traction Control (TRC). ABS, Electronic Brakeforce Distribution (EBD) and Brake Assist (BA) remain standard on all versions.

2.0-LITRE VVT-i PETROL AND D-4D DIESEL POWER

The Avensis Verso is powered by a choice of 2.0-litre VVT-i petrol and 2.0-litre D-4D common rail diesel engines, as previously. The only change to the drivetrain has been to adjust the petrol unit so that it now complies with the Euro IV emissions standards, well in advance of their enforcement date in 2005. These changes have marginally improved fuel consumption on the urban and combined cycles to 25mpg (automatic 23.9) and 33.2mpg (automatic 31.7) respectively. Extra urban performance is unchanged at 41.5mpg (automatic 38.7).

ADVANCED SATELLITE NAVIGATION AND PARK ASSIST

Two satellite navigation systems are now available for the Avensis Verso.
A DVD-based turn-by-turn system is standard on the T Spirit and an option on the T3 and is now equipped with an Electronic Traffic Avoidance (ETA) function. The information capacity of the DVD allows journeys across different European countries to be planned and followed without having to change discs en route.

ETA helps the driver plan a route with the benefit of a live traffic information feed. The system receives coded information 24 hours a day from a wide range of traffic information sources, even when the unit is switched off. This provides the driver with advance warning of incidents and congestion. If a route has been programmed into the system, ETA has an 'avoid traffic' option that will automatically provide a new route avoiding the congestion.

An advanced navigation system with full colour mapping facility is available as an option on T Spirit models. It is programmed by means of a touch-screen display on the dashboard that is both easy and safe to use.

This system also incorporates a Rear View Monitor and Park Assist, which make reverse parking manoeuvres both simpler and safer. Clear colour images from a miniature camera mounted discreetly on the tailgate are transmitted to the dashboard display screen when reverse gear is selected. In Manual Assist Mode, the image on the screen is overlaid with fixed guidelines, which indicate the correct path to follow into a parking space. If desired, these guidelines can be removed from the screen at the touch of a switch.

In reverse parking assist mode, the guidelines move in line with the vehicle, showing the driver the steering angle required throughout the parking manoeuvre.

NEW GRADE SPECIFICATIONS

The T3 grade builds on the strong specification of the previous GS grade, but features in addition automatic air conditioning, audio controls mounted on the steering wheel, a radio antenna integrated into the rear window glass, and an easy-read Optitron instrument display. The electrically adjustable heated door mirrors now retract fully.

As with the GS, the equipment list also includes a six-speaker audio system with CD player, electric windows front and rear and remote central double locking.

The T Spirit grade is the same as for the earlier GLS, but with the satellite navigation system upgraded to provide ETA and new-design 16-inch alloy wheels. As with the GLS, it also offers a leather trimmed steering wheel, front fog lamps, roof rails and air conditioning for the rear of the cabin.

An option package is available for both T3 and T Spirit versions comprising a twin sunroof with manual front section and electric rear, Vehicle Stability Control and Traction Control.

PRICES

On-the-road prices and insurance groups for the 2004 model year Toyota Avensis Verso are given in the table below. Prices are slightly higher than for the previous, equivalent models, but offer better value all-round when the improved equipment specification is taken into account.

Insurance groups are unchanged, in spite of the extra standard equipment offered, and all carry the "E" designation, indicating that the Avensis Verso's security package exceeds the standard ABI Thatcham requirements.

15/01/04

Toyota Fleet Deal With RoSPA Proves A Safe Bet

A leading accident prevention organisation has further endorsed the incredible safety credentials of the Toyota Avensis by recently taking delivery of a fleet of 40 new cars.
The Royal Society for the Prevention of Accidents (RoSPA) says it chose the new Avensis because of the car's performance in terms of reliability, quality, value for money and, above all, its outstanding safety record following the new more stringent Euro NCAP test in which it became the first car to achieve a 5-Star rating.

The fleet of Avensis vehicles will be used by RoSPA managers, safety consultants and driver training staff to help in their accident prevention and awareness work across the United Kingdom.

Staff have already received vehicle familiarisation instruction before being given the keys to their new cars - a form of training that RoSPA encourages all companies to offer.
Accepting the cars on behalf of RoSPA, Charles Davis, the organisation's Head of Driver and Fleet Solutions said: "We train drivers and our intention is that those drivers don't have an accident. But if they are unfortunate enough to have one, we hope their chances of injury will be reduced in the Avensis, as proved by the Euro NCAP test. In line with RoSPA's key issue of managing occupational road risk, we would urge other fleet managers to consider Euro NCAP ratings when selecting vehicles for their fleets.

"Gone are the days when fleet managers could just hand over the keys to a car and say 'get on with it'. We all have to work together to risk-assess drivers and give them the right training. We wanted to get a serious safety message across when choosing our new fleet of vehicles and with the Avensis we have done that."

John Pollock, General Manager, Toyota Fleet said: "We are delighted with this fleet deal with RoSPA. We always knew the Avensis was an incredibly safe car, and the Euro NCAP test backed us up. And now to have RoSPA's nod of approval in the form of this latest agreement is an amazing tribute to the Avensis' - and Toyota's - safety record."

From a car company that considers passenger safety of utmost priority, it's not surprising that every aspect of the new Avensis was optimised for passenger security and protection. As a result it is one of the safest cars on the road. The Toyota Avensis' long list of impressive protective features - it was the first car in its segment built with nine airbags as standard, including a new 18-litre SRS knee airbag - prove that where safety is concerned, Toyota is a leader.

The Toyota Avensis range starts at £14,213 for the 1.8 T2 and rises to £21,713 for the 2.0 T-Spirit Tourer.

07/01/04

Strathclyde Police RAV4s Score On Town And Country Beat

Strathclyde Police has switched its fleet of 30 divisional unit beat four-wheel drive vehicles to Toyota RAV4s. The force took the first of nine diesel-powered five-doors in 2003, with more to follow as its previous Land Rover 90 and Freelanders come up for replacement over the coming years.


The move follows an evaluation in which police drivers were given four makes of 4x4 and asked to report on which was best suited for their purposes. Strathclyde Police covers not only the city of Glasgow but also an extensive and often rugged rural hinterland, so flexibility and reliability are vital considerations for any beat car.

Drivers reported that the RAV4 had good all-round capabilities. It had a powerful, willing engine, handled well with good manoeuvrability, and was enjoyable to drive. It offered enough room for four people, had good equipment levels and visibility and readily accessible controls. "The drivers also returned fuel consumption of 38mpg over the period of the evaluation, which I think is very good," said Fleet Manager Ron Dickson. "They scored all four vehicles on a whole range of points - the lowest received 35 per cent and the RAV4 was the highest with 61 per cent."

The RAV4s, which are purchased outright by the police, are finished in Strathclyde regional livery and equipped with standard 'blues and twos' for patrol work by its internal commissioning team. The vehicles are expected to cover up to 120,000 miles over three or four-year cycles.

In 2002 Toyota Fleet launched its Bluelight Blueprint initiative, designed to tailor its vehicles for the specific needs of different branches of Britain's emergency services. The programme is designed to help such services meet strict Home Office guidelines within a highly competitive pricing structure and best-in-class cost of ownership on featured models.

The RAV4, which has been used as a rapid-response vehicle by Derbyshire Police for some years, is one of the models highlighted by the programme.

"We are very pleased that Strathclyde Police has shown its confidence in the RAV4 following its successful initial evaluation," says Toyota Fleet's General Manager Jon Pollock. "These vehicles will have a tough job to do but we feel sure that they will live up to expectations."

06/01/04

Toyota At The 2004 Detroit Motor Show

- FTX pick-up concept
- Prius awarded 2004 North American Car of the Year title

Toyota has used the occasion of the North American International Auto Show - the Detroit Motor Show - to unveil a radical new concept vehicle, the FTX pick-up. And even before the show began, Toyota was celebrating the success of the Prius, newly named North American Car of the Year.

FTX PICK-UP CONCEPT

The FTX is not destined for production, but does give pointers towards Toyota's future full-size pick-up truck plans. Developed by Toyota Motor Sales USA and Toyota's Calty design centre in California, the hybrid power FTX demonstrates bold styling with a heavily sculpted body and massive front end.

Far from being just an eye-catching design exercise, the FTX is packed with practical touches. Key features include a double cab arrangement with rear-hinged rear doors that open to 90 degrees for easy access, removable rear seats, a loading ramp that can be extended when the tailgate is opened, and a multi-function unit concealed beneath the rear skid plate that houses an electric generator, air compressor and other system outlets.

In the cab, key instrumentation and a control lever are mounted in an armrest angled towards the driver, creating an integrated work station. Driver and passenger seats have their own suspension system for a smoother ride and the driver's seat is set particularly high with a high steering wheel angle to give a feeling of total command.

The FTX is almost 19 feet long, seven feet wide and six-and-a-half feet tall. It is powered by a hybrid system that combines a large-capacity V8 petrol engine with an electric motor, delivering large amounts of torque while returning fuel economy to match conventional V6 power units.

Pick-up trucks are a key part of the US new vehicle market and the FTX follows on from Toyota's recent launch of the Tundra Double Cab full-size pick-up. Toyota has a strong truck heritage in America, going back to the FJ Land Cruiser of the 1960s and 70s and the hugely successful compact pick-up of the 1980s and 90s. Tundra models are built in the US and production is set to increase in 2006 with the opening of a new Toyota pick-up plant in San Antonio, Texas.

PRIUS NAMED NORTH AMERICAN CAR OF THE YEAR

The exceptional success of the new Toyota Prius in the USA since its launch there in early autumn last year has continued into 2004 with the car winning the accolade of North American Car of the Year.

The title has been bestowed on the advanced, hybrid power Prius by a panel of leading automotive journalists in the USA and Canada. It emerged an emphatic winner from a field of 17 models, outscoring the second-placed Mazda RX-8 by more than 130 points.
Demand for the Prius in the US has outstripped Toyota's expectations and prompted an increase in production. In the UK Toyota anticipates full year sales of around 1,600 units, following the car's launch on 2 January.

23/12/03

Atomic Kitten Take Delivery Of A Toyota "Greatest Hits" Colllection

The world's greatest all-girl pop band have joined up with Toyota to drive into the New Year in a fleet of hit vehicles. Toyota has provided the girls - Jenny, Liz and Natasha - and their team with a fleet of five great models, including a pair of RAV4s, a Previa and a top-of-the range Land Cruiser.

Both Toyota and the Kittens have achieved record-breaking performances. This year is set to become an 11th successive record year for Toyota sales in the UK, while Atomic Kitten's long-running success includes the rare distinction of having had simultaneous UK number one single and album hits with "The Tide is High" and "Feels So Good". Currently no other all-girl pop band comes close to matching the British trio's international chart success.

The funky RAV4 is the perfect choice for the band, not only is it fun to drive and immensely versatile, but like them it is a huge European hit, outselling all other 4x4s across the Continent.

The Previa, with its huge carrying capacity, will be perfect for ferrying the girls and all their gear on a "Ladies' Night" out and the mighty Land Cruiser will offer them real superstar presence on the road.

This winter Atomic Kitten have been riding high with their new album, "Ladies' Night" and a Christmas hit single with the title track, a reworked version of the Kool and the Gang disco classic. In 2004 their Toyotas will be providing transport for their busy promotional events programme as they embark on their "Be With Us" massive UK arena tour in February.

Paul Philpott, Toyota (GB) PLC Commercial Director, said: "The Kittens and Toyota are very natural partners in that they are both great success stories and have huge appeal to a wide audience. Together I am sure we can both look forward to another chart-topping year in 2004."

18/12/03

Max Mosley Invests In Hybrid Technology

FIA President Max Mosley has just taken delivery of a new generation Toyota Prius, the world's most successful hybrid car. Mr Mosley, who, through his work with FIA and Euro NCAP, has been promoting the very safest motor vehicles, is now the proud owner of one that is also the very cleanest.

Toyota's new Prius combines a powerful 1.5-litre petrol engine with an efficient electric motor to address both the need to protect the environment and the desire of drivers for performance. The seamless interchange between these two power sources - Toyota's revolutionary, Hybrid Synergy Drive® - plus a host of other innovative features mean that the Prius is not only the most technically advanced but it is also the cleanest car on sale anywhere in the world.

Speaking about his decision to buy the car, Max said: "I am always very interested in developments in automotive technology and the introduction of hybrids onto the market is one of the most significant developments of recent years."

"With the new Prius, Toyota has developed a mainstream car which solves one of the industry's technological conundrums: how to deliver low emissions and outstanding fuel economy without compromising driving performance. I was therefore very keen to buy one for my own use as soon as they became available in the UK and it has surpassed my expectations."

The second generation Prius is a blend of futuristic design and technology that delivers D-segment levels of space, comfort and performance with B-class economy to today's motorists. In addition to the ground-breaking hybrid technology, the car also boasts other
"firsts" such as electric air conditioning system and full drive-by-wire control system as well as "bluetooth" telephone connectivity, touch screen and voice recognition functions.

It is not intended to be an eco-car that sacrifices driving pleasure, comfort and space as a trade-off for low emissions. Instead, it goes a lot further by bringing the future of motoring into the present.

Mr Mosley's purchase makes him one of the first UK owners of the new Prius, a car that is fast becoming a resounding success in Japan and the United States. Toyota expects UK sales of the new car to quadruple that of the outgoing model with 1,600 units in 2004.

05/12/03

Roman Keeps Up Its Annual Contribution To Operation Christmas Child

The project which encourages people to send presents to less fortunate children overseas

Roman Toyota in Victoria Road, Warminster, provided a delivery point for shoe boxes filled with goodies from schools and other organisations in the town. It also sent vehicles to collect boxes from Woodmead Residential Home and St George's School. This is the sixth year Roman Toyota has provided the service.

A Toyota Hilux arrived to pick up all the boxes and take them to a warehouse in Melksham. From there, they will be delivered to children in eastern Europe and other destinations by the project's organisers, charity Samaritan's Purse International.

02/12/03

Toyota Prius Paves The Way Ahead

- The world's cleanest family car
- 65.7mpg combined fuel consumption with 0-62mph in 10.9 seconds
- Prius is the world's first and most successful hybrid power vehicle, more than 130,000 sold worldwide since 1997
- New generation Prius launches ultra clean and efficient Toyota Hybrid Synergy Drive
- New Prius is D segment car with fuel economy to rival B segment diesels
- Single body style - five-door, five-seat hatchback
- 104g/km CO2 emissions, band AA for Vehicle Excise Duty
- Available in the UK in three grades - T3, T4 and T Spirit
- All grades feature eight airbags, ABS, Electronic Brakeforce Distribution (EBD), Brake - Assist (BA), Electronic Traction Control (E-TRC) and Vehicle Stability Control Plus (VSC+)
- T4 models feature nine-speaker JBL premium audio with six-disc CD autochanger, cruise control and fog lamps
- T Spirit models add Bluetooth® telephone interface and DVD-based full-map satellite navigation, with voice recognition and touch screen controls
- Up to 16 functions, including audio, ventilation and communications controls, all positioned on the steering wheel for safer operation
- Advanced electric air conditioning system causes no loss in performance or fuel efficiency
- On sale in the UK 2 January
- On the road prices are £17,495 for T3, £18,295 for T4 and £19,995 for T Spirit grade (all excluding £1,000 Powershift grant from Energy Savings Trust)
- Insurance groups 7E (T3 and T4) and 8E (T Spirit)

SHORT STORY

Six years after the launch of the original Prius and with more than 130,000 examples sold worldwide, Toyota is unveiling an even more advanced version of the world's most successful hybrid power car.

The second generation Prius is a blend of futuristic design and technology that delivers
D-segment levels of space, comfort and performance with B-class economy to today's motorists.

With its unique and advanced Toyota Hybrid Synergy Drive®, the latest Prius is the cleanest car currently available to the motoring public and successfully demonstrates that being 'green' does not equate to dull performance or compromised packaging.

PERFORMANCE, ECONOMY AND LOW EMISSIONS

The new Toyota Prius can return a fuel consumption that is comparable to the best B-segment diesels. Production of CO2 and NOx is also radically low, while particulate matter emissions are non-existent. Figures for consumption are 65.7mpg for combined and 67.3mpg for extra-urban driving. In the urban cycle, Prius returns 56.5mpg, which beats every B-segment car on the market by a large margin. At the same time, this D-segment car can accelerate from nought to 62mph in less than 11 seconds.

The new Prius largely surpasses EURO IV emission standards. Hydrocarbon and nitrogen oxides emissions are respectively 80 and 87.5 per cent lower than required by EURO IV regulations for petrol engines. Furthermore, at a time when most diesel engines on the market don't even comply with EURO IV, Prius NOx emissions are 96 per cent below the EURO IV level for diesel cars. In addition, Prius produces only 104g/km of CO2 exhaust emissions (on the combined cycle), and breaks the 100g/km barrier on the extra-urban cycle (99g/km).

The new hybrid system, making its debut in the Toyota Prius, is the first to be developed according to a revolutionary concept, Hybrid Synergy Drive®. Current generation hybrids rely on the petrol engine to produce peak performance, with the electric motor as an ancillary. Toyota Hybrid Synergy Drive® gives the electric motor a more significant role and also focuses on stronger performance.

A more powerful 1.5-litre petrol engine works together with the smaller, more efficient electric motor to deliver performance that positions the Prius as a serious contender in the D-segment. The electric motor is now more powerful than most 1.0 to 1.2-litre internal combustion engines and, at 400Nm from nought to 1,200rpm, the Prius's torque surpasses that of modern V6 diesels. As a result, nought to 62mph is accomplished in less than 11 seconds, making Prius almost three seconds faster than the first generation model and comparable to a conventional 2.0-litre diesel engine.

REGENERATIVE BRAKING SYSTEM

In a conventional car, each time the brakes are applied to slow down, kinetic energy is wasted. Not so in the Prius, as this energy is captured and fed back into the battery as electrical energy to keep the battery fully charged. This is particularly useful during city stop-start driving.

Under braking the electric motor operates as a generator converting the vehicle's kinetic energy into electricity, which is used to keep the battery fully charged. Each time the footbrake is applied the system controls the coordination between the hydraulic brake, the Electronically Controlled Brake System (ECB) and the regenerative brake to preferentially use regenerative braking, thereby recovering energy even at very low vehicle speeds. ECB (a brake-by-wire system) also brings a huge improvement in terms of regenerative braking performance.

STOP-GO SYSTEM

When a Prius has to stop at a traffic light or in a traffic jam, the petrol engine is automatically turned off in order to save energy. This also has a positive impact on fuel consumption. If prompt acceleration is needed when moving away from stationary, the petrol engine will automatically intervene to deliver maximum performance smoothly.

LONG HERITAGE OF TOYOTA HYBRID POWER

Toyota might have hit the headlines when it launched the original Prius to world acclaim in 1997, but its credentials in developing sustainable transport stretch back nearly 40 years to 1965 when it started investigating the feasibility of using gas turbines to power an electric drive system for cars.

In 1977, Toyota showcased its futuristic thinking than in the Sports 800 gas turbine hybrid. By using a performance-orientated sports car, Toyota demonstrated an imaginative approach to the question of environmentalism, creating a concept that would evolve into today's Hybrid Synergy Drive®.

Twenty years later, Toyota unveiled a production hybrid bus, the Coaster, and the world-beating Prius, the first production hybrid car. Prius broke new ground in delivering ultra low emissions in urban conditions and an unlimited driving range and employing a regenerative braking system that recycled unwanted energy back into the car's storage batteries. Since then Toyota has also launched the word's first four-wheel drive hybrid - the Estima - and a mild hybrid version of its Crown saloon, as well as an experimental fuel cell vehicle.

STYLISH AND EFFICIENT DESIGN

The Prius takes full advantage of the latest lightweight materials technology. Everything from the bodyshell to the accelerator has been subjected to a weight-loss programme since less mass to haul around helps reduce fuel consumption and emissions as well as enhance vehicle performance.

And while the Prius is on the move its class-leading Cd figure of 0.26 ensures that it cleaves the air with minimum resistance, another weapon in the impressive Prius armoury against emissions and fuel consumption. The clean, aerodynamic design also cuts down wind noise, giving driver and passengers a quieter ride.

The new Prius is a full-size D-segment vehicle with ample space for driver and up to five passengers plus their luggage. While the new car is instantly recognisable as an evolution of the original Prius, at 4,450mm it is 135mm longer than its predecessor, and has a wheelbase longer by 150mm at 2,700mm.

The interior features rear seats that fold flat and have a 60:40 split. The front seats have a 575mm class-leading hip-point height, which not only makes getting in and out easier, but also provides the driver with a higher driving position for good all-round visibility. Toyota's designers have paid special attention to the cabin's interior ergonomics with the innovative use of design features and technologies such as Bluetooth® telephone interface and the location of many controls on the steering wheel.

By adopting the new Toyota Hybrid Synergy Drive® and reducing vehicle weight, the new Prius has achieved a 15 per cent reduction in fuel consumption, compared with the previous model.

PIONEERING NEW TECHNOLOGIES

Fully electric operation

For the first time in a hybrid car, the driver can use the EV (Electric Vehicle) driving mode simply by pressing a button on the dashboard. This allows the exclusive use of the electric motor to power the vehicle, producing zero emissions and very low noise - ideal when city commuting. The EV driving mode can be used for up to 1.25 miles with a maximum speed of 30mph.

Electric air conditioning

The Prius is the first production car to adopt an all-electric air-conditioning system. It is equipped with an electric-inverter compressor driven by an alternating current provided by the A/C inverter, which is built into the inverter of the hybrid system. As a result, the air conditioning system operates independently of the engine, so helping to reduce fuel
consumption. A humidity sensor function has been added to the system's room temperature sensor in order to optimise the amount of dehumidification effort during operation. A compact, lightweight, and highly efficient electrical water pump has also been adopted, to ensure proper heater performance while the engine is stopped.

Drive-by-wire functions

Many of the new technologies used in the Prius - some unique to the car and world firsts - have been made possible by Toyota's bold move to redefine the vehicle's powertrain and electrical architecture. The higher voltages created by the batteries and converter have enabled Toyota's engineers to equip the Prius with a far larger suite of 'drive-by-wire' technologies than has previously been seen in any production car. Throttle, transmission and braking are all electronically controlled and free of the traditional mechanical linkages.

Braking and body control systems

ABS, EBD (Electronic Brakeforce Distribution) and a new version of the Vehicle Stability Control system, called VSC+, operate through an electric/electronic circuit. A central electronic brain, the Skid Control ECU, co-ordinates all these systems to create perfect synergy between them. The VSC+ works in conjunction with the electric power steering system in emergency situations, making it possible to improve vehicle reaction times and so help avoid or minimise the impact of accidents.

Voice recognition

New Prius benefits from voice recognition functions for the audio system, air conditioning and satellite navigation, letting the driver keep his or her attention on the road instead of having to adjust control buttons. The system has been designed to respond to an extensive command list. The versatility of the navigation system, fitted as standard to the T Spirit model, allows it to react immediately to commands: for example, the spoken command "hotel" will produce a list of hotels in the neighbourhood, to which a route can be automatically programmed.

Driver distraction is further reduced by the location of more control functions on the steering wheel than ever before. Sixteen functions for audio, ventilation, voice recognition activation and, where fitted, telephone systems are all positioned on the steering wheel pad, right in front of the driver.

UK GRADE STRUCTURE

The new Prius moves from a single model range to offer three distinct grades in the UK market: T3, T4 and T Spirit.

The entry-level T3 grade offers a comprehensive inventory of safety, comfort and convenience features. The active and passive safety package includes front and side airbags and front and rear curtain airbags, front seatbelts with pretensioners and load limiters, ABS with Electronic Brakeforce Distribution (EBD) and Brake Assist (BA), Electronic Traction Control (E-TRC) and Vehicle Stability Control Plus (VSC+).

All Prius come with a sophisticated electric climate control system, electric front and rear windows and door mirrors, remote central door locking, electric power steering, immobiliser with alarm, 60:40 split-folding rear seats, height adjustable driver's seat, tilt-adjustable steering wheel six-speaker sound system with single disc CD player and controls for audio, ventilation and trip information mounted conveniently on the steering wheel pad.

The T4 grade adds front fog lamps, cruise control and a premium JBL audio system with six-disc CD autochanger, while the T Spirit benefits from additional DVD-based full-map satellite navigation with voice recognition and Bluetooth® telephone interface.

COMPETITIVE ON THE ROAD PRICING

The new Toyota Prius is priced to rival the best of the D-segment diesel market. The T3 entry level model has an OTR price of £17,495, but qualifies - along with all other Prius models - for a £1,000 grant under the Government's Energy Savings Trust Powershift scheme, bringing the cost to the customer down to £16,495.

Taking the Prius T3's comprehensive specification of safety, comfort and convenience features into account, it works at better value for money than its established, high volume competitors. Balanced against the OTR price and specification of equivalent Vauxhall Vectra, Renault Laguna and Ford Mondeo models, the Prius works out anything up to 7.8 per cent better value. And that is before you factor in the lower running costs achievable thanks to the car's fuel efficiency, servicing requirements and the cost of replacement parts.

LOW MAINTENANCE AND REPAIR COSTS

Although the new Prius boasts more advanced technology features than any other car in its class, there is no penalty for owners in terms of its servicing schedule or the cost of maintenance and crash replacement parts.

Taking the price of like-for-like components, the new Prius is actually cheaper overall to maintain and repair than many of its key market rivals - its stablemate, the new Toyota Avensis, being the notable exception.

Calculating the collective price of front and rear body parts commonly replaced following a collision, such as wings, bonnet and bumpers, the bill for the new Prius is up to £762 cheaper than the most popular D-segment models. On maintenance items, such as filters and brake pads, the combined cost works at up to £35 less than the competition.

More than that, the Prius's advanced powertrain does not call for more frequent servicing. In common with all contemporary Toyota passenger cars, the maintenance programme requires a major service only every 20,000 miles, with interim "health and safety" checks with oil change every 10,000 miles.

Further peace of mind is provided by the eight-year/100,000-mile warranty on all the Prius's hybrid components.

Full details of how the new Prius measures up against its main segment rivals in terms of repair and maintenance costs are provided in the table below.

TARGET BUYER PROFILE

Potential customers for the second generation Prius are seen as 'early adopters' rather than the 'innovators' who bought the original model.

Typical 'early adopters' are in their 40s, predominantly male, professionals or executives with a higher level of education and above average income, usually living and/or working in metropolitan areas. These are the same sort of individuals who would typically use Bluetooth® technology and the latest electronic personal organisers as part of their daily working and social lives. They also have a socio-environmental conscience, but still want to enjoy their driving and might currently drive one of the sporty diesel cars in the D-segment or small-premium sector. They are interested in low fuel consumption and low emissions and are willing to pay extra for these benefits because of their reduced impact on the environment.

Moreover, with congestion charging now a reality in London - and likely to spread to other cities in the UK and Europe - these 'early adopters' are looking for ways to avoid these fees. Cars like the Prius are currently exempt from London's congestion charge. The new Toyota Prius goes on sale in the UK on 2 January 2004.

29/10/03

Toyota F1 TV Advertising Reaches Chequered Flag

After two highly successful years, Toyota is to end its sponsorship of ITV's Formula One television coverage. The sponsorship was launched in March 2002, coinciding with the broadcast of the Australian Grand Prix, at which the Panasonic Toyota Racing team made its debut.

The regular idents which have featured in all ITV's F1 programming since then have succeeded in firmly establishing Toyota's F1 presence with UK viewers. A recent
ITV/Ipsos-UK study revealed that Toyota is now one of the brands most closely associated with F1 on television, outperforming more established manufacturers in the sport such as BMW, Jaguar, Renault and Mercedes-Benz.

Paul Philpott, Toyota (GB) PLC Commercial Director, said: "We are delighted that our sponsorship proved so effective, taking only two years to establish Toyota's F1 involvement with TV audiences. This has been helped by the increased competitiveness of the Panasonic Racing Toyota team, which has built awareness and generated more media coverage than was expected.

"Toyota's overall commitment to Formula One will continue to grow."

17/10/03

Futuristic Trick Stick Wins Toyota's Idea Expo 2003

Transport solutions don't come much cleaner or leaner than the Trick Stick, an ultra-simple machine that has taken top honours in the annual Idea Expo, hosted by Toyota Motor Corporation in Toyota City on Sunday (4 October). True to its tradition, the event showcased some of the wilder - but working - inventions produced by members of the Toyota Engineering Society (TES). The 26 finalists ranged from cars that run on air to machines that can change their shape to suit different situations.

The Trick Stick is the brainchild of Koji Suwa and resembles a cross between a walking stick and the smallest of micro-scooters. It weighs just two kilos, but can carry an adult rider. Its versatility extends to a remote control function which the owner can activate using his or her mobile telephone.

The Expo's Gold Prize was awarded to the I-Waver, another scooter-like concept that moves on a single barrel shaped wheel and is balanced using a gyroscope. Resembling a street-going jet ski, the I-Waver can be ridden standing up or sitting down.

The Yoyo de Go took the Silver Prize. This simple go-kart machine is propelled by the driver using a single rope fed through a pulley system to the rear axle.

The Step Board has no steering wheel, accelerator or brakes. Instead, this Bronze Prize winner is controlled simply by the rider shifting his or her body weight around a circular platform. Different positions activate different functions in a form of 'driving' that is like a one-man game of Twister.

The Idea Expo has been running every year since 1976 and is enthusiastically supported by the 31,000 TMC employees who are members of TES. The society is an informal group, established to help improve its members' technical skills and contribute to the development of technology, engineering and inventiveness within TMC.

Inventions for the Idea Expo are created during members' spare time, but costs are paid for by TES and supporting businesses. This year, in addition to the main competition, there was also a Go Go Egg race in which contestants had to design and operate a "battle car" to transport an egg safely over a 30-metre obstacle course. On the day, children were able to create their own "battle cars" from kits to take part in the race.

14/10/03

Toyota To Present Future Concepts At Tokyo Motor Show

- Toyota embraces theme of "Eco and Emotion" at Tokyo Motor Show 2003
- New concept cars showcase advanced environmental performance and driving dynamics
- Fine-N demonstrates new design freedom in fuel cell vehicles with ultra-slim underfloor fuel stack and by-wire drive functions
- PM (Personal Mobility) vehicle extends vehicle-to-vehicle communications to allow cars to talk to each other, share information and move in groups
- NLSV focuses on ease of use and adaptability with low flat floor, high ceiling and extra-large electric sliding doors
- CS&S 2+2 hybrid power roadster

Toyota will be using the Tokyo Motor Show to demonstrate how advanced technology to protect the environment no longer needs to compromise driving performance. Recognising that cars should still be fun to drive, it will be showing a series of new concept vehicles that address the demands of motorists both today and in the near future, combining advances in emissions-free power systems with improved vehicle dynamics. Practicality, versatility, style and advanced engineering all feature in a series of new cars that push Toyota's automotive creativity further into the 21st century.

Fine-N: A NEW ERA OF DESIGN FREEDOM

The Fine-N shows how latest generation fuel cell technology opens up a new world of design possibilities. The hydrogen fuel stack is just 150mm tall and is housed in the floor of the car, along with the lithium ion battery. The smaller dimensions of the fuel cell have been achieved partly by storing the compressed hydrogen under greater pressure (70mpa or about 700 atmospheres).

Instead of a conventional drivetrain, the Fine-N uses by-wire steering, braking and throttle controls. With no mechanical constraints, the steering wheel and pedals can be positioned to suit the preferences of any driver and the interior has been opened up completely for the occupants. In fact the Fine-N has cabin space greater than that of a Camry, contained within a body that is about the size of a Corolla. The exterior is characterised by the wheel-at-each corner design with short overhangs and a panoramic front screen. Pronounced front and rear wings add character to the dynamic design.

Each wheel is equipped with its own 25kW motor, providing exceptional performance through four-wheel control for acceleration and braking. Thanks to the efficiency of the new fuel cell, the driving range is up to 500km (312.5 miles).

The Fine-N is protected by a face recognition system that authenticates the driver before unlocking automatically. Fastening the seatbelt then triggers the driver's personal memory settings for steering wheel and pedal positions and ventilation, air conditioning, navigation and audio settings.

PM: THE CAR THAT LOVES TO SOCIALISE

The PM (Personal Mobility) is a one-person vehicle that takes the personalisation of the motor car to new levels. The driver sits inside a pod-like cabin that is equipped with twin pistol grip controls for by-wire steering, braking and acceleration. Power is from a rear-mounted brushless electric motor.

A visual communication system keeps the car in touch with other PMs so the vehicles can share information and "chat" about experiences. The PMs are social machines and can move in groups (platooning), one taking the lead and the others following at safe intervals on auto pilot. Only the car in front needs to have the destination programmed into its navigation system.

The PM also communicates different emotions, using LEDs to display different colours on its body panels, lights and rear wheels. The angle of the cabin and length of wheelbase adjust according to driving conditions, standing tall for walk-in access, dropping slightly for urban driving and fully extending for high-speed motoring. Manoeuvrability is aided by rear wheels that turn in opposite directions, enabling the car to rotate on the spot. The front wheels feature independent steering and a new hollow centre design.

NLSV: ACCESS ALL AREAS

Convenience and adaptability are the hallmarks of the NLSV, a car that addresses real-life needs through clever design and engineering. The two-box design features large, single electric sliding doors on each side, allowing easy access to both front and rear seats. The floor is set low, so there is not the high step into the vehicle typical of current MPVs. Inside, the floor is completely flat and the ceiling is high, giving the NLSV a walk-through facility. So generous are the cabin proportions, it's possible for a passenger to raise an umbrella before stepping out into the rain.

The seats can be adjusted to create a range of different in-car environments that address different leisure or lifestyle demands. The cargo area can be extended to make room for a bicycle on board, too.

CS&S: THE WORLD'S FIRST HYBRID POWER SPORTS CAR

The CS&S had its world premiere at the Frankfurt Motor Show and will move on to join Toyota's line-up of concept cars at Tokyo. A 2+2 roadster, it is the world's first hybrid power sports car, using a combination of a 1.5-litre petrol engine driving the rear wheels and an electric motor powering the front wheels.

As well as offering lower exhaust emissions and excellent fuel economy, the CS&S also demonstrates the performance capabilities of Toyota's Hybrid Synergy Drive. The system is similar to that used in the new Toyota Prius, but with a more powerful electric motor, making the car even less reliant on its petrol engine.

The CS&S also marks the first application of Toyota Space Touch, which presents controls for audio, navigation and email systems as holographic projections that appear to float in front of the driver.

03/10/03

More Than 17,500 New Prius Ordered In First Month

Toyota has announced that orders in the first month for the new Prius, which went on sale in Japan on 1 September, totalled 17,500. The monthly tally was nearly six times greater than the company's official monthly sales target of 3,000 units.

Toyota attributes the very favourable reception of the new Prius to the following features:

- turbo-diesel levels of acceleration combined with world-class fuel efficiency made possible by the Toyota Hybrid System II (THS II) which uses both petrol and electric motors
- new, bigger five-door body style with advanced styling, a spacious and comfortable passenger cabin and a versatile luggage space
- an affordable price for a wealth of standard equipment and superior performance in the D-segment
- advanced functions, such as Intelligent Parking Assist (automatic parking - Japan market only)

As successor to the original Prius, which debuted in 1997 as the world's first mass-produced petrol-electric hybrid vehicle and which has sold more than 120,000 units worldwide, the new Prius was developed around the concept of Hybrid Synergy Drive, an amazing combination of economy and power. The new Prius not only attains an extremely high fuel efficiency - 100mpg under Japanese official testing conditions, which are at a lower speed than for Europe - and ultra-low emissions, but also offers a high level of driver enjoyment through the performance benefits of the newly evolved hybrid power system.

The new Prius will go on sale in the UK next January, with prices and specification for the UK market being announced shortly.

01/10/03

GT Boost For Toyota

The purchase of five new Avensis cars has signalled a switch to a predominantly Toyota policy for Chesterfield-based newsagent chain GT Retail. The saloons, four T3-X 2.0-litre diesels and one 1.8-litre petrol, will be used by the company's area managers to cover its 80 retail outlets throughout South Yorkshire and the East Midlands.

The 12-vehicle fleet already includes Toyota Avensis GLS petrol, Corolla T Spirit diesel and Yaris GS models. Because of their popularity with the drivers, and following a recent review, GT Retail has decided to make Toyota its product of choice for field staff. With the latest delivery it has also switched from contract hire to outright purchase for the first time.

GT Retail's cars are changed on a two-yearly cycle, with drivers averaging around 18,000 miles a year.

"We've been very happy with the level of service, reliability and aftersales support to date," says Mark Titterton, Retail Director of GT Retail. "The drivers think highly of the vehicles and feel that Toyotas have more cachet than equivalent makes of business car. We did review models from other manufacturers, but they weren't able to offer us anything that could compete on what we were looking for - especially on price."

Satellite navigation was proving particularly popular with drivers, said Mark - as well as being a genuine business asset in terms of time-saving. "But above all it's the reliability of the cars that has impressed us," he said.

The vehicles are supplied through Toyota Business Centre Monty's of Sheffield. "Monty's is a family business like GT Retail and has provided a very good service over the years. The people from Toyota Fleet have also been helpful - everything they said would happen has happened."

29/09/03

2004 Model Year Toyota RAV4 Gets The 'X' Factor

- More style, safety and performance for 2004 model year RAV4, on sale in UK from 1 October
- RAV4 remains Europe's best-selling SUV
- Worldwide production more than 1.4 million since launch
- Simplified model range with XT2, XT3 and XT4 grades replacing the previous NV, NRG, GX and VX
- Front side and SRS Curtain Shield airbags standard on all models
- First in compact 4x4 class to offer Curtain Shield airbags
- Engine options 2.0-litre VVT-i petrol and 2.0 D-4D common rail diesel
- 2.0-litre VVT-i petrol engine now meets Euro IV exhaust emissions standards
- XT4 versions equipped with Vehicle Stability Control (VSC), Traction Control (TRC) and Brake Assist (BA)
- Suspension fine tuned for even greater ride comfort
- Climate control air conditioning standard on XT4
- Revised front grille, front bumper, fog lights and headlamps
- New-look rear light clusters and spare wheel cover
- Cabin ambience enhanced with new dashboard finish, chrome door handles and illuminated entry system
- XT3 and XT4 feature wide body styling kit, colour-matched bumpers (selected colour shades) and new-design 16-inch alloy wheels
- Redesigned steering wheel incorporates remote audio system controls on XT3 and XT4 models
- Insurance group 10E for XT2, 11E for XT3 and 12E for XT4 models
- Prices from £15,995 on the road for three-door 2.0-litre petrol XT2

You have seen the 'story' many times before: a sluggish selling product is given a mid-life makeover that amounts to little more than a new front grille and a bigger badge on the tailgate. Where the RAV4 is concerned, there is no attempt to weave a silk purse from a sow's ear. For a start, more than 1.4 million have been built since RAV4 first broke cover in 1994 and it is firmly established as Europe's best-selling SUV. In 2003 in the UK sales have soared by more than 18 per cent on last year's figures, an increase that has largely been driven by the continuing success of the 2.0-litre D-4D diesel versions, available since August 2000.

Continuous improvement is a principle central to all Toyota's activities, so rather than resting on its laurels, it has revised the RAV4 to achieve higher levels of comfort, safety and performance. As well as improving specifications across the board, it has re-tuned the suspension and steering and developed the 2.0-litre VVT-i petrol engine to meet Euro IV emissions standards, well ahead of their 2005 implementation. Yes, there is a new front grille and light clusters, but the improvements to the RAV4 go beyond simply making it look more stylish to create a vehicle that has greater market appeal than ever before.

NEW MODEL GRADING STRUCTURE

The RAV4 range has been rationalised and made simpler with the introduction of a new grading system, XT2, XT3 and XT4 replacing the previous NV, NRG, GX and VX grades. The XT2 is the new entry-level model, available in three and five-door bodystyles. XT3 is available as a three and five-door, too, while the top-of-the-range XT4 is a five-door only.

All versions of the RAV4 are available with either Toyota's 147bhp 2.0-litre VVT-i petrol engine - which now complies with Euro IV emissions standards - or the clean and fuel-efficient 2.0-litre D-4D common rail diesel unit. Where pricing is concerned, diesel versions carry a £1,000 premium over the equivalent petrol model.

PIONEERING SAFETY PACKAGE


In terms of safety, RAV4 breaks new ground as the first compact SUV to be equipped with SRS Curtain Shield airbags as standard. These have been introduced along with front side airbags on all versions. Driver and front passenger airbags and WIL (Whiplash Injury Lessening) remain standard equipment.

Active safety provision on the XT4 now includes Vehicle Stability Control (VSC), Traction Control (TRC) and Brake Assist (BA). All models are equipped with ABS and Electronic Brakeforce Distribution.

QUALITY STYLE AND EQUIPMENT

'Superior Quality' is the foundation stone of the RAV4's product DNA, an element that is reflected in the detail changes to both the interior and exterior of the vehicle. At the front the lines have been freshened up with a new bumper section, grille, headlamp units and fog lights. At the rear the tail lamp clusters and rigid spare wheel cover are both new, too, and new-design five-spoke 16-inch alloy wheels have been introduced for XT3 and XT4 grades.

In the cabin a more exclusive ambience has been created by using darker trim and new metallic finishes for the restyled dashboard. Chrome door handles and fabric-covered sun visors with courtesy lights have been introduced on all models and on XT3 and XT4 versions audio controls have been added to the steering wheel and the gear shift knob and steering wheel have been trimmed with leather. The cabin has been rendered even quieter thanks to revisions to the RAV4's soundproofing.
All RAV4s are fitted with air conditioning, the XT4 with automatic climate control. An intermittent/variable wiper system and electric rear windows (five-door versions) have been added to the specification of all models.

RIDE AND HANDLING

RAV4's steering feel has been sharpened with a new gear ratio and mounting bushes and a more comfortable ride has been achieved with adjustments to the front suspension and shock absorber rates.

29/09/03

Toyota Yaris Takes The Lead In Passive Safety Once Again

ADAC Tests Confirm Yaris Seats Provide The Best Whiplash Protection

The German autoclub ADAC recently tested the seats of several city cars in terms of the protection they offer in the event of a rear crash. In spite of competing against more recent models, the Toyota Yaris registered the best performance.

Although whiplash injury protection is not regulated by European standards or safety organisations, injuries caused by rear impacts can prove to be more serious than one might think. In fact, the main danger suffered during these kinds of accidents is the 'whiplash' effect. When a car is hit from behind, the occupants' heads will tend to roll backwards, which exerts an enormous stress on the neck. In extreme situations this may even result in a fatal injury to the passenger. Even a 6mph rear impact can sometimes bring permanent neck injuries to occupants, which is not only painful but also expensive to treat.

The 2003 ADAC crash tests heighten awareness of this important area of passive safety which has been comparatively overlooked in the past. ADAC chose to test 10 different city cars in order to judge how well some of the most affordable cars in the market comply in terms of whiplash protection.

The performance of the 10 contenders' seats was judged in two different areas. First, the seat must be able to provide adequate protection against whiplash-effect injuries; second, it must have a rigid structure in order to provide stable support for the passenger's body. Final results point Yaris's seats as equal best with the smart. Other contenders included the Renault Clio, MINI and Nissan Micra.

WIL Seats, a Toyota Engineering Achievement

The Toyota Yaris is equipped with WIL (Whiplash Injury Lessening) seats. The WIL concept is applied in order to reduce the risk of whiplash injuries in the sequence of a rear impact.

The system's efficiency (proven by the ADAC test) is matched only by its simplicity and ingenuity. WIL seats are equipped with a special seatback structure that works in tandem with the headrest to provide the passenger's body with the right posture.

In the event of a rear crash, the seat will allow the lower part of the body to be pulled back. At the same time the seatback and the headrest will be closer to the upper torso, neck and head, providing full support and preventing the head's natural rotation.

The simplicity of this system makes it possible for Toyota to install it throughout the passenger car range as standard equipment with low impact in terms of cost. The first WIL seats were installed in the Toyota Prius in 1997.

24/09/03

Toyota's Top Seller With Carlsberg-Tetley

Toyota cars are proving the number one choice among employees of one of the UK's biggest brewers, Carlsberg-Tetley, with the Toyota Avensis currently the top choice among managers in the field.

The company has been offering staff the chance to contract-purchase their own cars under an eco-scheme operated since the end of 2002 by its fleet management partner LeasePlan. In May this year Toyota was selected as one of the three preferred brands for the 550 Carlsberg-Tetley sales staff who qualify for company cars, the others being Vauxhall and Renault.

"We like the range Toyota offers," said Carlsberg-Tetley HR Specialist Julian Daley, who co-ordinates the scheme. "With the employee car-ownership scheme it's up to staff to decide which car they want to go for, and with Toyota they have a positive choice, everything from a Yaris right up to a Land Cruiser. It's probably one of the most extensive ranges there is. Drivers have been particularly impressed by the new Toyota Avensis.

"Generally it seems that drivers like the specs at the price they're paying - there are quite a few items that are standard on the Avensis but not on cars from other manufacturers." Equipment such as satellite navigation is one of the features that is proving attractive. Apart from Avensis, orders have also been taken for some Corolla, Celica and RAV4 models.

The company's staff cover an average 25-30,000 miles a year and are acquiring their cars on two, three and four-year replacement cycles. "We've run a couple of open days for the staff and Toyota Fleet have been very helpful in bringing cars along to demonstrate to the drivers," said Julian Daley.

Carlsberg-Tetley is the fourth largest brewer in the UK and employs 2,800 people. Based in Leeds, it has breweries there and in Northampton, with nine distribution depots across the country.

Its products include Carlsberg, Skol and Tuborg lagers and Tetley's ales and the company also distributes a full range of drinks, including wines, for the on-licence trade.

The LeasePlan Group operates a UK fleet of more than 132,000 vehicles and is a leading provider of corporate vehicle funding and fleet-management solutions.
"We were gratified that Carlsberg-Tetley included Toyota as part of its triple-badge policy, and even more to find that current demand for our cars among its employees is so positive," said Jon Pollock, general manager of Toyota Fleet. "Our range does offer great breadth of choice, and with high spec levels coupled with competitive pricing, cars such as the Avensis are looking increasingly attractive to drivers."

22/09/03

Two New Engines For Toyota Avensis

2.0 D-CAT, the world's cleanest diesel, and flagship 2.4 Di petrol units to complete the new Avensis range

- 2.0-litre D-CAT world's cleanest diesel engine for NOx and PM emissions
- New maintenance-free DPNR four-way catalyst able to reduce NOx and PM levels simultaneously
- No fuel additives required
- Emissions levels of NOx and PM substantially below Euro IV requirements
- No loss in performance: acceleration and maximum speed match that of Avensis
2.0 D-4D
- 114bhp at 3,600rpm; 280Nm of torque from 2,000 to 2,200rpm
- Available in UK in T3-X, T4 and T Spirit saloon models from early 2004
- 2.4-litre direct injection petrol engine, new flagship engine for Avensis
- Most powerful engine yet used in an Avensis model - 161bhp at 5,800rpm and - 230Nm of torque at 3,800rpm
- 0 to 62mph acceleration in 9.1 seconds
- Available in UK in T4 and T Spirit saloon and hatchback models from early 2004
- 2.4-litre Di engine matched to new five-speed sequential multi-mode automatic transmission

Toyota is launching a new era of clean diesel engine performance with the introduction of the Toyota 2.0-litre D-CAT (Diesel Clean Advanced Technology) engine, the world's cleanest diesel in terms of nitrogen oxides and particulate emissions. At the same time, Toyota is bringing to market a new 2.4-litre Di direct injection petrol unit, the flagship engine of the Avensis range.

The 2.0 D-CAT engine delivers low levels of harmful nitrogen oxides (NOx), hydrocarbon (HC) and particulate (PM) emissions, far below the demands of Euro IV legislation. In this respect, its emissions performance makes it the world's cleanest diesel engine.

Like the advances in hybrid power technology in the new generation Prius, the introduction of D-CAT demonstrates Toyota's continuing commitment to engineering vehicle powertrains that have a less harmful impact on the natural environment.

The four-cylinder 2.4 Di engine is the largest capacity direct injection petrol engine in the European D segment and is matched to a new, lightweight five-speed multi-mode automatic transmission. It is the first time Toyota has combined a five-speed automatic with a four-cylinder engine, achieving useful gains in torque from a transmission that is lighter and more compact than the four-speed unit.

NEW LEVELS OF CLEAN DIESEL PERFORMANCE

The Toyota D-CAT system was first shown as a concept in 2000. In early 2004 it will become a production reality with D-CAT making its debut in the new Avensis range and offering new low levels of exhaust emissions for a production diesel engine.

Toyota D-CAT achieves its ground-breaking clean performance through the integration of a series of advanced engine technologies. In creating the engine, Toyota took the existing 2.0-litre D-4D and modified or added 30 key components. The advances made are witnessed by Toyota being granted 1,622 new patents for the development of the system.

At the heart of the D-CAT engine is the DPNR (Diesel Particulate NOx Reduction) four-way catalyst. This marks a world first in achieving continuous and simultaneous filtering of nitrogen oxides and particulate matter in exhaust emissions.

The DPNR catalyst was created by incorporating a particulate filter into the three-way NOx catalyst used in Toyota's lean-burn petrol engine. Its effective operation relies on the engine management system being able to vary the fuel-air ratio in the exhaust gases. This has been made possible with the addition of a fifth injection nozzle, located in the exhaust port. At a critical moment, fuel is injected downstream of the exhaust manifold to create the right operating conditions in the DPNR catalyst. This 'rich' spike allows the DPNR catalyst to release and reduce the NOx it has stored.
The unit is maintenance free (a 'health check' is recommended every 20,000 miles) and requires no fuel additives. It is, however, designed to work to maximum efficiency using low-sulphur diesel, fuel that is now readily available at UK forecourts.

The D-CAT system makes its debut with the 2.0-litre D-4D engine, which uses Toyota's second generation high pressure common rail direct injection system. This is capable of developing injection pressure of 180 MPa, regardless of engine speed, and achieves an interval between the end of pre-injection and the start of the main injection of 0.4 milliseconds - the shortest of any engine currently available.
The D-4D engine was among the very first Euro IV-compliant diesel engines to reach the marketplace when new Avensis was launched on 1 March. Now D-CAT takes its NOx and PM emissions to even lower levels - 50 and 90 per cent respectively below Euro IV levels.

This achievement is not at the expense of performance. Provisional output figures for the Toyota 2.0 D-CAT are 114bhp at 3,600rpm and 280Nm of torque from 2,000 to 2,200rpm. It will power the Avensis from 0 to 62mph in 11.2 seconds and achieve a top speed, where permitted, of 122mph, matching the performance of the standard 2.0 D-4D engine.

The 2.0 D-CAT produces carbon dioxide emissions of 161g/km, compared to 155g/km for the 2.0 D-4D. These engines currently have no direct market competitors that meet the Euro IV emissions standards. Within the D segment, Volkswagen and Audi offer a Euro IV-compliant 2.5-litre V6 TDI engine that produces 186g/km of CO2 in the Passat and 189g/km in the A4.

REFINED AND POWERFUL 2.4 Di PETROL ENGINE

Toyota's new 2.4-litre direct injection petrol engine is the largest capacity Di unit to be offered in the European D segment. Producing 161bhp at 5,800rpm and 230Nm of torque at 3,800rpm, it is the most powerful engine yet to be used in an Avensis. It provides acceleration from rest to 62mph in 9.1 seconds and reaches a maximum speed, where permitted, of 137mph.

The new engine is a development of the 2.4 VVT-i unit used in the Toyota Previa, but achieves a higher output and greater torque at a lower engine speed: output is up by 7bhp and maximum torque by 5Nm.

To enable the direct injection system to be fitted, it uses a revised engine head made from lightweight magnesium alloy. This has been engineered to eliminate higher noise levels associated with high pressure injection, an issue that is also addressed by the introduction of twin balancer shafts. Using a variable air intake improves engine efficiency and creates an environment for stable combustion.

NEW FIVE-SPEED MULTI-MODE AUTOMATIC TRANSMISSION

The new 2.4 Di engine also marks the arrival of a new five-speed multi-mode automatic transmission. It is the first five-speed unit Toyota has offered with a four-cylinder engine and, although it produces higher levels of torque than four-speed units, it is both lighter and more compact. The use of five speeds and a higher final gear ratio aids acceleration and fuel economy.

The transmission is also equipped with a multi-mode system that lets the driver choose between fully automatic or sequential gear changes. By putting the gear lever into "S", the driver can take greater control of the shift pattern, simply by moving the lever backwards or forwards. Unlike most sequential systems, the Toyota transmission allows the driver to select a gear range, rather than one specific gear. For example, by shifting up to "3", the car will automatically use first, second or third gear according to vehicle speed and road conditions; similarly, selecting "4" will extend the range to include fourth gear.

More responsive gearshifts are achieved thanks to a clutch-to-clutch pressure control system and centrifugal fluid pressure-cancelling. A logic system operates to help keep gearchanges to a minimum, recognising when the car is travelling on winding roads with hilly sections or long inclines and holding an appropriate gear for longer.

UK MARKET INTRODUCTION

The Toyota Avensis 2.4 Di and 2.0 D-CAT will go on sale in the UK early in 2004. The 2.4 Di will be available in T4 and T Spirit saloon and hatchback body styles and will benefit from High-Intensity Discharge (HID) headlamps above the regular model specification. Introduction of the 2.4 Di Tourer model will be confirmed next year. The 2.0 D-CAT will also be launched at the beginning of the year, available in T3-X, T4 and T Spirit saloon models. Prices and further details will be announced nearer the time of launch.

01/09/03

More Safety And Refinement From New-Look 2004 Avensis Verso

- Restyled Avensis Verso for 2004 with new front end, more pronounced headlamps and new bumper
- More emphasis on safety with front side airbags and front curtain shield airbags fitted as standard equipment
- 2.0-litre VVT-i petrol engine now meets Euro IV emissions regulations for 2005
- Optitron easy-to-read instrumentation now fitted as standard equipment
- Turn-by-Turn satellite navigation with ETA (Electronic Traffic Avoidance) and - DVD full mapping touch screen navigation available
- On sale in the UK 2 January 2004

The Frankfurt Motor Show in September will witness the introduction of the restyled Avensis Verso, featuring a new front end and incorporating a newly shaped bonnet as well as a sharper grille, more pronounced headlamps and a new design bumper.

At the rear, a new clear lens rear light cluster is fitted, 15-inch wheels get smart new trims and there's a striking new 16-inch alloy design shared with the Toyota Avensis. In addition, the radio antenna is now integrated into the rear glass and five new paint colours will be available.

More Refined and Better-Equipped Cabin
In addition to a new, darker interior cloth trim and titanium-coloured inserts, the new Avensis Verso features a range of driver comforts. For example, easy-to-read Optitron instrumentation is now fitted as standard, as are audio controls on the steering wheel.
Standard equipment will include electrically retractable rear-view mirrors and automatic air-conditioning and DVD touch screen full-map navigation system will be available as an option. The Toyota Turn-by Turn navigation system with ETA (Electronic Traffic Avoidance) will also be available.

ETA provides the driver with live traffic information which is fed into the satellite navigation system enabling the car to not only warn the driver of a traffic problem, but also to plot a way around jams or snarl ups even if the driver is a stranger to the area.

ETA receives coded traffic information 24 hours per day via an FM radio signal that is picked up even when the car radio is switched off. These messages are decoded to give the driver advanced warning of incidents and congestion. If the driver is following a route using the car's satellite navigation system, ETA will automatically offer an 'avoid traffic' option and work out a new route around the traffic.

Vehicles fitted with the DVD full-map navigation system will also be equipped with the Toyota Parking Assist System that provides a colour view of the area around the rear of the car when reverse gear is selected. Special guidelines are also projected on the screen in order to assist the driver in choosing the right manoeuvring trajectory.

Leading the Way in Environmentally Friendly Engines

Finding the right balance between performance and EURO IV compliance has been achieved with the 2.0-litre petrol unit, which meets the emission restrictions due to come into effect in 2005, without compromising performance.

The D-4D diesel continues to be among class leaders for low fuel consumption, achieving 43.5mpg on the combined cycle. Meanwhile, its CO2 emissions are impressive at only 173g/km.

Enhanced Safety Features Offer More Protection

Occupants are more protected than ever with the standard fitment of front side airbags and front SRS curtain shield airbags. Vehicle Stability Control (VSC) and Traction Control (TRC) will also be available to assist the driver in slippery conditions.

Full specifications of the 2004 Avensis Verso will be issued closer to the public launch date in January.

01/09/03

Toyota To Present CS&S Hybrid-Powered Sports Car Concept At Frankfurt Motor Show

European show debut for new Prius; new Avensis engines;
revised RAV4 and Avensis Verso models
- World premiere of CS&S (Compact Sports & Speciality) concept car
- 2+2 mid-engined sports car with Hybrid Synergy Drive powertrain
- Rear wheels driven by 1.5-litre petrol engine, front wheels by electric motor
- Sporting character matched by eco-friendly performance
- Debut of Toyota Space Touch, providing access to audio, navigation and e-mail systems using holographic projections
- Styling introduces cues for future Toyota European product design
- First European motor show appearance of all-new Toyota Prius
- New flagship 2.4-litre direct injection petrol engine and low emissions 2.0-litre D-- CAT diesel for Avensis
- Revised RAV4 with added refinement and safety features
- New-look Avensis Verso with enhanced equipment levels

INTRODUCING THE TOYOTA CS&S CONCEPT

The Frankfurt Motor Show will be the venue for the world premiere of the Toyota CS&S (Compact Sports & Specialty), a 2+2 open-top sports car which, in terms of size, falls between the current Celica and MR2 models. The car is powered by Toyota's advanced Hybrid Synergy Drive system, combining a mid-mounted 1.5-litre petrol unit that drives the rear wheels with a powerful electric motor to drive the front wheels.

CS&S proves that hybrid technology is not just eco-friendly, it can also provide a dynamic and highly enjoyable driving experience. Four-wheel drive and excellent acceleration from the electric motor's high torque underpin the car's sporting character, while the Hybrid Synergy Drive system delivers benefits in fuel economy and clean running.

Toyota's aim in developing the Hybrid Synergy Drive concept is to create more powerful petrol and electric power sources in order to achieve higher levels of performance. Conventional hybrid systems rely on a petrol or diesel engine to produce peak performance, and utilise an electric motor as an ancillary. The Hybrid Synergy Drive system, also used in the new Prius, incorporates a much more powerful electric motor, which means the car relies less on the petrol engine, even when extra performance is needed, as when accelerating or travelling uphill. As the electric motor is much more efficient than the petrol unit, this means better fuel economy, too.

Advanced design concept

CS&S is a new concept in sports car design, displaying styling cues developed by Toyota's ED2 studio in the South of France. In this way it provides pointers to Toyota's design philosophy for future cars for the European market.

Overall, the styling uses clear contrasts, between sharp, angular lines and fluid curves and arches. This is reflected in the interior, too, with arched front compartments that define the separate space for driver and passenger and express the car's sporting character.

At first glance, CS&S looks like a two-seater. In fact, removable rear canopies conceal a further two seats, making it a true 2+2 sports car. In a further innovative touch that boosts security, the front passenger seat has been designed in such a way that it can be adapted to form a cover for the cockpit area.

Toyota Space Touch - a revolutionary new human-machine interface

The CS&S incorporates a radical new IT concept - Toyota Space Touch. This is an integrated multi-function system that breaks new ground in terms of human-machine interface technology. It is operated by means of a series of holographic projections that the driver 'touches' to make a selection.

Spheres appear to float in space, but when touched they allow the user to control the air conditioning, audio, satellite navigation or even Internet connections. It is simple and intuitive to use, yet involves the application of cutting edge technology.

EUROPEAN SHOW DEBUT FOR NEW PRIUS

The new generation Toyota Prius will be formally introduced to the European public at Frankfurt, following the car's world debut in Detroit at the beginning of the year and its appearance as an official car at the World Athletics Championships in Paris in August.

As well as being the most technologically advanced car on the market, the Prius also offers a radical and intelligent design, combining the distinctive qualities of a saloon, and the versatility of an estate car in a practical five-door hatchback. Aerodynamics play a significant role in improving fuel economy, the Prius having a class leading coefficient of drag of 0.26. The Hybrid Synergy Drive powertrain enables nought to 62mph acceleration in less than 11 seconds and more than 65mpg in combined cycle driving. The Prius is exceptionally clean, too, producing nitrogen oxides and hydrocarbon emissions 88.8 per cent below Euro IV standards.

The pioneering technology deployed in the new Prius includes the world's first fully electric active safety package, including a by-wire braking system and the first application of an electric inverter air conditioning system with humidity sensor. UK sales are scheduled to begin in early 2004.

NEW ENGINES FOR TOYOTA AVENSIS

Two new engines for the British-built Toyota Avensis will be presented at Frankfurt: a flagship 2.4-litre direct injection petrol unit and the low emissions 2.0-litre D-CAT diesel. Introducing these new engines will give Avensis the widest complete range of Euro IV-compliant petrol and diesel power units on the market.

The 2.4-litre unit will be the largest direct injection engine in its class in Europe. Producing 161bhp at 5,800rpm and 230Nm at 3,800rpm, it will power the Avensis from rest to 62mph in 9.1 seconds and achieve a top speed, where permitted, of 138mph. It will be offered with a new transmission with a multi-mode system allowing the driver to choose between fully automatic or semi-sequential gearshifts.
The new D-CAT (Diesel Clean Advanced Technologies) engine reinforces Toyota's position as a world leader in developing clean engine technology. D-CAT reduces nitrogen oxides and particulate emissions to 50 and 90 per cent respectively below Euro IV levels. Provisional output figures are 114bhp at 3,600rpm with 280Nm of torque at 2,200rpm. This provides a top speed, where permitted, of 122mph and nought to 62mph acceleration in 11.2 seconds. This matches the performance of the conventional 2.0-litre D-4D engine while achieving significantly lower emissions.

CHANGES FOR RAV4 AND AVENSIS VERSO

Frankfurt will reveal styling changes for the 2004 RAV4 and a fresh look and significant specification enhancements for the Avensis Verso.

The RAV4, Europe's best-selling SUV, is to be the first car in its class to be offered with SRS Curtain Shield airbags and is further equipped with Vehicle Stability Control, Traction Control and Brake Assist.

The Avensis Verso is being shown with a new-look front end and a more refined and better-equipped interior. New features include Side and Curtain shield airbags, turn-by-turn satellite navigation with ETA (Electronic Traffic Avoidance), automatic air conditioning, and power-retracting door mirrors. DVD-based full-map satellite navigation will be available as an option.

Full details of specifications for the UK market for the RAV4 and Avensis Verso will be announced shortly.

30/07/03

Toyota Business Centre NETWORK MOVES FORWARD

Toyota's Business Centre network of 90 dealerships, launched in January this year, is now fully operational and already meeting commercial vehicle and small business customers' requirements.

Each Toyota Business Centre brings all the services required under one roof to provide a guaranteed 'fast track' solution for busy fleet operators and owner-operators alike. The Toyota Business Centre network ensures that all business customers gain the right experience throughout the entire buying process of their chosen Toyota.
Before launching the Toyota Business Centre network, Toyota carried out independent research through a mystery shop strategy with commercial vehicle customers, fleet customers, contract hire companies, used van buyers and via the Toyota Customer Experience Survey.

The key research finding among business customers showed that no manufacturer offered a good CV experience. The reasons given were lack of CV knowledge, product availability and complicated sales processes. The key attributes these business customers sought were dealer service, good brand, product quality and reliability.
Toyota already offered reliability, economy, strong residual values and low cost of ownership but lacked good dealer service for commercial vehicle and small business customers. Toyota used the independent research to implement Business Centre Standards to meet these needs.

Toyota GB's Business Centre and Commercial Vehicle Manager, Peter Howarth explains: "All the business partners have met the Business Centre Standards in order to achieve Business Centre status. The past year has been spent working towards achieving these new standards set for dealers dedicated to the needs of fleet users - car or light commercial."

The Business Centre Standards are:
- Each site must have at least one dedicated business to business sales person
- Dedicated office and supporting communications
- At least three commercial demonstrators; a Hilux, a Hiace and a Dyna and an extra Avensis or Corolla demonstrator
- Out-of-hours servicing to accommodate customer priorities
- Agree to facilitate local marketing activity and advertising using a dedicated local business database

Toyota has also appointed six new Regional Business Centre Managers to support the Toyota Business Centre Network. Their roles focus on recruitment and training, database enhancement, overseeing marketing activity and ensuring Business Centre Standards are maintained.

Toyota also researched Business Centre market potential based on a review of registered businesses with less than 100 employees for Business Centre territories. The national count totalled over 900,000 businesses, almost 850,000 of which employ less than 20 members of staff. This finding proved to Toyota the importance of meeting the needs of small businesses.

Peter Howarth commented on the success so far: "70 per cent of the headcount for the Toyota Business Centre Network is now in place. We have recruited steadily to ensure the right balance of car and CV knowledge from our Business Centre staff. Each centre is working hard to build stronger 'local' business links with accurate and timely dialogue."

Jon Pollock, General Manager Toyota Fleet, added: "Toyota Fleet also offers a call centre facility to support the Business Centres. Our customers get a service that is hassle-free and easy. The emphasis now is looking at enhancing awareness of Toyota Business Centre services in local areas and further training to include a more specific LCV course."

Toyota's 2003 year-to-date performance for passenger cars is up 7.4% while commercial vehicles remain strong with a 26% increase for 2002. Key fleet model Corolla is up 7.4% year-to-date while commercial vehicle sales are well on target for 8,000 units by the end of the year with over 3,700 units so far.

Peter Howarth concluded: "The Toyota Business Centre network is playing a major role in the fleet sales growth as has the new flagship model Toyota Avensis with sales at 11,908 for 2003 so far."

25/07/03

Safety First With Toyota's New Child Seat Range

A child's growth from new-born bundle of joy to stroppy pre-teen is a journey of experience for any parent. Whatever the age or behaviour of your offspring, you can at least be sure they are travelling securely thanks to a new range of child seats for Toyota models. There are three seats, designed for children aged from birth right through to approximately 12 years.

Toyota's thorough approach to safety engineering has been recognised in the new Avensis achieving the highest five-star crash test rating yet awarded in its class by Euro-NCAP. The new child seats have been developed to similar rigorous standards and have undergone an extensive crash testing programme of their own to ensure excellent protection is provided in the event of an accident.

The suitability of each seat is governed by weight rather than age. For the youngest members of the family (birth to 13kg - about 15 months), the G0+ is a rear-facing seat secured by the car's three-point seatbelt. The seat cover is washable and flameproof and the construction includes an adjustable carry handle and a sun canopy. The G0+ also features a locking attachment for Britax and Teutonia pushchairs. This seat is not for use on front passenger seats where there is a risk of it being struck by an airbag.

The forward-facing G1 ISOFIX (nine to 18kg - about eight months to four years) uses ISOFIX anchorages; it includes a top tether attachment (for vehicles with top tether provisions) to prevent the seat tipping forward. The seat's high side wings provide added protection in side impact accidents and special shoulder pads reduce the load on the child's neck and head.

In vehicles with no ISOFIX mounting points, or awaiting approval for ISOFIX usage, the seat can be fitted using a three-point seat belt on the outer rear seats, or, facing forward, on the front passenger seat. The latter option is the least recommended: if used, the passenger seat should be moved as far back as possible from the airbag compartment.

Completing the range is the G2/3 (15 to 36kg - about three to 12 years), which caters for growing children. This is essentially a booster cushion with a removable, adjustable back and head rests. Deep side wings and a curved head support provide good protection in side impacts and a seat belt routing system ensures maximum comfort.

Toyota dealerships can provide full details of model compatibility and advice on fixing. Recommended retail prices, inclusive of VAT are: G0+ £95.95, G1 ISOFIX £189.95 and G2/3 £95.95.

23/07/03

Concentration The Key As Avensis Diesel Returns 75 MPG

Fuel consumption of more than 75mpg has been returned in an Avensis 2.0-litre D-4D saloon - by a Toyota motorist driving the length of Britain on a charity run.

Alan Phillips completed his 839-mile journey from John O' Groat's to Land's End on a single 60-litre tank of diesel with 10 litres to spare. His fuel economy was 30 per cent better than the 57.6mpg official extra-urban cycle figure for the new Avensis.
The marathon drive, which took place on Saturday, 12 June, is expected to raise more than £1,000 in sponsorship for Children In Need.

Alan, from Nottingham, works as a buyer and company fleet manager for a pet products business. His own daily transport is a 1.8-litre petrol Avensis which has impressed him with consumption figures in the high 40s mpg, even when fully laden for holiday journeys.

Toyota Fleet arranged for Alan to be supplied with a new Avensis and covered the cost of fuel and accommodation for the charity run. Alan set off at one o'clock in the morning and reached Land's End at 7pm. By half way he was averaging 45mph and 78.3mpg; by Worcester the tank was still half-full. His highest reading, 81.3mpg, came at the end of the M5, but this figure was whittled down on the hills of the A30 to Land's End.

The Avensis, with its 114bhp direct-injection common rail diesel engine, weighs in at 1970kg and its official consumption on the combined cycle is 48.7mpg.

Last year, driving instructor John Gough averaged 116mpg on an economy run from Land's End to John O' Groat's driving a Toyota Yaris diesel. He went on to set a new world record for maximum mileage from one gallon of fuel of 130 miles, piloting the Yaris under test conditions at the Driving Standards Agency Training Centre.

"Alan Phillips's run, carried out at realistic road speeds, has underlined the sort of fuel efficiency obtainable even from a medium-sized car equipped with the latest generation of Toyota diesel engines," said Jon Pollock, General Manager of Toyota Fleet. "It also shows that the concentration needed for economical driving may help to keep drivers awake and aware!"

Note: The high mpg achieved in economy testing demands special driving techniques. These include gradual acceleration to cruising speed, the maintenance of a constant speed wherever possible and the avoidance of unnecessary gear changes and excessive braking and acceleration. The calculation of official fuel consumption figures is linked to more typical, everyday driving behaviour.

30/07/03

Roman Toyota Open New Business Centre

Warminster and Bath based Roman Toyota has set up an exciting new aspect to the business in the form of a Toyota Business Centre.

At the helm of the new Business Centre are Roman Warminster General Manager Dave King and Business Centre Sales Executive Brian Padfield.

"The purpose of creating the new business centre is to provide a dedicated service for the growing number of companies and employees who drive and use Toyotas as part of their working lives, whether a business owner, a sales executive or a local builder," explained Dave King.

"Toyota produce a remarkable range of vehicles suitable for most aspects of business and at Roman we now have a dedicated specialist in the form of Brian Padfield who I'm delighted to welcome to the Roman Toyota team."

"Brian is based at Warminster but will also cover the wider area that includes our sister dealership's territory in Bath and surrounding area."

Previous to joining Roman Toyota, Brian successfully run his own insurance brokerage business in Mere specialising in vehicle, fleet and business insurance - a background that makes him extremely well qualified to discuss the varied needs of business with owners, managers and employees alike.

On his new appointment Brian said, "I'm delighted to have been selected to join Roman Toyota to develop this significant new role within the business. It is both a challenge to Roman and myself and an experience that I'm very much looking forward to."

"I feel that my background in running my own business and a lifelong interest in cars and commercials places me in an excellent position to be able understand and relate to the requirements of a modern business regardless of their size or aspiration. I'm a member of the Association of Accounting Technicians which also gives me invaluable insight into the best methods of vehicle funding for companies and employees."

Brian is based at Roman Toyota in Warminster and can be contacted on 07789 863894 or by email at brianpadfield@roman-warminster.toyota.co.uk

25/04/03

Toyota 4x4 Course At The CLA Game Fair

HAREWOOD HOUSE, NR LEEDS, YORKSHIRE 1-3 AUGUST 2003

Toyota is sponsoring a 4x4 course once again this year at The CLA Game Fair - the world's most prestigious countryside event - from Friday 1st to Sunday 3rd August at Harewood House, Yorkshire. Visitors to the show will have the exciting opportunity to experience the new Land Cruiser on a specially constructed off-road course within the grounds of Harewood House.

Don't miss this opportunity to discover why the Land Cruiser boasts a worldwide reputation for performing in the harshest environments. Qualified instructors will ensure that visitors enjoy a dynamic off-road experience in the new Land Cruiser over rough terrain. The Toyota Land Cruiser is available with 3.0-litre D-4D direct injection common rail turbo diesel engine or 4.0-litre petrol VVT-i V6 engine.

In addition, come and see the extensive Toyota range from the new Toyota Avensis to What Car? Car of the Year 2001 winning Corolla to the MPV Corolla Verso, along with the new Yaris for 2003 and the Toyota Hilux Pick-Up on the Toyota stand alongside the rest of the range.

For more information on The CLA Game Fair visit www.gamefair.co.uk. For more about Toyota contact the Toyota Call Centre on 0845 275 555 or visit www.toyota.co.uk.

29/04/03

New Toyota Prius: A Car Ahead Of Its Time

- All-new second generation Prius revealed
- UK sales to begin November 2003
- New Toyota Hybrid Synergy Drive system combining petrol engine and electric motor
- Significantly improved fuel economy and emissions levels
- New, bigger 5-door hatchback body design for more practicality
- Longer wheelbase for improved interior space
- Aerodynamically efficient with 0.26 coefficient of drag
- By-wire throttle and gear shift controls
- World's first car to feature entirely electric brake by wire system
- Debut of innovative electric air conditioning system
- Moves up from C to D-segment of the market (Corolla to Avensis)

Toyota has unveiled its all-new Prius (the word means 'ahead of its time'), ushering in a new age of hybrid power vehicles. The car is scheduled to go on sale in the UK in November this year.

The second generation Prius will build on the achievements of the pioneering original model, launched in 1997 as the world's first mass-produced hybrid power passenger car. To date, over 110,000 have been sold.

The new car is improved in every way. It is bigger, faster, more fuel efficient, pollutes less and is more fun to drive.

The new Prius introduces a high-efficiency power system, the Toyota Hybrid Synergy Drive. It is a full hybrid system, which means it can work in full petrol or electric modes or with a combination of both power sources. Performance compares to diesel powered family hatchbacks with a 0-62mph time of under 11 seconds.

Toyota's Hybrid Synergy Drive delivers significantly better emissions and fuel economy performance through its ability to run in certain conditions on electric power only. Fuel efficiency is expected to improve by as much as 15 per cent while emissions should be reduced by up to 30 per cent compared to the current Prius - itself considerably cleaner than similar-sized conventional petrol and diesel models.

The Hybrid Energy System uses a more powerful 50-kilowatt motor that operates at a higher voltage achieved by using a new power converter between the battery and motor. With 50 per cent more electric power on tap, the new Prius also offers improved low-end torque and acceleration performance.

Its advanced powertrain aside, the new Prius offers dramatically new styling. It remains a full size, five-seat vehicle, but now offers a rear hatchback and folding rear seat arrangement for versatile load carrying capability.

The aerodynamically efficient body has a drag coefficient of 0.26, contributing to excellent noise insulation for the cabin and fuel economy. The new Prius is built on a new platform, its wheelbase is longer by six inches (152.4mm), but short front and rear overhangs make it easy to park and manoeuvre.

Other technical advances featured in the new Prius include a push-button ignition and by-wire, braking, throttle and transmission control (i.e. there is no mechanical linkage, as in 'fly-by-wire' on aircraft). The by-wire gearshift system means Toyota has been able to dispense with the traditional floor-mounted gear level and replace it with a dashboard-mounted joystick which requires just a tap of the finger to operate and frees up space inside the car.

A new air conditioning system debuts in the car, too. It is fully electrically operated rather than running off the engine fan belt, which means it can continue to operate even when the petrol engine is off and the car is running on electric power alone.

Full specification and technical details and pricing for the UK market will be announced later in the year.

29/04/03

New Toyota Avensis Awarded Best Ever EuroNCAP Score

The new Toyota Avensis has been awarded the highest ever score under the stringent Euro NCAP crash safety rating system with 34 points. It is also the first car to be awarded the maximum 5 stars by Euro NCAP under a new, tougher testing regime.

The new Avensis, which features nine airbags, including a unique in this class knee airbag, excelled in the revised Euro NCAP tests. The tougher tests now include more accurate measurement of pedal movement and the use of an even more sensitive side impact dummy to predict more accurately the potential injury risk resulting from the crash.

"We are very proud that Euro NCAP has recognised that the new Avensis sets a new benchmark for safety with a record score," commented R Graham Smith, Managing Director of Toyota GB. "Toyota engineers designed everything on the car to a superior level of quality, aiming to give customers the very best in many areas, including running costs, reliability as well as safety."

The new Avensis features many active safety features, such as the latest-generation ABS system and Electronic Brakeforce Distribution as standard. Brake Assist, Vehicle Stability Control (VSC) and Traction Control (TRC) are also available to provide additional safety under slippery conditions or during high performance driving.

In terms of passive safety the new Toyota Avensis is top of its class. In addition to the nine airbags it features a strong, rigid body structure in which components are designed to help absorb and disperse impact energy, minimising cabin distortion.

The front driver and passenger airbags feature dual-stage inflators, a seat-position sensor on the driver's side and an impact severity sensor in the front. Side and curtain-shield airbags offer protection to front and rear passengers in the event of a side impact.

Emphasising the importance of wearing seatbelts, the new Avensis has an innovative two-step seatbelt warning system that reminds occupants that seatbelts must be used.

ISOFIX child seat fittings in the rear seat are standard. In addition, the Child Restraint System (CRS) is equipped with a top tether to help prevent the child seat from tipping forward in the event of an impact.

30/04/03

Safety Success At The Double For Toyota

Following the Toyota Avensis "best-ever" score in the EuroNCAP crash test, Toyota Manufacturing UK has collected a second prestigious safety accolade in recognition of its industry-leading safe working environment.

The car manufacturer, based in Burnaston, Derbyshire and Deeside, North Wales, has been awarded the MANUFACTURING INDUSTRY SECTOR title from the Royal Society for the Prevention of Accidents (RoSPA) in its Occupational Health and Safety Awards 2003.

RoSPA, one of the world's leading safety organisations, has recognised the company as having the best health & safety performance within the UK's entire manufacturing sector.

In making the awards RoSPA considers both proactive and reactive health and safety activities along with accident performance in all UK companies.

This year Toyota Manufacturing UK demonstrated a range of safety measures including the safe introduction of the new Avensis, continued reduction of musculo-skeletal disorders and a range of vehicle and pedestrian safety activities throughout its UK plants.

The latest award represents a hat trick of top safety titles that the company has received from RoSPA in successive years.

In 2001 & 2002 Toyota Manufacturing UK received the ENGINEERING INDUSTRY SECTOR title and in 2001 went on to collect RoSPA's premier occupational health and safety award - Sir George Earle Trophy -judged across all industry sectors.

Bryan Jackson, Deputy Managing Director, said, "For Toyota Manufacturing UK good health and safety is good business. The award from RoSPA once again recognises that our Members (employees) are committed to the achievement of high levels of performance in this crucial area and that as a company we have good safety management systems in place."

09/05/03

Saying It With 'Flowers' Earns Toyota Fleet Top Sales Award

Toyota Fleet has scooped the Gold award for Direct Mail from the Institute of Sales Promotion for its creative promotion 'Flowers', a direct mail campaign designed to increase attendance at the new Toyota Avensis fleet launch in February.

The aim was to introduce at least fifty new prospects to the Toyota brand new Avensis. Fleet managers were invited to join a two-day test drive, taking place on 13 and 14 February by means of a personal bouquet of flowers, delivered by Interflora. To avoid any romantic disharmony the recipients could then give the flowers to their partner as an advance apology for being absent on Valentine's Day.

Toyota Fleet achieved this target response to the invitation with fifty attendees new to the Toyota brand joining the 200 current customers and prospects on the event. One hundred managers who were unable to attend the event were booked in for priority test drives.

The same campaign also earned Toyota Fleet the Silver award in the Business to Business category.

Interflora is world-renowned for its high-quality fresh flower delivery service and by using it as the means of delivering its invitations, Toyota Fleet was able to reach its targeted prospects directly, on time and with maximum impact. By bypassing the conventional mail service the invitations were in no danger of being lost in a crowded in-tray or weeded out by PAs and secretaries. Interflora itself developed a special system in order to cope with the volume of orders generated by the scheme through its network of florists.

Judges hailed the 'Flowers' campaign as an outstanding piece of creative marketing and praised the way it was delivered direct and used an alternative delivery channel to the Royal Mail.

Kevin Ledgar, Toyota Fleet's Marketing and Planning Manager explains the campaign's challenges: "Fleet managers are courted by all the major manufacturers, and are constantly being asked to consider the latest model and deals. The challenge was to develop an idea that cut through the noise of the other communications and deliver the promotion clearly."

14/05/03

Hat Trick Of Awards For Toyota At The 2003 Fleet World Honours

Toyota has scored a hat trick of honours at the 2003 Fleet World Honours presented at a special ceremony held at the RAC Club, Pall Mall today. Toyota has been awarded Best Fleet Model Range for 2003, the new Toyota Avensis has received the Award for Best New Car in the 2003 Fleet Market, while Toyota Hilux has won Best Pick Up.

Toyota Avensis - Best New Car in the 2003 Fleet Market

Judges highlighted the distinctive styling and excellent build as features that will attract fleet drivers to the new Toyota Avensis, while its low whole-life costs and strong residual values will ensure it of a place on more and more choice lists. Fleet World editor Ross Durkin said: 'This is the third "built-for-Europe" model to come from Toyota's design centre in France and it is the best yet. It looks good and drives well and completes a very strong line up for Toyota in fleet.'

Former IBM Fleet Manager George Emmerson, a member of the judging panel, commented: 'Toyota have got it right with Toyota Avensis. Fleet Operators cannot fail to be impressed with its financial credentials, while drivers will be keen to get their hands on its Euro IV-compliant diesel engines. Its recent achievement of five stars in the Euro NCAP crash test programme means full marks all round.'

Toyota - Best Fleet Model Range for 2003

Winning the accolade of Best Fleet Model Range is a recognition of just how far Toyota has come in the last 10 years. New models like the Yaris, Corolla and Avensis are designed in Europe for Europe and they provide for Toyota an excellent platform for success.

Fleet World editor Ross Durkin said: 'It is hard to see a chink in Toyota's armour at present. Excellent VVT-i petrol engines are offered alongside common rail diesels and those in the new Avensis are Euro IV-compliant, offering drivers a significant tax saving. The petrol/electric hybrid Prius represents the company's thrust towards achieving lower emissions.'

Former IBM Fleet Manager George Emmerson commented: 'Toyota now offers something for everyone in a way that other manufacturers struggle to compete with. They are a solid cost proposition and offer high levels of specification across the range.'

Toyota Hilux - Best Pick Up 2003

Gibb Grace, Editor, Commercial Fleet World, commented, 'Advances in refinement and fuel economy stem from an all-new 2.5-litre D-4D engine to suit 4x2 and 4x4 models respectively. Hilux now has an admirable combination of rugged durability and cost efficiency that appeals to both the private and commercial vehicle market sectors.'

Jon Pollock, General Manager for Toyota Fleet commented: 'We are delighted to win these awards at such a significant time for Toyota Fleet. Adding this to the encouraging feedback from 250 of the UK's top Fleet Managers and the successful launch of our Toyota Business Centre Network in January, we are looking forward to a great year.'

20/05/03

Hundreds Of Jobs Created As Toyota Announces Increase In UK Production

Toyota Manufacturing UK will increase production at its vehicle manufacturing plant at Burnaston in Derbyshire creating nearly 1,000 new jobs.

It will be the first time in Toyota's history that a third shift is operated in a vehicle manufacturing plant. This move will boost annual production volume of New Avensis and Corolla at Burnaston from 220,000 to around 270,000 vehicles per year.

The introduction of a three-shift system, scheduled for the second quarter of 2004, will see an additional 1,000 new jobs created across all production areas at the Derbyshire plant. Recruitment for the new positions will start in mid 2003.

The move from two to three work shifts at the plant will increase the record £1.7 billion already invested by Toyota Motor Corporation into its UK manufacturing operations over the past decade.

The increase in production will lead to improvements in capacity utilisation and is expected to benefit Toyota's profitability in Europe.

Since start of production in 1992 Toyota has built over 1.3 million vehicles at Burnaston and over 1.1 million engines at its engine plant at Deeside in North Wales. Currently employing 4,600 Members (employees) Toyota's UK plants are rated as among the most efficient production plants in Europe.

In January 2003 Toyota Manufacturing UK started production of the all new Avensis which will become the first European built Toyota to be exported to Japan later this year.

The new Avensis was recently rated as the safest car ever, recording the highest ever score for safety by the European New Car Assessment Programme (Euro NCAP).

Bryan Jackson, Deputy Managing Director of Toyota Manufacturing UK said: "The increase of production in the UK represents a further endorsement of the commitment of our members to building quality vehicles for our customers in Europe and later this year in Japan.

"The move to three shifts next year will enable us to offer 1,000 new career opportunities for the region and industry as we look to recruit people who will help us to produce vehicles to support Toyota's continued European growth."

The production increase, in line with Toyota's philosophy of building cars where the customers are, forms part of Toyota's plans to increase production capacity across Europe in line with increased customer demand for its products.

In the first quarter of 2003 Toyota sold an all time record 212,069 units in Europe - an increase of 4% over the first quarter of 2002. Toyota's European market share for the first quarter reached 4.6% up from 4.5% in the same period last year.

Toyota has set a 2003 sales goal of 790,000 units in Europe, up 4.5% from the 755,633 units sold last year. The company expects that its 2005 objective of selling 800,000 units in Europe by 2005 might be achieved earlier than anticipated.

23/05/03

Toyota Delivers Clean Performance And Clear Saving

Tax-busting 114bhp 2.0-litre D-4D introduced into Corolla range

Toyota's rapid advances in clean engine development have left its market rivals standing. With the introduction of a new 2.0-litre D-4D engine into the Corolla range Toyota becomes the first manufacturer to provide a complete engine line-up in the two principle volume market sectors (C and D) that is fully compliant with Euro IV emissions standards.

That's good news both for the environment and for drivers, who can enjoy cleaner performance, increased fuel economy and lower company car tax and with no loss of driving performance or pleasure.

The launch of the new engine means that all engines - petrol and diesel - in both the Corolla and new Avensis now meet the stricter emissions criteria, a full 18 months before they are due to come into force.

Delivering this level of clean performance so early provides excellent cost of ownership benefits for both private and company car drivers. And in developing its lower emissions technology, Toyota has not had to compromise on performance, driveability or economy: all engines provide a strong balance of power, flexibility and competitive fuel consumption.

Where fuel economy is concerned, the new 114bhp 2.0-litre D-4D unit takes the Corolla to new heights, with a combined cycle figure of 50.4mpg for the three-door models.

Built at Toyota's Deeside factory in North Wales, the engine is being offered in the Corolla alongside the established 89bhp D-4D unit. The 109bhp diesel engine, previously available only in the five door T Spirit model, has been deleted from the range.

PRICING

T2 five-door £13,300
T3 three-door £13,800
T3 five-door £14,300
T Spirit five-door £15,300

Prices equate to a premium of £500 above the equivalent Corolla 89bhp diesel models. All models come with Toyota's three-year/60,000 miles warranty, three-year paintwork warranty and 12-year anti-perforation warranty. All Corolla models require just a health and safety check, including an oil change, at 10,000 miles. Full services are scheduled at 20,000-mile intervals. EURO IV-COMPLIANT DIESEL: SPECIAL BENEFITS FOR COMPANY CAR DRIVERS The new Corolla 114bhp 2.0-litre D-4D diesel joins the recently launched new Avensis D-4D in the lowest, 15 per cent band for company car-based Benefit in Kind (BIK) taxation for the T3 three door Corolla, which has a CO2 emissions rating of 149g/km. More than that, the new engine will save company car drivers three per cent in BIK tax, equivalent to up to £300 over three years compared to key market rivals. This is directly linked to its Euro IV compliance: diesel engines which do not meet the Euro IV standard are subject to a three per cent penalty compared to the rating for their petrol equivalents. Kevin Ledgar, Marketing and Planning Manager for Toyota Fleet, said: "Toyota is the first to market with a range of vehicles that meet Euro IV requirements. This is great news for company car drivers who could save up to £300 on tax over three years by driving a Corolla diesel rather than a Ford Focus." The Toyota Corolla T3 three door is almost £300 cheaper in company car tax over a three-year period compared to the Ford Focus Zetec, while the Peugeot 307 2.0 HDi is £224 more expensive. Both the Focus and 307 fall into the 18 per cent BIK bracket as their engines are not Euro IV-compliant.

Competitor Comparison

Model
List Price
CO2
BIK1
Total TAX2
Toyota Corolla 2.0 D-4D 114bhp T3 3dr £13,800 149g/km 15% £2,070 £1,396
Peugeot 307 2.0 HDi 110bhp £13,635 138g/km 18% £2,454 £1,620
Ford Focus Zetec 1.8 TDCi 115bhp £13,935 145g/km 18% £2,508 £1,687

1 BIK percentage and value for tax year 2003-2004

2Total TAX over three-year period for 22% income tax bracket

In addition to the tax saving, company car drivers will also benefit from lower National Insurance contributions and, for those receiving free fuel benefits, a reduction in fuel taxation.

28/05/03

Toyota Driver Overcomes Spinal Injuries To Earn A Record $1.35 Million For Indy 500 Win

Brazilian Gil de Ferran drove through the pain of spinal injuries to take his Toyota-powered car to victory in the 2003 Indy 500 race on 25 May, earning himself $1,353,265. It was his first win in what is arguably the world's most famous race and his winnings were part of record event prize money totalling $10,151,830.

"I've always dreamed of winning this race," de Ferran said. "This is one of the most prestigious prizes in sport."

Winner de Ferran earned his cash and glory by consistently running laps at 225mph in the 200 lap race while recovering from a spinal fracture and concussion sustained in a crash at a race in March. He hinted at the struggle to get fit to race after the race.

"My shoulders started cramping halfway through the race," de Ferran said. "It was getting more and more painful and more and more difficult to block it out."

De Ferran, a 35-year-old native of Brazil and former British F3 championship winner, won the 500 mile race by just 0.2990 of a second - the third closest finish ever in the 94 year history of the event - from his team mate and fellow Brazilian, Helio Castroneves.

Castroneves was denied a hat-trick of Indy 500 wins, but could console himself with the $639,665 he won for coming second and $100,000 for being fastest in qualifying. A press of the calculator buttons reveals that the winning margin of less than a third of a second was worth $713,600.

"Something like this comes as a surprise," said the Brazilian. "You never know what this is going to feel like. It's a great sense of accomplishment, coming back from injuries like that."

Some might question why a man would put himself through the pain and risk of further injury. Records, glory, money? De Ferran answers thus.

"For me it's not about history books, beating your records and achieving new heights. It's me against me. It's how far can I go."

De Ferran's victory also marks the first for Toyota in its first attempt at the Indianapolis 500. Toyota-powered cars took seven of the top nine places and led 170 of the 200 laps today including 131 of the final 133. Five different Toyota-powered cars led the race.

29/05/03

Police Bring Corolla To Trial

Local connections have helped bring the first Toyota Corolla onto the North Wales Police fleet - and the force is keen that the car should have as high a profile as possible during its 12-month appraisal period.

Toyota has built engines at Deeside in Flintshire for more than 10 years, and it is in that industrial area, in which more than 700 people are employed at the Toyota plant, that the latest police recruit will carry out its duties as a community beat vehicle.

"We're constantly reviewing the fleet, and as part of our commitment to strengthen the community policing team in the area, we thought we should try a vehicle to which our community would relate," said Chief Inspector Bob Wilson, based in Wrexham with responsibility for Eastern Division Operations.

"The new Corolla has been heavily promoted and we thought it would be interesting to see if it was up to the job," he said. The North Wales Police fleet of around 250 vehicles at present consists mainly of Ford vehicles.

The Corolla 2.0-litre D-4D diesel hatchback was provided through Toyota Fleet and has been badged and fitted out with blues and twos. It will be expected to cover at least 40,000 miles on the streets during its trial year, though cars operating in the rural areas can cover as many as 70,000 miles a year. The force's cars operate on a three-year cycle.

The Corolla will have to satisfy three main requirements to prove its worth to North Wales Police. "We look first for reliability, and then image - it has to look professional," said CI Wilson. "This is a high-visibility vehicle and we want people to notice it. It also has to provide sufficient room for officers to carry out their everyday duties efficiently."

Toyota is already represented on a number of police forces, including Derbyshire, Hampshire, Norfolk, North Yorkshire, Strathclyde and West Mercia. Toyota Fleet's Bluelight Blueprint initiative is designed to tailor vehicles for the specific needs of the police and other emergency services, ensuring that vehicles meet strict Home Office guidelines within a highly competitive pricing structure and best-in-class cost of ownership on featured models.

Toyota's Bluelight vehicles will be on display at the National Association of Police Fleet Managers' Conference at the Science Museum in Wroughton near Swindon from 19-20 August.

05/06/03

Inchcapes's Pre-Contract Fleet Showcases Avensis

Business drivers on temporary job contracts or awaiting delivery of permanent cars are to get the chance to sample the new Toyota Avensis if their employers are clients of Inchcape Fleet Solutions. The contract-hire company took on 50 of the cars at the start of May for use on its "pre-contract" fleet.

Forty are 1.8 T2 petrol five-doors and the remainder 2.0 D-4D T2 Tourers. Portsmouth-based Inchcape Fleet Solutions has taken them on for 12 months in a deal funded by Toyota Financial Services.

"This is a brand new model launched into a very important sector of the company-car market," says Andy Brown, Inchcape Fleet Solutions' Operations Director. "We like to provide our drivers with the latest models if they need a car on a pre-contract basis."

The vehicles are the first Toyotas on Inchcape's 230-strong pre-contract fleet, although the marque is well-represented in its main fleet of around 40,000 vehicles. Pre-contract cars are leased out where there is a long lead-time on delivery of an ordered car - usually for a period of at least a month - or for between three and six months for those drivers on short-term job contracts.

"This gives the drivers a good opportunity to experience the benefits of the Avensis," says Andy. "As the cars will be with us for a year, they should get good exposure among our corporate customer base."

From September, Inchcape Fleet Solutions is set to run the back office of Toyota Financial Services' own contract-hire service, "so this is all part of developing a strong partnership with Toyota," says Andy Brown. And he paid tribute to Toyota Financial Services who have also funded the Avensis Pre-contract cars: "I find them very helpful - and they're very knowledgeable people. We have a relationship that's working exceptionally well."

30/06/03

Double Honours For Corolla In The Marketing Society Awards

True to its status as "a car to be proud of", the British-built Toyota Corolla has collected two more prestigious awards. This time it is the marketing campaign for new Corolla that has been honoured in The Marketing Society 2003 Awards.

Toyota won the Brand Revitalisation title for its inspired and successful campaign to relaunch Corolla. As a category winner, it went on to collect the society's top award for marketing excellence, the Grand Prix. The awards were presented at a ceremony in London on 3 June.

The new Corolla is no stranger to success, being named Car of the Year 2002 by What Car? magazine and taking the Marketing Strategy of the Year Award in the 2002 National Business Awards.

The judging panel, comprising top industrialists, marketers and academics, praised Toyota for its fundamental understanding of its target customers, the consistent application of its customer insight in all its communications and the simplicity of the campaign which struck a chord with consumers.

Central to the £20 million strategy was a sequence of five television advertisements, supported by posters and media ads. Developed by Toyota GB's marketing team with Saatchi and Saatchi, it also included a powerful internal marketing strategy to inspire staff and Toyota dealers, direct mail, interactive television and internet features, promotional activities and special events, such as a season of drive-in movies.

Paul Philpott, Toyota's Commercial Director, said: "We launched the Corolla as a car to be proud of and it has been true to its word. The Marketing Society Awards are a great honour for a campaign that succeeded in giving a fresh and more vibrant perspective to a product that is central to Toyota's growing market success.

"The response to the campaign speaks for itself. Sales of new Corolla have grown strongly and the model has achieved a more youthful and aspirational image."

In 2002, Corolla's first year on sale, retail sales rose by almost 37 per cent on the previous year, delivering a 4.4 per cent share of the pivotal C-segment for compact hatchbacks and saloons. Profitability was also increased, with a greater proportion of high specification models being sold.

Continuing sales growth this year has contributed to Toyota's unprecedented decision to start a third production shift next year at its UK factory at Burnaston, where hatchback Corollas and new Avensis models are built.

Corolla is available in three and five door hatchback, saloon, estate and versatile Verso compact MPV body styles with a choice of 1.4, 1.6, 1.8 and turbocharged 1.8-litre petrol engines and 89 and 114bhp 2.0-litre D-4D turbodiesel units. With the recent addition of the 2.0-litre 114bhp D-4D engine to the range, all engines now comply with the 2005 Euro 4 emissions standards.

30/06/03

Toyota Yaris: "Agile And Versatile Town Car", Says Simon Weston

"A great little car around town" was the verdict of Falklands war veteran Simon Weston OBE, after trying out the new-style Toyota Yaris 1.0-litre T2 for a week in the run-up to the Mobility Roadshow 2003. The three-day event takes place at Castle Donington, Derbyshire from Thursday 12 June, and for the third year running Simon will be on the Toyota stand to talk to visitors about solutions to mobility problems.

The restyled Toyota Yaris and Yaris Verso models, launched in May, feature enhancements in terms of engine specification, safety features, equipment and handling. The entry-level model Simon drove had also been fitted with a number of special adaptations for disabled drivers, including hand controls, a steering ball and a swivel seat, and will be at the Mobility Roadshow for visitors to inspect.

"Hand controls take a bit of getting used to for someone who has the use of their legs, and the steering ball is brilliant," says Simon, who has some problems with his hands. Simon considers the Yaris ideal for many of the 80 per cent of Motability clients who have disabilities that require no major adaptations, or who are carers.

"It's a great urban runabout," he says. "It has a brilliant turning circle and is very easy to manoeuvre." Front and rear suspension settings have been changed on the new models to enhance manoeuvrability as well as ride comfort. "Parking is great - if you can find a disabled bay that isn't parked in by the uncaring and unthinking, you can pop into it and have a street party in the space left over!"

The Yaris may measure a parking-friendly 3.6m from bumper to bumper, yet it offers 2.5cu m of cabin space and more than 15 litres of cabin storage, spread around 12 different compartments.

Simon enjoyed the Yaris experience both around town and on the open road. "I found the car an absolute dream to drive. And the economy is great - certainly someone on a limited income, which the majority of disabled people are, would find it absolutely brilliant."

The Yaris range has the most efficient engine line-up in the supermini class, including a new 86bhp 1.3-litre petrol engine for hatchbacks and the 1.4-litre D-4D common rail diesel. Upgraded 1.5-litre models and the 1.0-litre Simon drove complete the line-up. All now comply with EURO IV emissions regulations for 2005.

The T2 was also equipped with an innovative economy device, the Multi-mode Manual Transmission, which is optional on 1.0-litre models. MMT offers the choice of clutchless sequential gearshifts or fully automatic operation, in which mode it is more fuel-efficient than the standard five-speed manual gearbox.

"I love the MMT transmission because, as with an automatic, it allows you to concentrate on the road," says Simon. "And the second you stop, it goes straight down to first gear."

The central instrument panel layout was new to Simon. "I've never seen anything like it before but it was very clear. All-round visibility was great and the handbrake dead easy." The Yaris range also has ABS and Electronic Brakeforce Distribution (EBD) and rear-seat three-point seatbelts fitted as standard on all models, making it a class leader in safety since its launch.

"The Yaris and Yaris Verso versions have proved popular on the Motability scheme and the improved 2003 models are set to carry on that trend. We also intend to keep it price competitive for Motability customers," says Tim Copland, Toyota's National Leasing, Rental & Special Sales Manager, who is responsible for Motability sales. "Motability is not only about access and wheelchair stowage for many customers, they also want what everyone else wants - style, performance, economy and safety.

16/06/03

Toyota Previa Gains New Looks And Extra Features At No Additional Cost

Liposuction, Botox and cosmetic surgery have not been required to give Toyota's Previa a fresh new appearance. Just a few gentle styling changes have been made to regroom the versatile MPV, such is the essential strength of its contemporary 'one-wave' design.

More crucial to its all-round appeal is an upgrading of its standard specification to provide enhanced levels of safety and convenience, all at no extra cost to the motorist.

From 16 June all new Previa models will be equipped with front side airbags, in addition to the driver and passenger airbags. Furthermore, all seats in the seven-seat versions are now fitted with three-point seatbelts. The quality appeal of the spacious cabin has been heightened with darker grey tones for the trim and the finish of the audio system surround has been refined.

The standard audio package now includes a six-speaker radio tuner with single CD player and the redesigned steering wheel incorporates remote audio controls.

On the outside the dynamic, flowing shape of the Previa has been given extra emphasis with a deeper, reprofiled front bumper section with integrated fog lights. The front grille has also been revised and the front and rear lamp units have been redesigned for a bolder appearance.

The Previa now rides on larger, 16-inch wheels, which are steel with full-sized covers on the GS grade and five-spoke alloy (with locking nuts) on GLS and CDX versions. Two new body colours are available: Astral Black and Cornsilk.

The Previa is powered by a choice of a 154bhp 2.4-litre VVT-i petrol engine or 114bhp 2.0-litre D-4D diesel power plant. The petrol engine now meets the Euro IV standards for emissions and is offered with a choice of five-speed manual or four-speed automatic transmission. The D-4D diesel is available with the manual gearbox only.

Three trim levels are offered: GS, GLS and CDX. The GS comes with eight seats, the GLS with a choice of seven or eight seats and the CDX exclusively as a seven-seater.

Standard equipment on all versions includes driver, front passenger and front side airbags, digital climate control air conditioning, electric windows all round, tilt-adjustable steering wheel, tonneau cover, ABS, Electronic Brakeforce Distribution (EBD) and Brake Assist, two ISOFIX child seat mounts, remote central locking, electrically adjustable heated door mirrors and front arm rests.

The GLS adds roof rails and five-spoke alloy wheels, air conditioning with separate controls for the rear of the cabin and cruise control. The CDX package includes DVD-base turn-by-turn satellite navigation with Electronic Traffic Avoidance (ETA), rear darkened privacy glass and front and rear sunroofs. Leather upholstery is now an option for both eight and seven-seat models.

On the road prices remain unchanged, as do insurance groupings of 11E for petrol models and 12E for D-4D diesels.

17/06/03

Toyota MR2 Is Street Smart For Summer With New Sports Styling Kit

The Toyota MR2 roadster has always been a head-turner but now its street impact is set to soar with a new body styling kit. The open top two-seater is given a more muscular, lower profile with the addition of the three-part kit, a dedicated Toyota accessory.

The kit comprises front spats, side skirts and rear bumper extensions, all matched to the car's body colour. Their impact on the car's styling enhances its taut and compact design, extending the lines and curves of the bodywork rather than exaggerating them.

The result is the coolest sports car you could hope for this summer. Not only does the MR2 look the business with its styling kit, it performs superbly, too. The mid-mounted 1.8-litre VVT-i (Variable Valve Timing-intelligent) delivers 138bhp and will power the lightweight MR2 from rest to 62mph in eight seconds, en route to a top speed, where permitted, of 131mph.

The excellent balance of the chassis ensures great handling, aided by a Torsen limited-slip differential and Vehicle Stability Control (VSC), Traction Control (TRC) and Brake Assist (BA) systems.

The MR2 also benefits from sports-tuned suspension and large tyres for plenty of grip. The alloy wheels are 16-inch at the rear, shod with 215/45 tyres, and 15-inch at the front, with 185/55 rubber. There is a choice of six-speed manual gearbox or Sequential Manual Transmission (SMT) which both provide excellent mid-range acceleration and real rewards for those seeking an involving driving experience. With SMT, clutchless gearshifts can be made using the gear lever of Formula One-style buttons on the steering wheel.

The new styling kit is available from 1 July, priced £850 painted and fitted. On the road prices for the MR2 are £17,000 for the manual version and £18,500 with the SMT gearbox. The car is covered by a three years/60,000 miles mechanical warranty, three years paint warranty and 12 years anti-perforation warranty.

16/06/03

Toyota Prius Teams Up With WWF For Education Masterclass

WWF's educational website, wwflearning, used by UK teachers and students as a resource centre for environmental topics, will benefit from a new sponsorship deal with the Toyota Prius brand. The Toyota Prius will sponsor, at a value of £20,000, selected pages and enable WWF - the global environment network - to continue providing educators and learners with an innovative communications point for global news, opinion and curriculum projects.

"WWF Education has a successful track record of working with partners from business to help both teachers and students explore some of the difficult decisions facing companies today as they engage with sustainability issues. The relationship with the Toyota Prius builds on this work, using the internet as a tool for learning, exploration and engagement," said Ann Finlayson, Head of Education WWF-UK.

The money provided by Toyota Prius will cover the costs of commissioning content for the specifically targeted areas of Activities and News service on the website. Pages that are maintained using this sponsorship money will bear the car's name and links to the relevant website.

WWF is also working with the car manufacturer in order to pursue the greenest and most economically sound options for its particular fleet of vehicles. The Prius car uses advanced technology to combine a petrol engine with an electric motor to create an environmentally conscious, fuel-efficient, hybrid engine.

Criteria such as low fuel consumption and low emissions of CO2 are of high importance to WWF and the Prius fulfils these desires. Under certain driving conditions the Prius petrol engine shuts down completely and the electric motor takes over. As a result, in many high-density traffic situations, Prius is totally emissions-free.

18/06/03

Toyota Previa - Family Travel To A 'T'

- New grading structure for 2004 Previa with T2, T3 and T Spirit replacing previous GS, GLS and CDX models

- Further emphasis on safety with standard equipment front side airbags - seven three-point seatbelts now standard equipment on seven seat models

- 154bhp 2.4-litre petrol engine now Euro IV compliant

- Turn by turn satellite navigation (standard equipment on T Spirit grade) now DVD driven and also includes ETA (Electronic Traffic Avoidance)

- Full mapping DVD satellite navigation available later in the year which can even categorise a particular type of restaurant and direct you to their door

From June, the Toyota Previa has a new grading structure with the now familiar T2, T3 and T Spirit grades replacing the previous GS, GLS and CDX grades. This places Previa in line with the grading already used on the latest Yaris, Corolla and Avensis models.

Three trim levels are offered: T2, T3 and T Spirit. The T2 comes with eight seats, the T3 with a choice of seven or eight seats and the T Spirit exclusively as a seven-seater.

Standard equipment on all versions includes driver, front passenger and front side airbags, digital climate control air conditioning, electric windows all round, tilt-adjustable steering wheel and tonneau cover. ABS, Electronic Brakeforce Distribution (EBD) and Brake Assist are also included as well as two ISOFIX child seat mounts, remote central locking, electrically adjustable heated door mirrors and front arm rests.

The T3 adds roof rails and five-spoke alloy wheels, air conditioning with separate controls for the rear of the cabin and cruise control. The T Spirit package includes DVD (Digital Versatile Disc) based turn-by-turn satellite navigation with Electronic Traffic Avoidance (ETA), rear darkened privacy glass and front and rear sunroofs. Leather upholstery is now an option for both eight and seven-seat models.

Available from October as an option across the range is the highly acclaimed, user-friendly full mapping Toyota GPS satellite navigation system which is also DVD based. The touch-screen has a diameter of 6.5 inches for ease of operation and visibility of the display.

DVD systems are able to store approximately 13 times the volume of data than that of a conventional CD. This allows the storage of most European countries' road systems on a single DVD. This system can highlight points of interest, search for a house number, find petrol stations and even categorise a particular type of restaurant. The exact position of the vehicle can be shown at any time on the dashboard screen and will guide its occupants with voice instructions to their selected destination.

The full mapping DVD system also incorporates a Parking Assist monitor that provides a colour screen view of the area around the rear of the car when reverse gear is selected.

On the road prices remain unchanged, as do insurance groupings of 11E for petrol models and 12E for D-4D diesels.

03/07/03

Toyota Announced As Official Partner To The 9TH IAAF World Championships In Athletics

Toyota is sending a top team of all-rounders to the 9th World Athletics Championships, which take place in Paris from 23 to 31 August. Not one is going to claim a medal on the track, though, as the squad is made up of 200 different vehicles which will be used as transport for games officials and competitors.

The cars are being provided as part of Toyota Motor Corporation's support for the championships in its capacity as an Official Partner. Its backing for the event was marked in Brussels today with the hand-over of the keys to a new Toyota Prius which will be the lead car for both the men's and women's marathon. The clean-running hybrid powered Prius was unveiled earlier this year in New York and will be making its first journey on European roads at the head of the long-distance events.

In addition to providing official transport, Toyota is also backing a programme to encourage new record achievements in the women's events. Reflecting this, the Toyota name and emblem are set to be carried on the bibs of all women competitors.

By supporting the games in this way, Toyota is putting into practice its philosophy of "contributing to a prosperous society through automobiles." Toyota aims to encourage the growth and popularity of athletics through its support of this high-level international sporting event and is looking forward to doing all it can to make the championships a success.

The new generation Prius, a five-door hatchback powered by a combination of conventional petrol engine and compact, lightweight electric motor, is due to reach showrooms at the end of the year.

Note; The 9th International Association of Athletics Federations World Championships in Athletics will take place over nine days from 23 to 31 August at the Stade de France in Paris. There will be 24 men's events and 22 women's events.
The first world championships were held in Helsinki, Finland, in 1983. Initially the event took place every four years, in the year preceding the Olympic Games. Since the third championships, in Tokyo in 1991, they have been held every two years, preceding and following the Olympics.

16/07/03

Toyota Yaris With Swivel-Seats On Trial In Derby

Swivelling seats could be the solution for many people with disabilities who find it difficult to get in and out of cars. Now a Toyota Yaris 1.0-litre T2 fitted with a prototype purpose-built driver's seat has been loaned to the Derby Regional Mobility Centre (DRMC) by Toyota for a six-month evaluation.

The centre, staffed by technical and medical specialists, provides advice and assesses people with a disability who wish to start or return to driving. Now its clients will be invited to try out and report their findings on the Yaris.

The handover took place on 9 July at the Making A Difference day, appropriately held in the Toyota Suite at Pride Park stadium, the home of Derby County FC. This event, organised by the National Demonstration Centre in Rehabilitation, gives people with disabilities the chance to sample devices that help them to live independently.

DRMC's Rehabilitation Technology Services Manager Lynne Murray-Hogsflesh and Senior Occupational Therapist/Driver Evaluator Maggie Moorcroft received the Yaris from Alistair Crawford, Motability Specialist for local Toyota dealership Inchcape Derby, and Toyota's Mobility Account Manager David Shaw.

The lever-operated swivel seat can be fitted for driver or passengers, and Toyota hopes to learn more about users' attitude to such aspects as swivel angle, seat height and lateral adjustment.

The loan Yaris, which is also fitted with more familiar adaptations such as hand controls and a steering ball, made a big impression at the recent Mobility Roadshow 2003 at Castle Donington, where hundreds of visitors were able to take the controls. Falklands war veteran Simon Weston OBE also drove it for a week leading up to that event. "The Toyota swivel seat aims to encourage disabled people into a car," he said at the show. "If manufacturers can cure small problems for mobility customers, such as easier access to the vehicle with a swivel seat, it can transform people's lives."

"It is possible for users to obtain swivel seats from third-party suppliers but these don't necessarily match the standard seating as this prototype does," said Tim Copland, Toyota's National Leasing, Rental & Special Sales Manager, responsible for Motability business. "We understand how important it is to our Motability customers that adapted vehicles should appear as much like standard models as possible, and we are committed to listening carefully to their requirements and responding accordingly."

Note: Around 15% of the UK population has a disability, some 85% of these as the result of accidents or illness. A total of 1.57m people are awarded the Higher Rate Mobility Component of the Disability Living Allowance as they are considered "unable or virtually unable to walk", and are eligible for help in obtaining a vehicle under the Motability scheme. These are usually supplied on a three-year contract hire basis.
Fewer than a quarter of Motability vehicles have automatic transmission, and only a fifth require adaptations. Of these adaptations, some 50% are relatively minor, such as steering balls.
There are nearly 200 accredited Toyota Motability dealerships. These offer facilities for people with disabilities and have Motability Specialists on hand, trained to advise customers on suitable vehicles and, where appropriate, adaptations.

08/08/03

Toyota Motor Corporation Announces Strong Results For First Quarter Of 2003

Toyota Motor Corporation (TMC) announced its consolidated financial results for the first quarter, ended 30 June, 2003, on 5 August, the details presented in accordance with US generally accepted accounting principles (US GAAP). On a consolidated basis, net sales amounted to 4.09 trillion yen, an increase of 5.6 per cent on the same quarter last year. Operating income decreased by 13.2 per cent to 340.7 billion yen, while pre-tax income totalled 371.2 billion yen. Net income declined by 9.7 per cent to 222.5 billion yen, compared to 246.3 billion yen in the first quarter of 2002.

Commenting on the results, TMC Executive Vice-President Ryuji Araki said: "While first quarter operating income decreased year-on-year, due mainly to exchange rate fluctuations and the temporary effect of model shifts at our North American plants, Toyota is expanding retail sales in all regions. Based on this strong result, we believe that our income levels have recovered from the low point of last year's fourth quarter and we are making steady progress towards a global, well-balanced profit structure."

Despite slow market conditions, TMC's first quarter market share in Japan (excluding minivehicles) was 44.9 per cent. Consolidated sales reached 543,000 vehicles, an increase of 49,000 on the same period in 2002. TMC introduced new products that met customer demand, notably the seven-seater WISH compact MPV and new Raum mini-MPV models.

In Europe, the new British-built Avensis and other models performed well and the market share moved above five per cent for the first time. TMC believes that its annual sales target of 800,000 vehicles by 2005 is now well within reach. Market demand has helped prompt the introduction in 2004 of third shifts at the Burnaston and Valenciennes plants, production centres for the Avensis and Yaris respectively.

In North America, consolidated wholesale vehicle sales declined slightly. At the same time, in the United States favourable retail sales of vehicles such as the Corolla saloon and Lexus GX470 resulted in total sales of 494,000 vehicles and a market share of 11.1 per cent. These are the best quarterly figures Toyota has yet recorded in the region, both in terms of number of vehicles sold and market share.

Total sales, including Japan and all global markets, reached 1.59 million vehicles in the first quarter, an increase of 121,000 or 8.2 per cent on the same period last year.
Mr Araki added: "In this fiscal year we aim to achieve worldwide retail sales of more than 6.5 million for the Toyota Group, including Daihatsu and Hino."

TMC also increased its unconsolidated forecast (Japan GAAP) for the first half of the fiscal year, ending 31 March, 2004. Taking into account strong sales performance and the influence of exchange rates, the figures have been revised as follows:
Net sales revised from 4.1 trillion to 4.2 trillion yen
Ordinary income from 330 billion to 430 billion yen
Net income from 210 billion to 280 billion yen

30/07/03

Toyota Launches Its Sixth Hybrid Power Vehicle

Alphard MPV debuts in Japanese market

Toyota's continued development of clean and fuel-efficient power systems has yielded the market launch of its sixth hybrid-powered vehicle, the Alphard Hybrid. A full-size MPV for the Japanese market, the Alphard uses the Toyota Hybrid System-CVT (THS-C). This comprises a 2.4-litre petrol engine and front and rear electric motors with a Super CVT continuously variable transmission and E-Four electric four-wheel drive system.

The E-Four system controls a rear-mounted electric motor that drives the rear wheels and controls the distribution of electric power to all four wheels. An electrically-controlled brake system (ECB) delivers efficient braking to each wheel individually for superior handling and safety. Using "by-wire" technology, it monitors brake pedal pressure and vehicle speed to calculate the optimum hydraulic pressure and works with the E-Four to maximise the collection of kinetic energy from braking for conversion into electric power.

The E-Four system is also supremely fuel-efficient: its ability to recover energy from each wheel helps the Alphard Hybrid to achieve around twice the fuel economy level demanded by the Japanese 2010 standards. Consumption is further aided by the car's aerodynamic design, reduced operating resistance in each element of the powertrain and a new air conditioning system that uses a two-way compressor with its own built-in motor.

The Alphard Hybrid qualifies as an Ultra-Low Emissions Vehicle (ULEV), achieving levels 75 per cent below the Japanese government's 2000 benchmark. The 2.4-litre petrol engine has been developed specifically for use in hybrid systems and features a high-expansion ratio cycle that raises efficiency and reduces friction.

Smooth performance is aided by power from the rear wheel motor being used when accelerating away from start-up or in slippery conditions. The rear motor and differential form a single unit, so there is no need for a central propeller shaft. This reduces the vehicle's weight and so contributes to the Alphard Hybrid's fuel economy.

The system uses a hybrid battery with an output greater than any other yet produced and offers excellent energy management. The Alphard Hybrid can generate up to 1,500 watts and is equipped with standard 100-volt AC power outlets, allowing a wide range of household or business appliances to be used, such as hairdryers and microwave ovens. The battery is located beneath the front seats, so does not compromise the vehicle's luggage capacity at the rear.

The Alphard Hybrid also offers a package of advanced safety systems, including a Blind Corner Monitor, which detects vehicles or pedestrians approaching from left or right, a Back Guide Monitor with a rear-facing camera to aid reversing manoeuvres, radar-based intelligent cruise control and a lane monitoring system which measures the lateral distance between the vehicle and the margins of motorway lanes and sounds a warning if the car's course begins to drift.

Note: the Alphard Hybrid is Toyota's sixth hybrid-powered vehicle to be announced, following the original Prius, Crown Mild Hybrid, Estima Hybrid, new generation Prius and Lexus RX300 Hybrid Synergy Drive. There are no plans to sell the Alphard Hybrid outside Japan. The new Prius will reach the UK in early 2004, followed by the Lexus RX300 HSD later in the year.

 

17/04/03

Toyota: Satisfaction All Round

The results of the newly published J.D. Power & Associates 2003 UK Car Customer Satisfaction Study show Toyota models comprehensively trouncing their rivals.

Overall, Toyota claimed the Silver Award for the second consecutive year, runner-up only to its sister brand Lexus. This year Toyota's performance was stronger than ever, its combined score rising five points to 848 out of a possible 1,000.

Presented in association with What Car? Magazine, the J.D. Power survey analyses customer responses in four key areas: quality and reliability; vehicle appeal; service satisfaction; and ownership costs. More than 24,000 car owners took part, reporting on 36 brands and more than 150 different models. The survey was confined to X and Y registered cars (1 September 2000 to 31 August 2001).

Analysis of individual model ratings shows Toyota achieving the top score in four distinct market segments.

The Corolla saw off all other compact hatchbacks and was sixth overall; the RAV4 was the top-rated 4x4 in equal seventh position; the Toyota MR2 emerged as the best roadster and was 15th overall; and the Celica stole a march among the sports coupes, placed 34th.

Special mention must be made of the Yaris, which on paper was the second-placed supermini and the second car overall, having been the outright top-rated vehicle in 2002. In truth it remains the best-performing car among those you can still buy today, having been bumped down the order by a short-lived model that only ever sold in tiny numbers in the UK.

CATEGORY TOYOTA MODEL POSITION OVERALL
Compact hatch Corolla 1 6
4x4 RAV4 1 7=
Roadster MR2 1 15
Sports coupe Celica 1 34
Supermini Yaris 2 2
Family Car Avensis 3 16

With three Toyotas in the top 10, plus the Lexus IS200 in third place, the message from the owners themselves is clear: Toyota delivers cars that have immense buyer appeal, that are reliable and that are economic to run and maintain. What's more when they do require maintenance or repairs, Toyota's aftersales service is efficient, friendly, thorough and tailored to suit customer needs.

04/04/03

Toyota Yaris: More Safety, Style, Comfort And Performance

- Yaris range upgraded with improvements in safety equipment, styling, handling and engines
- New specification grades T2, T3 and T Spirit replacing S, GS, GLS, CDX and SR
- Flagship T Sport model now available in five door body style
- On sale in UK from 1 May, priced on the road from £6,995 to £12,495
- Low cost of ownership across complete range with insurance groups from 2E (1.0-litre) to 7E (1.5-litre T Sport)
- Improvements provide additional specification worth up to £500 with no increase in on the road pricing
- ABS and Electronic Brakeforce Distribution standard on all models
- Three point seatbelts provided on all three rear seats
- Passenger airbag standard on T2 grade and above
- Front side airbags standard on T3 grade and above
- Introduction of new 1.3-litre VVT-i 86bhp petrol engine
- Introduction of Multi-mode Manual Transmission (MMT) with 1.0-litre engine, offering choice of clutchless sequential gearshifts or fully automatic operation
- 1.0, 1.3 and 1.5-litre engines all comply with Euro IV emissions standards
- Enhanced body styling with new-look front bumper, mesh grille and 'teardrop' headlights; rear bumper and lamp clusters also revised
- New range of body colours and wheel designs


- Quality interior ambience with new fabrics, trim and colours and restyled facia and controls
- Yaris production at Toyota's Valenciennes factory passes 200,000; now running at one car every minute
- New-look model to build on record 212,618 Yaris sales in Europe in 2002 (33,313 in the UK)

MAKING THE BEST EVEN BETTER

In 1999-2000 the Toyota Yaris made motoring history as the first model to be named both European and Japanese Car of the Year in the same year. Now Toyota has taken the exceptional qualities of its supermini to new levels with a series of changes designed to deliver improved safety and handling, greater economy, more style and better equipment levels all round.

The new-look Yaris goes on sale in the UK on 1 May. The revised range adopts the new Toyota specification grading system, with T2, T3 and T Spirit replacing the previous S, GS, GLS, CDX and SR designations. The T Sport grade continues, but now includes a five as well as three door body style.

On the road prices start at £6,995 for the 1.0-litre T2 and rise to £12,495 for the five door 1.5 VVT-i T Sport. Changes to the Yaris have introduced additional specification worth up to £500, yet there has been no increase in price over the equivalent, previous models.

SETTING STANDARDS IN SAFETY

The Yaris set a new benchmark in car safety in the supermini sector when it was launched, awarded four stars in Euro-NCAP testing and achieving the highest score in its class. Moreover, its performance in side impact crash tests has only been bettered by more recent models, in spite of the fact the 1999 Yaris was not equipped with side airbags.

Toyota is not prepared simply to sit on its laurels; it has made significant safety improvements to the Yaris. Under the skin these include further reinforcement of the impact-absorbing body structure in the front pillars, rockers and the floor. Strengthening the body has also enhanced the Yaris's ride quality and dynamics and helps reduce levels of noise, vibration and harshness (NVH) to levels more usually associated with larger, heavier cars.

In the cabin, driver airbags are standard; a front passenger airbag is provided on all but the entry-level T2 grade models; front side airbags are standard on T3 grade and higher. Three point seatbelts are now provided for all three rear seats.

Special attention has been paid to development of the braking system and Electronic Brakeforce Distribution (EBD) and ABS are fitted to all models in the range.

The restyled headlamps are not just pretty to look at: the larger reflectors project light further ahead and wider, both on dipped and high beam.

NEW AND IMPROVED POWERTRAINS

An all-new 1.3-litre (86bhp) VVT-i engine has joined the Yaris range, alongside upgraded versions of the 1.0 and 1.5-litre VVT-i petrol units. All comply with the Euro IV emissions standards, due to come into force in 2005.

The new 1.3-litre engine has been developed from the 1.0-litre block and is more powerful than the unit it replaces. Both maximum power and maximum torque (122Nm) are achieved at lower engine speeds, providing more flexible driving characteristics and better fuel economy. With manual transmission, the engine can return 50.4mpg in combined cycle driving. Top speed, where permitted, is 109mph (auto 103) and nought to 62mph acceleration takes 12.1 seconds (auto 13.1). Its carbon dioxide emissions level is rated at 133g/km (auto 138), placing it in band A for Vehicle Excise Duty.

Completing the engine line-up is the 1.4-litre D-4D common rail diesel engine. Using second generation high-pressure common rail technology, the turbocharged unit offers an excellent balance of power, torque and low fuel consumption. Offering 64.2mpg in combined cycle driving, the Yaris D-4D is Toyota's most fuel-efficient production vehicle.

The 1.5-litre VVT-i petrol engine gives the T Sport performance worthy of its badging: nought to 62mph in nine seconds and a top speed (where permitted) of 118mph.

Another innovation for the new Yaris is Multi-mode Manual Transmission (MMT). Available only as an option with the 1.0-litre petrol engine, it offers the choice of two driving modes: Automatic (E) and Manual (M). Selecting M mode, the driver can enjoy a more dynamic driving experience with clutchless manual gear selection. In E mode the gear changes are fully automatic.

MMT's electronic sensors and 'drive-by-wire' throttle permit optimum gear selection at all times. This means the car is more fuel efficient in automatic mode than the 1.0-litre model with conventional manual transmission.

GRADING STRUCTURE AND EQUIPMENT

The Yaris comes into line with other core Toyota models by adopting the logical 'T' grading system.

The entry-level T2 grade specification includes ABS, EBD, ISO-FIX child seat mountings and driver's airbag. Power steering, a tilt-adjustable steering column, trip computer, 13-inch steel wheels and a radio and cassette audio system with twin speakers are also part of the package. The T2 features body colour-matched door handles and part-coloured bumpers.

Over and above the T2 specification, the T3 grade offers front passenger and side airbags, central double locking with remote activation, electric front windows, 14-inch steel wheels and a four-speaker sound system with radio and CD player.

The T Spirit places the emphasis firmly on comfort and ease of use, offering both manual air conditioning and sunroof, electrically adjustable door mirrors, electric rear windows, front fog lamps and a leather-trimmed steering wheel. Additional audio controls are mounted on the steering wheel. Externally the T Spirit is distinguished by its 14-inch alloy wheels and full body coloured bumpers.

The top-of-the-range T Sport stands out with a body styling kit, 15-inch alloy wheels, sports bumpers, analogue instruments and dedicated red T Sport badging. The vehicle is protected by an integral alarm system.

The grading structure is aligned to a simple price walk system. Five door models are priced at a £500 premium over three door models; moving from the 1.0 to the 1.3-litre engine adds £300; and the 1.4-litre D-4D costs £700 more than the 1.3 petrol. Choosing the new MMT transmission adds £400 to the price of the 1.0-litre manual models, while the automatic gearbox for the 1.3 versions costs an extra £800.

FRESH STYLING

The challenge to the design team was to freshen the Yaris's appearance without diluting its intrinsic styling values or compromising the benefits of its 'tall but compact' profile.

The result is a car that is unmistakably a Yaris, but with fresh detailing, influenced by the Yaris Cabrio concept car presented at the Geneva Motor Show in 2000. At the front the bumper and radiator grille have been re-styled and the headlights have a new 'teardrop' shape that extends into the top line of the bumper. The inner surface of the headlamps has been given a chrome finish and the radiator grille has a mesh finish, adding to the boldness of the Yaris's new appearance.

At the rear the theme continues with a new bumper and more sharply styled light clusters, finished in an all-over red tone.

Four new exterior colours are offered: Crystal Silver, Severn Green, Balearic Blue and Ice Blue. Body-coloured door mirrors are also available.

In the cabin materials and colours have been upgraded, boosting the already high-perceived quality of the Yaris. The steering wheel has been redesigned and a new, sleeker looking facia moulding has been introduced in a darker plastic to reduce the level of reflection in the windscreen. Bright metallic detailing on some grades adds to the perception of quality and modern design.

T Sport models now feature a geometric dot pattern on the heater control panel and electric window switch surround. The gearlever has a leather gaiter and a new metallic insert in the knob. The scuff plates are inscribed with the T Sport logo.

PIONEERING PRODUCTION METHODS

The Valenciennes factory in northern France is the European base for Yaris production. The advanced plant showcases the benefits of Toyota's Global Body Line production process, a flexible system which can adapt to fluctuations in customer demand and so reduce the number of unsold vehicles held in stock.

GBL also makes it easier to switch production to new models, or ramp up production without the need for complex re-engineering. Elements of the production process have been designed so that they can be operated by both robots and people, according to circumstances.

Since production began at Valenciennes in January 2001, more than 200,000 cars have been built. The current production rate is around one per minute.

PRICING AND COST OF OWNERSHIP

The excellent value for money qualities of the Yaris have been strengthened with prices for the new models no more expensive than the equivalent cars they replace and in some cases are considerably cheaper. That is in spite of the fact they benefit from extra specification features worth up to £500.

For example, the new five door 1.4-litre D-4D T Spirit at £11,195 on the road is £700 cheaper than the previous 1.4 D-4D CDX, even though its additional specification is worth £500. The entry-level 1.0-litre VVT-i three door T2 model costs the same as the previous 1.0 S model, even though it now benefits from power steering.

At the other end of the scale the Yaris T Sport retains its £11,995 price for the three door, while the new five door costs £12,495.

In cost of ownership terms, the new Yaris is a strong performer, too. Insurance groupings are highly competitive, ranging from 2E for the 1.0-litre models to 7E for the T Sport versions.

Thanks to advanced engine technology, the Yaris doesn't require a first 1,000-mile service. Full services are only required every 20,000 miles or two years, whichever is sooner. Every 10,000 miles or 12 months, Toyota recommends a 'Health and Safety' check. This takes just 30 minutes and includes an oil and oil filter change and condition check on the air filter, brake pads, discs and rear shoes, tyres and lights.

The new Yaris comes with Toyota's three year/60,000 miles manufacturer warranty with three year paint and 12 year anti-perforation warranties.

01/04/03

New Toyota Avensis Rules The Airwaves

By tradition the car in front is a Toyota, but now that message is being broadcast more widely thanks to a breakthrough in vehicle-to-vehicle radio transmissions.

Adaptive Phase Radio Interface (APRI) uses an integrated car radio transmitter which broadcasts any number of pre-set messages. Using a dedicated ultra-low frequency system, it overrides any other radio transmissions within a five-metre radius, effectively allowing a Toyota vehicle to take control of the local airwaves. APRI builds on technology first unveiled in the Toyota POD concept car, presented at the Tokyo Motor Show in 2001.

Already a number of new Avensis models have been equipped with APRI and transmit advertising bulletins about the special qualities of the car and details of a customer hotline for sales enquiries. The messages are picked up by any other vehicle coming within five metres of the car, with its audio system switched on. A wavelength sensor prevents any interference with frequencies used by the emergency services.

Owners who select the APRI option for their new Toyota can have their own personal messages downloaded into the system. These can then be selected according to preference, just as you would choose your favourite CD. The system will be available to the public from early 2004 and safety messages are expected to be the most popular with commands such as 'keep your distance', 'dip your lights' or 'I need to pass, please move over'.

"The possibilities are limitless," said Toyota R&D spokesman Joki Shonyu, "drivers can even sell on their 'air time' to third parties to broadcast adverts and announcements for businesses and organisations."

01/04/03

Toyota On Track For Cleaner Operations

Working in harmony with the environment is part of Toyota's core global philosophy, extending to all areas of the company's activity. How this helps achieve intelligent business solutions can be seen in recent developments in Toyota's UK vehicle logistics operation.

A proportion of the new cars bound for Scotland from Toyota's Import Centre at the Royal Portbury Docks, near Bristol, is now being shipped by train. Transferring around 150 cars to rail for the 364-mile journey to Mossend saves 18 road transporter journeys every week, helping reduce the overall pollution levels and improve fuel economy associated with Toyota's car manufacturing and distribution. The move also takes heavy traffic off some of the UK's most congested roads.

Initial results of the trial rail freight scheme indicate that it works well and is economically viable. The rail link from Portbury was completed last year and the journey time to the Scottish depot is about 24 hours, via Bristol and Crewe.

Operated by Freightliner Heavy Haul, the rail transporters use a double deck system which allows for time-efficient loading and unloading, with larger vehicles being loaded on single deck carriages.

In a separate move, the road fleet of transporters used for distribution is being made more eco-friendly. Toyota has worked with its operating partner Walon to have all its transporters fitted with particulate traps. The cost of buying and retro-fitting this equipment is partly offset by funding through the TransportEnergy CleanUp grants system, part of the Government's energy saving campaign.

The traps use a filter process to reduce emissions of particulate matter (PM) by up to 95 per cent. They can also cut nitrogen oxides (NOx) emissions by around 10 per cent. Soot deposits are collected in the trap and burned and the ash debris is cleaned out during routine maintenance.

01/04/03

Online Prius Out to Get Noticed In Norfolk

A hybrid vehicle has joined Norfolk Constabulary but it doesn't have a quiet undercover role - its job is to be noticed on the streets as much as possible. In addition, Norfolk Constabulary is currently evaluating the whole Toyota Blue Light fleet including a RAV4, Corolla, Land Cruiser and Avensis.

The environmentally friendly Toyota Prius, which is being evaluated by the police over a six-month period, is signwritten with the address of the force's new website. The idea is to encourage people to log on, find out what's happening locally and ultimately provide feedback to the force.

Norfolk Constabulary, which is based in Wymondham, was one of the first UK forces to have a community website, but it wants its redesigned version to have a far higher profile.

"We have a target of 200,000 visits and a million pages visited, and it will be one measure of the Prius's success as a high-visibility vehicle if we achieve that," said Marketing & Communications Manager Peter Steward. The Prius will be used as a pool car mainly by staff from his department, and as such will attend major incidents in the region. It was handed over to Norfolk's new Chief Constable Andy Hayman at the start of January.

A 1.5-litre VVT-i petrol engine drives the Toyota Prius, but a 30kW electric motor takes over at low speeds. This allows it to return more than 60mpg around town, and with the lowest CO2 emissions around at only 114g/km, it already meets European emission standards, which come into force in 2005.

"Norfolk Constabulary is developing a Green Policy for police vehicles that will consider the benefits of using alternative fuels," said Fleet Manager Mark Davy. The first mass-produced petrol-electric hybrid, the Toyota Prius has a 90% share of the world hybrid market, with 100,000 cars sold in the past five years.

14/03/03

Toyota Business Centres Meet Commercial Vehicle Customers' Requirements

Toyota's Business Centre network of 90 dealerships, typically serving two or three dealer outlets each, is now operational and already meeting commercial vehicle customers' requirements. The new centres are 'business to business' operation that bring all the services required under one roof to provide a guaranteed 'fast track' solution for busy fleet operators and owner-operators alike.

The Business Centre network was launched in January 2001 to give support to LCV business and corporate fleet business in general. Toyota GB's Business Centre and Commercial Vehicle Manager, Peter Howarth explains:

"All the business partners have fulfilled a number of criteria in order to achieve Business Centre status. The past year has been spent working towards achieving these new standards set for dealers dedicated to the needs of fleet users - car or light commerical."

The criteria includes:

- Each site must have at least one dedicated LCV person
- Dedicated office and workshop space for commercial vehicles
- At least three commercial demonstrators each of Hilux, Hiace and Dyna
- Out-of-hours servicing to accommodate customer priorities
- Agree to facilitate local marketing and advertising

Peter Howarth commented on the success so far: "The whole network supports the Business Centres and recognises their value. Mailouts to the customer base has produced positive feedback."

Jon Pollock General Manager Toyota Fleet added: "Toyota Fleet also offers a call centre facility to support the Business Centres. Our customers want a service that is hassle-free and easy - and that is what they will get. The emphasis now is looking at enhancing our training structure to include a more specific LCV course."

Toyota's 2003 year-to-date performance in commercial vehicle sales is strong at 900 units to the end of February with a sales target of just over 8,000 by the end of the year contributing to the overall fleet performance.

Peter Howarth concluded: "The Business Centre network will play a major role in the fleet sales growth as will the new flagship model Toyota Avensis."

03/03/03

Toyota Responds To Criticism of Overseas Operations and Announces Exports From TMUK To Japan

On 26 February 2003 a senior executive of Toyota Motor Corporation was interviewed by the Financial Times. During the interview unfavourable comparisons were made between Toyota's overseas operations and Japanese plants.

The views expressed in that interview were personal and do not reflect the policies or practices of the Toyota Motor Corporation nor the situation in Europe.

Toyota holds all its members in the highest regard and is explaining to them that the comments made do not reflect the facts nor the opinion of TMC.

Comparisons between plants are always difficult. There are huge differences caused by differing models, technologies and locations. Nonetheless, TMUK is often quoted as one of the most efficient plants in Europe.

As a demonstration of TMUK's commitment to quality and its key role within Toyota's global production network, this autumn TMUK will commence export to Japan of its new Avensis.

Toyota Motor Manufacturing (UK) Ltd Managing Director Alan Jones said:

"We are proud of our members and their commitment to the highest levels of quality. This is the first time a Toyota plant from Europe has begun exports to Japan and recognises our continuing development. We expect to export around 20,000 units annually."

28/02/03

Toyota News In Brief


- Toyota FINE-S fuel cell concept vehicle to make European debut at Geneva
- Launch of the Toyota Corolla Diesel Collection
- Turn-by-turn satellite navigation with Electronic Traffic Avoidance (ETA) offered on Toyota Camry

FUTURISTIC FINE-S TO STAR AT GENEVA

Toyota will be exhibiting its FINE-S concept car for the first time in Europe at the Geneva International Motor Show next week. The dynamic sports car is a bold demonstration of the design freedom offered by Toyota's adaptable fuel cell system.

The FINE-S uses hydrogen fuel cell hybrid electric power and delivers performance to match its sporting appearance. The fuel cell system is housed beneath the floor of the vehicle, creating a low centre of gravity. This contributes to excellent handling, together with independent electric drive to all four wheels.

The design presents a long wheelbase with short front and rear overhangs and an innovative cabin lay-out with four seats.

Toyota continues to make important advances in the development of fuel cell technology. Since December 2002, it has been leasing road-going versions of its FCHV fuel cell model to Government and university customers in Japan and the USA.

The company's commitment to producing alternative power solutions for a wide range of product types will be further demonstrated at Geneva with the European debut of the new Lexus RX300 equipped with Hybrid Synergy Drive.

This combines a V6 petrol engine with high-voltage electric motors to provide power and torque characteristics typical of a conventional petrol V8, but with much improved fuel economy and emissions levels. A production version should be available in the North American market in around two years.

COROLLA DIESEL COLLECTION OFFERS HIGH VALUE AND STYLE

The Corolla Diesel Collection is the bargain of the season, loaded with extra luxury and styling features at a fiercely competitive price.

Based on the Corolla 2.0 D-4D T2, the limited edition Diesel Collection goes beyond the standard specification to offer air conditioning, 15-inch seven spoke alloy wheels and a smart Carlo Blue metallic paint finish. It also benefits from a four speaker audio system with CD player, ABS with Electronic Brakeforce Distribution (EBD), remote central locking, immobiliser and twin front and side airbags.

Power is from Toyota's 89bhp 2.0-litre D-4D common rail diesel engine, offering strong performance, excellent economy and low CO2 emissions.

Three and five door hatchback versions will be available from 1 March, priced respectively at £11,995 and £12,495 on the road including metallic paint. Both versions are covered by Toyota's three year/60,000 mile warranty, three year paintwork warranty and 12 year anti-perforation warranty.

CAMRY GAINS NAVIGATION OPTION WITH ELECTRONIC

TRAFFIC AVOIDANCE (ETA)

Toyota's advanced turn-by-turn satellite navigation system with Electronic Traffic Avoidance (ETA) is now available as a £1,250 option on the Toyota Camry 2.4 GLX and CDX.

Thanks to ETA, the system not only lets you know if there is congestion on motorways and major routes ahead, it plans a route around it at the touch of a button. The package also includes locations of thousands of hotels, restaurants and fuel stations across the UK.

Traffic information is received by the system 24 hours a day via an FM radio signal that is picked up even when the car radio is switched off. ETA uses the messages to give the driver warning on how far ahead the traffic is and even how long a delay the queue may cause. ETA then offers an 'avoid traffic' option and will work out the new route, enabling the driver to make an informed decision of avoiding impending traffic and plot a different route around the jam, even in unfamiliar parts of the country. All without the need to stop and look at a map, ask directions or even risk disagreeing with your partner.

24/02/03

Fleet Managers Impressed By New Toyota Avensis

Initial feedback from the UK's top fleet managers emphasises why the new Toyota Avensis is a strong contender for the D segment. The UK's most influential fleet managers test drove the new Toyota Avensis following an unveiling at the ExCel Conference and Exhibition Centre in London two weeks ahead of the public launch on 1 March.

"The new Avensis, with its combination of strong residual values, low maintenance budgets and well-equipped, keenly priced model range should enjoy a competitive rental position within the fiercely aggressive D segment," commented Rob Barnes, Manufacturer Relationship Manager, LeasePlan.

David Shardlow, Fleet Manager at Mansell Plc added: "Another excellent product from Toyota. A really positive, aggressive look, which is readily identifiable. New Avensis will give the Ford Mondeo a run for its money due to the impressive specifications even from the entry model such as the continuation of satellite navigation as standard. The fact that the Avensis is Euro IV compliant across the range, particularly the diesel, is a major benefit to Mansell and its employees."

Further positive feedback included reference to the high levels of safety - new Toyota Avensis has nine airbags fitted as standard, superior braking performance and an innovative seatbelt reminder system.

Paul Philpott, Commercial Director for Toyota GB commented on the purpose of such a high-profile fleet launch: "The new Toyota Avensis will raise the stakes for the key D segment in the UK, so it was important for Toyota to launch this new flagship model for Europe with a new approach. Applying a business class theme allowed us to communicate the message of the new Avensis' 'superior quality' to the fleet market."

New Toyota Avensis in the Fleet Market

New Toyota Avensis offers an excellent whole life cost proposition for the fleet operator. Fuel economy is excellent at 48.7mpg for the diesel engine on the combined cycle, whilst servicing times have been reduced to a class leading total of 4.2 hours, based on a servicing schedule of three-year/60,000miles cycle.

Insurance group ratings are also very competitive starting at 7E. The combination of reduced fuel consumption, reduced servicing time, low insurance grouping, competitive parts pricing and strong residual values, as high as 35% for both 1.8-litre petrol and 2.0-litre diesel, result in significantly reduced cost of ownership ensuring new Toyota Avensis is a strong contender for the UK fleet market.

The Toyota Fleet sales target for 2003 is 16,000 units compared to 14,000 units in 2002. Sixty per cent of all new Avensis sales will be to Fleet customers.

25/02/03

The New Toyota Avensis - A Superior Quality Experience

- All new car launched in the UK on 1 March in saloon, hatchback and Tourer bodystyles
- On the road prices from £13,995 for T2 saloon/hatchback to £21,495 for T Spirit Tourer with sequential automatic transmission
- Available in five specification grades - T2, T3-S, T3-X, T4 and T Spirit - offering a wide choice of equipment
- Superior quality concept introduces premium model levels of comfort, convenience and performance to the D segment
- Built exclusively at Toyota Manufacturing UK factory at Burnaston, near Derby
- Target of c27,000 full-year UK sales
- New Toyota flagship model in Europe, forming core of product range with Yaris and Corolla
- Designed and engineered in Europe and extensively tested on European roads to ensure strong appeal to local markets
- All engines, petrol and diesel, comply from launch with EURO IV emissions legislation - a world-first achievement
- Two petrol engines available at launch - 1.8-litre VVT-i and 2.0-litre direct injection
- 2.0-litre direct injection D-4D diesel available from May 2003 offers a three per cent saving in company car tax (BIK) over all competitors
- All models equipped with nine airbags as standard, including driver's knee SRS airbag - a European first
- Highly rigid Minimum Intrusion Cabin Structure (MICS) increases passenger safety
- All models equipped with ABS and Electronic Brakeforce Distribution (EBD)
- All 2.0-litre petrol models additionally equipped with Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control (VSC)
- ISO-FIX child seat anchors with top tether fitted as standard
- 2.0-litre diesel engine with Diesel Clean Advanced Technologies (D-CAT) available from last quarter of 2003
- D-CAT achieves new low in emissions levels for diesel engine, substantially below EURO-IV requirements for Nitrogen Oxides (NOx) and Particulate Matter (PM)
- Double-wishbone-type rear suspension derived from Celica sports coupe offers excellent handling performance
- Electric Motor-assisted Power Steering (EMPS) fitted to 1.8-litre petrol models for greater steering feel and improved fuel economy
- Optional sequential automatic transmission available on all petrol versions
- Standard-fit Optitron instrumentation offers clear read-out in all conditions
- Eight speaker audio system with CD player and steering wheel-mounted controls fitted as standard
- New Ultra Light ConceptTM (ULC) insulation achieves new levels of absorption of engine and road noise offering substantial weight savings, aiding fuel economy
- Class-leading insurance groups, extended service intervals and reduced parts and material costs contribute to excellent cost of ownership profile

Toyota will raise the stakes in the key D segment with the launch of its all-new Avensis model on 1 March. All three body styles - saloon, hatchback and Tourer - will be available from launch in five distinct specification grades: T2, T3-S, T3-X, T4 and T Spirit.

Initially there will be a choice of a 1.8-litre VVT-i (Variable Valve Timing - intelligent) and 2.0-litre direct injection petrol engines. A 2.0-litre D-4D direct injection diesel will be available from May 2003. The new Avensis is the first model in the world to be offered with an engine range fully compliant with EURO IV emissions regulations.

Setting New Standards in Safety

Safety has been a fundamental priority in the development of the new Avensis. As standard, nine airbags will be offered across the range. They include the first European standard-fit driver's knee SRS airbag, which deploys from beneath the steering column.

Occupant protection is provided through an exceptionally strong and rigid body structure. This Minimal Intrusion Cabin System (MICS) is designed to absorb and disperse impact energies away from the passenger cell through high-strength sheet steel construction and the careful location of reinforcements, cross members and impact beams.

All models are equipped with ABS and Electronic Brakeforce Distribution (EBD) and Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control (VSC) are (additionally) standard on all 2.0-litre petrol models.

An innovation on the new Avensis is a dual-stage seatbelt reminder. An initial warning light comes on if the driver and front passenger fail to buckle up, followed by a warning buzzer when the car's speed reaches 10mph. After 30 seconds the volume and frequency of the buzzer increases.

Further standard safety elements include the provision of ISO-FIX child seat mounts with top tether anchor and clear view Optitron instrumentation.

World First in Clean Engine Technology

The new Avensis is the first model in the world to be launched with an engine line-up fully compliant with EURO IV emissions legislation, well in advance of its enforcement date of January 2005.

The 129bhp 1.8-litre VVT-i and 147bhp 2.0-litre direct injection petrol engines are developments of units which appeared in the previous generation Avensis, now offering lower CO2 emissions levels.

These will be joined in May 2003 by a 116bhp 2.0 D-4D diesel, one of the first to comply with EURO IV requirements. The diesel profile will be extended during the last quarter of 2003 with the introduction of Toyota's Diesel Clean Advanced Technologies (D-CAT). Using this system, the 2.0-litre diesel will deliver greatly improved emissions levels with nitrogen oxides (NOx) and particulate matter (PM) emissions way below the EURO IV benchmarks.

Engineered for Success

Central to the handling character of the new Avensis is its double-wishbone-type rear suspension. The system has been derived from the Celica sports coupe, a car which has earned much press and popular acclaim for its handling performance. The system has been adapted for use in the Avensis and tuned to provide a more compliant ride, better suited to a family vehicle. At the front there is a new MacPherson strut independent suspension.

Another key factor in the dynamic quality of the new car is its strong body structure. Constructed in lightweight high-strength steel, it offers excellent torsional rigidity.

Superior Quality Comfort and Convenience

The new Avensis will set new standards in the segment with its refined styling, precision build and excellent ride and handling qualities. The new car is larger than the previous model but not as large from the outside as many of its competitors. The very essence of the design of the new car was not to make it a cumbersome large car but to make it very roomy and spacious from the inside, using intelligent use of space.

The new Avensis at 4,630mm long is 50mm shorter overall than the VW Passat and 100mm shorter than the Ford Mondeo.

High quality materials have been used throughout for the trim and upholstery and NVH levels have been reduced to rival the standard of premium market models.

Central to the elimination of road and engine noise has been the introduction of Ultra Light ConceptTM. This new sound damping material is not only highly effective in absorbing noise, in particular high frequency sound, it is also remarkably light. Weight savings achieved through its use make an important contribution to fuel economy.

Multi-use storage areas are located all around the passenger compartment. Detail touches include damped lids and use of soft-touch plastics. Rear seats split-fold in the hatchback, Tourer and most saloon versions. Extra concealed storage space is available under the load floor in the Tourer. The floor panel can also be adapted to create separate stowage areas.

Toyota's European Flagship

From the outset, new Avensis has been designed, developed and engineered for the European market, where it will complete Toyota's core product line-up alongside Yaris and Corolla. It will enjoy the status of Toyota's European flagship, targeting 130,000 sales annually - around 27,000 of those in the UK market.

New Avensis was designed at Toyota's ED2 design studio in the South of France and engineered specifically to meet the demands of European drivers. Extensive testing was undertaken on European roads to ensure optimum handling and performance in local conditions.

Formidable Cost of Ownership Qualities

Competitive cost of ownership qualities were engineered into the new Avensis from the outset. Components were designed for simple repair and replacement at low cost in the

event of typical low speed front and rear impacts. The new Avensis also benefits from Toyota's pan-European Health & Safety schedule with major maintenance services only every 20,000 miles. Health & Safety checks, including an oil change, are required at 10,000-mile intervals or annually.

UK insurance groups begin at an equal-best-in-class 7E for certain versions of the 1.8-litre petrol and 2.0-litre diesel; the rating for the 2.0-litre petrol model starts at a best-in-class 8E. All models have earned the ABI Thatcham 'E' classification for exceeding industry standard levels of vehicle security.

On the road prices start from £13,995 for the 1.8 T2 saloon and hatchback, rising to £21,495 for the T Spirit Tourer with sequential automatic transmission.

12/02/03

Toyota Celebrates Building of the First 'Superior Quality' New Avensis

A special ceremony will be held on Friday, 14 February at Burnaston, Toyota's plant in Derbyshire to celebrate the production of the first all new Avensis.

Local politicians, MEPs and invited representatives from Toyota companies across the world will join workers to witness the line-off of the first mass production Avensis - Toyota's new flagship model for the European market - which sets new standards in automotive quality.

The new Avensis, designed and developed in Europe, will be exclusively built in the UK. Toyota plans to sell 130,000 new Avensis models across Europe in the coming year. This represents not only significant exports for the UK but also demonstrates Toyota's commitment to building cars in Europe for European customers.

As Europe's fastest growing volume car manufacturer, in 2002 more than 50 per cent of the 755,633 Toyota vehicles sold throughout Europe were built in Europe.

The new Avensis will be on sale in the UK from 1 March and introduced across Europe in the coming months. Toyota's Burnaston plant will produce three versions of the new Avensis - saloon, Tourer and hatchback.

An extra 300 employees have been recruited by Toyota Manufacturing UK throughout 2002 in preparation for launch of the new model and to meet existing European demand for the award-winning Corolla.

The new Avensis will be launched in the UK with a choice of two petrol and one diesel engine, all of which will comply with the forthcoming EURO IV emissions standards (2005).

The new Toyota Avensis with D-CAT (Diesel Clean Advanced Technologies) technology will be available in Europe in the second half of the year. This demonstrates Toyota's continued commitment to the environment.

Speaking before the ceremony, where the first new model will be driven off the production line, Alan Jones, Managing Director at Toyota Manufacturing UK said: "This ceremony marks the end of many months of dedicated preparation by every Member and the beginning of mass production of this new superior quality vehicle.

"The new generation Avensis is an important car not only for Toyota Manufacturing UK but also for Toyota throughout Europe. We will ensure that we build in superior quality to this exceptional vehicle to delight all our customers."

Having recently celebrated its 10th Anniversary of production in the UK, Toyota Manufacturing UK will continue to play a crucial role in supporting Toyota's European expansion producing two of its three core European models - Avensis and Corolla.

Toyota has invested £1.7 billion into its UK operations and since start of production in 1992 has produced over 1.3 million vehicles in the UK - including over 550,000 Avensis models and over 350,000 Corollas.

The Deeside Engine Plant has produced over 1.1 million engines in the past decade and has recently experienced rapid growth. In 2002 production volume significantly increased, supported mainly through machining parts for Toyota plants across the world including Venezuela and South Africa, and the plant recruited over 100 additional new employees.

The new model replaces the original Avensis, which was launched in Europe in 1997 as a replacement for the Carina E - the first Toyota model ever to be built in Europe.

06/02/03

Avensis A TO Z

There is a lot to say about the new Toyota Avensis and the special qualities it will bring to the upper medium D segment when sales start on 1 March. As a gentle introduction to its many advances in technology, performance, handling, comfort and convenience, we thought we would go back to basics and the simple alphabet.

Forget all about A for Apple, because of course A is really for….

Avensis: the name was launched with the first generation model in 1997 and continues with the all-new range of saloon, hatchback and Tourer estate. Built exclusively at Toyota's Burnaston plant, near Derby, the car completes Toyota's core product line-up alongside Yaris and Corolla and is presented as the company's European flagship model.

B is for Brakes: powerful and stable braking performance is one of the central elements of the new Avensis's active safety package. Discs are used front and rear and all models feature ABS and Electronic Brakeforce Distribution (EBD). What's more, all 2.0-litre petrol versions are equipped with Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control (VSC).

C is for Catalyst: catalyst technology has been advanced to deliver an engine line-up that combines performance and fuel economy with low emissions levels. This autumn Toyota will launch its Diesel Clean Advanced Technologies (D-CAT) system with a 2.0-litre D-4D diesel engine in the new Avensis. This includes a four-way catalyst to achieve big reductions in CO2, hydrocarbons, nitrogen oxides and particulate matter emissions.

D is for Design: the new Avensis is the work of Toyota's own European design studio ED2 in the South of France. The intention was to create a classic, timeless appearance that would reflect the car's in-built superior quality rather than taking a radical or futuristic approach. The saloon was the principle design from which the hatchback and Tourer evolved.

E is for Europe: the new Avensis has been designed, engineered and built in Europe and is Toyota's new flagship model for the European market. The car has been tuned following extensive testing on European roads to ensure it meets the demands of local driving conditions.

F is for Fukusato: Chief Engineer of the Avensis project Saguya Fukusato had great personal input into the car. As a former rally driver, he was determined to achieve the most rewarding handling, and as a music lover, the quality of the eight-speaker sound system was important, too. As a self-professed Euro-phile, he also strove to capture an essential European feel in the new Avensis.

G is for Grades: for the UK market the new Avensis is available in five distinct grades: T2, T3-S, T3-X, T4 and T Spirit. All models come with nine airbags, air conditioning, xenon headlamps, alarm and immobiliser with double locking, eight speaker audio system with CD player and steering wheel-mounted controls, nine airbags (including Europe's first standard-fit knee airbag) and Optitron instrument display.

H is for Health and Safety Check: under Toyota's pan-European Health & Safety schedule, the new Avensis only requires a major maintenance service every 20,000 miles. In between, Health & Safety check-ups with an oil change are required every 10,000 miles or once a year. Labour time for regular servicing has also been reduced with components that are simpler to maintain or replace. All this contributes to the new Avensis's excellent cost of ownership profile.

I is for Intelligent Technology: windscreen wipers that 'feel' the rain, a climate control system that can distinguish between one side of the cabin from the other and airbags that know how far to inflate to offer the best protection are all examples of the 'intelligent' technology at work in the new Avensis. Using multiplex wiring has allowed vehicle systems to communicate with each other and provide enhanced levels of safety, convenience and comfort.

J is for Journey planning: an optional DVD-based satellite navigation system provides the fastest route search currently available on the market. It also has the capacity to store a map covering all of western Europe on a single disc and can provide the driver with three route options. The system comes with a handy remote control, so passengers can do the programming, or optional voice command recognition.

K is for Knee airbag: the new Avensis is the first car in Europe in its class to be equipped with a driver's knee airbag as standard equipment. The airbag deploys from beneath the steering column and provides extra protection for the driver's knees and upper shins. It is one of nine airbags provided as standard in all versions of new Avensis.

L is for Luxury: the engineers responsible for the new Avensis designed in quality that appeals to all the senses. The result is a car offering many luxury touches and all the ambience of a premium segment model. Dual zone climate control, ultra-fast DVD-based satellite navigation, 10-way electrically adjustable driver's seat and a cabin finished in top quality materials throughout are just a few of the highly appealing features of the Avensis range.

M is for Minimum Intrusion Cabin Structure: the construction of the new Avensis features a strong, rigid central passenger cell, designed to absorb and disperse the forces from an accident impact away from the cabin. The Minimum Intrusion Cabin Structure is crafted from high-strength sheet steel and features carefully located reinforcements, crossmembers and impact beams.

N is for Neutral Tones: Toyota engineers wanted the new Avensis to smell nice as well as look good, sound quiet and feel pleasant to touch. Neutral tones were sought from the materials used inside the cabin to create an inviting atmosphere, in particular the Thermoplastic Poly-Urethane (TPU) used for the upper dashboard.

O is for Options: the new Avensis is so well specified across its five grades, there are just three extra cost options. Cruise control, full-colour DVD-based satellite navigation and 19-inch alloy wheels are available, according to engine/grade combination.

P is for Phase Alignment Technology: does your favourite CD sound distorted when you play it in the car? Phase Alignment Technology applied to the new Avensis's eight-speaker audio system works to deliver pure sound to your ear, free from any distortion caused by driving conditions.

Q is for Quality: Superior Quality is the foundation of Toyota's European brand DNA and has been the guiding principle behind all aspects of development of the new Avensis. You will see its influence in such areas as the car's prestige design, excellent fit and finish, high-quality interior and superb ride and handling.

R is for Reminder: driver and front seat passenger won't forget to buckle up, thanks to a new two-stage seatbelt reminder. If the system detects belts are not fastened, a light will illuminate on the dashboard, followed by a warning buzzer once the car reaches 10mph. If seatbelts are still not in place after 30 seconds, the buzzer becomes louder and more frequent.

S is for Suspension: the rear double-wishbone-type suspension on the new Avensis is central to its excellent handling characteristics. The system is a development of the one used on the Toyota Celica sports coupé, tuned to suit the demands of a family vehicle.

T is for Targets: in a full year, Toyota aims to sell 27,000 Avensis models, contributing to a Europe-wide target of 130,000 units. These figures underline the importance of Avensis in Toyota's medium term ambition to secure a five per cent share of the European market, equivalent to around 800,000 annual sales.

U is for Ultra Light Concept: noise and vibration levels have been brought down to premium car levels with help from this revolutionary new damping material. Not only is it effective in soaking up road and engine noise, it is also exceptionally light. The weight saving from using Ultra Light Concept helps reduce fuel consumption.

V is for Value: the new Avensis is exceptional value for money. On cost of ownership it is hard to beat with equal best-in-class insurance ratings (from Group 7E for 1.8-litre petrol and 2.0-litre diesel models), reduced parts and maintenance pricing, extended service intervals with reduced labour time for standard checks and excellent fuel economy. On the road prices start at £13,995 for the 1.8 T2 hatchback and saloon.

W is for Wipers: automatic rain-sensing windscreen wipers are fitted as standard to grade T3-X models and higher. The sensitivity of the rain sensor has been tuned to provide improved performance and its location has been moved clear of the driver's eye-line.

X is for X- factor: Toyota's indefinable formula for style and street presence that makes the new Avensis stand out from the D segment crowd.

Y is for Younger: the new Avensis is targeted at a younger market than the previous model. Most owners are expected to be male, aged in their 30s and with successful careers.

Z is for Zero emissions: the new Avensis can't boast zero emissions yet, but Toyota's continuing development of cleaner engine and power solutions has produced some of the most efficient power plants on the market. The arrival of a 2.0-litre diesel engine with D-CAT in the last quarter of 2003 will set a new benchmark for clean diesel engine performance with emissions substantially below the requirements of the EURO IV legislation that comes into force in January 2005.

The new Toyota Avensis will go on sale on 1 March in saloon, hatchback and Tourer body styles. Prices will start at £13,995 for the 1.8-litre T2 hatchback and saloon, rising to £21,495 for the T Spirit Tourer with sequential automatic transmission.

05/02/03

Congestion Charges To Spread Across UK?

NO BARRIER FOR TOYOTA PRIUS

City authorites all over the UK are watching the London congestion charging experiment with interest, as are the carmakers. Motorists can steer a course around the cost of London's congestion charging by taking the wheel of the revolutionary Toyota Prius, a petrol-electric hybrid.

What's happening in London now could easily happen elsewhere. All cities face congestion problems, and if it works in London, similar schemes could be operating across the UK within months. If charges are the way of the future there could be more demand for vehicles like the Toyota Prius.

The Prius is exempt from the £5 daily charge, which will be levied on vehicles entering the centre of the capital from 17 February, thanks to its environmentally friendly, advanced engine technology. The potential saving for drivers is £1,250 a year.

The four-door saloon is a hybrid vehicle, using a combination of a conventional 1.5-litre petrol engine and a 33kW electric motor. On the open road, power is derived from both sources, but on start-up, when stationary and in slow moving traffic (speeds below 10mph), the Prius switches to its electric motor. In this mode, exhaust emissions are reduced to zero.

This 'green' quality, which qualifies the Prius for exemption from the London congestion charges, is just one of the benefits of owning the car. Since the Prius was launched in 1997 as the world's first mass-production hybrid vehicle, more than 110,000 have been sold around the world.

Here in the UK it has offered substantial savings for Britain's drivers, thanks to excellent fuel economy and low carbon dioxide emissions that place the car in the lowest Vehicle Excise Duty band.

Petrol consumption on the combined 'open road' cycle is 57.6mpg, while in urban conditions, where conventional petrol-engined vehicles return poor figures, the Prius can achieve 61.4mpg. The car's automatic transmission also makes for more relaxed driving around town.

Toyota (GB) PLC managing director, R. Graham Smith said: "Commuters and business users driving into London every day can reduce the pain of congestion charging and save up to £1,250 a year by driving a car like the petrol/electric Toyota Prius, which is exempt from the daily £5 congestion charge.

"Once you have registered for the charge exemption, you don't have to log on every time you want to drive into London. So, as well as saving you money, it will save time and reduce aggravation - all of which drivers suffer enough from in London anyway."

Furthermore, anyone buying a Prius can take advantage of a £1,000 grant towards the £16,400 on-the-road price from the PowerShift programme, a Government-funded initiative to encourage motorists to choose cleaner vehicles.

Prius owners do not have to make compromises on performance and comfort. The car has a top speed of almost 100mph (where permitted) and will accelerate from rest to 62mph in 13.4 seconds. The cabin has space for five passengers and there is a well proportioned boot. It is well equipped, too, with driver and passenger airbags, ABS with Electronic Brakeforce Distribution (EBD), electric windows and air conditioning.

15/02/03

Letter of Appreciation

Roman Toyota (Warminster) General Manager David King recently received a letter of appreciation from the Samaritans Purse International regarding the Operation Christmas Child appeal. Here's what it said…

11th December 2002

Dear Mr King
Thank you very much for being our Warminster 'Drop off' point again this year. Your help is so appreciated, as we feel sure without you many people in your area would be unable to help. Not only can they get the leaflets from you but can also bring their 'shoebox' once it is ready. An enormous thank you to Carol for her tireless enthusiasm and also to Mike for picking up from schools and also we hear from an old lady with lots of boxes and no transport!

We are delighted to be able to tell you that we have sent off 31,540 'Shoeboxes', the last leaving for Slatina, Romania last Saturday. The week before we sent a wagon to Novi Sad, Serbia where there are many, many refugees both from Kosova and the Bosnian war still. The week before that a wagon full went to Odessa in the Ukraine. That's a lot of happy children isn't it? But rest assured that without the help of people like yourselves this would not be possible.

Once again thank you so much for all your and your staff's help. We do hope you will consider helping us again next year.

With best wishes and a Happy Christmas to you all

Judith Whalley
(Representative For Samaritan's Purse)

14/01/03

Toyota Announces Pricing For New Avensis

All-new car launched in the UK on 1 March and available in saloon, hatchback and estate bodystyles
On the road prices from £13,995 for T2 saloon/hatchback up to £20,995 for T Spirit estate with sequential automatic gearbox
Available in five different specification grades (T2, T3-S, T3-X, T4 and T Spirit) offering a wide choice of equipment
Two petrol engines available from launch (1.8 VVT-i and 2.0-litre direct injection) with 2.0-litre direct injection diesel available in May
The new Toyota Avensis will go on sale in the UK on 1 March. Prices will range from £13,995 to £20,995. Available in three bodystyles and five different grades, the new Toyota Avensis will offer a wide choice of specification and a high level of standard equipment right from the entry 1.8-litre T2 .

An all-new car, the Avensis will set new standards in the segment with its precision build, excellent ride, handling and performance qualities. It will also offer class leading levels of equipment, safety and value in the upper-medium (D segment) family car class, one of the most competitive in the market with one of the most demanding customer groups.

The T2 grade offers nine airbags, including SRS knee airbag - a unique Avensis safety feature - air conditioning, alarm/immobiliser with double locking, eight speaker audio system with cassette, CD tuner and steering wheel controls, Optitron instruments and exterior colour keying.

The 1.8-litre T2 is better value than competitors such as the Ford Mondeo 1.8 LX, Vauxhall Vectra 1.8 LS and Renault Laguna 1.8 Authentique which would cost between five and eight per cent more to specify to the same level as the Avensis.
The T3-S grade from £15,495 (1.8-litre VVT-i with manual gearbox) adds 16-inch alloy wheels and Toyota's highly praised "turn-by turn" satellite navigation system with Electronic Traffic Avoidance (ETA).

For the same price, the T3-x grade is available without turn-by-turn navigation, but includes a different design 16-inch alloy wheel, auto air conditioning, rain sensor wipers, heated retractable door mirrors, improved interior trim and front fog lamps. The 2.0-litre direct injection model adds Vehicle Stability Control (VSC) with Traction Control (TRC).

To specify a Ford Mondeo 1.8 Zetec to the same level as a 1.8 T3-x would cost over £1000, or eight per cent more as it is not fitted with rain sensor wipers, dual zone air conditioning, auto-dimming rear view mirror or colour keyed bumpers as standard. Neither the Renault Laguna 1.8 Dynamique nor the VW Passat can match the new Avensis standard equipment levels. (Specification comparison charts of the new Avensis versus its main competitors can be found at the end of this release.)

The T4 combines the specification features of the T3-S and T3-X grades and adds 17-inch alloy wheels. The top-of-the-range T Spirit grade emphasises luxury, offering leather trim and electrically operated front seats with lumbar support and cruise control on top of the T4 specification.

Options include full colour map DVD satellite navigation, available as an option from the T3-X grade upwards.

The new Avensis, in line with all other current Toyota models will be offered with a three- year/60,000mile warranty, three-year paint and 12-year anti-perforation warranties. Major service intervals will be every 20,000 miles with a lubrication and safety "Health Check" required every 10,000 miles.

16/01/03

Toyotas Provide Reliability Factor For Atlantis

A leading vehicle-wash supplier and a Toyota dealer have come up with a productive two-way arrangement - Atlantis International of Loughborough has fitted and maintains Farmer & Carlisle's carwash facility while the Leicestershire dealership supplies the vehicles for the expanding Atlantis fleet.

Five Hiace 2.4 D4-D long-wheelbase vans and two Avensis estates are the latest addition to the Atlantis strength, which now comprises some 30 of the Toyota vans for its service engineers and eight cars for its field sales team.

The increase in fleet size follows Atlantis' recent appointment as sole UK distributor for Spanish wash/valeting equipment manufacturer Istobal, in addition to an existing equivalent arrangement with Karcher. Atlantis provides turnkey washing installations for everything from cars to trains, and supplies its own water-reclamation systems and leak-testing equipment for motor production lines.

The company has a rapid-response service team on call around the clock nationwide, offering an average response time of just six hours. Its home-based engineers have to carry a comprehensive range of spare parts and consumables to ensure that they can tackle any problem, and use the tailgated vans as mobile workshops.

"We've found that the carrying capacity of the Hiace is better than with comparable vehicles," says Atlantis Chairman David Brain. "Image is also a consideration, but within this service industry reliability has to be the priority.

"We have always been pleased with the performance and reliability of the Toyota range, but more importantly with the quality of service Farmer & Carlisle has provided. Not all our vehicles come back there for servicing, but they have always looked after us," he says.

Atlantis, which supplied the dealership with a Karcher car-wash in 2001, started buying its vehicles there when Mr Brain started the company in 1989. Nowadays it obtains its vehicles on contract hire, with the Hiaces supplied on a three-year/120,000 mile basis.

Mr Brain describes as "very good" the feedback from his drivers. "We've taken engineers on from competitors which don't run Hiaces and never had any negative feedback. They are happy with the vehicles, which is important."

"This is a good example of a Toyota dealership and a customer with a healthy mutual respect for each other's quality of service," says Jon Pollock, General Manager of Toyota Fleet. "We're very pleased that the Hiace vans, as well as the Avensis cars, have proved such a sound choice in a company for which reliability is paramount."